{"id":12571,"date":"2022-06-15T12:05:09","date_gmt":"2022-06-15T11:05:09","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=resource_gallery&#038;p=12571"},"modified":"2022-09-06T12:48:21","modified_gmt":"2022-09-06T11:48:21","slug":"digital-werbetrends","status":"publish","type":"resource_gallery","link":"https:\/\/www.nexoya.com\/de\/resource_gallery\/digital-werbetrends\/","title":{"rendered":"Digitale Werbetrends"},"content":{"rendered":"\n<main>\n\n<section class=\"hero\">\n    <div class=\"is-container\">\n        <h1 class=\"is-h2\">Digitale Werbetrends<\/h1>\n\n        <div class=\"hero__content\">\n        <figure class=\"hero__image\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/nexoya_webinars-2.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"nexoya_trend_report\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/nexoya_webinars-2.png 1920w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/nexoya_webinars-2-350x197.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/nexoya_webinars-2-300x169.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/nexoya_webinars-2-768x432.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/nexoya_webinars-2-1024x576.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/nexoya_webinars-2-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n        <div class=\"hero__highlights\">\n            <h2 class=\"is-h3\">Highlights<\/h2>\n\n                        <ul>\n                                <li>\n                    <p class=\"is-text-lead\">Einblicke in alle wichtigen digitalen Marketingkan\u00e4le<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">Die wichtigsten Erkenntnisse aus dem Bericht \u00fcber die Ausgaben f\u00fcr Werbung und die Kosten pro Klick<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">Vertiefung in Social Media und Suchmaschinenwerbung und wichtigste Erkenntnisse<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">Tipps f\u00fcr die Optimierung des digitalen Marketings auf der Grundlage von Daten und Erfahrungen<\/p>\n                <\/li>\n                  \n            <\/ul>\n                    <\/div>\n        <\/div>\n\n        <div class=\"hero__form\">\n        \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f12608-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"12608\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/de\/wp-json\/wp\/v2\/resource_gallery\/12571#wpcf7-f12608-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"12608\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f12608-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<label> \n <span class=\"text\">Vorname  <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"fullname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"John\" value=\"\" type=\"text\" name=\"fullname\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Nachname <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"lastname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Smith\" value=\"\" type=\"text\" name=\"lastname\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Email Addresse <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"john@smith.com\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Firmenname <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"company-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"John Smith &amp; Sons\" value=\"\" type=\"text\" name=\"company-name\" \/><\/span>\n<\/label>\n<br>\n <div class=\"checkbox-container grid-checkbox\">\n                <label class=\"checkbox-label\">\n       <span class=\"wpcf7-form-control-wrap\" data-name=\"additional\"><span class=\"wpcf7-form-control wpcf7-checkbox is-checkbox\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"additional[]\" value=\"Guide: How to become a data-driven marketer\" \/><span class=\"wpcf7-list-item-label\">Guide: How to become a data-driven marketer<\/span><\/span><\/span><\/span>            \n\n                   <div class=\"checkbox-text\">Ja, ich m\u00f6chte sofortigen Zugriff auf die kostenlose Bibliothek mit Marketing-Ressourcen erhalten.<\/div>\n                <\/label>\n            <\/div>\n\n<div class=\"submit-container\">\n            <input class=\"wpcf7-form-control wpcf7-submit has-spinner is-button is-button-green\" type=\"submit\" value=\"Jetzt holen\" \/>\n        <\/div>\n        <div style=\"margin-top:16px\"><\/div>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"Marketing - Trend report\" type=\"hidden\" name=\"your-source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"de\" type=\"hidden\" name=\"your-lang\" \/>\n\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_source\" value=\"\" type=\"hidden\" name=\"h_utm_source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_medium\" value=\"\" type=\"hidden\" name=\"h_utm_medium\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_term\" value=\"\" type=\"hidden\" name=\"h_utm_term\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_campaign\" value=\"\" type=\"hidden\" name=\"h_utm_campaign\" \/>\n\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_medium\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_campaign\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_content\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"gclid\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"msclkid\" \/>\n    <\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"faq\">\n  <div class=\"is-container\">\n    <h2>H\u00e4ufig gestellte Fragen<\/h2>\n\n          <ul data-accordion>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">F\u00fcr wen ist dieser Bericht bestimmt?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">Spezialisten f\u00fcr digitales Marketing, Experten f\u00fcr bezahlte Werbung, CMOs, Leiter f\u00fcr Performance Marketing, Abteilungsleiter<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">Wie kann dieser Trendbericht helfen?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">Wir m\u00f6chten unsere Erfahrung und unser Fachwissen im Bereich der digitalen Werbung weitergeben. Unser Ziel ist es, Vermarkter in die Lage zu versetzen, ihre digitalen Kampagnen ganzheitlich und \u00fcber alle Marketingkan\u00e4le gleichzeitig zu verwalten.<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n          \n      <\/ul>\n      <\/div>\n<\/section>\n\n\r\n  <section class=\"related\">\r\n    <div class=\"is-container\">\r\n      <h2>Zugeh\u00f6rige Ressourcen<\/h2>\r\n\r\n      <ul>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/handbuch-zu-marketing-kpis-fuer-datengesteuerte-marketer\/\" aria-label=\"Handbuch zu Marketing-KPIs f\u00fcr datengesteuerte Marketer\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/05\/nexoya_webinars-8.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Ebooks &amp; Toolkits<\/span>\r\n                  <h2 class=\"is-text-large\">Handbuch zu Marketing-KPIs f\u00fcr datengesteuerte Marketer<\/h2>\r\n                  <p class=\"is-text-medium\">Lernen Sie die Grundlagen der Datenorientierung mit 17 Marketing-KPIs! \ud83d\ude80<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-wie-nutzen-sie-daten-zur-optimierung-ihres-budgets\/\" aria-label=\"Replay: Wie nutzen Sie Daten zur Optimierung Ihres Budgets?\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/9.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinare<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: Wie nutzen Sie Daten zur Optimierung Ihres Budgets?<\/h2>\r\n                  <p class=\"is-text-medium\">Gemeinsam mit Carvolution, Kardex und Feldschl\u00f6sschen diskutieren wir, wie Daten und KI f\u00fcr die Definition und Planung des kommenden Marketingbudgets genutzt werden k\u00f6nnen.<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n              <\/ul>\r\n    <\/div>\r\n  <\/section>\r\n","protected":false},"excerpt":{"rendered":"<p>Dieser Bericht besteht aus empirischen Daten, die verwertbare Einblicke in den digitalen Werbemarkt bieten.<\/p>\n<p>Lesen Sie diesen Bericht und entdecken Sie die Trends f\u00fcr 2022!<\/p>\n","protected":false},"author":2,"featured_media":12501,"template":"","format":"standard","meta":{"_acf_changed":false},"resource_gallery_category":[129],"class_list":["post-12571","resource_gallery","type-resource_gallery","status-publish","format-standard","has-post-thumbnail","hentry","resource_gallery_category-berichte"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digitale Werbetrends - Nexoya<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/digital-werbetrends\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitale Werbetrends\" \/>\n<meta property=\"og:description\" content=\"Dieser Bericht besteht aus empirischen Daten, die verwertbare Einblicke in den digitalen Werbemarkt bieten. 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