{"id":20187,"date":"2024-06-18T07:11:21","date_gmt":"2024-06-18T06:11:21","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=resource_gallery&#038;p=20187"},"modified":"2024-07-18T08:32:35","modified_gmt":"2024-07-18T07:32:35","slug":"achieving-13-percent-sales-uplift-vodafone-italias-success-with-nexoya","status":"publish","type":"resource_gallery","link":"https:\/\/www.nexoya.com\/de\/resource_gallery\/achieving-13-percent-sales-uplift-vodafone-italias-success-with-nexoya\/","title":{"rendered":"Mastering AI Models: Vodafone\u2019s A\/B Testing Secrets for Enhanced Performance and Efficiency"},"content":{"rendered":"\n<main>\n\n<section class=\"hero\">\n    <div class=\"is-container\">\n        <h1 class=\"is-h2\">Mastering AI Models: Vodafone\u2019s A\/B Testing Secrets for Enhanced Performance and Efficiency<\/h1>\n\n        <div class=\"hero__content\">\n        <figure class=\"hero__image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/07\/Webinar-Vodafone.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Vodafone-Webinar-2024- Replay- 1\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/07\/Webinar-Vodafone.png 1200w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/07\/Webinar-Vodafone-300x157.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/07\/Webinar-Vodafone-1024x536.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/07\/Webinar-Vodafone-768x402.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/07\/Webinar-Vodafone-254x133.png 254w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/07\/Webinar-Vodafone-1056x554.png 1056w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/07\/Webinar-Vodafone-350x183.png 350w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n        <div class=\"hero__highlights\">\n            <h2 class=\"is-h3\">Agenda<\/h2>\n\n                        <ul>\n                                <li>\n                    <p class=\"is-text-lead\">A\/B testing setup and objectives<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">Goals aimed to achieve<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">Impressive results with Nexoya<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">Why Nexoya outperformed traditional methods<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">Q&#038;A Session<\/p>\n                <\/li>\n                  \n            <\/ul>\n                    <\/div>\n        <\/div>\n\n        <div class=\"hero__form\">\n        \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f20207-o1\" lang=\"en-US\" dir=\"ltr\" 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<\/div>\n<\/section>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id20187_94db56-75{margin-top:100px;margin-bottom:100px;}.kb-row-layout-id20187_94db56-75 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id20187_94db56-75 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id20187_94db56-75 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id20187_94db56-75 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id20187_94db56-75 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id20187_94db56-75 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id20187_94db56-75 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column20187_52099f-66 > .kt-inside-inner-col,.kadence-column20187_52099f-66 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column20187_52099f-66 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column20187_52099f-66 > .kt-inside-inner-col{flex-direction:column;}.kadence-column20187_52099f-66 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column20187_52099f-66 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column20187_52099f-66{position:relative;}@media all and (max-width: 1024px){.kadence-column20187_52099f-66 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column20187_52099f-66 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column20187_52099f-66\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id20187_bf79b5-94{margin-top:100px;margin-bottom:100px;}.kb-row-layout-id20187_bf79b5-94 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id20187_bf79b5-94 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id20187_bf79b5-94 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1122px;margin-left:auto;margin-right:auto;padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id20187_bf79b5-94 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id20187_bf79b5-94 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id20187_bf79b5-94 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id20187_bf79b5-94 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column20187_3705e6-01 > .kt-inside-inner-col,.kadence-column20187_3705e6-01 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column20187_3705e6-01 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column20187_3705e6-01 > .kt-inside-inner-col{flex-direction:column;}.kadence-column20187_3705e6-01 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column20187_3705e6-01 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column20187_3705e6-01{position:relative;}@media all and (max-width: 1024px){.kadence-column20187_3705e6-01 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column20187_3705e6-01 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column20187_3705e6-01\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Bring Your Performance Marketing to the Next Level<\/h2>\n\n\n\n<p>Discover Vodafone\u2019s A\/B testing approach and why Nexoya outperformed traditional methods. Perfect for performance marketing professionals, digital marketing leaders, marketing analysts, and business strategists, this session offers practical tips and strategies to integrate advanced technologies into your marketing plans.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Our experts<\/h3>\n\n\n\n<p><strong>Emiliano Bozzi<\/strong> is the Head of Digital Marketing &amp; Data Strategy at Vodafone Italy, where he spearheads the integration of data-driven strategies to enhance digital marketing efforts. With extensive experience in MarTech, Emiliano has played a critical role in transforming Vodafone\u2019s digital initiatives, driving innovation, and achieving measurable results.<\/p>\n\n\n\n<p><strong>Lorenzo Casuscelli<\/strong> is the Digital Marketing Lead at Vodafone Italy. His expertise lies in orchestrating comprehensive digital marketing campaigns that leverage cutting-edge technologies to optimize performance. Lorenzo\u2019s strategic insights have been instrumental in elevating Vodafone\u2019s marketing effectiveness and driving growth.<\/p>\n\n\n\n<p><strong>Flavia Wagner<\/strong> is the Head of Customer Success at Nexoya. With a wealth of experience in customer success and digital marketing, Flavia has a deep understanding of AI-driven solutions and their impact on marketing performance. Her vision and expertise have been pivotal in positioning Nexoya as a leader in marketing technology, offering advanced solutions for data-driven marketing optimization.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<section class=\"faq\">\n  <div class=\"is-container\">\n    <h2>FAQ<\/h2>\n\n          <ul data-accordion>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">What is the language of the webinar?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">This webinar is in English.<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">What will be the main takeaways from this webinar?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">In this webinar, we discuss Vodafone Italia&#8217;s A\/B testing strategy with Nexoya, the goals they aimed to achieve, the impressive results they delivered, why Nexoya&#8217;s AI solution outperformed traditional methods, and practical tips for integrating AI into your marketing strategies.<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">How long is the Webinar<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">The webinar, including a Q&#038;A session, will last approximately 43 minutes  <\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n          \n      <\/ul>\n      <\/div>\n<\/section>\n\n\r\n  <section class=\"related\">\r\n    <div class=\"is-container\">\r\n      <h2>Related resources<\/h2>\r\n\r\n      <ul>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-dynamische-budgetierung-bei-generali\/\" aria-label=\"Replay: Dynamische Budgetierung bei Generali\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/generali-de.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinare<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: Dynamische Budgetierung bei Generali<\/h2>\r\n                  <p class=\"is-text-medium\">M\u00f6chten Sie erfahren, wie Sie 72 % mehr Konversionen erzielen k\u00f6nnen, indem Sie &#8222;nur&#8220; von einer statischen zu einer dynamischen Kampagnenbudgetierung wechseln?<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-webinar-attributionsmodellierung\/\" aria-label=\"Replay: Attributionsmodellierung\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/nexoya-webinar-replay-1-1.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinare<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: Attributionsmodellierung<\/h2>\r\n                  <p class=\"is-text-medium\">Sehen Sie sich die Aufzeichnung unseres Webinars \u00fcber Attributionsmodellierung in einer Cookie-freien Zukunft an<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/how-to-maximize-your-cross-channel-campaign-performance-with-predictive-analytics\/\" aria-label=\"Replay: How to Maximize your Cross-Channel Campaign Performance with Predictive Analytics\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/06\/Optimization-webiner-2023.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinars<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: How to Maximize your Cross-Channel Campaign Performance with Predictive Analytics<\/h2>\r\n                  <p class=\"is-text-medium\">Join our webinar to dive into the inner workings of Nexoya&#8217;s optimization algorithm. Gain exclusive insights into the step-by-step process, from data collection to optimization, and discover how it propels marketing success.<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/expert-insights-how-to-elevate-your-marketing-performance-with-ai-2\/\" aria-label=\"Expert Insights: How to Elevate Your Marketing Performance with AI?\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/06\/Webinar-Shared-photo-2speakers-1.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinars<\/span>\r\n                  <h2 class=\"is-text-large\">Expert Insights: How to Elevate Your Marketing Performance with AI?<\/h2>\r\n                  <p class=\"is-text-medium\">Unlock AI adoption secrets in marketing with Roger Gatti &#038; Nicolas Glauser. Gain insights on seamless integration, ethics, and trends.<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n              <\/ul>\r\n    <\/div>\r\n  <\/section>\r\n","protected":false},"excerpt":{"rendered":"<p>Join this essential webinar to discover how Vodafone Italia achieved a 13% sales uplift using Nexoya&#8217;s AI-driven platform. Learn about their A\/B testing strategy, goals, and impressive results, and understand why Nexoya\u2019s solution outperformed traditional methods. <\/p>\n","protected":false},"author":4,"featured_media":20705,"template":"","format":"standard","meta":{"_acf_changed":true},"resource_gallery_category":[115],"class_list":["post-20187","resource_gallery","type-resource_gallery","status-publish","format-standard","has-post-thumbnail","hentry","resource_gallery_category-webinars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mastering AI Models: Vodafone\u2019s A\/B Testing Secrets for Enhanced Performance and Efficiency - Nexoya<\/title>\n<meta name=\"description\" content=\"Discover their A\/B testing strategy, impressive results, and why Nexoya outperformed traditional methods. 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