{"id":8061,"date":"2021-02-03T10:42:41","date_gmt":"2021-02-03T09:42:41","guid":{"rendered":"https:\/\/www.nexoya.com\/?page_id=8061"},"modified":"2021-02-13T07:35:48","modified_gmt":"2021-02-13T06:35:48","slug":"bosw2021","status":"publish","type":"page","link":"https:\/\/www.nexoya.com\/de\/bosw2021\/","title":{"rendered":"Best of Swiss Web 2021"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><\/div>\n<\/div>\n\n\n<style>#kt-layout-id_89b6f8-be > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_89b6f8-be > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_89b6f8-be > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}#kt-layout-id_89b6f8-be > .kt-row-layout-overlay{opacity:0.30;}#kt-layout-id_89b6f8-be .kt-row-layout-bottom-sep{height:100px;}#kt-layout-id_89b6f8-be .kt-row-layout-bottom-sep svg{width:100%;}#kt-layout-id_89b6f8-be .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){#kt-layout-id_89b6f8-be > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){#kt-layout-id_89b6f8-be .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){#kt-layout-id_89b6f8-be .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){#kt-layout-id_89b6f8-be > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}#kt-layout-id_89b6f8-be .kt-row-layout-bottom-sep{height:px;}#kt-layout-id_89b6f8-be .kt-row-layout-bottom-sep svg{width:%;}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_89b6f8-be\" class=\"kt-row-layout-inner kt-layout-id_89b6f8-be\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_51ecbc-d0 > .kt-inside-inner-col{padding-left:30%;}.kadence-column_51ecbc-d0 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_51ecbc-d0 > .kt-inside-inner-col,.kadence-column_51ecbc-d0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_51ecbc-d0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_51ecbc-d0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_51ecbc-d0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_51ecbc-d0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_51ecbc-d0{position:relative;}@media all and (max-width: 1024px){.kadence-column_51ecbc-d0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_51ecbc-d0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_51ecbc-d0\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">\u201c 72% mehr Conversions dank k\u00fcnstlicher Intelligenz\u201d<\/h2>\n\n\n\n<div class=\"wp-block-image is-style-rounded\"><figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/1530030176515.jpeg\" alt=\"\" class=\"wp-image-8148\" width=\"68\" height=\"68\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/1530030176515.jpeg 200w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/1530030176515-112x112.jpeg 112w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/1530030176515-150x150.jpeg 150w\" sizes=\"(max-width: 68px) 100vw, 68px\" \/><\/figure><\/div>\n\n\n\n<p style=\"font-size:17px\"><br>Mike Fuhrmann, CMO Generali Switzerland<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>.kadence-column_461774-42 > .kt-inside-inner-col{padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px;}.kadence-column_461774-42 > .kt-inside-inner-col{border-color:#ffffff;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_461774-42 > .kt-inside-inner-col,.kadence-column_461774-42 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_461774-42 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_461774-42 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_461774-42 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_461774-42 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_461774-42{position:relative;}.wp-block-kadence-column.kadence-column_461774-42 > .kt-inside-inner-col{margin-top:0px;}@media all and (max-width: 1024px){.kadence-column_461774-42 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_461774-42 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_461774-42 problems-section\"><div class=\"kt-inside-inner-col\"><style>#kt-layout-id_05c803-12{margin-top:80px;margin-bottom:120px;}#kt-layout-id_05c803-12 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_05c803-12 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_05c803-12 > .kt-row-column-wrap{column-gap:40px;row-gap:var(--global-kb-gap-md, 2rem);max-width:1120px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:0px;padding-bottom:0px;padding-left:40px;padding-right:40px;grid-template-columns:minmax(0, calc(35% - ((40px * 1 )\/2)))minmax(0, calc(65% - ((40px * 1 )\/2)));}#kt-layout-id_05c803-12 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_05c803-12 > .kt-row-column-wrap{padding-top:0px;padding-right:30px;padding-bottom:0px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_05c803-12{margin-top:50px;}#kt-layout-id_05c803-12 > .kt-row-column-wrap{padding-top:0px;padding-bottom:0px;padding-left:20px;padding-right:20px;grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone solution-container\"><div id=\"kt-layout-id_05c803-12\" class=\"kt-row-layout-inner kt-layout-id_05c803-12\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-wide kt-v-gutter-default kt-row-valign-top kt-row-layout-left-golden kt-tab-layout-row kt-m-colapse-left-to-right kt-mobile-layout-row  kt-custom-first-width-35  kt-custom-second-width-65\"><style>.kadence-column_5ec193-09 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_5ec193-09 > .kt-inside-inner-col,.kadence-column_5ec193-09 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_5ec193-09 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_5ec193-09 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_5ec193-09 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_5ec193-09 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_5ec193-09{position:relative;}@media all and (max-width: 1024px){.kadence-column_5ec193-09 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_5ec193-09 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_5ec193-09\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-_e98687-e5 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_e98687-e5 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_e98687-e5\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\" style=\"height:60px\"><\/div><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_9891d2-f3:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_9891d2-f3 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_9891d2-f3 ul.kt-svg-icon-list{grid-row-gap:32px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_9891d2-f3 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_9891d2-f3 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items_9891d2-f3 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:#131314;font-size:18px;color:#131314;}.kt-svg-icon-list-items_9891d2-f3 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:24px;}.kt-svg-icon-list-items_9891d2-f3 ul.kt-svg-icon-list .kt-svg-icon-list-level-1 .kt-svg-icon-list-single svg{font-size:24px;}.kt-svg-icon-list-items_9891d2-f3 ul.kt-svg-icon-list .kt-svg-icon-list-level-2 .kt-svg-icon-list-single svg{font-size:24px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_9891d2-f3 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop solution-list\"><ul class=\"kt-svg-icon-list\"><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-0\"><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fe_checkCircle\"><svg style=\"display:inline-block;vertical-align:middle\" viewbox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"><\/path><polyline points=\"22 4 12 14.01 9 11.01\"><\/polyline><\/svg><\/div><span class=\"kt-svg-icon-list-text\"><strong>+72.5% Conversions<\/strong> und +38.44% Micro Conversions <br>in nur 3 Monaten<\/span><\/li><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-1\"><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fe_checkCircle\"><svg style=\"display:inline-block;vertical-align:middle\" viewbox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"><\/path><polyline points=\"22 4 12 14.01 9 11.01\"><\/polyline><\/svg><\/div><span class=\"kt-svg-icon-list-text\">Kanal\u00fcbergreifende <strong>dynamische Budgetoptimierung<\/strong><\/span><\/li><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2\"><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fe_checkCircle\"><svg style=\"display:inline-block;vertical-align:middle\" viewbox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"><\/path><polyline points=\"22 4 12 14.01 9 11.01\"><\/polyline><\/svg><\/div><span class=\"kt-svg-icon-list-text\">Innovativer Ansatz\u00a0mit Hilfe<br><strong>k\u00fcnstlicher Intelligenz<\/strong><\/span><\/li><\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column_042e57-8b > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_042e57-8b > .kt-inside-inner-col,.kadence-column_042e57-8b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_042e57-8b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_042e57-8b > .kt-inside-inner-col{flex-direction:column;}.kadence-column_042e57-8b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_042e57-8b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_042e57-8b{position:relative;}@media all and (max-width: 1024px){.kadence-column_042e57-8b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_042e57-8b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_042e57-8b\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Unlisted | BOSW2021 - Generali &amp; nexoya - Award submission\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ceHh28ETtFE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\">Projekteinreichung f\u00fcr \u00abBEST OF SWISS WEB 2021\u00bb von<br><br><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"360\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-Generali-and-nexoya-logos-1024x360.png\" alt=\"\" class=\"wp-image-8229\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-Generali-and-nexoya-logos-1024x360.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-Generali-and-nexoya-logos-350x123.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-Generali-and-nexoya-logos-300x106.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-Generali-and-nexoya-logos-768x270.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-Generali-and-nexoya-logos.png 1378w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_d0cb01-0b .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_d0cb01-0b .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_d0cb01-0b\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\" style=\"height:60px\"><hr class=\"kt-divider\" style=\"border-top-color:rgba(238, 238, 238, 1);border-top-width:1px;width:100%;border-top-style:solid\"\/><\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-black-color has-text-color has-background\" style=\"background:linear-gradient(135deg,rgb(248,249,252) 0%,rgb(255,255,255) 100%)\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>.wp-block-kadence-spacer.kt-block-spacer-_8d680d-c1 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_8d680d-c1 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_8d680d-c1\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\" style=\"height:60px\"><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_1f2b71-09, .wp-block-kadence-advancedheading.kt-adv-heading_1f2b71-09[data-kb-block=\"kb-adv-heading_1f2b71-09\"]{margin-top:0px;margin-bottom:50px;text-align:center;font-size:3.5rem;font-style:normal;letter-spacing:-1.5px;}.wp-block-kadence-advancedheading.kt-adv-heading_1f2b71-09 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_1f2b71-09[data-kb-block=\"kb-adv-heading_1f2b71-09\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_1f2b71-09 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_1f2b71-09[data-kb-block=\"kb-adv-heading_1f2b71-09\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading_1f2b71-09, .wp-block-kadence-advancedheading.kt-adv-heading_1f2b71-09[data-kb-block=\"kb-adv-heading_1f2b71-09\"]{font-size:3rem;}}<\/style>\n<h2 class=\"kt-adv-heading_1f2b71-09 wp-block-kadence-advancedheading has-black-color\" data-kb-block=\"kb-adv-heading_1f2b71-09\">Die Herausforderung<\/h2>\n\n\n<style>#kt-layout-id_7ac30f-f1 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_7ac30f-f1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_7ac30f-f1 > .kt-row-column-wrap{column-gap:80px;row-gap:var(--global-kb-gap-md, 2rem);max-width:1140px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:80px;padding-bottom:80px;grid-template-columns:minmax(0, calc(50% - ((80px * 1 )\/2)))minmax(0, calc(50% - ((80px * 1 )\/2)));}#kt-layout-id_7ac30f-f1 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_7ac30f-f1 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_7ac30f-f1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignfull\"><div id=\"kt-layout-id_7ac30f-f1\" class=\"kt-row-layout-inner kt-layout-id_7ac30f-f1\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-widest kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row  kt-custom-first-width-50  kt-custom-second-width-50\"><style>.kadence-column_4c1a52-7b > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_4c1a52-7b > .kt-inside-inner-col,.kadence-column_4c1a52-7b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_4c1a52-7b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_4c1a52-7b > .kt-inside-inner-col{flex-direction:column;}.kadence-column_4c1a52-7b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_4c1a52-7b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_4c1a52-7b{position:relative;}@media all and (max-width: 1024px){.kadence-column_4c1a52-7b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_4c1a52-7b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_4c1a52-7b\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"661\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-Problem-Big-1024x661.png\" alt=\"\" class=\"wp-image-8225\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-Problem-Big-1024x661.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-Problem-Big-350x226.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-Problem-Big-300x194.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-Problem-Big-768x496.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-Problem-Big.png 1489w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column_872902-a9 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_872902-a9 > .kt-inside-inner-col,.kadence-column_872902-a9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_872902-a9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_872902-a9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_872902-a9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_872902-a9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_872902-a9{position:relative;}@media all and (max-width: 1024px){.kadence-column_872902-a9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_872902-a9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_872902-a9\"><div class=\"kt-inside-inner-col\"><style>#kt-layout-id_8595fe-20 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_8595fe-20 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_8595fe-20 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}#kt-layout-id_8595fe-20 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_8595fe-20 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_8595fe-20 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_8595fe-20\" class=\"kt-row-layout-inner kt-layout-id_8595fe-20\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-wider kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-equal kt-m-colapse-left-to-right kt-mobile-layout-equal\"><style>.kadence-column_cd57a9-1e > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_cd57a9-1e > .kt-inside-inner-col,.kadence-column_cd57a9-1e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_cd57a9-1e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_cd57a9-1e > .kt-inside-inner-col{flex-direction:column;}.kadence-column_cd57a9-1e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_cd57a9-1e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_cd57a9-1e{position:relative;}@media all and (max-width: 1024px){.kadence-column_cd57a9-1e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_cd57a9-1e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_cd57a9-1e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_d4d548-b3, .wp-block-kadence-advancedheading.kt-adv-heading_d4d548-b3[data-kb-block=\"kb-adv-heading_d4d548-b3\"]{margin-top:0px;margin-bottom:0px;font-size:60px;line-height:60px;font-weight:700;font-style:normal;font-family:Montserrat;color:#e4e8ec;}.wp-block-kadence-advancedheading.kt-adv-heading_d4d548-b3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_d4d548-b3[data-kb-block=\"kb-adv-heading_d4d548-b3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_d4d548-b3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_d4d548-b3[data-kb-block=\"kb-adv-heading_d4d548-b3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading_d4d548-b3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_d4d548-b3\">01.<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_1d08c1-3d, .wp-block-kadence-advancedheading.kt-adv-heading_1d08c1-3d[data-kb-block=\"kb-adv-heading_1d08c1-3d\"]{margin-top:0px;margin-bottom:15px;font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_1d08c1-3d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_1d08c1-3d[data-kb-block=\"kb-adv-heading_1d08c1-3d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_1d08c1-3d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_1d08c1-3d[data-kb-block=\"kb-adv-heading_1d08c1-3d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading_1d08c1-3d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_1d08c1-3d\"><strong>Statische Budgets<\/strong><\/h4>\n\n\n\n<p>Die meisten Kampagnenplanungen setzen heute nach wie vor auf <strong>statische Budgets<\/strong>, die einmalig fixiert werden. Dies obwohl sich hinter den Publishern wie  Google und Facebook dynamische Bidding Plattformen verbergen.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_3e7aa0-93 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_3e7aa0-93 > .kt-inside-inner-col,.kadence-column_3e7aa0-93 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_3e7aa0-93 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_3e7aa0-93 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_3e7aa0-93 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_3e7aa0-93 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_3e7aa0-93{position:relative;}@media all and (max-width: 1024px){.kadence-column_3e7aa0-93 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_3e7aa0-93 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_3e7aa0-93\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_6b7ba5-ef, .wp-block-kadence-advancedheading.kt-adv-heading_6b7ba5-ef[data-kb-block=\"kb-adv-heading_6b7ba5-ef\"]{margin-top:0px;margin-bottom:0px;font-size:60px;line-height:60px;font-weight:700;font-style:normal;font-family:Montserrat;color:#e4e8ec;}.wp-block-kadence-advancedheading.kt-adv-heading_6b7ba5-ef mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_6b7ba5-ef[data-kb-block=\"kb-adv-heading_6b7ba5-ef\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_6b7ba5-ef img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_6b7ba5-ef[data-kb-block=\"kb-adv-heading_6b7ba5-ef\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading_6b7ba5-ef wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_6b7ba5-ef\">02.<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_165ceb-21, .wp-block-kadence-advancedheading.kt-adv-heading_165ceb-21[data-kb-block=\"kb-adv-heading_165ceb-21\"]{margin-top:0px;margin-bottom:15px;font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_165ceb-21 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_165ceb-21[data-kb-block=\"kb-adv-heading_165ceb-21\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_165ceb-21 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_165ceb-21[data-kb-block=\"kb-adv-heading_165ceb-21\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading_165ceb-21 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_165ceb-21\"><strong>Datenkomplexit\u00e4t<\/strong><\/h4>\n\n\n\n<p>Weshalb wird dann eine kanal\u00fcbergreifende und konstante Optimierung vernachl\u00e4ssigt? Grund daf\u00fcr sind unterschiedliche Datenquellen, die mit Millionen von Datenpunkten eine hohe Komplexit\u00e4t in der Auswertung bedeuten. Hinzu kommt, dass man gewisse Insights nur innerhalb der einzelnen Tools gewinnen kann und eine Datenharomonisierung fehlt.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_ef4225-ee > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_ef4225-ee > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_ef4225-ee > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:0px;grid-template-columns:minmax(0, calc(50% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)))minmax(0, calc(50% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)));}#kt-layout-id_ef4225-ee > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_ef4225-ee > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_ef4225-ee > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_ef4225-ee\" class=\"kt-row-layout-inner kt-layout-id_ef4225-ee\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-wider kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-equal kt-m-colapse-left-to-right kt-mobile-layout-equal  kt-custom-first-width-50  kt-custom-second-width-50\"><style>.kadence-column_c097d7-9a > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_c097d7-9a > .kt-inside-inner-col,.kadence-column_c097d7-9a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_c097d7-9a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_c097d7-9a > .kt-inside-inner-col{flex-direction:column;}.kadence-column_c097d7-9a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_c097d7-9a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_c097d7-9a{position:relative;}@media all and (max-width: 1024px){.kadence-column_c097d7-9a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_c097d7-9a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_c097d7-9a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_d9fdc9-b2, .wp-block-kadence-advancedheading.kt-adv-heading_d9fdc9-b2[data-kb-block=\"kb-adv-heading_d9fdc9-b2\"]{margin-top:0px;margin-bottom:0px;font-size:60px;line-height:60px;font-weight:700;font-style:normal;font-family:Montserrat;color:#e4e8ec;}.wp-block-kadence-advancedheading.kt-adv-heading_d9fdc9-b2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_d9fdc9-b2[data-kb-block=\"kb-adv-heading_d9fdc9-b2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_d9fdc9-b2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_d9fdc9-b2[data-kb-block=\"kb-adv-heading_d9fdc9-b2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading_d9fdc9-b2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_d9fdc9-b2\">03.<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_eeb85e-d1, .wp-block-kadence-advancedheading.kt-adv-heading_eeb85e-d1[data-kb-block=\"kb-adv-heading_eeb85e-d1\"]{margin-top:0px;margin-bottom:15px;font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_eeb85e-d1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_eeb85e-d1[data-kb-block=\"kb-adv-heading_eeb85e-d1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_eeb85e-d1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_eeb85e-d1[data-kb-block=\"kb-adv-heading_eeb85e-d1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading_eeb85e-d1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_eeb85e-d1\">Bauchgef\u00fchl<\/h4>\n\n\n\n<p>Dadurch passieren viele Budget-Entscheidungen auf Basis von Annahmen und sind mehr vom <strong>Bauchgef\u00fchl<\/strong> als von Daten getrieben. Und aufgrund der Komplexit\u00e4t l\u00e4ngst nicht dynamisch.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_cc5653-76 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_cc5653-76 > .kt-inside-inner-col,.kadence-column_cc5653-76 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_cc5653-76 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_cc5653-76 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_cc5653-76 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_cc5653-76 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_cc5653-76{position:relative;}@media all and (max-width: 1024px){.kadence-column_cc5653-76 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_cc5653-76 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_cc5653-76\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_0f6592-f5, .wp-block-kadence-advancedheading.kt-adv-heading_0f6592-f5[data-kb-block=\"kb-adv-heading_0f6592-f5\"]{margin-top:0px;margin-bottom:0px;font-size:60px;line-height:60px;font-weight:700;font-style:normal;font-family:Montserrat;color:#e4e8ec;}.wp-block-kadence-advancedheading.kt-adv-heading_0f6592-f5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_0f6592-f5[data-kb-block=\"kb-adv-heading_0f6592-f5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_0f6592-f5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_0f6592-f5[data-kb-block=\"kb-adv-heading_0f6592-f5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading_0f6592-f5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_0f6592-f5\">04.<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_ca7e3d-86, .wp-block-kadence-advancedheading.kt-adv-heading_ca7e3d-86[data-kb-block=\"kb-adv-heading_ca7e3d-86\"]{margin-top:0px;margin-bottom:15px;font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_ca7e3d-86 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_ca7e3d-86[data-kb-block=\"kb-adv-heading_ca7e3d-86\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_ca7e3d-86 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_ca7e3d-86[data-kb-block=\"kb-adv-heading_ca7e3d-86\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading_ca7e3d-86 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_ca7e3d-86\"><strong>Innovativer Einsatz von k\u00fcnstlicher Intelligenz<\/strong><\/h4>\n\n\n\n<p>Das Angebot von KI-basierter L\u00f6sungen f\u00fcr Marketingexperten ist beschr\u00e4nkt und deren Nutzung bisher teuer und komplex.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_777076-ae .kt-block-spacer{height:120px;}.wp-block-kadence-spacer.kt-block-spacer-_777076-ae .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_777076-ae\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\" style=\"height:120px\"><hr class=\"kt-divider\" style=\"border-top-color:rgba(238, 238, 238, 1);border-top-width:1px;width:80%;border-top-style:solid\"\/><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>#kt-layout-id_eafd9f-8a > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_eafd9f-8a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_eafd9f-8a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1120px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_eafd9f-8a > .kt-row-layout-overlay{opacity:0.30;}#kt-layout-id_eafd9f-8a .kt-row-layout-bottom-sep{height:100px;}#kt-layout-id_eafd9f-8a .kt-row-layout-bottom-sep svg{width:100%;}#kt-layout-id_eafd9f-8a .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){#kt-layout-id_eafd9f-8a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){#kt-layout-id_eafd9f-8a .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){#kt-layout-id_eafd9f-8a .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){#kt-layout-id_eafd9f-8a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}#kt-layout-id_eafd9f-8a .kt-row-layout-bottom-sep{height:px;}#kt-layout-id_eafd9f-8a .kt-row-layout-bottom-sep svg{width:%;}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_eafd9f-8a\" class=\"kt-row-layout-inner kt-layout-id_eafd9f-8a\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_d10758-4c > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_d10758-4c > .kt-inside-inner-col,.kadence-column_d10758-4c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_d10758-4c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_d10758-4c > .kt-inside-inner-col{flex-direction:column;}.kadence-column_d10758-4c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_d10758-4c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_d10758-4c{position:relative;}@media all and (max-width: 1024px){.kadence-column_d10758-4c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_d10758-4c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_d10758-4c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_8f545c-fb, .wp-block-kadence-advancedheading.kt-adv-heading_8f545c-fb[data-kb-block=\"kb-adv-heading_8f545c-fb\"]{margin-top:0px;margin-bottom:50px;text-align:center;font-size:3.5rem;font-style:normal;letter-spacing:-1.5px;}.wp-block-kadence-advancedheading.kt-adv-heading_8f545c-fb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_8f545c-fb[data-kb-block=\"kb-adv-heading_8f545c-fb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_8f545c-fb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_8f545c-fb[data-kb-block=\"kb-adv-heading_8f545c-fb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading_8f545c-fb, .wp-block-kadence-advancedheading.kt-adv-heading_8f545c-fb[data-kb-block=\"kb-adv-heading_8f545c-fb\"]{font-size:3rem;}}<\/style>\n<h2 class=\"kt-adv-heading_8f545c-fb wp-block-kadence-advancedheading has-black-color\" data-kb-block=\"kb-adv-heading_8f545c-fb\">Die Always-on-Kampagne<\/h2>\n\n\n\n<p><strong>Generali<\/strong> Schweiz setzt mit der neuen Performance-Kampagne auf eine Always-on-Strategie statt auf Saisonalit\u00e4t. Die Kampagne \u00fcberzeugt mit einer ausgefeilten Zielgruppen-Strategie und dynamischen Werbemitteln.<\/p>\n\n\n\n<p>Dennoch erkennt Generali, dass eine dynamische und kanal\u00fcbergreifende Budget-Optimierung extrem zeitintensiv und komplex ist. In einem anf\u00e4nglichen <strong>Audit mit nexoya<\/strong> wurde eruiert, dass trotz bestehender Kampagnen-Optimierung weiterhin <strong>\u00fcber 24% des Potenzials monatlich verschenkt wird<\/strong>.&nbsp; <br><br>Das war der Beginn einer neuen Zusammenarbeit, um die Effizienz der Kampagne konstant zu steigern.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/undraw_convert_2gjv-1024x581.png\" alt=\"\" class=\"wp-image-8170\" width=\"591\" height=\"335\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/undraw_convert_2gjv-1024x581.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/undraw_convert_2gjv-704x400.png 704w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/undraw_convert_2gjv-1126x640.png 1126w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/undraw_convert_2gjv-350x199.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/undraw_convert_2gjv-300x170.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/undraw_convert_2gjv-768x436.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/undraw_convert_2gjv.png 1254w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><\/figure><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_6b60fb-74 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_6b60fb-74 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_6b60fb-74\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\" style=\"height:60px\"><hr class=\"kt-divider\" style=\"border-top-color:rgba(238, 238, 238, 1);border-top-width:1px;width:80%;border-top-style:solid\"\/><\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-black-color has-white-background-color has-text-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_62f276-35, .wp-block-kadence-advancedheading.kt-adv-heading_62f276-35[data-kb-block=\"kb-adv-heading_62f276-35\"]{text-align:center;font-size:3.5em;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_62f276-35 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_62f276-35[data-kb-block=\"kb-adv-heading_62f276-35\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_62f276-35 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_62f276-35[data-kb-block=\"kb-adv-heading_62f276-35\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_62f276-35 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_62f276-35\">L\u00f6sung<\/h2>\n\n\n<style>#kt-layout-id_04f7fd-93 > .kt-row-column-wrap{align-content:center;}:where(#kt-layout-id_04f7fd-93 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}#kt-layout-id_04f7fd-93 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1120px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}#kt-layout-id_04f7fd-93 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_04f7fd-93 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_04f7fd-93 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_04f7fd-93\" class=\"kt-row-layout-inner kt-layout-id_04f7fd-93\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-default kt-v-gutter-default kt-row-valign-middle kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_0709aa-f7 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_0709aa-f7 > .kt-inside-inner-col,.kadence-column_0709aa-f7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_0709aa-f7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_0709aa-f7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_0709aa-f7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_0709aa-f7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_0709aa-f7{position:relative;}@media all and (max-width: 1024px){.kadence-column_0709aa-f7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_0709aa-f7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_0709aa-f7\"><div class=\"kt-inside-inner-col\"><style>#kt-layout-id_a95ac3-3b > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_a95ac3-3b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_a95ac3-3b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-bottom:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}#kt-layout-id_a95ac3-3b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_a95ac3-3b > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_a95ac3-3b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_a95ac3-3b\" class=\"kt-row-layout-inner kt-layout-id_a95ac3-3b\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-equal kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_af2274-7b > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_af2274-7b > .kt-inside-inner-col,.kadence-column_af2274-7b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_af2274-7b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_af2274-7b > .kt-inside-inner-col{flex-direction:column;}.kadence-column_af2274-7b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_af2274-7b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_af2274-7b{position:relative;}@media all and (max-width: 1024px){.kadence-column_af2274-7b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_af2274-7b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_af2274-7b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_d24a68-ea, .wp-block-kadence-advancedheading.kt-adv-heading_d24a68-ea[data-kb-block=\"kb-adv-heading_d24a68-ea\"]{margin-top:1px;margin-bottom:10px;font-size:25px;line-height:21px;font-style:normal;color:#444;}.wp-block-kadence-advancedheading.kt-adv-heading_d24a68-ea mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_d24a68-ea[data-kb-block=\"kb-adv-heading_d24a68-ea\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_d24a68-ea img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_d24a68-ea[data-kb-block=\"kb-adv-heading_d24a68-ea\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading_d24a68-ea wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_d24a68-ea\"><strong>Dynamische Allokationen<\/strong><\/h3>\n\n\n\n<p>Generali und nexoya haben einen neuartigen Ansatz angewendet: dynamische Allokation von Budgets w\u00e4hrend einer laufender Kampagne, optimiert mithilfe von k\u00fcnstlicher Intelligenz.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_411dd5-fc > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_411dd5-fc > .kt-inside-inner-col,.kadence-column_411dd5-fc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_411dd5-fc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_411dd5-fc > .kt-inside-inner-col{flex-direction:column;}.kadence-column_411dd5-fc > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_411dd5-fc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_411dd5-fc{position:relative;}@media all and (max-width: 1024px){.kadence-column_411dd5-fc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_411dd5-fc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_411dd5-fc\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_ef9992-ec, .wp-block-kadence-advancedheading.kt-adv-heading_ef9992-ec[data-kb-block=\"kb-adv-heading_ef9992-ec\"]{margin-top:1px;margin-bottom:10px;font-size:25px;line-height:21px;font-style:normal;color:#444;}.wp-block-kadence-advancedheading.kt-adv-heading_ef9992-ec mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_ef9992-ec[data-kb-block=\"kb-adv-heading_ef9992-ec\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_ef9992-ec img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_ef9992-ec[data-kb-block=\"kb-adv-heading_ef9992-ec\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading_ef9992-ec wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_ef9992-ec\"><strong>Predictive Analytics<\/strong><\/h3>\n\n\n\n<p>Durch den Einsatz von Predictive Analytics wurden die Performance und Effizienz jeder Kampagne und jedes Adsets \u00fcber die Kan\u00e4le Facebook, Google (GDN) und die DSP DV360 hinweg regelm\u00e4ssig optimiert.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_9d6889-71 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_9d6889-71 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_9d6889-71 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-bottom:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}#kt-layout-id_9d6889-71 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_9d6889-71 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_9d6889-71 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_9d6889-71\" class=\"kt-row-layout-inner kt-layout-id_9d6889-71\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-equal kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_0d9f82-3f > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_0d9f82-3f > .kt-inside-inner-col,.kadence-column_0d9f82-3f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_0d9f82-3f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_0d9f82-3f > .kt-inside-inner-col{flex-direction:column;}.kadence-column_0d9f82-3f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_0d9f82-3f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_0d9f82-3f{position:relative;}@media all and (max-width: 1024px){.kadence-column_0d9f82-3f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_0d9f82-3f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_0d9f82-3f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_b1e962-ac, .wp-block-kadence-advancedheading.kt-adv-heading_b1e962-ac[data-kb-block=\"kb-adv-heading_b1e962-ac\"]{margin-top:1px;margin-bottom:10px;font-size:25px;line-height:21px;font-style:normal;color:#444;}.wp-block-kadence-advancedheading.kt-adv-heading_b1e962-ac mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_b1e962-ac[data-kb-block=\"kb-adv-heading_b1e962-ac\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_b1e962-ac img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_b1e962-ac[data-kb-block=\"kb-adv-heading_b1e962-ac\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading_b1e962-ac wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_b1e962-ac\"><strong>Optimierte Budget-Zuweisung<\/strong><\/h3>\n\n\n\n<p>Mit diesen Vorhersagen wurde die ideale Budget-Zuordnung f\u00fcr die kommenden Wochen berechnet und die Budgets auf allen Ebenen angepasst.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_2172c6-db > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_2172c6-db > .kt-inside-inner-col,.kadence-column_2172c6-db > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_2172c6-db > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_2172c6-db > .kt-inside-inner-col{flex-direction:column;}.kadence-column_2172c6-db > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_2172c6-db > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_2172c6-db{position:relative;}@media all and (max-width: 1024px){.kadence-column_2172c6-db > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_2172c6-db > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_2172c6-db\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_767b86-a3, .wp-block-kadence-advancedheading.kt-adv-heading_767b86-a3[data-kb-block=\"kb-adv-heading_767b86-a3\"]{margin-top:1px;margin-bottom:10px;font-size:25px;line-height:21px;font-style:normal;color:#444;}.wp-block-kadence-advancedheading.kt-adv-heading_767b86-a3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_767b86-a3[data-kb-block=\"kb-adv-heading_767b86-a3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_767b86-a3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_767b86-a3[data-kb-block=\"kb-adv-heading_767b86-a3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading_767b86-a3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_767b86-a3\"><strong>Uplift von +72.5% Conversions<\/strong><\/h3>\n\n\n\n<p>Uplift von +72.5% Conversion (resultierende Offertanfragen aus den Pr\u00e4mienrechnern oder Online-Verk\u00e4ufen) wurde erreicht durch den Einsatz von KI-Algorithmen, die einen 6-stufigen gewichteten Funnel vorhergesagt haben. Dank der konstanten Kampagnenlaufzeit f\u00e4llt das Resultat \u00fcberdurchschnittlich hoch aus.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column_fed861-bf > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_fed861-bf > .kt-inside-inner-col,.kadence-column_fed861-bf > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_fed861-bf > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_fed861-bf > .kt-inside-inner-col{flex-direction:column;}.kadence-column_fed861-bf > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_fed861-bf > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_fed861-bf{position:relative;}@media all and (max-width: 1024px){.kadence-column_fed861-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_fed861-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_fed861-bf\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/3.3-1024x576.jpg\" alt=\"\" class=\"wp-image-8231\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/3.3-1024x576.jpg 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/3.3-350x197.jpg 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/3.3-300x169.jpg 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/3.3-768x432.jpg 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/3.3-1536x864.jpg 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/3.3.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/undraw_winners_ao2o-1024x602.png\" alt=\"\" class=\"wp-image-8172\" width=\"431\" height=\"252\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/undraw_winners_ao2o-1024x602.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/undraw_winners_ao2o-350x206.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/undraw_winners_ao2o-300x176.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/undraw_winners_ao2o-768x451.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/undraw_winners_ao2o.png 1384w\" sizes=\"(max-width: 431px) 100vw, 431px\" \/><\/figure><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_0cd1c9-40 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_0cd1c9-40 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_0cd1c9-40\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\" style=\"height:60px\"><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_b62fef-f9 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_b62fef-f9 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_b62fef-f9\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\" style=\"height:60px\"><hr class=\"kt-divider\" style=\"border-top-color:rgba(238, 238, 238, 1);border-top-width:1px;width:80%;border-top-style:solid\"\/><\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-black-color has-white-background-color has-text-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>.wp-block-kadence-spacer.kt-block-spacer-_00a92e-a6 .kt-block-spacer{height:100px;}.wp-block-kadence-spacer.kt-block-spacer-_00a92e-a6 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_00a92e-a6\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\" style=\"height:100px\"><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_589135-03, .wp-block-kadence-advancedheading.kt-adv-heading_589135-03[data-kb-block=\"kb-adv-heading_589135-03\"]{margin-top:0px;margin-bottom:80px;text-align:center;font-size:3.5rem;font-style:normal;color:#131314;}.wp-block-kadence-advancedheading.kt-adv-heading_589135-03 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_589135-03[data-kb-block=\"kb-adv-heading_589135-03\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_589135-03 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_589135-03[data-kb-block=\"kb-adv-heading_589135-03\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading_589135-03, .wp-block-kadence-advancedheading.kt-adv-heading_589135-03[data-kb-block=\"kb-adv-heading_589135-03\"]{font-size:3rem;}}<\/style>\n<h2 class=\"kt-adv-heading_589135-03 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_589135-03\"><strong>Technische Details<\/strong><\/h2>\n\n\n<style>#kt-layout-id_f1323f-6a > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_f1323f-6a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_f1323f-6a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1120px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_f1323f-6a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_f1323f-6a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_f1323f-6a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_f1323f-6a\" class=\"kt-row-layout-inner kt-layout-id_f1323f-6a\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_d9fe85-dd > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_d9fe85-dd > .kt-inside-inner-col,.kadence-column_d9fe85-dd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_d9fe85-dd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_d9fe85-dd > .kt-inside-inner-col{flex-direction:column;}.kadence-column_d9fe85-dd > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_d9fe85-dd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_d9fe85-dd{position:relative;}@media all and (max-width: 1024px){.kadence-column_d9fe85-dd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_d9fe85-dd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_d9fe85-dd\"><div class=\"kt-inside-inner-col\">\n<p>In diesem kurzen Video erfahren Sie mehr \u00fcber die Kampagne, das Setup, die Vorhersage und Optimierung. Wir zeigen auch auf, wie die Zahlen validiert und berechnet wurden.<\/p>\n\n\n\n<center><iframe width=\"840\" height=\"470\" src=\"https:\/\/www.youtube.com\/embed\/d3QhWPK_x8I?cc_load_policy=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/center>\n\n\n\n<p><\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_a9890b-51{margin-top:120px;margin-bottom:120px;}#kt-layout-id_a9890b-51 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_a9890b-51 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_a9890b-51 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1120px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:0px;padding-bottom:0px;padding-left:40px;padding-right:40px;grid-template-columns:minmax(0, calc(40% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(60% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}#kt-layout-id_a9890b-51 > .kt-row-layout-overlay{opacity:0.30;}#kt-layout-id_a9890b-51 .kt-row-layout-bottom-sep{height:100px;}#kt-layout-id_a9890b-51 .kt-row-layout-bottom-sep svg{width:100%;}#kt-layout-id_a9890b-51 .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){#kt-layout-id_a9890b-51 > .kt-row-column-wrap{padding-top:0px;padding-right:30px;padding-bottom:0px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){#kt-layout-id_a9890b-51 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){#kt-layout-id_a9890b-51 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){#kt-layout-id_a9890b-51{margin-bottom:80px;}#kt-layout-id_a9890b-51 > .kt-row-column-wrap{padding-top:0px;padding-bottom:0px;padding-left:20px;padding-right:20px;grid-template-columns:minmax(0, 1fr);}#kt-layout-id_a9890b-51 .kt-row-layout-bottom-sep{height:px;}#kt-layout-id_a9890b-51 .kt-row-layout-bottom-sep svg{width:%;}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone hero-section\"><div id=\"kt-layout-id_a9890b-51\" class=\"kt-row-layout-inner kt-layout-id_a9890b-51\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-right-golden kt-tab-layout-row kt-m-colapse-left-to-right kt-mobile-layout-row  kt-custom-first-width-40  kt-custom-second-width-60 kt-inner-column-height-full\"><style>.kadence-column_156227-d1 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_156227-d1 > .kt-inside-inner-col,.kadence-column_156227-d1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_156227-d1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_156227-d1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_156227-d1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_156227-d1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_156227-d1{position:relative;}@media all and (max-width: 1024px){.kadence-column_156227-d1{text-align:center;}}@media all and (max-width: 1024px){.kadence-column_156227-d1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_156227-d1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_156227-d1 hero-col-left\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">1. Wie wurden die Daten gesammelt?<\/h2>\n\n\n\n<p>Alle verf\u00fcgbaren historischen Daten der Always-on Kampagne wurden gesammelt und abgelegt. Zudem wurde t\u00e4glich aus Instagram, Facebook, Google Search Ads &amp; DV360 Daten eingelesen.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_bf8802-2c > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_bf8802-2c > .kt-inside-inner-col,.kadence-column_bf8802-2c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_bf8802-2c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_bf8802-2c > .kt-inside-inner-col{flex-direction:column;}.kadence-column_bf8802-2c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_bf8802-2c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_bf8802-2c{text-align:center;}.kadence-column_bf8802-2c{position:relative;}@media all and (max-width: 1024px){.kadence-column_bf8802-2c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_bf8802-2c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_bf8802-2c\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large hero-image\"><img decoding=\"async\" width=\"991\" height=\"724\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOWS2021-Aggregate-Data.png\" alt=\"\" class=\"wp-image-8205\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOWS2021-Aggregate-Data.png 991w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOWS2021-Aggregate-Data-350x256.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOWS2021-Aggregate-Data-300x219.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOWS2021-Aggregate-Data-768x561.png 768w\" sizes=\"(max-width: 991px) 100vw, 991px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_02c5aa-87{margin-top:120px;margin-bottom:120px;}#kt-layout-id_02c5aa-87 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_02c5aa-87 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_02c5aa-87 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1120px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:0px;padding-bottom:0px;padding-left:40px;padding-right:40px;grid-template-columns:minmax(0, calc(40% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(60% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}#kt-layout-id_02c5aa-87 > .kt-row-layout-overlay{opacity:0.30;}#kt-layout-id_02c5aa-87 .kt-row-layout-bottom-sep{height:100px;}#kt-layout-id_02c5aa-87 .kt-row-layout-bottom-sep svg{width:100%;}#kt-layout-id_02c5aa-87 .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){#kt-layout-id_02c5aa-87 > .kt-row-column-wrap{padding-top:0px;padding-right:30px;padding-bottom:0px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){#kt-layout-id_02c5aa-87 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){#kt-layout-id_02c5aa-87 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){#kt-layout-id_02c5aa-87{margin-bottom:80px;}#kt-layout-id_02c5aa-87 > .kt-row-column-wrap{padding-top:0px;padding-bottom:0px;padding-left:20px;padding-right:20px;grid-template-columns:minmax(0, 1fr);}#kt-layout-id_02c5aa-87 .kt-row-layout-bottom-sep{height:px;}#kt-layout-id_02c5aa-87 .kt-row-layout-bottom-sep svg{width:%;}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone hero-section\"><div id=\"kt-layout-id_02c5aa-87\" class=\"kt-row-layout-inner kt-layout-id_02c5aa-87\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-right-golden kt-tab-layout-row kt-m-colapse-left-to-right kt-mobile-layout-row  kt-custom-first-width-40  kt-custom-second-width-60 kt-inner-column-height-full\"><style>.kadence-column_ffbe4e-d8 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_ffbe4e-d8 > .kt-inside-inner-col,.kadence-column_ffbe4e-d8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_ffbe4e-d8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_ffbe4e-d8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_ffbe4e-d8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_ffbe4e-d8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_ffbe4e-d8{position:relative;}@media all and (max-width: 1024px){.kadence-column_ffbe4e-d8{text-align:center;}}@media all and (max-width: 1024px){.kadence-column_ffbe4e-d8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_ffbe4e-d8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_ffbe4e-d8 hero-col-left\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">2. Wie wurden die Vorhersagen gemacht?<\/h2>\n\n\n\n<p>Mit 10 verschiedenen KI-Modellen (Predictive Analytics) wurden Vorhersagen f\u00fcr jede Kampagne, jedes Ad-Sets und jedes Ad berechnet, um die CPM, CPC und CP-Conversion (Micro Conversion &amp; normale Conversion) zu berechnen.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_e144b4-ad > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_e144b4-ad > .kt-inside-inner-col,.kadence-column_e144b4-ad > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_e144b4-ad > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_e144b4-ad > .kt-inside-inner-col{flex-direction:column;}.kadence-column_e144b4-ad > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_e144b4-ad > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_e144b4-ad{text-align:center;}.kadence-column_e144b4-ad{position:relative;}@media all and (max-width: 1024px){.kadence-column_e144b4-ad > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_e144b4-ad > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_e144b4-ad\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large hero-image\"><img decoding=\"async\" width=\"502\" height=\"383\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-Predict-Small.png\" alt=\"\" class=\"wp-image-8207\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-Predict-Small.png 502w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-Predict-Small-350x267.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-Predict-Small-300x229.png 300w\" sizes=\"(max-width: 502px) 100vw, 502px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_5c248c-d0{margin-top:120px;margin-bottom:120px;}#kt-layout-id_5c248c-d0 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_5c248c-d0 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_5c248c-d0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1120px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:0px;padding-bottom:0px;padding-left:40px;padding-right:40px;grid-template-columns:minmax(0, calc(40% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(60% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}#kt-layout-id_5c248c-d0 > .kt-row-layout-overlay{opacity:0.30;}#kt-layout-id_5c248c-d0 .kt-row-layout-bottom-sep{height:100px;}#kt-layout-id_5c248c-d0 .kt-row-layout-bottom-sep svg{width:100%;}#kt-layout-id_5c248c-d0 .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){#kt-layout-id_5c248c-d0 > .kt-row-column-wrap{padding-top:0px;padding-right:30px;padding-bottom:0px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){#kt-layout-id_5c248c-d0 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){#kt-layout-id_5c248c-d0 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){#kt-layout-id_5c248c-d0{margin-bottom:80px;}#kt-layout-id_5c248c-d0 > .kt-row-column-wrap{padding-top:0px;padding-bottom:0px;padding-left:20px;padding-right:20px;grid-template-columns:minmax(0, 1fr);}#kt-layout-id_5c248c-d0 .kt-row-layout-bottom-sep{height:px;}#kt-layout-id_5c248c-d0 .kt-row-layout-bottom-sep svg{width:%;}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone hero-section\"><div id=\"kt-layout-id_5c248c-d0\" class=\"kt-row-layout-inner kt-layout-id_5c248c-d0\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-right-golden kt-tab-layout-row kt-m-colapse-left-to-right kt-mobile-layout-row  kt-custom-first-width-40  kt-custom-second-width-60 kt-inner-column-height-full\"><style>.kadence-column_68d032-64 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_68d032-64 > .kt-inside-inner-col,.kadence-column_68d032-64 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_68d032-64 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_68d032-64 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_68d032-64 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_68d032-64 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_68d032-64{position:relative;}@media all and (max-width: 1024px){.kadence-column_68d032-64{text-align:center;}}@media all and (max-width: 1024px){.kadence-column_68d032-64 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_68d032-64 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_68d032-64 hero-col-left\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">3. Wie wurde optimiert?<\/h2>\n\n\n\n<p>Diese Vorhersagen wurden einem 6-stufig gewichtetem Funnel-Modell gegeben. Sie wurden darauf trainiert, die bestm\u00f6gliche Allokation des Budgets f\u00fcr die kommende Periode zu berechnen.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_88d842-f6 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_88d842-f6 > .kt-inside-inner-col,.kadence-column_88d842-f6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_88d842-f6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_88d842-f6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_88d842-f6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_88d842-f6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_88d842-f6{text-align:center;}.kadence-column_88d842-f6{position:relative;}@media all and (max-width: 1024px){.kadence-column_88d842-f6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_88d842-f6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_88d842-f6\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large hero-image\"><img decoding=\"async\" width=\"1024\" height=\"537\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-Optimization-with-funnel-1024x537.png\" alt=\"\" class=\"wp-image-8209\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-Optimization-with-funnel-1024x537.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-Optimization-with-funnel-1056x554.png 1056w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-Optimization-with-funnel-350x184.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-Optimization-with-funnel-300x157.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-Optimization-with-funnel-768x403.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-Optimization-with-funnel.png 1386w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_c5885b-c1{margin-top:120px;margin-bottom:120px;}#kt-layout-id_c5885b-c1 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_c5885b-c1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_c5885b-c1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1120px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:0px;padding-bottom:0px;padding-left:40px;padding-right:40px;grid-template-columns:minmax(0, calc(40% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(60% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}#kt-layout-id_c5885b-c1 > .kt-row-layout-overlay{opacity:0.30;}#kt-layout-id_c5885b-c1 .kt-row-layout-bottom-sep{height:100px;}#kt-layout-id_c5885b-c1 .kt-row-layout-bottom-sep svg{width:100%;}#kt-layout-id_c5885b-c1 .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){#kt-layout-id_c5885b-c1 > .kt-row-column-wrap{padding-top:0px;padding-right:30px;padding-bottom:0px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){#kt-layout-id_c5885b-c1 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){#kt-layout-id_c5885b-c1 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){#kt-layout-id_c5885b-c1{margin-bottom:80px;}#kt-layout-id_c5885b-c1 > .kt-row-column-wrap{padding-top:0px;padding-bottom:0px;padding-left:20px;padding-right:20px;grid-template-columns:minmax(0, 1fr);}#kt-layout-id_c5885b-c1 .kt-row-layout-bottom-sep{height:px;}#kt-layout-id_c5885b-c1 .kt-row-layout-bottom-sep svg{width:%;}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone hero-section\"><div id=\"kt-layout-id_c5885b-c1\" class=\"kt-row-layout-inner kt-layout-id_c5885b-c1\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-right-golden kt-tab-layout-row kt-m-colapse-left-to-right kt-mobile-layout-row  kt-custom-first-width-40  kt-custom-second-width-60 kt-inner-column-height-full\"><style>.kadence-column_e71058-6c > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_e71058-6c > .kt-inside-inner-col,.kadence-column_e71058-6c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_e71058-6c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_e71058-6c > .kt-inside-inner-col{flex-direction:column;}.kadence-column_e71058-6c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_e71058-6c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_e71058-6c{position:relative;}@media all and (max-width: 1024px){.kadence-column_e71058-6c{text-align:center;}}@media all and (max-width: 1024px){.kadence-column_e71058-6c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_e71058-6c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_e71058-6c hero-col-left\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">4. Wie wurden \u00c4nderungen gemacht?<\/h2>\n\n\n\n<p>In sogenannten \u00abReview-Meetings\u00bb wurden die Vorschl\u00e4ge gemeinsam mit Generali, Dentsu und nexoya besprochen. Dentsu hat danach die vorgeschlagenen \u00c4nderungen in den Plattformen vorgenommen.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_93d6c1-9a > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_93d6c1-9a > .kt-inside-inner-col,.kadence-column_93d6c1-9a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_93d6c1-9a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_93d6c1-9a > .kt-inside-inner-col{flex-direction:column;}.kadence-column_93d6c1-9a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_93d6c1-9a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_93d6c1-9a{text-align:center;}.kadence-column_93d6c1-9a{position:relative;}@media all and (max-width: 1024px){.kadence-column_93d6c1-9a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_93d6c1-9a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_93d6c1-9a\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large hero-image\"><img decoding=\"async\" width=\"1024\" height=\"714\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/undraw_visual_data_b1wx-1024x714.png\" alt=\"\" class=\"wp-image-8211\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/undraw_visual_data_b1wx-1024x714.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/undraw_visual_data_b1wx-350x244.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/undraw_visual_data_b1wx-300x209.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/undraw_visual_data_b1wx-768x535.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/undraw_visual_data_b1wx.png 1354w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_023648-59{margin-top:120px;margin-bottom:120px;}#kt-layout-id_023648-59 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_023648-59 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_023648-59 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1120px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:0px;padding-bottom:0px;padding-left:40px;padding-right:40px;grid-template-columns:minmax(0, calc(40% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(60% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}#kt-layout-id_023648-59 > .kt-row-layout-overlay{opacity:0.30;}#kt-layout-id_023648-59 .kt-row-layout-bottom-sep{height:100px;}#kt-layout-id_023648-59 .kt-row-layout-bottom-sep svg{width:100%;}#kt-layout-id_023648-59 .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){#kt-layout-id_023648-59 > .kt-row-column-wrap{padding-top:0px;padding-right:30px;padding-bottom:0px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){#kt-layout-id_023648-59 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){#kt-layout-id_023648-59 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){#kt-layout-id_023648-59{margin-bottom:80px;}#kt-layout-id_023648-59 > .kt-row-column-wrap{padding-top:0px;padding-bottom:0px;padding-left:20px;padding-right:20px;grid-template-columns:minmax(0, 1fr);}#kt-layout-id_023648-59 .kt-row-layout-bottom-sep{height:px;}#kt-layout-id_023648-59 .kt-row-layout-bottom-sep svg{width:%;}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone hero-section\"><div id=\"kt-layout-id_023648-59\" class=\"kt-row-layout-inner kt-layout-id_023648-59\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-right-golden kt-tab-layout-row kt-m-colapse-left-to-right kt-mobile-layout-row  kt-custom-first-width-40  kt-custom-second-width-60 kt-inner-column-height-full\"><style>.kadence-column_2d9897-e2 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_2d9897-e2 > .kt-inside-inner-col,.kadence-column_2d9897-e2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_2d9897-e2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_2d9897-e2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_2d9897-e2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_2d9897-e2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_2d9897-e2{position:relative;}@media all and (max-width: 1024px){.kadence-column_2d9897-e2{text-align:center;}}@media all and (max-width: 1024px){.kadence-column_2d9897-e2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_2d9897-e2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_2d9897-e2 hero-col-left\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">5. Wie wurde valdiert?<\/h2>\n\n\n\n<p>Nach einem Optimierungszyklus, wurde berechnet, wie viel Conversion es gab und wie viele es gegeben h\u00e4tte mit dem initialen Budget vor der Optimierung. Auch wurde berechnet, wie viele Conversions es gegeben h\u00e4tten, wenn alle Vorschl\u00e4ge umgesetzt worden w\u00e4ren. Bei s\u00e4mtlichen Berechnungen wurden die effektiven Marktwerte CPM, CPC, CPConv verwendet.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_7cd82b-5a > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_7cd82b-5a > .kt-inside-inner-col,.kadence-column_7cd82b-5a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_7cd82b-5a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_7cd82b-5a > .kt-inside-inner-col{flex-direction:column;}.kadence-column_7cd82b-5a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_7cd82b-5a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_7cd82b-5a{text-align:center;}.kadence-column_7cd82b-5a{position:relative;}@media all and (max-width: 1024px){.kadence-column_7cd82b-5a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_7cd82b-5a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_7cd82b-5a\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large hero-image\"><img decoding=\"async\" width=\"910\" height=\"390\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-GeneraliConversions.png\" alt=\"\" class=\"wp-image-8217\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-GeneraliConversions.png 910w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-GeneraliConversions-350x150.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-GeneraliConversions-300x129.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-GeneraliConversions-768x329.png 768w\" sizes=\"(max-width: 910px) 100vw, 910px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_eb74ee-82 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_eb74ee-82 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_eb74ee-82\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\" style=\"height:60px\"><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-black-color has-text-color has-background\" style=\"background:linear-gradient(135deg,rgb(248,249,252) 0%,rgb(255,255,255) 100%)\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>.wp-block-kadence-spacer.kt-block-spacer-_54ec0c-1c .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_54ec0c-1c .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_54ec0c-1c\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\" style=\"height:60px\"><hr class=\"kt-divider\" style=\"border-top-color:rgba(238, 238, 238, 1);border-top-width:1px;width:80%;border-top-style:solid\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_065250-3f, .wp-block-kadence-advancedheading.kt-adv-heading_065250-3f[data-kb-block=\"kb-adv-heading_065250-3f\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_065250-3f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_065250-3f[data-kb-block=\"kb-adv-heading_065250-3f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_065250-3f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_065250-3f[data-kb-block=\"kb-adv-heading_065250-3f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_065250-3f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_065250-3f\">Unterlagen anfordern<\/h2>\n\n\n<style>#kt-layout-id_f98ca8-49 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_f98ca8-49 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_f98ca8-49 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1120px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:0px;grid-template-columns:minmax(0, calc(42.6% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(57.4% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}#kt-layout-id_f98ca8-49 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_f98ca8-49 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){#kt-layout-id_f98ca8-49 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_f98ca8-49\" class=\"kt-row-layout-inner kt-layout-id_f98ca8-49\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-right-golden kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row  kt-custom-first-width-42.6  kt-custom-second-width-57.4\"><style>.kadence-column_1a807d-6f > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_1a807d-6f > .kt-inside-inner-col,.kadence-column_1a807d-6f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_1a807d-6f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_1a807d-6f > .kt-inside-inner-col{flex-direction:column;}.kadence-column_1a807d-6f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_1a807d-6f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_1a807d-6f{position:relative;}@media all and (max-width: 1024px){.kadence-column_1a807d-6f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_1a807d-6f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_1a807d-6f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-_6d138e-f3 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_6d138e-f3 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_6d138e-f3\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\" style=\"height:60px\"><\/div><\/div>\n\n\n\n<p><br>Hier k\u00f6nnen Sie einen Zusammenzug der gesamten Kampagnen-Daten und Unterlagen anfordern. Aufgrund der Sensitivit\u00e4t der Daten, wird nach Anfordern der Unterlagen ein NDA via Docusign zugesendet.<br><br>Nach der Unterschrift wird der Zugriff auf das Google Sheet erteilt.<\/p>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_91fec7-03 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_91fec7-03 > .kt-inside-inner-col,.kadence-column_91fec7-03 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_91fec7-03 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_91fec7-03 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_91fec7-03 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_91fec7-03 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_91fec7-03{position:relative;}@media all and (max-width: 1024px){.kadence-column_91fec7-03 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_91fec7-03 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_91fec7-03\"><div class=\"kt-inside-inner-col\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f8090-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"8090\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/de\/wp-json\/wp\/v2\/pages\/8061#wpcf7-f8090-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"8090\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f8090-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"is-form-stacked\">\n    <div class=\"is-margin\">\n        <label class=\"is-form-label\" for=\"full-name\">Vor- und Nachname <span>*<\/span><\/label>\n        <div class=\"is-form-controls\">\n            <span class=\"wpcf7-form-control-wrap\" data-name=\"fullname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required is-input\" id=\"full-name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Vollst\u00e4ndigen Namen eingeben\" value=\"\" type=\"text\" name=\"fullname\" \/><\/span>\n        <\/div>\n    <\/div>    \n    <div class=\"is-margin\">\n        <label class=\"is-form-label\" for=\"title\">Titel und Funktion<span>*<\/span><\/label>\n        <div class=\"is-form-controls\">\n            <span class=\"wpcf7-form-control-wrap\" data-name=\"title\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required is-input\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Titel &amp; Funktion zur Verifikation der Juoren\" value=\"\" type=\"text\" name=\"title\" \/><\/span>\n        <\/div>\n    <\/div>\n    <div class=\"is-margin\">\n        <label class=\"is-form-label\" for=\"email\">E-Mail-Adresse <span>*<\/span><\/label>\n        <div class=\"is-form-controls\">\n            <span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email is-input\" id=\"email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Bitte E-Mail-Adresse eingeben\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n        <\/div>\n    <\/div>\n    <div class=\"is-margin\">\n        <label class=\"is-form-label\" for=\"email\">Juoren-Gremium <span>*<\/span><\/label>\n        <div class=\"is-form-controls\">\n            <span class=\"wpcf7-form-control-wrap\" data-name=\"category\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required is-input\" id=\"phone\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Bitte Kategorie eingeben\" value=\"\" type=\"text\" name=\"category\" \/><\/span>\n        <\/div>\n    <\/div>\n                                                           \n\n\n    <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"SwissWeb2021\" type=\"hidden\" name=\"your-source\" \/>\n\n    <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"de\" type=\"hidden\" name=\"your-lang\" \/>\n\n    <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_source\" value=\"\" type=\"hidden\" name=\"h_utm_source\" \/>\n    <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_medium\" value=\"\" type=\"hidden\" name=\"h_utm_medium\" \/>\n    <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_term\" value=\"\" type=\"hidden\" name=\"h_utm_term\" \/>\n    <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_campaign\" value=\"\" type=\"hidden\" name=\"h_utm_campaign\" \/>\n\n    <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_source\" \/>\n    <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_medium\" \/>\n    <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_campaign\" \/>\n    <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_content\" \/>\n    <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"gclid\" \/>\n\n    <div class=\"submit-container\">\n        <input class=\"wpcf7-form-control wpcf7-submit has-spinner is-button is-button-green\" id=\"career-submit\" type=\"submit\" value=\"NDA &amp; Zugriff anfordern\" \/>\n    <\/div>\n    <div style=\"margin-top:16px\"><\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n\n\n\n<p>Hinweis: Die Datei erst freigegeben, wenn Sie das NDA unterzeichnet haben.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_492a1b-e0 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_492a1b-e0 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_492a1b-e0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:600px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_492a1b-e0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_492a1b-e0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_492a1b-e0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_492a1b-e0\" class=\"kt-row-layout-inner kt-layout-id_492a1b-e0\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_7f7072-70 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_7f7072-70 > .kt-inside-inner-col,.kadence-column_7f7072-70 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_7f7072-70 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_7f7072-70 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_7f7072-70 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_7f7072-70 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_7f7072-70{position:relative;}@media all and (max-width: 1024px){.kadence-column_7f7072-70 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_7f7072-70 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_7f7072-70\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_1f09ec-22 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_1f09ec-22 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_1f09ec-22\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\" style=\"height:60px\"><hr class=\"kt-divider\" style=\"border-top-color:rgba(238, 238, 238, 1);border-top-width:1px;width:80%;border-top-style:solid\"\/><\/div><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Team<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"479\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-Team-1024x479.png\" alt=\"\" class=\"wp-image-8240\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-Team-1024x479.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-Team-350x164.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-Team-300x140.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-Team-768x359.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-Team-1536x718.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/BOSW2021-Team-2048x958.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_183b0b-f6, .wp-block-kadence-advancedheading.kt-adv-heading_183b0b-f6[data-kb-block=\"kb-adv-heading_183b0b-f6\"]{margin-top:120px;margin-bottom:20px;text-align:center;font-size:1.5rem;font-style:normal;color:#131314;}.wp-block-kadence-advancedheading.kt-adv-heading_183b0b-f6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_183b0b-f6[data-kb-block=\"kb-adv-heading_183b0b-f6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_183b0b-f6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_183b0b-f6[data-kb-block=\"kb-adv-heading_183b0b-f6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading_183b0b-f6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_183b0b-f6\">Diese gesamte Always-on-Kampagne war <br>eine Zusammenarbeit von<\/h4>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_a8c742-29 .kt-block-spacer{height:120px;}.wp-block-kadence-spacer.kt-block-spacer-_a8c742-29 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_a8c742-29\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\" style=\"height:120px\"><\/div><\/div>\n\n\n<style>#kt-layout-id_f2dce8-63{margin-bottom:120px;}#kt-layout-id_f2dce8-63 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_f2dce8-63 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_f2dce8-63 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1120px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:0px;padding-left:40px;padding-right:40px;}#kt-layout-id_f2dce8-63 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}#kt-layout-id_f2dce8-63 > .kt-row-column-wrap{grid-template-columns:repeat(4, minmax(0, 1fr));}#kt-layout-id_f2dce8-63 > 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kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_0edc8d-0e > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_0edc8d-0e > .kt-inside-inner-col,.kadence-column_0edc8d-0e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_0edc8d-0e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_0edc8d-0e > .kt-inside-inner-col{flex-direction:column;}.kadence-column_0edc8d-0e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_0edc8d-0e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_0edc8d-0e{position:relative;}@media all and (max-width: 1024px){.kadence-column_0edc8d-0e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_0edc8d-0e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_0edc8d-0e\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/generalilogo-1024x829.png\" alt=\"\" class=\"wp-image-8110\" width=\"120\"\/><figcaption>Generali &#8211; Kampagnen-<br>management<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column_a13a18-a1 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_a13a18-a1 > .kt-inside-inner-col,.kadence-column_a13a18-a1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_a13a18-a1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_a13a18-a1 > 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https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/TWBA_logo-300x200.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption>TBWA &#8211; Assets &amp;<br>Creation<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column_ffcb11-15 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_ffcb11-15 > .kt-inside-inner-col,.kadence-column_ffcb11-15 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_ffcb11-15 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_ffcb11-15 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_ffcb11-15 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_ffcb11-15 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_ffcb11-15{position:relative;}@media all and (max-width: 1024px){.kadence-column_ffcb11-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_ffcb11-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-3 kadence-column_ffcb11-15\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/Dentsu_logo.svg-1024x222.png\" alt=\"\" class=\"wp-image-8167\" width=\"120\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/Dentsu_logo.svg-1024x222.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/Dentsu_logo.svg-350x76.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/Dentsu_logo.svg-300x65.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/Dentsu_logo.svg-768x166.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/Dentsu_logo.svg.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Dentsu &amp; iProspect &#8211; <br>Performance Marketing <br>Execution<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column_3c1407-ff > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_3c1407-ff > .kt-inside-inner-col,.kadence-column_3c1407-ff > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_3c1407-ff > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_3c1407-ff > .kt-inside-inner-col{flex-direction:column;}.kadence-column_3c1407-ff > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_3c1407-ff > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_3c1407-ff{position:relative;}@media all and (max-width: 1024px){.kadence-column_3c1407-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_3c1407-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-4 kadence-column_3c1407-ff\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/05\/Logo-1.svg\" alt=\"nexoya logo\" class=\"wp-image-5699\" width=\"120\"\/><figcaption>nexoya &#8211; <br>Kampagnen-optimierung<\/figcaption><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201c 72% mehr Conversions dank k\u00fcnstlicher Intelligenz\u201d Mike Fuhrmann, CMO Generali Switzerland Projekteinreichung f\u00fcr \u00abBEST OF SWISS WEB 2021\u00bb von Die Herausforderung 01. Statische Budgets Die meisten Kampagnenplanungen setzen heute nach wie vor auf statische Budgets, die einmalig fixiert werden. Dies obwohl sich hinter den Publishern wie Google und Facebook dynamische Bidding Plattformen verbergen. 02. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-campaign-optimization.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8061","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Best of Swiss Web 2021 - Nexoya<\/title>\n<meta name=\"description\" content=\"Best of Swiss Web 2021 - nexoya\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best of Swiss Web 2021\" \/>\n<meta property=\"og:description\" content=\"Best of Swiss Web 2021 - nexoya\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nexoya.com\/de\/bosw2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexoya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nexoyacom\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-13T06:35:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/1530030176515.jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@nexoyacom\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/bosw2021\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/bosw2021\\\/\",\"name\":\"Best of Swiss Web 2021 - 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