{"id":23000,"date":"2025-07-09T09:53:24","date_gmt":"2025-07-09T08:53:24","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=resource_gallery&#038;p=23000"},"modified":"2026-04-01T13:04:59","modified_gmt":"2026-04-01T12:04:59","slug":"masterclass-replay-flaschenpost-24-1-prozent-weniger-ad-spend-gleiche-gewinne","status":"publish","type":"resource_gallery","link":"https:\/\/www.nexoya.com\/de\/resource_gallery\/masterclass-replay-flaschenpost-24-1-prozent-weniger-ad-spend-gleiche-gewinne\/","title":{"rendered":"Masterclass Replay &#8211; Flaschenpost 24.1 % weniger Ad-Spend, gleiche gewinne, POAS, KI &amp; szenario-simulation in der praxis"},"content":{"rendered":"\n<main>\n\n<section class=\"hero\">\n    <div class=\"is-container\">\n        <h1 class=\"is-h2\">Masterclass Replay &#8211; Flaschenpost 24.1 % weniger Ad-Spend, gleiche gewinne, POAS, KI &amp; szenario-simulation in der praxis<\/h1>\n\n        <div class=\"hero__content\">\n        <figure class=\"hero__image\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DSCF3954-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Flavia Wagner Masterclass K5 2025\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DSCF3954-scaled.jpg 2560w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DSCF3954-300x200.jpg 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DSCF3954-1024x683.jpg 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DSCF3954-768x512.jpg 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DSCF3954-1536x1024.jpg 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DSCF3954-2048x1365.jpg 2048w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DSCF3954-254x169.jpg 254w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/07\/DSCF3954-350x233.jpg 350w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n        <div class=\"hero__highlights\">\n            <h2 class=\"is-h3\">Agenda<\/h2>\n\n                        <ul>\n                                <li>\n                    <p class=\"is-text-lead\">* Kurzer \u00dcberblick \u00fcber Flaschenpost<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">* Ziele, die wir erreichen m\u00f6chten<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">* Beeindruckende Ergebnisse mit Nexoya<\/p>\n                <\/li>\n                  \n            <\/ul>\n                    <\/div>\n        <\/div>\n\n        <div class=\"hero__form\">\n        \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f23002-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"23002\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/de\/wp-json\/wp\/v2\/resource_gallery\/23000#wpcf7-f23002-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"23002\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f23002-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<label> \n <span class=\"text\">First Name <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"fullname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"John\" value=\"\" type=\"text\" name=\"fullname\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Last Name <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"lastname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Smith\" value=\"\" type=\"text\" name=\"lastname\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Work Mail <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"john@smith.com\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Company Name <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"company-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"John Smith &amp; Sons\" value=\"\" type=\"text\" name=\"company-name\" \/><\/span>\n<\/label>\n<br>\n <div class=\"checkbox-container grid-checkbox\">\n                <label class=\"checkbox-label\">\n       <span class=\"wpcf7-form-control-wrap\" data-name=\"additional\"><span class=\"wpcf7-form-control wpcf7-checkbox is-checkbox\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"additional[]\" value=\"Guide: How to become a data-driven marketer\" \/><span class=\"wpcf7-list-item-label\">Guide: How to become a data-driven marketer<\/span><\/span><\/span><\/span>            \n\n                   <div class=\"checkbox-text\">Yes, I want to get instant access to the free library of marketing resources.<\/div>\n                <\/label>\n            <\/div>\n\n<div class=\"submit-container\">\n            <input class=\"wpcf7-form-control wpcf7-submit has-spinner is-button is-button-green\" type=\"submit\" value=\"Watch the replay\" \/>\n        <\/div>\n        <div style=\"margin-top:16px\"><\/div>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"Marketing - Master Class Flaschenpost K5 2025\" type=\"hidden\" name=\"your-source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"en\" type=\"hidden\" name=\"your-lang\" \/>\n\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_source\" value=\"\" type=\"hidden\" name=\"h_utm_source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_medium\" value=\"\" type=\"hidden\" name=\"h_utm_medium\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_term\" value=\"\" type=\"hidden\" name=\"h_utm_term\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_campaign\" value=\"\" type=\"hidden\" name=\"h_utm_campaign\" \/>\n\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_medium\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_campaign\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_content\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"gclid\" \/>\n    <\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id23000_31bd70-9c{margin-top:100px;margin-bottom:100px;}.kb-row-layout-id23000_31bd70-9c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id23000_31bd70-9c > .kt-row-column-wrap) > 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class=\"kt-inside-inner-col\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id23000_3e5de2-e7{margin-top:100px;margin-bottom:100px;}.kb-row-layout-id23000_3e5de2-e7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id23000_3e5de2-e7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id23000_3e5de2-e7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1122px;margin-left:auto;margin-right:auto;padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id23000_3e5de2-e7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id23000_3e5de2-e7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id23000_3e5de2-e7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id23000_3e5de2-e7 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column23000_85373f-74 > .kt-inside-inner-col,.kadence-column23000_85373f-74 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column23000_85373f-74 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column23000_85373f-74 > .kt-inside-inner-col{flex-direction:column;}.kadence-column23000_85373f-74 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column23000_85373f-74 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column23000_85373f-74{position:relative;}@media all and (max-width: 1024px){.kadence-column23000_85373f-74 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column23000_85373f-74 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column23000_85373f-74\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\" id=\"h-poas-ki-amp-szenario-simulation-in-der-praxis-nbsp\"><strong>POAS, KI &amp; Szenario-Simulation in der Praxis&nbsp;<\/strong><\/h2>\n\n\n\n<p><br>Steigende CPCs und h\u00e4rtere Konkurrenz dr\u00fccken auf die Marge. In dieser Masterclass erf\u00e4hrst du, wie z.B. Flaschenpost ihre Werbekosten dank POAS-basierter Optimierung, KI-gest\u00fctztem Vorhersagen und Szenario-Simulation um 24.1 % senkte, ohne Wachstum oder Gewinn einzub\u00fc\u00dfen. Wir zeigen Schritt f\u00fcr Schritt, wie der Wechsel von ROAS zu POAS, die Integration von Warenr\u00fccksendungen-, und Margen\u00addaten sowie eine KI-gesteuerte Budget\u00adverteilung auf Google Ads, Meta &amp; Co. das Maximum aus jedem Euro holt.&nbsp;<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-unsere-expertin\">Unsere Expertin<\/h3>\n\n\n\n<p><strong>Flavia Wagner<\/strong> ist VP of Operations bei Nexoya. Mit ihrer Erfahrung in den Bereichen Customer Success und Digital Marketing verf\u00fcgt Flavia \u00fcber ein tiefes Verst\u00e4ndnis f\u00fcr KI-gest\u00fctzte L\u00f6sungen und deren Einfluss auf die Marketing-Performance. Ihre Vision und Expertise waren entscheidend daf\u00fcr, Nexoya als f\u00fchrenden Anbieter im Bereich Marketingtechnologie zu positionieren und fortschrittliche L\u00f6sungen f\u00fcr datengest\u00fctzte Marketingoptimierung anzubieten.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<section class=\"faq\">\n  <div class=\"is-container\">\n    <h2>FAQ<\/h2>\n\n          <ul data-accordion>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">In welcher Sprache wird die Masterclass durchgef\u00fchrt?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">Diese Masterclass ist auf Deutsch.<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">Was macht Flaschnepost?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\"> Flaschenpost macht bequemes, umfangreiches Online-Wein-Shopping mit riesiger Auswahl, rascher Lieferung und pers\u00f6nlicher Beratung in der Schweiz m\u00f6glich.<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">Wie lange dauert diese Masterclass?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">Die Masterclass dauert etwa 29 Minuten.\r\n\r\n<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n          \n      <\/ul>\n      <\/div>\n<\/section>\n\n\r\n  <section class=\"related\">\r\n    <div class=\"is-container\">\r\n      <h2>Related resources<\/h2>\r\n\r\n      <ul>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-dynamische-budgetierung-bei-generali\/\" aria-label=\"Replay: Dynamische Budgetierung bei Generali\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/generali-de.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinare<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: Dynamische Budgetierung bei Generali<\/h2>\r\n                  <p class=\"is-text-medium\">M\u00f6chten Sie erfahren, wie Sie 72 % mehr Konversionen erzielen k\u00f6nnen, indem Sie &#8222;nur&#8220; von einer statischen zu einer dynamischen Kampagnenbudgetierung wechseln?<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-webinar-attributionsmodellierung\/\" aria-label=\"Replay: Attributionsmodellierung\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/nexoya-webinar-replay-1-1.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinare<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: Attributionsmodellierung<\/h2>\r\n                  <p class=\"is-text-medium\">Sehen Sie sich die Aufzeichnung unseres Webinars \u00fcber Attributionsmodellierung in einer Cookie-freien Zukunft an<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/how-to-maximize-your-cross-channel-campaign-performance-with-predictive-analytics\/\" aria-label=\"Replay: How to Maximize your Cross-Channel Campaign Performance with Predictive Analytics\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/06\/Optimization-webiner-2023.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinars<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: How to Maximize your Cross-Channel Campaign Performance with Predictive Analytics<\/h2>\r\n                  <p class=\"is-text-medium\">Join our webinar to dive into the inner workings of Nexoya&#8217;s optimization algorithm. Gain exclusive insights into the step-by-step process, from data collection to optimization, and discover how it propels marketing success.<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/expert-insights-how-to-elevate-your-marketing-performance-with-ai-2\/\" aria-label=\"Expert Insights: How to Elevate Your Marketing Performance with AI?\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/06\/Webinar-Shared-photo-2speakers-1.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinars<\/span>\r\n                  <h2 class=\"is-text-large\">Expert Insights: How to Elevate Your Marketing Performance with AI?<\/h2>\r\n                  <p class=\"is-text-medium\">Unlock AI adoption secrets in marketing with Roger Gatti &#038; Nicolas Glauser. Gain insights on seamless integration, ethics, and trends.<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n              <\/ul>\r\n    <\/div>\r\n  <\/section>\r\n","protected":false},"excerpt":{"rendered":"<p>Steigende CPCs und h\u00e4rtere Konkurrenz dr\u00fccken auf die Marge. In dieser Masterclass erf\u00e4hrst du, wie z.B. Flaschenpost ihre Werbekosten dank POAS-basierter Optimierung, KI-gest\u00fctztem Vorhersagen und Szenario-Simulation um 24.1 % senkte, ohne Wachstum oder Gewinn einzub\u00fcssen. Wir zeigen Schritt f\u00fcr Schritt, wie der Wechsel von ROAS zu POAS, die Integration von Warenr\u00fccksendungen-, und Margen\u00addaten sowie eine KI-gesteuerte Budget\u00adverteilung auf Google Ads, Meta &#038; Co. das Maximum aus jedem Euro holt. <\/p>\n","protected":false},"author":4,"featured_media":22994,"template":"","format":"standard","meta":{"_acf_changed":true},"resource_gallery_category":[178],"class_list":["post-23000","resource_gallery","type-resource_gallery","status-publish","format-standard","has-post-thumbnail","hentry","resource_gallery_category-webinars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Masterclass Replay - Flaschenpost 24.1 % weniger Ad-Spend, gleiche gewinne, POAS, KI &amp; szenario-simulation in der praxis - Nexoya<\/title>\n<meta name=\"description\" content=\"Steigende CPCs und h\u00e4rtere Konkurrenz dr\u00fccken auf die Marge. 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