{"id":8918,"date":"2021-03-19T16:43:55","date_gmt":"2021-03-19T15:43:55","guid":{"rendered":"https:\/\/www.nexoya.com\/?page_id=8918"},"modified":"2021-04-07T08:26:10","modified_gmt":"2021-04-07T07:26:10","slug":"webinar-from-static-to-dynamic-budgeting-with-generali","status":"publish","type":"page","link":"https:\/\/www.nexoya.com\/de\/webinar-from-static-to-dynamic-budgeting-with-generali\/","title":{"rendered":"Webinar: From static to dynamic budgeting with Generali"},"content":{"rendered":"\n<h2 class=\"has-text-align-center wp-block-heading\"> <\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/03\/Generali-webinar-3-1024x576.png\" alt=\"\" class=\"wp-image-8985\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/03\/Generali-webinar-3-1024x576.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/03\/Generali-webinar-3-300x169.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/03\/Generali-webinar-3-768x432.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/03\/Generali-webinar-3-1536x864.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/03\/Generali-webinar-3-350x197.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/03\/Generali-webinar-3.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\r\n<section class=\"form-section   pb10\" id=\"form-section\">\r\n    <div class=\"is-container\">\r\n        <div class=\"grid-wrapper\">\r\n            <div class=\"is-flex flex-container\">\r\n                <div class=\"how-to is-flex is-flex-column is-flex-center\">\r\n                    <h2>Agenda<br>April 13 2021 11:00 CEST <\/h2>\r\n                   \r\n                    <div class=\"caf-content w_content\">\r\n                        <p>In this 45 minute webinar, we will discuss the challenges of implementing a dynamic budget allocation in digital marketing campaigns and how predictive analytics changed how Generali works in its campaigning.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Introduction<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Short insight into the campaign setup<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discussion on organizational and structural challenges<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How Generali reached a 72.5% conversions increase\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highlights &amp; lowlights<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Q&amp;A<\/span><\/li>\n<\/ul>\n                    <\/div>\r\n\r\n                <\/div>\r\n                <div class=\"contact-form-container is-flex is-flex-middle\">\r\n                    <div class=\"is-flex is-flex-column\" id=\"form-container\">\r\n                        <h3>Register to the webinar:<\/h3>\r\n                        \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f8924-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"8924\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/de\/wp-json\/wp\/v2\/pages\/8918#wpcf7-f8924-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"8924\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f8924-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"is-form-stacked\">\n                    <div class=\"is-margin\">\n                        <label class=\"is-form-label\" for=\"full-name\">Full Name <span>*<\/span><\/label>\n                        <div class=\"is-form-controls\">\n                            <span class=\"wpcf7-form-control-wrap\" data-name=\"fullname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required is-input\" id=\"full-name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Enter full name\" value=\"\" type=\"text\" name=\"fullname\" \/><\/span>\n                        <\/div>\n                    <\/div>\n                    <div class=\"is-margin\">\n                        <label class=\"is-form-label\" for=\"email\">Email <span>*<\/span><\/label>\n                        <div class=\"is-form-controls\">\n                            <span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email is-input\" id=\"email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Enter email address\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"is-margin\">\n                        <label class=\"is-form-label\" for=\"full-name\">Company <span><\/span><\/label>\n                        <div class=\"is-form-controls\">\n                            <span class=\"wpcf7-form-control-wrap\" data-name=\"company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text is-input\" id=\"company\" aria-invalid=\"false\" placeholder=\"Enter company name\" value=\"\" type=\"text\" name=\"company\" \/><\/span>\n                        <\/div>\n                    <\/div>\n\n\n    <p class=\"additional-text\"> Do you want some additional information or a demo of the nexoya platform?<\/p>\n    <div class=\"is-flex is-flex-column\">\n            <div class=\"checkbox-container\">\n                <label class=\"checkbox-label\">\n                    <span class=\"wpcf7-form-control-wrap\" data-name=\"additional\"><span class=\"wpcf7-form-control wpcf7-checkbox is-checkbox\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"additional[]\" value=\"Guide: How to become a data-driven marketer\" \/><span class=\"wpcf7-list-item-label\">Guide: How to become a data-driven marketer<\/span><\/span><\/span><\/span>\n                     <p class=\"checkbox-text\">Access to our free library of resources<\/p>\n                <\/label>\n                <label class=\"checkbox-label\">\n                    <span class=\"wpcf7-form-control-wrap\" data-name=\"productdemo\"><span class=\"wpcf7-form-control wpcf7-checkbox is-checkbox\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"productdemo[]\" value=\"Get a product demo from nexoya\" \/><span class=\"wpcf7-list-item-label\">Get a product demo from nexoya<\/span><\/span><\/span><\/span>\n                    <p class=\"checkbox-text\">Get a product demo from nexoya<\/p>\n                <\/label>\n            <\/div>                                \n    <\/div>\n    <div class=\"submit-container\">\n        <input class=\"wpcf7-form-control wpcf7-submit has-spinner is-button is-button-green\" id=\"career-submit\" type=\"submit\" value=\"Register\" \/>\n    <\/div>\n    <div style=\"margin-top:16px\"><\/div>\n <\/div>\n\n\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"Generali webinar - Dynamic Budgeting\" type=\"hidden\" name=\"your-source\" \/>\n\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"en\" type=\"hidden\" name=\"your-lang\" \/>\n\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_source\" value=\"\" type=\"hidden\" name=\"h_utm_source\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_medium\" value=\"\" type=\"hidden\" name=\"h_utm_medium\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_term\" value=\"\" type=\"hidden\" name=\"h_utm_term\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_campaign\" value=\"\" type=\"hidden\" name=\"h_utm_campaign\" \/>\n\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_source\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_medium\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_campaign\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_content\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"gclid\" \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n                    <\/div>\r\n                    <div class=\"success-container is-flex is-flex-column is-flex-middle\" id=\"success-container\">\r\n                        <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/themes\/Nexoya\/assets\/img\/icons\/check-solid.svg\" alt=\"chekmark\">\r\n                        <h2><\/h2>\r\n                        <p><\/p>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n            \n\n\r\n\r\n<section class=\"img-left-flexcontent-right  \">\r\n\r\n\r\n\t\r\n\t<div class=\"is-container\">\r\n\r\n\t\t<div class=\"content\">\r\n\t\t\t<div class=\"left\">\r\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/03\/Generali-webinar-3.png\" alt=\"laptop image\">\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"right\">\r\n\r\n\t\t\t\t\t\t\t\t    \t\t\t\t        \t\t\t\t        \t<div class=\"w_content\">\r\n\t\t\t\t        \t\t<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Today, marketing planning relies on static and channel-specific budgets. In most cases, budget adjustments are based on gut feeling, and decisions are not data-driven. <\/span><\/p>\n<p><span style=\"font-weight: 400\">As a result, advertisers lose 30% or more each month by manually &#8222;allocating&#8220; budgets once &#8211; this can be changed with dynamic allocation and AI. Generali will talk about how they did it and how an increase of +72% conversions was possible.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Maurizio Miggiano, Head of Customer Journey, and Mattia Lovallo, Digital Marketing Expert from Generali, will talk together with Marco Hochstrasser, nexoya&#8217;s Co-Founder and CTO. The topics discussed are the challenges of switching from manual planning to a dynamic setup and the high-low lights of their current setup. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t        \t<\/div>\r\n\t\t\t\t            \r\n\t\t\t\t        \t\t\t\t    \t\t\t\t\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t<\/div>\r\n\r\n\r\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":8985,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-acfblocks.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8918","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Webinar: From static to dynamic budgeting with Generali - Nexoya<\/title>\n<meta name=\"description\" content=\"Webinar: From static to dynamic budgeting with Generali. Read more in detail on nexoya.com. Interested in nexoya blog?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/de\/webinar-from-static-to-dynamic-budgeting-with-generali\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar: From static to dynamic budgeting with Generali\" \/>\n<meta property=\"og:description\" content=\"Webinar: From static to dynamic budgeting with Generali. Read more in detail on nexoya.com. 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