{"id":29664,"date":"2026-07-16T12:16:59","date_gmt":"2026-07-16T11:16:59","guid":{"rendered":"https:\/\/nexoyav2dev.wpengine.com\/resource_gallery\/replay-k5-berlin-2026-oswald\/"},"modified":"2026-07-16T12:23:28","modified_gmt":"2026-07-16T11:23:28","slug":"replay-k5-berlin-2026-oswald","status":"publish","type":"resource_gallery","link":"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-k5-berlin-2026-oswald\/","title":{"rendered":"Replay: +19,7 % mehr Umsatz durch bessere Attribution. Wie Oswald\/Unilever seine Media-Investments mit KI neu bewertete"},"content":{"rendered":"\n<main>\n\n<section class=\"hero\">\n    <div class=\"is-container\">\n        <h1 class=\"is-h2\">Replay: +19,7 % mehr Umsatz durch bessere Attribution. Wie Oswald\/Unilever seine Media-Investments mit KI neu bewertete<\/h1>\n\n        <div class=\"hero__content\">\n        <figure class=\"hero__image\"><img decoding=\"async\" width=\"1920\" height=\"2142\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/07\/IMG_5638-scaled-e1782372256837.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Recap_K5_Berlin_Oswald\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/07\/IMG_5638-scaled-e1782372256837.jpg 1920w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/07\/IMG_5638-scaled-e1782372256837-269x300.jpg 269w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/07\/IMG_5638-scaled-e1782372256837-918x1024.jpg 918w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/07\/IMG_5638-scaled-e1782372256837-768x857.jpg 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/07\/IMG_5638-scaled-e1782372256837-1377x1536.jpg 1377w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/07\/IMG_5638-scaled-e1782372256837-1836x2048.jpg 1836w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/07\/IMG_5638-scaled-e1782372256837-254x283.jpg 254w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/07\/IMG_5638-scaled-e1782372256837-350x390.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n        <div class=\"hero__highlights\">\n            <h2 class=\"is-h3\">In dieser Session lernst du:<\/h2>\n\n                        <ul>\n                                <li>\n                    <p class=\"is-text-lead\">Wie du den wahren inkrementellen Einfluss von Upper- und Mid-Funnel-Werbung auf den Webshop-Umsatz misst.<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">Wie du \u00fcber plattformeigenes Reporting hinausgehst und Attributionsentscheidungen triffst, die du auch intern verteidigen kannst.<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">Wie regressionsbasierte Attribution funktioniert, ohne zus\u00e4tzliche Pixel oder personenbezogene Kundendaten.<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">Wie du Budgets \u00fcber SEA, Paid Social und Display automatisch dorthin verschiebst, wo wirklich inkrementelles Wachstum entsteht.<\/p>\n                <\/li>\n                  \n            <\/ul>\n                    <\/div>\n        <\/div>\n\n        <div class=\"hero__form\">\n        \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f29659-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"29659\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/de\/wp-json\/wp\/v2\/resource_gallery\/29664#wpcf7-f29659-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"29659\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f29659-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<label> \n <span class=\"text\">First Name <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"fullname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"John\" value=\"\" type=\"text\" name=\"fullname\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Last Name <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"lastname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Smith\" value=\"\" type=\"text\" name=\"lastname\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Work Mail <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"john@smith.com\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Company Name <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"company-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"John Smith &amp; Sons\" value=\"\" type=\"text\" name=\"company-name\" \/><\/span>\n<\/label>\n<br>\n <div class=\"checkbox-container grid-checkbox\">\n                <label class=\"checkbox-label\">\n       <span class=\"wpcf7-form-control-wrap\" data-name=\"additional\"><span class=\"wpcf7-form-control wpcf7-checkbox is-checkbox\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"additional[]\" value=\"Guide: How to become a data-driven marketer\" \/><span class=\"wpcf7-list-item-label\">Guide: How to become a data-driven marketer<\/span><\/span><\/span><\/span>            \n\n                   <div class=\"checkbox-text\">Yes, I want to get instant access to the free library of marketing resources.<\/div>\n                <\/label>\n            <\/div>\n\n<div class=\"submit-container\">\n            <input class=\"wpcf7-form-control wpcf7-submit has-spinner is-button is-button-green\" type=\"submit\" value=\"Watch the replay\" \/>\n        <\/div>\n        <div style=\"margin-top:16px\"><\/div>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"K5 Berlin 2026 Masterclass with Oswald\" type=\"hidden\" name=\"your-source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"en\" type=\"hidden\" name=\"your-lang\" \/>\n\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_source\" value=\"\" type=\"hidden\" name=\"h_utm_source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_medium\" value=\"\" type=\"hidden\" name=\"h_utm_medium\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_term\" value=\"\" type=\"hidden\" name=\"h_utm_term\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_campaign\" value=\"\" type=\"hidden\" name=\"h_utm_campaign\" \/>\n\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_medium\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_campaign\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_content\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"gclid\" \/>\n    <\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id29664_b778b0-3d{margin-top:100px;margin-bottom:100px;}.kb-row-layout-id29664_b778b0-3d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id29664_b778b0-3d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id29664_b778b0-3d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id29664_b778b0-3d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id29664_b778b0-3d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id29664_b778b0-3d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id29664_b778b0-3d alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column29664_487fa8-81 > .kt-inside-inner-col,.kadence-column29664_487fa8-81 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29664_487fa8-81 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29664_487fa8-81 > .kt-inside-inner-col{flex-direction:column;}.kadence-column29664_487fa8-81 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29664_487fa8-81 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29664_487fa8-81{position:relative;}@media all and (max-width: 1024px){.kadence-column29664_487fa8-81 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column29664_487fa8-81 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29664_487fa8-81\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id29664_c043ce-4e{margin-top:100px;margin-bottom:100px;}.kb-row-layout-id29664_c043ce-4e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id29664_c043ce-4e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id29664_c043ce-4e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1122px;margin-left:auto;margin-right:auto;padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id29664_c043ce-4e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id29664_c043ce-4e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id29664_c043ce-4e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id29664_c043ce-4e alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column29664_febbf7-41 > .kt-inside-inner-col,.kadence-column29664_febbf7-41 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29664_febbf7-41 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29664_febbf7-41 > .kt-inside-inner-col{flex-direction:column;}.kadence-column29664_febbf7-41 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29664_febbf7-41 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29664_febbf7-41{position:relative;}@media all and (max-width: 1024px){.kadence-column29664_febbf7-41 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column29664_febbf7-41 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29664_febbf7-41\"><div class=\"kt-inside-inner-col\">\n<h2 id=\"h-worum-es-in-dieser-session-geht\" class=\"wp-block-heading\">Worum es in dieser Session geht<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Welchen Einfluss hat Upper- und Mid-Funnel-Werbung wirklich auf den Webshop-Umsatz, und wie trifft man Budgetentscheidungen, die man auch intern verteidigen kann?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oswald Nahrungsmittel (Unilever Gruppe) hat aufgeh\u00f6rt zu raten. Durch die Implementierung eines regressionsbasierten Attributionsmodells in Kombination mit KI-gest\u00fctzter Budgetautomatisierung \u00fcber SEA, Paid Social und Display erzielten sie +19,7 % mehr Umsatz und einen ROI von \u00fcber 500 %, ohne ihr Gesamtbudget zu erh\u00f6hen.<br><\/p>\n\n\n\n<h3 id=\"h-unsere-experten\" class=\"wp-block-heading\">Unsere Experten<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Riccardo Dillier<\/strong> ist CMO bei Oswald Nahrungsmittel GmbH (Unilever Gruppe) und verantwortlich f\u00fcr die Marketingstrategie und Media-Investments des Unternehmens \u00fcber alle Kan\u00e4le hinweg. Er leitete die Implementierung der regressionsbasierten Attribution bei Oswald und ver\u00e4nderte damit, wie das Team den inkrementellen Einfluss digitaler Marketingmassnahmen misst und darauf reagiert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stephan Lindau<\/strong> ist Account Manager bei Nexoya. Er unterst\u00fctzt Performance-Marketing-Teams bei der Implementierung KI-gest\u00fctzter Budgetoptimierung \u00fcber alle Kan\u00e4le hinweg. Er begleitete das Oswald\/Unilever-Team durch das Attributions-Setup und den \u00dcbergang zu automatisierten, datengetriebenen Budgetentscheidungen.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<section class=\"faq\">\n  <div class=\"is-container\">\n    <h2>FAQ<\/h2>\n\n          <ul data-accordion>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">In welcher Sprache wird die Session gehalten?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">Die Session findet auf Deutsch statt.<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">Wie lange dauert das Webinar?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">The session runs for 20 minutes.<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n          \n      <\/ul>\n      <\/div>\n<\/section>\n\n\r\n  <section class=\"related\">\r\n    <div class=\"is-container\">\r\n      <h2>Verwandte Ressourcen<\/h2>\r\n\r\n      <ul>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-optimieren-sie-die-leistung-ihrer-kampagnen-um-77\/\" aria-label=\"Replay: Optimieren Sie die Leistung Ihrer Kampagnen um +77%.\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/05\/nexoya_webinars-2.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinare<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: Optimieren Sie die Leistung Ihrer Kampagnen um +77%.<\/h2>\r\n                  <p class=\"is-text-medium\">Erfahren Sie mehr \u00fcber die Studie, die wir zusammen mit der Universit\u00e4t Z\u00fcrich durchgef\u00fchrt haben und in der wir beweisen, dass Sie Ihre Kampagnen um bis zu 77 % optimieren k\u00f6nnen.<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-webinar-attributionsmodellierung\/\" aria-label=\"Replay: Attributionsmodellierung\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/nexoya-webinar-replay-1-1.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinare<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: Attributionsmodellierung<\/h2>\r\n                  <p class=\"is-text-medium\">Sehen Sie sich die Aufzeichnung unseres Webinars \u00fcber Attributionsmodellierung in einer Cookie-freien Zukunft an<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/how-to-maximize-your-cross-channel-campaign-performance-with-predictive-analytics\/\" aria-label=\"Replay: How to Maximize your Cross-Channel Campaign Performance with Predictive Analytics\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/06\/Optimization-webiner-2023.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinars<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: How to Maximize your Cross-Channel Campaign Performance with Predictive Analytics<\/h2>\r\n                  <p class=\"is-text-medium\">Join our webinar to dive into the inner workings of Nexoya&#8217;s optimization algorithm. Gain exclusive insights into the step-by-step process, from data collection to optimization, and discover how it propels marketing success.<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-wie-nutzen-sie-daten-zur-optimierung-ihres-budgets\/\" aria-label=\"Replay: Wie nutzen Sie Daten zur Optimierung Ihres Budgets?\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/9.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinare<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: Wie nutzen Sie Daten zur Optimierung Ihres Budgets?<\/h2>\r\n                  <p class=\"is-text-medium\">Gemeinsam mit Carvolution, Kardex und Feldschl\u00f6sschen diskutieren wir, wie Daten und KI f\u00fcr die Definition und Planung des kommenden Marketingbudgets genutzt werden k\u00f6nnen.<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n              <\/ul>\r\n    <\/div>\r\n  <\/section>\r\n","protected":false},"excerpt":{"rendered":"<p>Was ist der tats\u00e4chliche Einfluss von Upper- und Mid-Funnel-Werbung auf den Webshop-Umsatz, und wie triffst du Budgetentscheidungen, die du intern auch wirklich vertreten kannst? In diesem Replay siehst du, wie Oswald Nexoya genutzt hat, um datengetriebener zu werden und +19,7 % mehr Umsatz zu erzielen.<\/p>\n","protected":false},"author":27,"featured_media":29662,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":true},"resource_gallery_category":[129,130],"class_list":["post-29664","resource_gallery","type-resource_gallery","status-publish","format-standard","has-post-thumbnail","hentry","resource_gallery_category-im-trend","resource_gallery_category-webinare"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Replay: +19,7 % mehr Umsatz durch bessere Attribution. Wie Oswald\/Unilever seine Media-Investments mit KI neu bewertete - Nexoya<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-k5-berlin-2026-oswald\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Replay: +19,7 % mehr Umsatz durch bessere Attribution. Wie Oswald\/Unilever seine Media-Investments mit KI neu bewertete\" \/>\n<meta property=\"og:description\" content=\"Was ist der tats\u00e4chliche Einfluss von Upper- und Mid-Funnel-Werbung auf den Webshop-Umsatz, und wie triffst du Budgetentscheidungen, die du intern auch wirklich vertreten kannst? In diesem Replay siehst du, wie Oswald Nexoya genutzt hat, um datengetriebener zu werden und +19,7 % mehr Umsatz zu erzielen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-k5-berlin-2026-oswald\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexoya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nexoyacom\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-16T11:23:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/07\/IMG_5638-scaled-e1782372256837.jpg?wsr\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"2142\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@nexoyacom\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/resource_gallery\\\/replay-k5-berlin-2026-oswald\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/resource_gallery\\\/replay-k5-berlin-2026-oswald\\\/\",\"name\":\"Replay: +19,7 % mehr Umsatz durch bessere Attribution. Wie Oswald\\\/Unilever seine Media-Investments mit KI neu bewertete - Nexoya\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/resource_gallery\\\/replay-k5-berlin-2026-oswald\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/resource_gallery\\\/replay-k5-berlin-2026-oswald\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/IMG_5638-scaled-e1782372256837.jpg\",\"datePublished\":\"2026-07-16T11:16:59+00:00\",\"dateModified\":\"2026-07-16T11:23:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/resource_gallery\\\/replay-k5-berlin-2026-oswald\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.nexoya.com\\\/de\\\/resource_gallery\\\/replay-k5-berlin-2026-oswald\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/resource_gallery\\\/replay-k5-berlin-2026-oswald\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/IMG_5638-scaled-e1782372256837.jpg\",\"contentUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/IMG_5638-scaled-e1782372256837.jpg\",\"width\":1920,\"height\":2142,\"caption\":\"Recap_K5_Berlin_Oswald\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/resource_gallery\\\/replay-k5-berlin-2026-oswald\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resource Galleries\",\"item\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/resource_gallery\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Replay: +19,7 % mehr Umsatz durch bessere Attribution. Wie Oswald\\\/Unilever seine Media-Investments mit KI neu bewertete\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/\",\"name\":\"Nexoya\",\"description\":\"Overachieve your goals by optimizing cross-channel digital advertising\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#organization\",\"name\":\"Nexoya\",\"alternateName\":\"Nexoya AG\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Logo-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Logo-1.jpg\",\"width\":516,\"height\":424,\"caption\":\"Nexoya\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/nexoyacom\",\"https:\\\/\\\/x.com\\\/nexoyacom\",\"https:\\\/\\\/www.instagram.com\\\/nexoyacom\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/nexoya\",\"https:\\\/\\\/www.youtube.com\\\/@nexoya\"],\"description\":\"Nexoya is an AI-powered marketing analytics, attribution and optimization platform that helps brands maximize ROI across all digital advertising channels. By unifying data from Google, Meta, TikTok, and more, Nexoya enables marketers to attribute, predict and optimize performance, and make data-driven decisions. Securely and without cookies.\",\"email\":\"hello@nexoya.com\",\"telephone\":\"+41 43 588 00 42\",\"legalName\":\"Nexoya Ltd\",\"foundingDate\":\"2018-07-04\",\"vatID\":\"CHE-427.024.248\",\"taxID\":\"CH02030462638\",\"duns\":\"480249634\",\"leiCode\":\"5067007N8ZA0T56P1E67\",\"naics\":\"511210\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Replay: +19,7 % mehr Umsatz durch bessere Attribution. Wie Oswald\/Unilever seine Media-Investments mit KI neu bewertete - Nexoya","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-k5-berlin-2026-oswald\/","og_locale":"de_DE","og_type":"article","og_title":"Replay: +19,7 % mehr Umsatz durch bessere Attribution. Wie Oswald\/Unilever seine Media-Investments mit KI neu bewertete","og_description":"Was ist der tats\u00e4chliche Einfluss von Upper- und Mid-Funnel-Werbung auf den Webshop-Umsatz, und wie triffst du Budgetentscheidungen, die du intern auch wirklich vertreten kannst? In diesem Replay siehst du, wie Oswald Nexoya genutzt hat, um datengetriebener zu werden und +19,7 % mehr Umsatz zu erzielen.","og_url":"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-k5-berlin-2026-oswald\/","og_site_name":"Nexoya","article_publisher":"https:\/\/www.facebook.com\/nexoyacom","article_modified_time":"2026-07-16T11:23:28+00:00","og_image":[{"width":1920,"height":2142,"url":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/07\/IMG_5638-scaled-e1782372256837.jpg?wsr","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@nexoyacom","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1 Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-k5-berlin-2026-oswald\/","url":"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-k5-berlin-2026-oswald\/","name":"Replay: +19,7 % mehr Umsatz durch bessere Attribution. Wie Oswald\/Unilever seine Media-Investments mit KI neu bewertete - Nexoya","isPartOf":{"@id":"https:\/\/www.nexoya.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-k5-berlin-2026-oswald\/#primaryimage"},"image":{"@id":"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-k5-berlin-2026-oswald\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/07\/IMG_5638-scaled-e1782372256837.jpg","datePublished":"2026-07-16T11:16:59+00:00","dateModified":"2026-07-16T11:23:28+00:00","breadcrumb":{"@id":"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-k5-berlin-2026-oswald\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-k5-berlin-2026-oswald\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-k5-berlin-2026-oswald\/#primaryimage","url":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/07\/IMG_5638-scaled-e1782372256837.jpg","contentUrl":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/07\/IMG_5638-scaled-e1782372256837.jpg","width":1920,"height":2142,"caption":"Recap_K5_Berlin_Oswald"},{"@type":"BreadcrumbList","@id":"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-k5-berlin-2026-oswald\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nexoya.com\/de\/"},{"@type":"ListItem","position":2,"name":"Resource Galleries","item":"https:\/\/www.nexoya.com\/de\/resource_gallery\/"},{"@type":"ListItem","position":3,"name":"Replay: +19,7 % mehr Umsatz durch bessere Attribution. Wie Oswald\/Unilever seine Media-Investments mit KI neu bewertete"}]},{"@type":"WebSite","@id":"https:\/\/www.nexoya.com\/de\/#website","url":"https:\/\/www.nexoya.com\/de\/","name":"Nexoya","description":"Overachieve your goals by optimizing cross-channel digital advertising","publisher":{"@id":"https:\/\/www.nexoya.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nexoya.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.nexoya.com\/de\/#organization","name":"Nexoya","alternateName":"Nexoya AG","url":"https:\/\/www.nexoya.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.nexoya.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Logo-1.jpg","contentUrl":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Logo-1.jpg","width":516,"height":424,"caption":"Nexoya"},"image":{"@id":"https:\/\/www.nexoya.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/nexoyacom","https:\/\/x.com\/nexoyacom","https:\/\/www.instagram.com\/nexoyacom\/","https:\/\/www.linkedin.com\/company\/nexoya","https:\/\/www.youtube.com\/@nexoya"],"description":"Nexoya is an AI-powered marketing analytics, attribution and optimization platform that helps brands maximize ROI across all digital advertising channels. By unifying data from Google, Meta, TikTok, and more, Nexoya enables marketers to attribute, predict and optimize performance, and make data-driven decisions. Securely and without cookies.","email":"hello@nexoya.com","telephone":"+41 43 588 00 42","legalName":"Nexoya Ltd","foundingDate":"2018-07-04","vatID":"CHE-427.024.248","taxID":"CH02030462638","duns":"480249634","leiCode":"5067007N8ZA0T56P1E67","naics":"511210","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"11","maxValue":"50"}}]}},"_links":{"self":[{"href":"https:\/\/www.nexoya.com\/de\/wp-json\/wp\/v2\/resource_gallery\/29664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nexoya.com\/de\/wp-json\/wp\/v2\/resource_gallery"}],"about":[{"href":"https:\/\/www.nexoya.com\/de\/wp-json\/wp\/v2\/types\/resource_gallery"}],"author":[{"embeddable":true,"href":"https:\/\/www.nexoya.com\/de\/wp-json\/wp\/v2\/users\/27"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nexoya.com\/de\/wp-json\/wp\/v2\/media\/29662"}],"wp:attachment":[{"href":"https:\/\/www.nexoya.com\/de\/wp-json\/wp\/v2\/media?parent=29664"}],"wp:term":[{"taxonomy":"resource_gallery_category","embeddable":true,"href":"https:\/\/www.nexoya.com\/de\/wp-json\/wp\/v2\/resource_gallery_category?post=29664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}