{"id":12570,"date":"2022-06-15T11:49:55","date_gmt":"2022-06-15T10:49:55","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=resource_gallery&#038;p=12570"},"modified":"2022-09-01T11:36:02","modified_gmt":"2022-09-01T10:36:02","slug":"cmos-toolkit-zur-wettbewerbsanalyse","status":"publish","type":"resource_gallery","link":"https:\/\/www.nexoya.com\/de\/resource_gallery\/cmos-toolkit-zur-wettbewerbsanalyse\/","title":{"rendered":"CMO&#8217;s Toolkit zur Wettbewerbsanalyse"},"content":{"rendered":"\n<main>\n\n<section class=\"hero\">\n    <div class=\"is-container\">\n        <h1 class=\"is-h2\">CMO&#8217;s Toolkit zur Wettbewerbsanalyse<\/h1>\n\n        <div class=\"hero__content\">\n        <figure class=\"hero__image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/nexoya_webinars-3.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"nexoya_cmo_toolkit\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/nexoya_webinars-3.png 1920w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/nexoya_webinars-3-350x197.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/nexoya_webinars-3-300x169.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/nexoya_webinars-3-768x432.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/nexoya_webinars-3-1024x576.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/nexoya_webinars-3-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n        <div class=\"hero__highlights\">\n            <h2 class=\"is-h3\">Hightlights<\/h2>\n\n                        <ul>\n                                <li>\n                    <p class=\"is-text-lead\">9 kostenlose Vorlagen, 4 Checklisten, 3 Infografiken und 1 Leitfaden<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">Wichtige Punkte, die bei einer Wettbewerbsstrategie und -zielen nicht fehlen d\u00fcrfen<\/p>\n                <\/li>\n                                <li>\n                    <p class=\"is-text-lead\">Liste hilfreicher Tools zur Analyse von Wettbewerbern<\/p>\n                <\/li>\n                  \n            <\/ul>\n                    <\/div>\n        <\/div>\n\n        <div class=\"hero__form\">\n        \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f12579-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"12579\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/de\/wp-json\/wp\/v2\/resource_gallery\/12570#wpcf7-f12579-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"12579\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f12579-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<label> \n <span class=\"text\">Vorname  <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"fullname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"John\" value=\"\" type=\"text\" name=\"fullname\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Nachname <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"lastname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Smith\" value=\"\" type=\"text\" name=\"lastname\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Email Addresse <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"john@smith.com\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n<\/label>\n\n<label> \n <span class=\"text\">Firmenname <span>*<\/span><\/span>\n <span class=\"wpcf7-form-control-wrap\" data-name=\"company-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"John Smith &amp; Sons\" value=\"\" type=\"text\" name=\"company-name\" \/><\/span>\n<\/label>\n<br>\n <div class=\"checkbox-container grid-checkbox\">\n                <label class=\"checkbox-label\">\n       <span class=\"wpcf7-form-control-wrap\" data-name=\"additional\"><span class=\"wpcf7-form-control wpcf7-checkbox is-checkbox\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"additional[]\" value=\"Guide: How to become a data-driven marketer\" \/><span class=\"wpcf7-list-item-label\">Guide: How to become a data-driven marketer<\/span><\/span><\/span><\/span>            \n\n                   <div class=\"checkbox-text\">Ja, ich m\u00f6chte sofortigen Zugriff auf die kostenlose Bibliothek mit Marketing-Ressourcen erhalten.<\/div>\n                <\/label>\n            <\/div>\n\n<div class=\"submit-container\">\n            <input class=\"wpcf7-form-control wpcf7-submit has-spinner is-button is-button-green\" type=\"submit\" value=\"Jetzt holen\" \/>\n        <\/div>\n        <div style=\"margin-top:16px\"><\/div>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"Marketing - CMO toolkit\" type=\"hidden\" name=\"your-source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"de\" type=\"hidden\" name=\"your-lang\" \/>\n\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_source\" value=\"\" type=\"hidden\" name=\"h_utm_source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_medium\" value=\"\" type=\"hidden\" name=\"h_utm_medium\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_term\" value=\"\" type=\"hidden\" name=\"h_utm_term\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_campaign\" value=\"\" type=\"hidden\" name=\"h_utm_campaign\" \/>\n\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_medium\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_campaign\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_content\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"gclid\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"msclkid\" \/>\n    <\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"faq\">\n  <div class=\"is-container\">\n    <h2>H\u00e4ufig gestellte Fragen<\/h2>\n\n          <ul data-accordion>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">Was ist eine Wettbewerbsanalyse und was ist ihr Zweck?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">Eine Wettbewerbsanalyse ist eine strategische Taktik zur Ermittlung und Bewertung von Wettbewerbern. Der Zweck einer Wettbewerbsanalyse besteht darin, die St\u00e4rken und Schw\u00e4chen des Wettbewerbers im Vergleich zu Ihrem eigenen Produkt zu ermitteln.<\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n                  <li>\n            <div class=\"faq__item\">\n              <p class=\"is-text-lead\">\n                <span class=\"text\">Welche Arten von Organisationen sollte ich als Konkurrenten betrachten?<\/span>\n              \n                <span class=\"arrow\">\n                  <svg width=\"10\" height=\"14\" viewBox=\"0 0 10 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M5 1L5 12.625\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M9 9L5 13L1 9\" stroke=\"#0EC76A\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                  <\/svg>\n                <\/span>\n              <\/p>\n\n              <div class=\"content\">\n                <p class=\"is-text-medium\">Jedes Unternehmen, das in demselben geografischen Gebiet ein Produkt vertreibt, das Ihrem eigenen Produkt \u00e4hnlich ist oder es ersetzt, ist ein direkter Wettbewerber. <\/p>\n              <\/div>\n            <\/div>\n          <\/li>\n          \n      <\/ul>\n      <\/div>\n<\/section>\n\n\r\n  <section class=\"related\">\r\n    <div class=\"is-container\">\r\n      <h2>Zugeh\u00f6rige Ressource<\/h2>\r\n\r\n      <ul>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/digital-werbetrends\/\" aria-label=\"Digitale Werbetrends\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/nexoya_webinars-2.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Berichte<\/span>\r\n                  <h2 class=\"is-text-large\">Digitale Werbetrends<\/h2>\r\n                  <p class=\"is-text-medium\">Dieser Bericht besteht aus empirischen Daten, die verwertbare Einblicke in den digitalen Werbemarkt bieten.\n\nLesen Sie diesen Bericht und entdecken Sie die Trends f\u00fcr 2022!<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/replay-die-beste-gebotsstrategie-fuer-suchanzeigen\/\" aria-label=\"Replay: Die beste Gebotsstrategie f\u00fcr Suchanzeigen\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/3.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Webinare<\/span>\r\n                  <h2 class=\"is-text-large\">Replay: Die beste Gebotsstrategie f\u00fcr Suchanzeigen<\/h2>\r\n                  <p class=\"is-text-medium\">Das Erstaunliche an Bietstrategien ist, dass man in zwei Richtungen gehen kann:\n\n1. Sie vergeuden Ihr gesamtes Budget mit ein paar Klicks\n 2. Sie machen den richtigen Schritt und k\u00f6nnen die Leistung Ihrer Kampagne auf ein neues Niveau heben<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n                  <li>\r\n            <article class=\"mg-single-article\">\r\n              <a href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/handbuch-zu-marketing-kpis-fuer-datengesteuerte-marketer\/\" aria-label=\"Handbuch zu Marketing-KPIs f\u00fcr datengesteuerte Marketer\">\r\n                <figure class=\"mg-single-article__image\" style=\"background-image: url(https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/05\/nexoya_webinars-8.png);\"><\/figure>\r\n\r\n                <div class=\"mg-single-article__content\">\r\n                  <span class=\"tag\">Ebooks &amp; Toolkits<\/span>\r\n                  <h2 class=\"is-text-large\">Handbuch zu Marketing-KPIs f\u00fcr datengesteuerte Marketer<\/h2>\r\n                  <p class=\"is-text-medium\">Lernen Sie die Grundlagen der Datenorientierung mit 17 Marketing-KPIs! \ud83d\ude80<\/p>\r\n                  <button type=\"button\" class=\"is-link-arrow\">Mehr erfahren<\/button> \r\n                <\/div>\r\n              <\/a>\r\n            <\/article>\r\n          <\/li>\r\n              <\/ul>\r\n    <\/div>\r\n  <\/section>\r\n","protected":false},"excerpt":{"rendered":"<p>Mit diesem Toolkit, das exklusiv f\u00fcr CMOs und Marketingleiter entwickelt wurde, k\u00f6nnen Sie Ihre Konkurrenten mit Stil ausstechen.<\/p>\n","protected":false},"author":4,"featured_media":12509,"template":"","format":"standard","meta":{"_acf_changed":false},"resource_gallery_category":[132],"class_list":["post-12570","resource_gallery","type-resource_gallery","status-publish","format-standard","has-post-thumbnail","hentry","resource_gallery_category-ebooks-toolkits-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CMO&#039;s Toolkit zur Wettbewerbsanalyse - Nexoya<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/cmos-toolkit-zur-wettbewerbsanalyse\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CMO&#039;s Toolkit zur Wettbewerbsanalyse\" \/>\n<meta property=\"og:description\" content=\"Mit diesem Toolkit, das exklusiv f\u00fcr CMOs und Marketingleiter entwickelt wurde, k\u00f6nnen Sie Ihre Konkurrenten mit Stil ausstechen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nexoya.com\/de\/resource_gallery\/cmos-toolkit-zur-wettbewerbsanalyse\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexoya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nexoyacom\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-01T10:36:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/nexoya_webinars-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@nexoyacom\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/resource_gallery\\\/cmos-toolkit-zur-wettbewerbsanalyse\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/resource_gallery\\\/cmos-toolkit-zur-wettbewerbsanalyse\\\/\",\"name\":\"CMO's Toolkit zur Wettbewerbsanalyse - 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