{"id":24300,"date":"2025-11-19T15:33:45","date_gmt":"2025-11-19T14:33:45","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=resource_gallery&#038;p=24300"},"modified":"2026-04-01T12:44:52","modified_gmt":"2026-04-01T11:44:52","slug":"webinar-da-direkt-nexoya-2025","status":"publish","type":"resource_gallery","link":"https:\/\/www.nexoya.com\/de\/resource_gallery\/webinar-da-direkt-nexoya-2025\/","title":{"rendered":"From data overload to significant growth: how DA Direkt, part of Zurich Insurance, boosted performance marketing with AI"},"content":{"rendered":"\n<main>\n\n<section class=\"hero\">\n    <div class=\"is-container\">\n        <h1 class=\"is-h2\">From data overload to significant growth: how DA Direkt, part of Zurich Insurance, boosted performance marketing with AI<\/h1>\n\n        <div class=\"hero__content\">\n        <figure class=\"hero__image\"><img decoding=\"async\" width=\"486\" height=\"469\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/12\/Website-Cover.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"DA Direkt Webinar Cover\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/12\/Website-Cover.png 486w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/12\/Website-Cover-300x290.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/12\/Website-Cover-254x245.png 254w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/12\/Website-Cover-350x338.png 350w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/><\/figure>\n\n        <div class=\"hero__highlights\">\n            <h2 class=\"is-h3\">Discover how DA Direkt:<\/h2>\n\n                        <ul>\n                                <li>\n                    <p class=\"is-text-lead\">Successfully integrated AI into existing marketing workflows seamlessly and in record time<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">Improved cross-channel synergy and increased efficiency across the funnel <\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">Turned data overload into actionable insights through AI-driven optimization<\/p>\n                <\/li>\n                  \n            <\/ul>\n                    <\/div>\n        <\/div>\n\n        <div class=\"hero__form\">\n        \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f24301-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"24301\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/de\/wp-json\/wp\/v2\/resource_gallery\/24300#wpcf7-f24301-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"24301\" \/><input 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wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Smith\" value=\"\" type=\"text\" name=\"lastname\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Work Mail <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"john@smith.com\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Company Name <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"company-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"John Smith &amp; Sons\" value=\"\" type=\"text\" name=\"company-name\" \/><\/span>\n<\/label>\n<br>\n <div class=\"checkbox-container grid-checkbox\">\n                <label class=\"checkbox-label\">\n       <span class=\"wpcf7-form-control-wrap\" data-name=\"additional\"><span class=\"wpcf7-form-control wpcf7-checkbox is-checkbox\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"additional[]\" value=\"Guide: How to become a data-driven marketer\" \/><span class=\"wpcf7-list-item-label\">Guide: How to become a data-driven marketer<\/span><\/span><\/span><\/span>            \n\n                   <div class=\"checkbox-text\">Yes, I want to get instant access to the free library of marketing resources.<\/div>\n                <\/label>\n            <\/div>\n\n<div class=\"submit-container\">\n            <input class=\"wpcf7-form-control wpcf7-submit has-spinner is-button is-button-green\" type=\"submit\" value=\"Watch the replay\" \/>\n        <\/div>\n        <div style=\"margin-top:16px\"><\/div>\n<input class=\"wpcf7-form-control wpcf7-hidden\" 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2rem);max-width:1122px;margin-left:auto;margin-right:auto;padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id24300_e985bb-45 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id24300_e985bb-45 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id24300_e985bb-45 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id24300_e985bb-45 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column24300_6e7321-02 > .kt-inside-inner-col,.kadence-column24300_6e7321-02 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24300_6e7321-02 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24300_6e7321-02 > .kt-inside-inner-col{flex-direction:column;}.kadence-column24300_6e7321-02 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24300_6e7321-02 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24300_6e7321-02{position:relative;}@media all and (max-width: 1024px){.kadence-column24300_6e7321-02 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column24300_6e7321-02 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24300_6e7321-02\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\" id=\"h-feeling-the-pressure-to-deliver-results-fast\"><strong>Feeling the pressure to deliver results fast?<\/strong><\/h2>\n\n\n\n<p><br>Performance marketing in insurance is becoming increasingly complex &#8211; with rising acquisition costs, fragmented data, and manual optimization slowing growth.<br><a href=\"https:\/\/www.da-direkt.de\/\">DA Direkt<\/a>, one of the fastest-growing direct insurers in Germany and part of the Zurich Insurance Group, faced similar challenges &#8211; until they transformed their approach with AI.&nbsp;<\/p>\n\n\n\n<p>The result? A significant sales uplift in just three months.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-our-experts\">Our Experts<\/h3>\n\n\n\n<p><strong>Christoph R\u00fcppel<\/strong> &nbsp;is the Head of Performance Marketing at DA Direkt (Zurich Insurance), where he leads data-driven acquisition strategies and drives the evolution of performance marketing through automation and AI.<\/p>\n\n\n\n<p><strong>Stephan Lindau<\/strong> <strong>&nbsp;<\/strong>is Account Manager at <a href=\"https:\/\/www.nexoya.com\/\">Nexoya<\/a>, specializing in helping brands navigate complex marketing landscapes through data-driven decision-making. Having worked at Google, he has a strong background in digital marketing strategy and customer consulting, Stephan empowers clients to unlock the full potential of AI-powered performance optimization.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<section class=\"faq\">\n  <div class=\"is-container\">\n    <h2>FAQ<\/h2>\n\n          <ul data-accordion>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">In which language will the Webinar be held?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">The session is in English.<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">How long is the Webinar?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">The webinar last 47 minutes, including a live Q&#038;A session.<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n          \n      <\/ul>\n      <\/div>\n<\/section>\n\n\r\n  <section class=\"related\">\r\n    <div class=\"is-container\">\r\n      <h2>Related resources<\/h2>\r\n\r\n      <ul>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-dynamische-budgetierung-bei-generali\/\" aria-label=\"Replay: Dynamische Budgetierung bei Generali\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/generali-de.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinare<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: Dynamische Budgetierung bei Generali<\/h2>\r\n                  <p class=\"is-text-medium\">M\u00f6chten Sie erfahren, wie Sie 72 % mehr Konversionen erzielen k\u00f6nnen, indem Sie &#8222;nur&#8220; von einer statischen zu einer dynamischen Kampagnenbudgetierung wechseln?<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-webinar-attributionsmodellierung\/\" aria-label=\"Replay: Attributionsmodellierung\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/nexoya-webinar-replay-1-1.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinare<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: Attributionsmodellierung<\/h2>\r\n                  <p class=\"is-text-medium\">Sehen Sie sich die Aufzeichnung unseres Webinars \u00fcber Attributionsmodellierung in einer Cookie-freien Zukunft an<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/how-to-maximize-your-cross-channel-campaign-performance-with-predictive-analytics\/\" aria-label=\"Replay: How to Maximize your Cross-Channel Campaign Performance with Predictive Analytics\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/06\/Optimization-webiner-2023.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinars<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: How to Maximize your Cross-Channel Campaign Performance with Predictive Analytics<\/h2>\r\n                  <p class=\"is-text-medium\">Join our webinar to dive into the inner workings of Nexoya&#8217;s optimization algorithm. Gain exclusive insights into the step-by-step process, from data collection to optimization, and discover how it propels marketing success.<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/expert-insights-how-to-elevate-your-marketing-performance-with-ai-2\/\" aria-label=\"Expert Insights: How to Elevate Your Marketing Performance with AI?\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/06\/Webinar-Shared-photo-2speakers-1.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinars<\/span>\r\n                  <h2 class=\"is-text-large\">Expert Insights: How to Elevate Your Marketing Performance with AI?<\/h2>\r\n                  <p class=\"is-text-medium\">Unlock AI adoption secrets in marketing with Roger Gatti &#038; Nicolas Glauser. Gain insights on seamless integration, ethics, and trends.<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n              <\/ul>\r\n    <\/div>\r\n  <\/section>\r\n","protected":false},"excerpt":{"rendered":"<p>Performance marketing in insurance is becoming increasingly complex &#8211; with rising acquisition costs, fragmented data, and manual optimization slowing growth.<br \/>\nDA Direkt, one of the fastest-growing direct insurers in Germany and part of the Zurich Insurance Group, faced similar challenges &#8211; until they transformed their approach with AI.<br \/>\nThe result? A significant sales uplift in just three months.<\/p>\n","protected":false},"author":4,"featured_media":24973,"template":"","format":"standard","meta":{"_acf_changed":false},"resource_gallery_category":[130],"class_list":["post-24300","resource_gallery","type-resource_gallery","status-publish","format-standard","has-post-thumbnail","hentry","resource_gallery_category-webinare"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From data overload to significant growth: how DA Direkt, part of Zurich Insurance, boosted performance marketing with AI - Nexoya<\/title>\n<meta name=\"description\" content=\"Join the webinar with DA Direkt were they show how they transformed their approach with AI. The result? A significant sales uplift in just three months.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/webinar-da-direkt-nexoya-2025\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From data overload to significant growth: how DA Direkt, part of Zurich Insurance, boosted performance marketing with AI\" \/>\n<meta property=\"og:description\" content=\"Join the webinar with DA Direkt were they show how they transformed their approach with AI. The result? 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