Meet Nexoya at E-Commerce Berlin Expo

In this masterclass, Luca Faloni, one of the fastest-growing fashion brands with a strong omnichannel presence, shares how they measured the true incremental impact of digital marketing across online and offline sales. The session shows how these insights were then used to automatically drive predictions and budget decisions across SEA, paid social, and display. Philipp Mensch, COO of Luca Faloni, will walk through the regression-based modeling approach behind this setup and explain how automated, data-driven optimizations led to significant and measurable business results.