{"id":13280,"date":"2022-09-01T10:59:22","date_gmt":"2022-09-01T09:59:22","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=resource_gallery&#038;p=13280"},"modified":"2024-05-14T12:44:45","modified_gmt":"2024-05-14T11:44:45","slug":"vorlage-fuer-namenskonventionen","status":"publish","type":"resource_gallery","link":"https:\/\/www.nexoya.com\/de\/resource_gallery\/vorlage-fuer-namenskonventionen\/","title":{"rendered":"Namenskonventionen-Vorlage"},"content":{"rendered":"\n<main>\n\n<section class=\"hero\">\n    <div class=\"is-container\">\n        <h1 class=\"is-h2\">Namenskonventionen-Vorlage<\/h1>\n\n        <div class=\"hero__content\">\n        <figure class=\"hero__image\"><img loading=\"lazy\" decoding=\"async\" width=\"1762\" height=\"918\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-08-at-14.17.41.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-08-at-14.17.41.png 1762w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-08-at-14.17.41-350x182.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-08-at-14.17.41-300x156.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-08-at-14.17.41-768x400.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-08-at-14.17.41-1024x534.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-08-at-14.17.41-1536x800.png 1536w\" sizes=\"auto, (max-width: 1762px) 100vw, 1762px\" \/><\/figure>\n\n        <div class=\"hero__highlights\">\n            <h2 class=\"is-h3\">Vorteile<\/h2>\n\n                        <ul>\n                                <li>\n                    <p class=\"is-text-lead\">\u2705 Konsistenz in der Organisation Ihrer Online-Marketing-Kampagnen<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">\u2705 Klarheit bei der Interpretation Ihrer Marketingaktivit\u00e4ten<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">\u2705 Zeitersparnis bei der Datenanalyse durch einheitliches Tracking<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">\u2705 Einfachere Zusammenarbeit mit unterschiedlichen Teams<\/p>\n                <\/li>\n                  \n            <\/ul>\n                    <\/div>\n        <\/div>\n\n        <div class=\"hero__form\">\n        \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f13074-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"13074\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/de\/wp-json\/wp\/v2\/resource_gallery\/13280#wpcf7-f13074-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"13074\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f13074-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<label> \n <span class=\"text\">Vorname  <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"fullname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"John\" value=\"\" type=\"text\" name=\"fullname\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Nachname <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"lastname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Smith\" value=\"\" type=\"text\" name=\"lastname\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Email Addresse <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"john@smith.com\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Firmenname <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"company-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"John Smith &amp; Sons\" value=\"\" type=\"text\" name=\"company-name\" \/><\/span>\n<\/label>\n<br>\n <div class=\"checkbox-container grid-checkbox\">\n                <label class=\"checkbox-label\">\n       <span class=\"wpcf7-form-control-wrap\" data-name=\"additional\"><span class=\"wpcf7-form-control wpcf7-checkbox is-checkbox\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"additional[]\" value=\"Guide: How to become a data-driven marketer\" \/><span class=\"wpcf7-list-item-label\">Guide: How to become a data-driven marketer<\/span><\/span><\/span><\/span>            \n\n                   <div class=\"checkbox-text\">Ja, ich m\u00f6chte sofortigen Zugriff auf die kostenlose Bibliothek mit Marketing-Ressourcen erhalten.<\/div>\n                <\/label>\n            <\/div>\n\n<div class=\"submit-container\">\n            <input class=\"wpcf7-form-control wpcf7-submit has-spinner is-button is-button-green\" type=\"submit\" value=\"Jetzt holen\" \/>\n        <\/div>\n        <div style=\"margin-top:16px\"><\/div>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"Marketing - Naming Convention Template\" type=\"hidden\" name=\"your-source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"de\" type=\"hidden\" name=\"your-lang\" \/>\n\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_source\" value=\"\" type=\"hidden\" name=\"h_utm_source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_medium\" value=\"\" type=\"hidden\" name=\"h_utm_medium\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_term\" value=\"\" type=\"hidden\" name=\"h_utm_term\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_campaign\" value=\"\" type=\"hidden\" name=\"h_utm_campaign\" \/>\n\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_medium\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_campaign\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_content\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"gclid\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"msclkid\" \/>\n    <\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<style>.kb-row-layout-id13280_f7e878-d4 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id13280_f7e878-d4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id13280_f7e878-d4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1120px;margin-left:auto;margin-right:auto;padding-top:25px;padding-right:40px;padding-bottom:25px;padding-left:40px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id13280_f7e878-d4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id13280_f7e878-d4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id13280_f7e878-d4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id13280_f7e878-d4 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column13280_34eaf5-4e > .kt-inside-inner-col,.kadence-column13280_34eaf5-4e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column13280_34eaf5-4e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column13280_34eaf5-4e > .kt-inside-inner-col{flex-direction:column;}.kadence-column13280_34eaf5-4e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column13280_34eaf5-4e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column13280_34eaf5-4e{position:relative;}@media all and (max-width: 1024px){.kadence-column13280_34eaf5-4e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column13280_34eaf5-4e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column13280_34eaf5-4e inner-column-1\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Welcher Vorteil bietet die Nutzung dieser Vorlage?<\/h2>\n\n\n\n<p>F\u00fchren Sie digitale Marketingkampagnen auf mehreren digitalen Marketingkan\u00e4len durch?&nbsp;<\/p>\n\n\n\n<p>Wenn ja, dann ist die Verwendung einer einheitlichen Namenskonvention f\u00fcr Ihre Kampagnen, Anzeigengruppen, Anzeigen, Creatives und UTM-Parameter entscheidend. Eine Namenskonvention f\u00fcr alle diese Elemente hilft Ihnen, Ihre Daten korrekt zu analysieren und alle relevanten Handlungen auf Ihrer Webseite den richtigen Quellen zuzuordnen.<\/p>\n\n\n\n<p>Wir haben eine einfache Namenskonvention-Vorlage erstellt, um die Benennung der oben genannten Online-Marketing-Elemente so effizient wie m\u00f6glich vorzunehmen.<\/p>\n\n\n\n<p>Verbingen Sie nicht endlose Stunden damit, herauszufinden, welche Anzeige zu welcher Conversion gef\u00fchrt hat, und verlieren Sie nicht den Verstand beim Versuch ein Reporting zu erstellen, in dem Sie Ihre Anzeigen mit dem Hund-Creative miteinander vergleichen wollen.<\/p>\n\n\n\n<p>Klingt gut?<br>Dann laden Sie die Namenskonvention-Vorlage herunter und beginnen Sie mit der Verwendung der Vorlage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wie Sie die Vorlage verwenden<\/h2>\n\n\n\n<p>Die Verwendung der Vorlage ist einfach.&nbsp;<\/p>\n\n\n\n<p>Es gibt 3 verschiedene Registerkarten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Registerkarte 1: social media | programmatic\/io | display<\/h3>\n\n\n\n<p>Die erste Registerkarte ist die Vorlage f\u00fcr die Erstellung der Kampagnen-\/IO-, Anzeigengruppen-\/LI- und Anzeigen-\/Creative-Namen sowie der jeweiligen Landingpages inklusive UTM-Parameter f\u00fcr Social Media, Programmatic Advertising\/IO-Buchungs- und Google Display Kampagnen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Registerkarte 2: sea<\/h3>\n\n\n\n<p>Die zweite Registerkarte ist die Vorlage f\u00fcr die Erstellung der Kampagnen- und Anzeigengruppen-Namen sowie der jeweiligen Landingpages inklusive UTM-Parameter f\u00fcr alle Search-Kampagnen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Registerkarte 3: UTM tracking template for gads and msads<\/h3>\n\n\n\n<p>Die dritte Registerkarte ist die Vorlage f\u00fcr ein Tracking-Template, das in Google Ads und Microsoft Advertising verwendet werden kann.&nbsp;<\/p>\n\n\n\n<p>Die Erstellung der UTM-Parameter mit dem Template in Registerkarte 2 unterscheidet sich von Tracking-Template.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>Sie definieren lediglich, welche UTM-Parameter verwendet werden sollen.<\/li>\n\n\n\n<li>Die UTM-Parameter werden zu allen Landingpages hinzugef\u00fcgt.<\/li>\n\n\n\n<li>Die UTM-Werte werden dynamisch generiert aber es k\u00f6nnen auch statische Werte eingef\u00fcgt werden.<\/li>\n\n\n\n<li>Sie k\u00f6nnen das gleiche oder unterschiedliche Tracking-Templates auf Account-, Kampagnen- und Anzeigengruppenebene verwenden.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Es gibt verschiedene UTM-Parameter, die verwendet werden k\u00f6nnen. Alle m\u00f6glichen UTM-Parameter und weitere Informationen finden Sie auf den Seiten, die in dieser Registerkarte verlinkt sind.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Wichtige Punkte, die Sie beachten sollten<\/h3>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>Nur die hellgelben Felder m\u00fcssen manuell bearbeitet werden.\u00a0<\/li>\n\n\n\n<li>Verwenden Sie beim Ausf\u00fcllen der manuellen Felder keine Leerzeichen. Verwenden Sie stattdessen beliebige Zeichen (\u201e_\u201c, \u201e-\u201c usw.) oder schreiben Sie die W\u00f6rter zusammen. Andernfalls funktionieren die Landingpage-Links nicht.<\/li>\n\n\n\n<li>Alle anderen Felder verwenden Formeln und werden automatisch aktualisiert.<\/li>\n\n\n\n<li>Die Formeln k\u00f6nnen an Ihre Bed\u00fcrfnisse und Pr\u00e4ferenzen, sowie an die von Ihnen ben\u00f6tigte Granularit\u00e4t angepasst werden. Klicken Sie einfach auf das Feld, das Sie \u00e4ndern m\u00f6chten, und passen Sie die Formel an.\n<ul class=\"wp-block-list\">\n<li>Zum Beispiel: Wenn Sie ein \u201e_\u201c anstelle eines \u201e|\u201c als Trennzeichen bevorzugen, dann k\u00f6nnen Sie einfach das Vorzeichen in der Formel des ersten Felds der Spalte \u00e4ndern und dann das Feld in der Spalte nach unten ziehen.<\/li>\n\n\n\n<li>Wir haben die f\u00fcr die Mehrheit der Unternehmen wichtigsten UTM-Parameter in der Vorlage. Falls Sie UTM-Parameter l\u00f6schen oder hinzuf\u00fcgen m\u00f6chten, k\u00f6nnen Sie die Formeln in den entsprechenden Feldern anpassen.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<section class=\"faq\">\n  <div class=\"is-container\">\n    <h2>H\u00e4ufig gestellte Fragen<\/h2>\n\n          <ul data-accordion>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">F\u00fcr wen ist diese Vorlage f\u00fcr Namenskonventionen gedacht?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">Spezialisten f\u00fcr digitales Marketing, Marketingdirektoren und -leiter, Marketingexperten und Digitale Werbetreibende<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">Wie kann Ihnen diese Vorlage f\u00fcr Namenskonventionen helfen?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">Mit dieser Vorlage f\u00fcr Namenskonventionen k\u00f6nnen Marketingexperten schnell und einfach mit wenigen manuellen Inputs automatisch Kampagnen-, Anzeigengruppen-, Ad- und Creative-Namen sowie dazugeh\u00f6rende UTM-Parameter mit einer einheitlichen Namenskonvention erstellen.<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n          \n      <\/ul>\n      <\/div>\n<\/section>\n\n\r\n  <section class=\"related\">\r\n    <div class=\"is-container\">\r\n      <h2>Weitere Ressourcen<\/h2>\r\n\r\n      <ul>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/cmos-toolkit-zur-wettbewerbsanalyse\/\" aria-label=\"CMO&#8217;s Toolkit zur Wettbewerbsanalyse\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/nexoya_webinars-3.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Ebooks &amp; Toolkits<\/span>\r\n                  <h2 class=\"is-text-large\">CMO&#8217;s Toolkit zur Wettbewerbsanalyse<\/h2>\r\n                  <p class=\"is-text-medium\">Mit diesem Toolkit, das exklusiv f\u00fcr CMOs und Marketingleiter entwickelt wurde, k\u00f6nnen Sie Ihre Konkurrenten mit Stil ausstechen.<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/digital-werbetrends\/\" aria-label=\"Digitale Werbetrends\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/nexoya_webinars-2.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Berichte<\/span>\r\n                  <h2 class=\"is-text-large\">Digitale Werbetrends<\/h2>\r\n                  <p class=\"is-text-medium\">Dieser Bericht besteht aus empirischen Daten, die verwertbare Einblicke in den digitalen Werbemarkt bieten.\n\nLesen Sie diesen Bericht und entdecken Sie die Trends f\u00fcr 2022!<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/marketing-cross-channel-vorlage\/\" aria-label=\"Marketing Cross-Channel Vorlage\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/05\/template.jpg);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Cheat Sheets<\/span>\r\n                  <h2 class=\"is-text-large\">Marketing Cross-Channel Vorlage<\/h2>\r\n                  <p class=\"is-text-medium\">M\u00f6chten Sie ein besseres Verst\u00e4ndnis\n\u00fcber Ihre Marketingkampagnen?<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n              <\/ul>\r\n    <\/div>\r\n  <\/section>\r\n","protected":false},"excerpt":{"rendered":"<p>Mit dieser Vorlage f\u00fcr Namenskonventionen k\u00f6nnen Sie Ihr Marketing-Tracking auf einfache Weise effizienter und transparenter gestalten.<\/p>\n","protected":false},"author":2,"featured_media":13070,"template":"","format":"standard","meta":{"_acf_changed":false},"resource_gallery_category":[131],"class_list":["post-13280","resource_gallery","type-resource_gallery","status-publish","format-standard","has-post-thumbnail","hentry","resource_gallery_category-cheat-sheets-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Namenskonventionen-Vorlage - Nexoya<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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