{"id":22921,"date":"2025-06-18T15:01:37","date_gmt":"2025-06-18T14:01:37","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=resource_gallery&#038;p=22921"},"modified":"2026-04-01T13:06:34","modified_gmt":"2026-04-01T12:06:34","slug":"replay-from-attribution-challenges-to-actionable-insights-yuhs-journey-with-predictive-analytics-media-mix-modeling","status":"publish","type":"resource_gallery","link":"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-from-attribution-challenges-to-actionable-insights-yuhs-journey-with-predictive-analytics-media-mix-modeling\/","title":{"rendered":"Replay &#8211; From attribution challenges to actionable insights: Yuh&#8217;s journey with predictive analytics &amp; media mix modeling"},"content":{"rendered":"\n<main>\n\n<section class=\"hero\">\n    <div class=\"is-container\">\n        <h1 class=\"is-h2\">Replay &#8211; From attribution challenges to actionable insights: Yuh&#8217;s journey with predictive analytics &amp; media mix modeling<\/h1>\n\n        <div class=\"hero__content\">\n        <figure class=\"hero__image\"><img decoding=\"async\" width=\"1280\" height=\"853\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/06\/Gros-DSCF2889-2.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Sonia Yuh x Marco\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/06\/Gros-DSCF2889-2.png 1280w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/06\/Gros-DSCF2889-2-300x200.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/06\/Gros-DSCF2889-2-1024x682.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/06\/Gros-DSCF2889-2-768x512.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/06\/Gros-DSCF2889-2-254x169.png 254w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/06\/Gros-DSCF2889-2-350x233.png 350w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n        <div class=\"hero__highlights\">\n            <h2 class=\"is-h3\">Agenda<\/h2>\n\n                        <ul>\n                                <li>\n                    <p class=\"is-text-lead\">* Yuh\u2019s Story to a  AI-driven performance strategy<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">* Co-Pilots for budget planning  And simulations<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">* Limits and challenges<\/p>\n                <\/li>\n                  \n            <\/ul>\n                    <\/div>\n        <\/div>\n\n        <div class=\"hero__form\">\n        \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f22933-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"22933\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/de\/wp-json\/wp\/v2\/resource_gallery\/22921#wpcf7-f22933-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"22933\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f22933-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<label> \n <span class=\"text\">First Name <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"fullname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"John\" value=\"\" type=\"text\" name=\"fullname\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Last Name <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"lastname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Smith\" value=\"\" type=\"text\" name=\"lastname\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Work Mail <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"john@smith.com\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Company Name <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"company-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"John Smith &amp; Sons\" value=\"\" type=\"text\" name=\"company-name\" \/><\/span>\n<\/label>\n<br>\n <div class=\"checkbox-container grid-checkbox\">\n                <label class=\"checkbox-label\">\n       <span class=\"wpcf7-form-control-wrap\" data-name=\"additional\"><span class=\"wpcf7-form-control wpcf7-checkbox is-checkbox\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"additional[]\" value=\"Guide: How to become a data-driven marketer\" \/><span class=\"wpcf7-list-item-label\">Guide: How to become a data-driven marketer<\/span><\/span><\/span><\/span>            \n\n                   <div class=\"checkbox-text\">Yes, I want to get instant access to the free library of marketing resources.<\/div>\n                <\/label>\n            <\/div>\n\n<div class=\"submit-container\">\n            <input class=\"wpcf7-form-control wpcf7-submit has-spinner is-button is-button-green\" type=\"submit\" value=\"Watch the replay\" \/>\n        <\/div>\n        <div style=\"margin-top:16px\"><\/div>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"Marketing - Yuh Swiss MarTech 2025\" type=\"hidden\" name=\"your-source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"en\" type=\"hidden\" name=\"your-lang\" \/>\n\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_source\" value=\"\" type=\"hidden\" name=\"h_utm_source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_medium\" value=\"\" type=\"hidden\" name=\"h_utm_medium\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_term\" value=\"\" type=\"hidden\" name=\"h_utm_term\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_campaign\" value=\"\" type=\"hidden\" name=\"h_utm_campaign\" \/>\n\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_medium\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_campaign\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_content\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"gclid\" \/>\n    <\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id22921_6c94b7-1f{margin-top:100px;margin-bottom:100px;}.kb-row-layout-id22921_6c94b7-1f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id22921_6c94b7-1f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id22921_6c94b7-1f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id22921_6c94b7-1f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id22921_6c94b7-1f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id22921_6c94b7-1f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id22921_6c94b7-1f alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column22921_351d51-c9 > .kt-inside-inner-col,.kadence-column22921_351d51-c9 > 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class=\"kt-inside-inner-col\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id22921_778e54-89{margin-top:100px;margin-bottom:100px;}.kb-row-layout-id22921_778e54-89 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id22921_778e54-89 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id22921_778e54-89 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1122px;margin-left:auto;margin-right:auto;padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id22921_778e54-89 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id22921_778e54-89 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id22921_778e54-89 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id22921_778e54-89 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column22921_2df80b-3b > .kt-inside-inner-col,.kadence-column22921_2df80b-3b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column22921_2df80b-3b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column22921_2df80b-3b > .kt-inside-inner-col{flex-direction:column;}.kadence-column22921_2df80b-3b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column22921_2df80b-3b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column22921_2df80b-3b{position:relative;}@media all and (max-width: 1024px){.kadence-column22921_2df80b-3b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column22921_2df80b-3b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column22921_2df80b-3b\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\" id=\"h-clearer-data-smarter-decisions-real-growth\">Clearer data &#8211; Smarter decisions &#8211; Real growth<\/h2>\n\n\n\n<p><br>In the fast-paced world of digital marketing, accurately attributing advertising efforts and optimizing budgets remain significant challenges. Yuh faced difficulties in pinpointing the effectiveness of its digital campaigns and allocating budgets efficiently. In this session, Sonia Milici will share how Yuh addressed these issues by implementing predictive analytics along side with <a href=\"https:\/\/www.nexoya.com\/attribution\/\">Attribution<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-our-expert\">Our Expert<\/h3>\n\n\n\n<p><strong>Sonia Milic <\/strong>Head of Marketing and Sales at <a href=\"https:\/\/www.yuh.com\/en\/\">Yuh<\/a>, is a seasoned marketing professional with substantial experience in the financial sector. In her current role, she has designed and implemented strategies that establish brand visibility and achieve significant market penetration. Her prior roles span both agency and client sides, in Switzerland and internationally, including a position at Swissquote where she led brand management. Sonia recently completed an eMBA in Innovation at the \u00c9cole polytechnique f\u00e9d\u00e9rale de Lausanne (EPFL), blending her strategic marketing knowledge with innovation and technical insights.<br><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<section class=\"faq\">\n  <div class=\"is-container\">\n    <h2>FAQ<\/h2>\n\n          <ul data-accordion>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">In which language will the Masterclass be held?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">This replay is in english.<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">What does Yuh do?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">Yuh is a user-centric financial app that integrates payments, savings, and investments into a single platform. Committed to democratizing financial services, Yuh provides transparent and accessible solutions tailored to diverse financial needs.\u200b\r\n<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">How long does this replay last?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">The replay lasts about 19 minutes.<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n          \n      <\/ul>\n      <\/div>\n<\/section>\n\n\r\n  <section class=\"related\">\r\n    <div class=\"is-container\">\r\n      <h2>Related resources<\/h2>\r\n\r\n      <ul>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-dynamische-budgetierung-bei-generali\/\" aria-label=\"Replay: Dynamische Budgetierung bei Generali\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/generali-de.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinare<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: Dynamische Budgetierung bei Generali<\/h2>\r\n                  <p class=\"is-text-medium\">M\u00f6chten Sie erfahren, wie Sie 72 % mehr Konversionen erzielen k\u00f6nnen, indem Sie &#8222;nur&#8220; von einer statischen zu einer dynamischen Kampagnenbudgetierung wechseln?<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-webinar-attributionsmodellierung\/\" aria-label=\"Replay: Attributionsmodellierung\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/nexoya-webinar-replay-1-1.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinare<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: Attributionsmodellierung<\/h2>\r\n                  <p class=\"is-text-medium\">Sehen Sie sich die Aufzeichnung unseres Webinars \u00fcber Attributionsmodellierung in einer Cookie-freien Zukunft an<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/how-to-maximize-your-cross-channel-campaign-performance-with-predictive-analytics\/\" aria-label=\"Replay: How to Maximize your Cross-Channel Campaign Performance with Predictive Analytics\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/06\/Optimization-webiner-2023.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinars<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: How to Maximize your Cross-Channel Campaign Performance with Predictive Analytics<\/h2>\r\n                  <p class=\"is-text-medium\">Join our webinar to dive into the inner workings of Nexoya&#8217;s optimization algorithm. Gain exclusive insights into the step-by-step process, from data collection to optimization, and discover how it propels marketing success.<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/expert-insights-how-to-elevate-your-marketing-performance-with-ai-2\/\" aria-label=\"Expert Insights: How to Elevate Your Marketing Performance with AI?\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/06\/Webinar-Shared-photo-2speakers-1.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinars<\/span>\r\n                  <h2 class=\"is-text-large\">Expert Insights: How to Elevate Your Marketing Performance with AI?<\/h2>\r\n                  <p class=\"is-text-medium\">Unlock AI adoption secrets in marketing with Roger Gatti &#038; Nicolas Glauser. Gain insights on seamless integration, ethics, and trends.<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n              <\/ul>\r\n    <\/div>\r\n  <\/section>\r\n","protected":false},"excerpt":{"rendered":"<p>Explore how Vodafone Italy has transformed their budget planning using Nexoya\u2019s AI-driven Copilot. Discover how they\u2019re leveraging data to predict business scenarios, dynamically optimize their ad spend, and boost efficiency. Watch the full masterclass now!<\/p>\n","protected":false},"author":4,"featured_media":22926,"template":"","format":"standard","meta":{"_acf_changed":true},"resource_gallery_category":[115],"class_list":["post-22921","resource_gallery","type-resource_gallery","status-publish","format-standard","has-post-thumbnail","hentry","resource_gallery_category-webinars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Replay - From attribution challenges to actionable insights: Yuh&#039;s journey with predictive analytics &amp; media mix modeling - Nexoya<\/title>\n<meta name=\"description\" content=\"Discover how Yuh collaborated with Nexoya in utilizing predictive models to forecast trends and adjust budgets proactively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-from-attribution-challenges-to-actionable-insights-yuhs-journey-with-predictive-analytics-media-mix-modeling\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Replay - From attribution challenges to actionable insights: Yuh&#039;s journey with predictive analytics &amp; 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