{"id":29666,"date":"2026-07-16T12:19:15","date_gmt":"2026-07-16T11:19:15","guid":{"rendered":"https:\/\/nexoyav2dev.wpengine.com\/resource_gallery\/replay-k5-berlin-2026-attribution-masterclass\/"},"modified":"2026-07-16T12:28:10","modified_gmt":"2026-07-16T11:28:10","slug":"replay-k5-berlin-2026-attribution-masterclass","status":"publish","type":"resource_gallery","link":"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-k5-berlin-2026-attribution-masterclass\/","title":{"rendered":"Replay: Wo investiere ich meinen n\u00e4chsten Euro? Attribution im Zeitalter der KI-Agenten"},"content":{"rendered":"\n<main>\n\n<section class=\"hero\">\n    <div class=\"is-container\">\n        <h1 class=\"is-h2\">Replay: Wo investiere ich meinen n\u00e4chsten Euro? Attribution im Zeitalter der KI-Agenten<\/h1>\n\n        <div class=\"hero__content\">\n        <figure class=\"hero__image\"><img decoding=\"async\" width=\"792\" height=\"500\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/07\/Attribution-Masterclass-Visual-2.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Attribution - Masterclass Visual K5 2026\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/07\/Attribution-Masterclass-Visual-2.png 792w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/07\/Attribution-Masterclass-Visual-2-300x189.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/07\/Attribution-Masterclass-Visual-2-768x485.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/07\/Attribution-Masterclass-Visual-2-254x160.png 254w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/07\/Attribution-Masterclass-Visual-2-350x221.png 350w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/><\/figure>\n\n        <div class=\"hero__highlights\">\n            <h2 class=\"is-h3\">In dieser Session lernst du:<\/h2>\n\n                        <ul>\n                                <li>\n                    <p class=\"is-text-lead\">Warum deterministische Attribution (Last-Click, Multi-Touch) grunds\u00e4tzlich daran scheitert, Kan\u00e4le vergleichbar zu machen.<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">Warum KI-Agenten, selbst gut gebaute, dieselben fehlerhaften Daten erben, mit denen sie gef\u00fcttert werden, und warum das ein Messproblem ist, kein Ausf\u00fchrungsproblem.<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">Wie ein probabilistischer, regressionsbasierter Ansatz funktioniert, unabh\u00e4ngig von Pixel-Tracking und Kanaleigeninteressen.<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">Wie du erkennst, welche Kan\u00e4le und Taktiken tats\u00e4chlich inkrementelle Sales treiben, im Gegensatz zu dem, was die Plattformen melden.<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">Ob dein Unternehmen bereit ist, regressionsbasierte Attribution umzusetzen.<\/p>\n                <\/li>\n                  \n            <\/ul>\n                    <\/div>\n        <\/div>\n\n        <div class=\"hero__form\">\n        \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f29658-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"29658\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/de\/wp-json\/wp\/v2\/resource_gallery\/29666#wpcf7-f29658-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"29658\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f29658-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<label> \n <span class=\"text\">First Name <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"fullname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"John\" value=\"\" type=\"text\" name=\"fullname\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Last Name <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"lastname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Smith\" value=\"\" type=\"text\" name=\"lastname\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Work Mail <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"john@smith.com\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Company Name <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"company-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"John Smith &amp; Sons\" value=\"\" type=\"text\" name=\"company-name\" \/><\/span>\n<\/label>\n<br>\n <div class=\"checkbox-container grid-checkbox\">\n                <label class=\"checkbox-label\">\n       <span class=\"wpcf7-form-control-wrap\" data-name=\"additional\"><span class=\"wpcf7-form-control wpcf7-checkbox is-checkbox\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"additional[]\" value=\"Guide: How to become a data-driven marketer\" \/><span class=\"wpcf7-list-item-label\">Guide: How to become a data-driven marketer<\/span><\/span><\/span><\/span>            \n\n                   <div class=\"checkbox-text\">Yes, I want to get instant access to the free library of marketing resources.<\/div>\n                <\/label>\n            <\/div>\n\n<div class=\"submit-container\">\n            <input class=\"wpcf7-form-control wpcf7-submit has-spinner is-button is-button-green\" type=\"submit\" value=\"Watch the replay\" \/>\n        <\/div>\n        <div style=\"margin-top:16px\"><\/div>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"K5 Berlin 2026 Masterclass with Nexoya\" type=\"hidden\" name=\"your-source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"en\" type=\"hidden\" name=\"your-lang\" \/>\n\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_source\" value=\"\" type=\"hidden\" name=\"h_utm_source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_medium\" value=\"\" type=\"hidden\" name=\"h_utm_medium\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_term\" value=\"\" type=\"hidden\" name=\"h_utm_term\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_campaign\" value=\"\" type=\"hidden\" name=\"h_utm_campaign\" \/>\n\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_medium\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_campaign\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_content\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"gclid\" \/>\n    <\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id29666_754692-b4{margin-top:100px;margin-bottom:100px;}.kb-row-layout-id29666_754692-b4 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id29666_754692-b4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id29666_754692-b4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id29666_754692-b4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id29666_754692-b4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id29666_754692-b4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id29666_754692-b4 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column29666_05a6e3-5a > .kt-inside-inner-col,.kadence-column29666_05a6e3-5a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29666_05a6e3-5a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29666_05a6e3-5a > 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.kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1122px;margin-left:auto;margin-right:auto;padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id29666_72903d-7e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id29666_72903d-7e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id29666_72903d-7e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id29666_72903d-7e alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column29666_7d84d4-a5 > .kt-inside-inner-col,.kadence-column29666_7d84d4-a5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29666_7d84d4-a5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29666_7d84d4-a5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column29666_7d84d4-a5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29666_7d84d4-a5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29666_7d84d4-a5{position:relative;}@media all and (max-width: 1024px){.kadence-column29666_7d84d4-a5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column29666_7d84d4-a5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29666_7d84d4-a5\"><div class=\"kt-inside-inner-col\">\n<h2 id=\"h-worum-es-in-dieser-session-geht\" class=\"wp-block-heading\">Worum es in dieser Session geht<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jeder CMO weiss es, kaum einer spricht es aus: Die eigene Attribution ist fehlerhaft. Last-Click ist tot, Multi-Touch-Modelle widersprechen sich, und auch die KI-Agenten, die heute Budgetentscheidungen treffen, erben dieselben kaputten Zahlen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In dieser Session zeigen Stephan Lindau (Account Manager, Nexoya) und Philipp Schuppisser (Senior Technical Customer Success Manager, Nexoya), warum Attribution eines der hartn\u00e4ckigsten ungel\u00f6sten Probleme im Performance Marketing bleibt, und wie man einem KI-Agenten das richtige Fundament f\u00fcr seine Entscheidungen liefert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anhand von echten Beispielen, darunter Oswald\/Unilever und Luca Faloni, zeigen wir, wie regressionsbasierte Attribution diesen Teams eine klare, belastbare Antwort auf die Frage gegeben hat, die sich jeder digitale Marketer t\u00e4glich stellt: Wo investiere ich meinen n\u00e4chsten Euro am besten?<br><\/p>\n\n\n\n<h3 id=\"h-our-experts\" class=\"wp-block-heading\">Our Experts<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Philipp Schuppisser<\/strong> ist Senior Technical Customer Success Manager bei Nexoya. Er begleitet Kunden bei der technischen Umsetzung regressionsbasierter Attribution und hilft Teams, das richtige Datenfundament aufzubauen, bevor Budgetentscheidungen automatisiert werden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stephan Lindau<\/strong> ist Account Manager bei Nexoya. Er hilft Performance-Marketing-Teams dabei, \u00fcber fragmentiertes Plattform-Reporting hinauszugehen und Attributionsmodelle zu implementieren, die auch internen Diskussionen standhalten.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<section class=\"faq\">\n  <div class=\"is-container\">\n    <h2>FAQ<\/h2>\n\n          <ul data-accordion>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">In welcher Sprache findet das Webinar statt?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">Die Session findet auf Deutsch statt.<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">Wie lange dauert die Session?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">Die Breakfast Club Session dauert 17 Minuten.\r\n\r\n<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n          \n      <\/ul>\n      <\/div>\n<\/section>\n\n\r\n  <section class=\"related\">\r\n    <div class=\"is-container\">\r\n      <h2>Related resources<\/h2>\r\n\r\n      <ul>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/webinar-flaschenpost-2025\/\" aria-label=\"Replay Flaschenpost Webinar &#8211;  Learn how to reach the same profit with -24.1% less ad spend\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/05\/Webinar-Flaschenpost.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinars<\/span>\r\n                  <h2 class=\"is-text-large\">Replay Flaschenpost Webinar &#8211;  Learn how to reach the same profit with -24.1% less ad spend<\/h2>\r\n                  <p class=\"is-text-medium\">Discover how Flaschenpost transformed its complex, multi-channel marketing with Nexoya\u2019s AI-driven budget optimization. Learn how they boosted profitability while cutting ad spend by 24.1%.<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-k5-berlin-2026-oswald\/\" aria-label=\"Replay: +19,7 % mehr Umsatz durch bessere Attribution. Wie Oswald\/Unilever seine Media-Investments mit KI neu bewertete\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/07\/IMG_5638-scaled-e1782372256837.jpg);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Im Trend<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: +19,7 % mehr Umsatz durch bessere Attribution. Wie Oswald\/Unilever seine Media-Investments mit KI neu bewertete<\/h2>\r\n                  <p class=\"is-text-medium\">Was ist der tats\u00e4chliche Einfluss von Upper- und Mid-Funnel-Werbung auf den Webshop-Umsatz, und wie triffst du Budgetentscheidungen, die du intern auch wirklich vertreten kannst? In diesem Replay siehst du, wie Oswald Nexoya genutzt hat, um datengetriebener zu werden und +19,7 % mehr Umsatz zu erzielen.<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n              <\/ul>\r\n    <\/div>\r\n  <\/section>\r\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Attribution has experienced a revival! In this webinar, you will learn what \u201cactionable attribution\u201d is all about and why attribution combined with AI-based optimization enables more effective media buying. <\/p>\n","protected":false},"author":27,"featured_media":30058,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":true},"resource_gallery_category":[130],"class_list":["post-29666","resource_gallery","type-resource_gallery","status-publish","format-standard","has-post-thumbnail","hentry","resource_gallery_category-webinare"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Replay: Wo investiere ich meinen n\u00e4chsten Euro? Attribution im Zeitalter der KI-Agenten - Nexoya<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-k5-berlin-2026-attribution-masterclass\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Replay: Wo investiere ich meinen n\u00e4chsten Euro? Attribution im Zeitalter der KI-Agenten\" \/>\n<meta property=\"og:description\" content=\"Attribution has experienced a revival! 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