{"id":23511,"date":"2025-09-24T12:36:26","date_gmt":"2025-09-24T11:36:26","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=resource_gallery&#038;p=23511"},"modified":"2026-04-01T12:45:28","modified_gmt":"2026-04-01T11:45:28","slug":"masterclass-replay-from-attribution-chaos-to-18-8-more-leads-how-generali-cracked-cross-channel-optimization-with-ai","status":"publish","type":"resource_gallery","link":"https:\/\/www.nexoya.com\/de\/resource_gallery\/masterclass-replay-from-attribution-chaos-to-18-8-more-leads-how-generali-cracked-cross-channel-optimization-with-ai\/","title":{"rendered":"Replay &#8211; From attribution chaos to +18.8% more leads: how Generali cracked cross-channel optimization with AI"},"content":{"rendered":"\n<main>\n\n<section class=\"hero\">\n    <div class=\"is-container\">\n        <h1 class=\"is-h2\">Replay &#8211; From attribution chaos to +18.8% more leads: how Generali cracked cross-channel optimization with AI<\/h1>\n\n        <div class=\"hero__content\">\n        <figure class=\"hero__image\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/DSCF5411-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Masterclass-Generali-AT-DMEXCO-2025\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/DSCF5411-scaled.jpg 2560w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/DSCF5411-300x200.jpg 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/DSCF5411-1024x683.jpg 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/DSCF5411-768x512.jpg 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/DSCF5411-1536x1024.jpg 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/DSCF5411-2048x1365.jpg 2048w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/DSCF5411-254x169.jpg 254w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/DSCF5411-350x233.jpg 350w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n        <div class=\"hero__highlights\">\n            <h2 class=\"is-h3\">In this session, you\u2019ll learn how to:<\/h2>\n\n                        <ul>\n                                <li>\n                    <p class=\"is-text-lead\">* Cut through the attribution dilemma with an actionable regression-based approach.<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">* Activate your first-party data across walled gardens in a fully compliant way, no pixel\/no cookies.<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">* Use AI to automatically shift budgets toward what truly drives incremental growth. We\u2019ll share the data setup, process changes, stack architecture, and the results Generali achieved \u2014 so you can bring the same playbook back to your own organization.<\/p>\n                <\/li>\n                  \n            <\/ul>\n                    <\/div>\n        <\/div>\n\n        <div class=\"hero__form\">\n        \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f23509-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"23509\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/de\/wp-json\/wp\/v2\/resource_gallery\/23511#wpcf7-f23509-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"23509\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f23509-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<label> \n <span class=\"text\">First Name <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"fullname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"John\" value=\"\" type=\"text\" name=\"fullname\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Last Name <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"lastname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Smith\" value=\"\" type=\"text\" name=\"lastname\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Work Mail <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"john@smith.com\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Company Name <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"company-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"John Smith &amp; Sons\" value=\"\" type=\"text\" name=\"company-name\" \/><\/span>\n<\/label>\n<br>\n <div class=\"checkbox-container grid-checkbox\">\n                <label class=\"checkbox-label\">\n       <span class=\"wpcf7-form-control-wrap\" data-name=\"additional\"><span class=\"wpcf7-form-control wpcf7-checkbox is-checkbox\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"additional[]\" value=\"Guide: How to become a data-driven marketer\" \/><span class=\"wpcf7-list-item-label\">Guide: How to become a data-driven marketer<\/span><\/span><\/span><\/span>            \n\n                   <div class=\"checkbox-text\">Yes, I want to get instant access to the free library of marketing resources.<\/div>\n                <\/label>\n            <\/div>\n\n<div class=\"submit-container\">\n            <input class=\"wpcf7-form-control wpcf7-submit has-spinner is-button is-button-green\" type=\"submit\" value=\"Watch the replay\" \/>\n        <\/div>\n        <div style=\"margin-top:16px\"><\/div>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"Marketing - Master Class Generali x Nexoya DMEXCO 2025\" type=\"hidden\" name=\"your-source\" \/>\n        <input 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value=\"\" type=\"hidden\" name=\"utm_content\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"gclid\" \/>\n    <\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id23511_1a2e1e-86{margin-top:100px;margin-bottom:100px;}.kb-row-layout-id23511_1a2e1e-86 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id23511_1a2e1e-86 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id23511_1a2e1e-86 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id23511_1a2e1e-86 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id23511_1a2e1e-86 > 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.kt-inside-inner-col:before{opacity:0.3;}.kadence-column23511_35728d-7d{position:relative;}@media all and (max-width: 1024px){.kadence-column23511_35728d-7d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column23511_35728d-7d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column23511_35728d-7d\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id23511_3fd65d-6c{margin-top:100px;margin-bottom:100px;}.kb-row-layout-id23511_3fd65d-6c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id23511_3fd65d-6c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id23511_3fd65d-6c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1122px;margin-left:auto;margin-right:auto;padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id23511_3fd65d-6c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id23511_3fd65d-6c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id23511_3fd65d-6c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id23511_3fd65d-6c alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column23511_32d0b4-4d > .kt-inside-inner-col,.kadence-column23511_32d0b4-4d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column23511_32d0b4-4d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column23511_32d0b4-4d > .kt-inside-inner-col{flex-direction:column;}.kadence-column23511_32d0b4-4d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column23511_32d0b4-4d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column23511_32d0b4-4d{position:relative;}@media all and (max-width: 1024px){.kadence-column23511_32d0b4-4d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column23511_32d0b4-4d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column23511_32d0b4-4d\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\" id=\"h-how-generali-cracked-cross-channel-optimization-with-ai\"><strong><br>How Generali Cracked Cross-Channel Optimization with AI<\/strong><\/h2>\n\n\n\n<p><br>Attribution is broken. GA4, Meta, TikTok, Gads and analytics\/MTA dashboards all tell you different stories.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.generali.at\/privatkunden\/\">Generali Austria<\/a> decided to stop guessing. By building a <a href=\"https:\/\/www.nexoya.com\/attribution\/\">digital-first attribution <\/a>model and pairing it with AI-driven budget automation, they unlocked +18.8% more leads without spending more.<\/p>\n\n\n\n<p><br>We\u2019ll share the data setup, process changes, stack architecture, and the results Generali achieved \u2014 so you can bring the same playbook back to your own organization.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-our-experts\">Our Experts<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Romina Knaus<\/strong> is a Digital Media Manager at Generali Austria, driving the company\u2019s digital transformation and data-driven marketing initiatives. With a strong background in media strategy and brand management, she focuses on creating impactful customer experiences and unlocking growth through innovation<\/p>\n\n\n\n<p><strong>Marco Hochstrasser<\/strong> is CEO and Co-Founder of Nexoya. With his background in computer science and his passion for data-driven innovation, he is driving forward the vision of making marketing smarter and more efficient through AI. His entrepreneurial mindset and technological expertise have been instrumental in establishing Nexoya as a leading provider of AI-powered marketing optimization. Marco is committed to solving complex challenges in performance marketing through smart, automated solutions.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<section class=\"faq\">\n  <div class=\"is-container\">\n    <h2>FAQ<\/h2>\n\n          <ul data-accordion>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">In which language will the masterclass be held?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">This masterclass is in English.<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">How long does this masterclass last?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">The masterclass lasts about 23 minutes.\r\n<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n          \n      <\/ul>\n      <\/div>\n<\/section>\n\n\r\n  <section class=\"related\">\r\n    <div class=\"is-container\">\r\n      <h2>Related resources<\/h2>\r\n\r\n      <ul>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-dynamische-budgetierung-bei-generali\/\" aria-label=\"Replay: Dynamische Budgetierung bei Generali\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/generali-de.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinare<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: Dynamische Budgetierung bei Generali<\/h2>\r\n                  <p class=\"is-text-medium\">M\u00f6chten Sie erfahren, wie Sie 72 % mehr Konversionen erzielen k\u00f6nnen, indem Sie &#8222;nur&#8220; von einer statischen zu einer dynamischen Kampagnenbudgetierung wechseln?<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-webinar-attributionsmodellierung\/\" aria-label=\"Replay: Attributionsmodellierung\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/nexoya-webinar-replay-1-1.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinare<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: Attributionsmodellierung<\/h2>\r\n                  <p class=\"is-text-medium\">Sehen Sie sich die Aufzeichnung unseres Webinars \u00fcber Attributionsmodellierung in einer Cookie-freien Zukunft an<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/how-to-maximize-your-cross-channel-campaign-performance-with-predictive-analytics\/\" aria-label=\"Replay: How to Maximize your Cross-Channel Campaign Performance with Predictive Analytics\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/06\/Optimization-webiner-2023.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinars<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: How to Maximize your Cross-Channel Campaign Performance with Predictive Analytics<\/h2>\r\n                  <p class=\"is-text-medium\">Join our webinar to dive into the inner workings of Nexoya&#8217;s optimization algorithm. Gain exclusive insights into the step-by-step process, from data collection to optimization, and discover how it propels marketing success.<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/expert-insights-how-to-elevate-your-marketing-performance-with-ai-2\/\" aria-label=\"Expert Insights: How to Elevate Your Marketing Performance with AI?\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/06\/Webinar-Shared-photo-2speakers-1.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinars<\/span>\r\n                  <h2 class=\"is-text-large\">Expert Insights: How to Elevate Your Marketing Performance with AI?<\/h2>\r\n                  <p class=\"is-text-medium\">Unlock AI adoption secrets in marketing with Roger Gatti &#038; Nicolas Glauser. Gain insights on seamless integration, ethics, and trends.<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n              <\/ul>\r\n    <\/div>\r\n  <\/section>\r\n","protected":false},"excerpt":{"rendered":"<p>Attribution is broken. GA4, Meta, TikTok, Gads and analytics\/MTA dashboards all tell you different stories.<br \/>\nGenerali Austria decided to stop guessing. By building a digital-first attribution model and pairing it with AI-driven budget automation, they unlocked +18.8% more leads without spending more.<\/p>\n","protected":false},"author":4,"featured_media":23464,"template":"","format":"standard","meta":{"_acf_changed":false},"resource_gallery_category":[178],"class_list":["post-23511","resource_gallery","type-resource_gallery","status-publish","format-standard","has-post-thumbnail","hentry","resource_gallery_category-webinars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Replay - From attribution chaos to +18.8% more leads: how Generali cracked cross-channel optimization with AI - Nexoya<\/title>\n<meta name=\"description\" content=\"Attribution chaos? 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