{"id":7583,"date":"2020-12-18T12:22:22","date_gmt":"2020-12-18T11:22:22","guid":{"rendered":"https:\/\/www.nexoya.com\/?page_id=7583"},"modified":"2022-08-03T15:15:27","modified_gmt":"2022-08-03T14:15:27","slug":"marketing-kpi-handbook","status":"publish","type":"page","link":"https:\/\/www.nexoya.com\/de\/marketing-kpi-handbook\/","title":{"rendered":"ebook KPIs"},"content":{"rendered":"<style>#kt-layout-id_7d141e-23{margin-top:120px;margin-bottom:120px;}#kt-layout-id_7d141e-23 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_7d141e-23 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_7d141e-23 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1120px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:0px;padding-bottom:0px;padding-left:40px;padding-right:40px;grid-template-columns:minmax(0, calc(40% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(60% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}#kt-layout-id_7d141e-23 > .kt-row-layout-overlay{opacity:0.30;}#kt-layout-id_7d141e-23 .kt-row-layout-bottom-sep{height:100px;}#kt-layout-id_7d141e-23 .kt-row-layout-bottom-sep svg{width:100%;}#kt-layout-id_7d141e-23 .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){#kt-layout-id_7d141e-23 > .kt-row-column-wrap{padding-top:0px;padding-right:30px;padding-bottom:0px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){#kt-layout-id_7d141e-23 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){#kt-layout-id_7d141e-23 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){#kt-layout-id_7d141e-23{margin-bottom:80px;}#kt-layout-id_7d141e-23 > .kt-row-column-wrap{padding-top:0px;padding-bottom:0px;padding-left:20px;padding-right:20px;grid-template-columns:minmax(0, 1fr);}#kt-layout-id_7d141e-23 .kt-row-layout-bottom-sep{height:px;}#kt-layout-id_7d141e-23 .kt-row-layout-bottom-sep svg{width:%;}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone hero-section\"><div id=\"kt-layout-id_7d141e-23\" class=\"kt-row-layout-inner kt-layout-id_7d141e-23\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-right-golden kt-tab-layout-row kt-m-colapse-left-to-right kt-mobile-layout-row  kt-custom-first-width-40  kt-custom-second-width-60 kt-inner-column-height-full\"><style>.kadence-column_90d0ec-f5 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_90d0ec-f5 > .kt-inside-inner-col,.kadence-column_90d0ec-f5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_90d0ec-f5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_90d0ec-f5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_90d0ec-f5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_90d0ec-f5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_90d0ec-f5{position:relative;}@media all and (max-width: 1024px){.kadence-column_90d0ec-f5{text-align:center;}}@media all and (max-width: 1024px){.kadence-column_90d0ec-f5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_90d0ec-f5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_90d0ec-f5 hero-col-left\"><div class=\"kt-inside-inner-col\">\n<h1 class=\"has-text-color wp-block-heading\" style=\"color:#131314;font-size:56px\"><strong>Get your Free Marketing KPI handbook<\/strong><\/h1>\n\n\n\n<p class=\"has-normal-font-size\">KPIs are the metrics that help to enhance, optimize and analyze marketing performance.<\/p>\n\n\n\n<p class=\"has-normal-font-size\">Want to read it? Download the handbook for free!<\/p>\n\n\n<style>#kt-layout-id_cd010b-43 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_cd010b-43 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_cd010b-43 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}#kt-layout-id_cd010b-43 > .kt-row-layout-overlay{opacity:0.30;}#kt-layout-id_cd010b-43 .kt-row-layout-bottom-sep{height:100px;}#kt-layout-id_cd010b-43 .kt-row-layout-bottom-sep svg{width:100%;}#kt-layout-id_cd010b-43 .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){#kt-layout-id_cd010b-43 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 1024px){#kt-layout-id_cd010b-43 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){#kt-layout-id_cd010b-43 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){#kt-layout-id_cd010b-43 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}#kt-layout-id_cd010b-43 .kt-row-layout-bottom-sep{height:px;}#kt-layout-id_cd010b-43 .kt-row-layout-bottom-sep svg{width:%;}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone mt-24\"><div id=\"kt-layout-id_cd010b-43\" class=\"kt-row-layout-inner kt-layout-id_cd010b-43\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-skinny kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_341c6f-2b > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_341c6f-2b > .kt-inside-inner-col,.kadence-column_341c6f-2b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_341c6f-2b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_341c6f-2b > .kt-inside-inner-col{flex-direction:column;}.kadence-column_341c6f-2b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_341c6f-2b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_341c6f-2b{position:relative;}@media all and (max-width: 1024px){.kadence-column_341c6f-2b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_341c6f-2b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_341c6f-2b\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-shadow hero-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background\" href=\"https:\/\/www.nexoya.com\/marketing-kpi-handbook\/#contactform\" style=\"border-radius:5px;background-color:#0ec76a\">Get it now!<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column_f989ac-fb > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_f989ac-fb > .kt-inside-inner-col,.kadence-column_f989ac-fb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_f989ac-fb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_f989ac-fb > .kt-inside-inner-col{flex-direction:column;}.kadence-column_f989ac-fb > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_f989ac-fb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_f989ac-fb{position:relative;}@media all and (max-width: 1024px){.kadence-column_f989ac-fb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_f989ac-fb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_f989ac-fb\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-shadow hero-button\"><a class=\"wp-block-button__link has-white-background-color has-text-color has-background\" href=\"https:\/\/www.nexoya.com\/marketing-kpi-handbook\/#solution\" style=\"border-radius:5px;color:#2a2b2e\">Read More<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column_331af9-66 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_331af9-66 > .kt-inside-inner-col,.kadence-column_331af9-66 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_331af9-66 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_331af9-66 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_331af9-66 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_331af9-66 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_331af9-66{text-align:center;}.kadence-column_331af9-66{position:relative;}@media all and (max-width: 1024px){.kadence-column_331af9-66 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_331af9-66 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_331af9-66\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large hero-image\"><img decoding=\"async\" width=\"484\" height=\"630\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/12\/Cover.jpg\" alt=\"ebook for data-driven marketers\" class=\"wp-image-7586\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/12\/Cover.jpg 484w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/12\/Cover-350x456.jpg 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/12\/Cover-230x300.jpg 230w\" sizes=\"(max-width: 484px) 100vw, 484px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_a573a2-e3{margin-bottom:120px;}#kt-layout-id_a573a2-e3 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_a573a2-e3 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_a573a2-e3 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}#kt-layout-id_a573a2-e3 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_a573a2-e3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_a573a2-e3{margin-bottom:80px;}#kt-layout-id_a573a2-e3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_a573a2-e3\" class=\"kt-row-layout-inner kt-layout-id_a573a2-e3\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_461774-42 > .kt-inside-inner-col{padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px;}.kadence-column_461774-42 > .kt-inside-inner-col{border-color:#ffffff;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_461774-42 > .kt-inside-inner-col,.kadence-column_461774-42 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_461774-42 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_461774-42 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_461774-42 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_461774-42 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_461774-42{position:relative;}.wp-block-kadence-column.kadence-column_461774-42 > .kt-inside-inner-col{margin-top:0px;}@media all and (max-width: 1024px){.kadence-column_461774-42 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_461774-42 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_461774-42 problems-section\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_d94c45-56, .wp-block-kadence-advancedheading.kt-adv-heading_d94c45-56[data-kb-block=\"kb-adv-heading_d94c45-56\"]{margin-top:0px;margin-bottom:50px;text-align:center;font-size:3.5rem;font-style:normal;letter-spacing:-1.5px;color:#131314;}.wp-block-kadence-advancedheading.kt-adv-heading_d94c45-56 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_d94c45-56[data-kb-block=\"kb-adv-heading_d94c45-56\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_d94c45-56 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_d94c45-56[data-kb-block=\"kb-adv-heading_d94c45-56\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading_d94c45-56, .wp-block-kadence-advancedheading.kt-adv-heading_d94c45-56[data-kb-block=\"kb-adv-heading_d94c45-56\"]{font-size:3rem;}}<\/style>\n<h2 class=\"kt-adv-heading_d94c45-56 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_d94c45-56\"><strong>This Marketing KPI handbook includes:<\/strong><\/h2>\n\n\n<style>#kt-layout-id_045bc5-75 > .kt-row-column-wrap{align-content:center;}:where(#kt-layout-id_045bc5-75 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}#kt-layout-id_045bc5-75 > .kt-row-column-wrap{column-gap:20px;row-gap:var(--global-kb-gap-md, 2rem);max-width:800px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:19px;padding-bottom:20px;padding-left:32px;padding-right:32px;grid-template-columns:minmax(0, calc(20% - ((20px * 1 )\/2)))minmax(0, calc(80% - ((20px * 1 )\/2)));}#kt-layout-id_045bc5-75 > .kt-row-layout-overlay{opacity:0.30;}#kt-layout-id_045bc5-75 .kt-row-layout-bottom-sep{height:100px;}#kt-layout-id_045bc5-75 .kt-row-layout-bottom-sep svg{width:100%;}#kt-layout-id_045bc5-75 .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){#kt-layout-id_045bc5-75 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 1024px){#kt-layout-id_045bc5-75 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){#kt-layout-id_045bc5-75 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){#kt-layout-id_045bc5-75 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}#kt-layout-id_045bc5-75 .kt-row-layout-bottom-sep{height:px;}#kt-layout-id_045bc5-75 .kt-row-layout-bottom-sep svg{width:%;}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone problems-box\"><div id=\"kt-layout-id_045bc5-75\" class=\"kt-row-layout-inner kt-layout-id_045bc5-75\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-narrow kt-v-gutter-default kt-row-valign-middle kt-row-layout-right-golden kt-tab-layout-equal kt-m-colapse-left-to-right kt-mobile-layout-row  kt-custom-first-width-20  kt-custom-second-width-80\"><style>.kadence-column_0562a3-99 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_0562a3-99 > .kt-inside-inner-col,.kadence-column_0562a3-99 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_0562a3-99 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_0562a3-99 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_0562a3-99 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_0562a3-99 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_0562a3-99{position:relative;}@media all and (max-width: 1024px){.kadence-column_0562a3-99 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_0562a3-99 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_0562a3-99 icon-container\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"56\" height=\"56\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/11\/view.png\" alt=\"\" class=\"wp-image-7404\"\/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column_1dfdea-d6 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_1dfdea-d6 > .kt-inside-inner-col,.kadence-column_1dfdea-d6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_1dfdea-d6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_1dfdea-d6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_1dfdea-d6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_1dfdea-d6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_1dfdea-d6{position:relative;}@media all and (max-width: 1024px){.kadence-column_1dfdea-d6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_1dfdea-d6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_1dfdea-d6 text-container\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-text-color\" style=\"color:#131314\">17 Marketing KPIs explained in detail and divided into corresponding customer journey stages.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_29a3ea-dd > .kt-row-column-wrap{align-content:center;}:where(#kt-layout-id_29a3ea-dd > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}#kt-layout-id_29a3ea-dd > .kt-row-column-wrap{column-gap:20px;row-gap:var(--global-kb-gap-md, 2rem);max-width:800px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:19px;padding-bottom:20px;padding-left:32px;padding-right:32px;grid-template-columns:minmax(0, calc(20% - ((20px * 1 )\/2)))minmax(0, calc(80% - ((20px * 1 )\/2)));}#kt-layout-id_29a3ea-dd > .kt-row-layout-overlay{opacity:0.30;}#kt-layout-id_29a3ea-dd .kt-row-layout-bottom-sep{height:100px;}#kt-layout-id_29a3ea-dd .kt-row-layout-bottom-sep svg{width:100%;}#kt-layout-id_29a3ea-dd .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){#kt-layout-id_29a3ea-dd > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 1024px){#kt-layout-id_29a3ea-dd .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){#kt-layout-id_29a3ea-dd .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){#kt-layout-id_29a3ea-dd > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}#kt-layout-id_29a3ea-dd .kt-row-layout-bottom-sep{height:px;}#kt-layout-id_29a3ea-dd .kt-row-layout-bottom-sep svg{width:%;}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone problems-box\"><div id=\"kt-layout-id_29a3ea-dd\" class=\"kt-row-layout-inner kt-layout-id_29a3ea-dd\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-narrow kt-v-gutter-default kt-row-valign-middle kt-row-layout-right-golden kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row  kt-custom-first-width-20  kt-custom-second-width-80\"><style>.kadence-column_d8f7dd-74 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_d8f7dd-74 > .kt-inside-inner-col,.kadence-column_d8f7dd-74 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_d8f7dd-74 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_d8f7dd-74 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_d8f7dd-74 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_d8f7dd-74 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_d8f7dd-74{position:relative;}@media all and (max-width: 1024px){.kadence-column_d8f7dd-74 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_d8f7dd-74 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_d8f7dd-74 icon-container\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"56\" height=\"56\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/11\/bar-chart-1.png\" alt=\"\" class=\"wp-image-7418\"\/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column_ddd843-24 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_ddd843-24 > .kt-inside-inner-col,.kadence-column_ddd843-24 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_ddd843-24 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_ddd843-24 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_ddd843-24 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_ddd843-24 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_ddd843-24{position:relative;}@media all and (max-width: 1024px){.kadence-column_ddd843-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_ddd843-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_ddd843-24 text-container\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-text-color\" style=\"color:#131314\">How to choose the right KPIs for tracking.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_557249-1e > .kt-row-column-wrap{align-content:center;}:where(#kt-layout-id_557249-1e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}#kt-layout-id_557249-1e > .kt-row-column-wrap{column-gap:20px;row-gap:var(--global-kb-gap-md, 2rem);max-width:800px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:19px;padding-bottom:20px;padding-left:32px;padding-right:32px;grid-template-columns:minmax(0, calc(20% - ((20px * 1 )\/2)))minmax(0, calc(80% - ((20px * 1 )\/2)));}#kt-layout-id_557249-1e > .kt-row-layout-overlay{opacity:0.30;}#kt-layout-id_557249-1e .kt-row-layout-bottom-sep{height:100px;}#kt-layout-id_557249-1e .kt-row-layout-bottom-sep svg{width:100%;}#kt-layout-id_557249-1e .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){#kt-layout-id_557249-1e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 1024px){#kt-layout-id_557249-1e .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){#kt-layout-id_557249-1e .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){#kt-layout-id_557249-1e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}#kt-layout-id_557249-1e .kt-row-layout-bottom-sep{height:px;}#kt-layout-id_557249-1e .kt-row-layout-bottom-sep svg{width:%;}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone problems-box\"><div id=\"kt-layout-id_557249-1e\" class=\"kt-row-layout-inner kt-layout-id_557249-1e\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-narrow kt-v-gutter-default kt-row-valign-middle kt-row-layout-right-golden kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row  kt-custom-first-width-20  kt-custom-second-width-80\"><style>.kadence-column_b18ca1-9a > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_b18ca1-9a > .kt-inside-inner-col,.kadence-column_b18ca1-9a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_b18ca1-9a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_b18ca1-9a > .kt-inside-inner-col{flex-direction:column;}.kadence-column_b18ca1-9a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_b18ca1-9a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_b18ca1-9a{position:relative;}@media all and (max-width: 1024px){.kadence-column_b18ca1-9a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_b18ca1-9a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_b18ca1-9a icon-container\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"56\" height=\"56\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/11\/Group-1011.png\" alt=\"\" class=\"wp-image-7422\"\/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column_4ad327-26 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_4ad327-26 > .kt-inside-inner-col,.kadence-column_4ad327-26 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_4ad327-26 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_4ad327-26 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_4ad327-26 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_4ad327-26 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_4ad327-26{position:relative;}@media all and (max-width: 1024px){.kadence-column_4ad327-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_4ad327-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_4ad327-26 text-container\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-text-color\" style=\"color:#131314\">Customer Journey &amp; Marketing Funnel explained.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_e493ea-25 > .kt-row-column-wrap{align-content:center;}:where(#kt-layout-id_e493ea-25 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}#kt-layout-id_e493ea-25 > .kt-row-column-wrap{column-gap:20px;row-gap:var(--global-kb-gap-md, 2rem);max-width:800px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:19px;padding-bottom:20px;padding-left:32px;padding-right:32px;grid-template-columns:minmax(0, calc(20% - ((20px * 1 )\/2)))minmax(0, calc(80% - ((20px * 1 )\/2)));}#kt-layout-id_e493ea-25 > .kt-row-layout-overlay{opacity:0.30;}#kt-layout-id_e493ea-25 .kt-row-layout-bottom-sep{height:100px;}#kt-layout-id_e493ea-25 .kt-row-layout-bottom-sep svg{width:100%;}#kt-layout-id_e493ea-25 .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){#kt-layout-id_e493ea-25 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 1024px){#kt-layout-id_e493ea-25 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){#kt-layout-id_e493ea-25 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){#kt-layout-id_e493ea-25 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}#kt-layout-id_e493ea-25 .kt-row-layout-bottom-sep{height:px;}#kt-layout-id_e493ea-25 .kt-row-layout-bottom-sep svg{width:%;}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone problems-box\"><div id=\"kt-layout-id_e493ea-25\" class=\"kt-row-layout-inner kt-layout-id_e493ea-25\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-narrow kt-v-gutter-default kt-row-valign-middle kt-row-layout-right-golden kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row  kt-custom-first-width-20  kt-custom-second-width-80\"><style>.kadence-column_7abd20-c0 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_7abd20-c0 > .kt-inside-inner-col,.kadence-column_7abd20-c0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_7abd20-c0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_7abd20-c0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_7abd20-c0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_7abd20-c0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_7abd20-c0{position:relative;}@media all and (max-width: 1024px){.kadence-column_7abd20-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_7abd20-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_7abd20-c0 icon-container\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"56\" height=\"56\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/11\/Group-987.png\" alt=\"\" class=\"wp-image-7408\"\/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column_5268ee-a4 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_5268ee-a4 > .kt-inside-inner-col,.kadence-column_5268ee-a4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_5268ee-a4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_5268ee-a4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_5268ee-a4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_5268ee-a4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_5268ee-a4{position:relative;}@media all and (max-width: 1024px){.kadence-column_5268ee-a4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_5268ee-a4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_5268ee-a4 text-container\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-text-color\" style=\"color:#131314\"> Common variations of KPIs and KPI formulas.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_62ca68-e8{margin-bottom:120px;}#kt-layout-id_62ca68-e8 > .kt-row-column-wrap{align-content:center;}:where(#kt-layout-id_62ca68-e8 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}#kt-layout-id_62ca68-e8 > .kt-row-column-wrap{column-gap:20px;row-gap:var(--global-kb-gap-md, 2rem);max-width:800px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:19px;padding-bottom:20px;padding-left:32px;padding-right:32px;grid-template-columns:minmax(0, calc(20% - ((20px * 1 )\/2)))minmax(0, calc(80% - ((20px * 1 )\/2)));}#kt-layout-id_62ca68-e8 > .kt-row-layout-overlay{opacity:0.30;}#kt-layout-id_62ca68-e8 .kt-row-layout-bottom-sep{height:100px;}#kt-layout-id_62ca68-e8 .kt-row-layout-bottom-sep svg{width:100%;}#kt-layout-id_62ca68-e8 .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){#kt-layout-id_62ca68-e8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 1024px){#kt-layout-id_62ca68-e8 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){#kt-layout-id_62ca68-e8 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){#kt-layout-id_62ca68-e8{margin-bottom:80px;}#kt-layout-id_62ca68-e8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}#kt-layout-id_62ca68-e8 .kt-row-layout-bottom-sep{height:px;}#kt-layout-id_62ca68-e8 .kt-row-layout-bottom-sep svg{width:%;}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone problems-box\"><div id=\"kt-layout-id_62ca68-e8\" class=\"kt-row-layout-inner kt-layout-id_62ca68-e8\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-narrow kt-v-gutter-default kt-row-valign-middle kt-row-layout-right-golden kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row  kt-custom-first-width-20  kt-custom-second-width-80\"><style>.kadence-column_6377bb-b8 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_6377bb-b8 > .kt-inside-inner-col,.kadence-column_6377bb-b8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_6377bb-b8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_6377bb-b8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_6377bb-b8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_6377bb-b8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_6377bb-b8{position:relative;}@media all and (max-width: 1024px){.kadence-column_6377bb-b8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_6377bb-b8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_6377bb-b8 icon-container\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"56\" height=\"56\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/11\/notes.png\" alt=\"\" class=\"wp-image-7420\"\/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column_234cb9-ac > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_234cb9-ac > .kt-inside-inner-col,.kadence-column_234cb9-ac > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_234cb9-ac > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_234cb9-ac > .kt-inside-inner-col{flex-direction:column;}.kadence-column_234cb9-ac > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_234cb9-ac > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_234cb9-ac{position:relative;}@media all and (max-width: 1024px){.kadence-column_234cb9-ac > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_234cb9-ac > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_234cb9-ac text-container\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-text-color\" style=\"color:#131314\">Tips on how to become more data-driven.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_a0e0e2-01, .wp-block-kadence-advancedheading.kt-adv-heading_a0e0e2-01[data-kb-block=\"kb-adv-heading_a0e0e2-01\"]{margin-top:0px;margin-bottom:0px;text-align:center;font-size:3rem;font-style:normal;letter-spacing:-1.5px;color:#131314;}.wp-block-kadence-advancedheading.kt-adv-heading_a0e0e2-01 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_a0e0e2-01[data-kb-block=\"kb-adv-heading_a0e0e2-01\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_a0e0e2-01 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_a0e0e2-01[data-kb-block=\"kb-adv-heading_a0e0e2-01\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"solution\" class=\"kt-adv-heading_a0e0e2-01 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_a0e0e2-01\"><strong>This Marketing KPI book is designed for:<\/strong><\/h2>\n\n\n<style>#kt-layout-id_6c90dc-ee{margin-top:80px;margin-bottom:120px;}#kt-layout-id_6c90dc-ee > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_6c90dc-ee > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_6c90dc-ee > .kt-row-column-wrap{column-gap:40px;row-gap:var(--global-kb-gap-md, 2rem);max-width:1120px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:0px;padding-bottom:0px;padding-left:40px;padding-right:40px;grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}#kt-layout-id_6c90dc-ee > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_6c90dc-ee > .kt-row-column-wrap{padding-top:0px;padding-right:30px;padding-bottom:0px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_6c90dc-ee{margin-top:50px;}#kt-layout-id_6c90dc-ee > .kt-row-column-wrap{padding-top:0px;padding-bottom:0px;padding-left:20px;padding-right:20px;grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone solution-container\"><div id=\"kt-layout-id_6c90dc-ee\" class=\"kt-row-layout-inner kt-layout-id_6c90dc-ee\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-wide kt-v-gutter-default kt-row-valign-top kt-row-layout-left-golden kt-tab-layout-row kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_e71530-b8 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_e71530-b8 > .kt-inside-inner-col,.kadence-column_e71530-b8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_e71530-b8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_e71530-b8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_e71530-b8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_e71530-b8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_e71530-b8{position:relative;}@media all and (max-width: 1024px){.kadence-column_e71530-b8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_e71530-b8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_e71530-b8\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Unlisted | Marketing KPI Handbook Preview\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0lePMTwAfwo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column_f196a2-3f > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_f196a2-3f > .kt-inside-inner-col,.kadence-column_f196a2-3f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_f196a2-3f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_f196a2-3f > .kt-inside-inner-col{flex-direction:column;}.kadence-column_f196a2-3f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_f196a2-3f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_f196a2-3f{position:relative;}@media all and (max-width: 1024px){.kadence-column_f196a2-3f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_f196a2-3f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_f196a2-3f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_3d1176-2a:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_3d1176-2a ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_3d1176-2a ul.kt-svg-icon-list{grid-row-gap:32px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_3d1176-2a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_3d1176-2a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items_3d1176-2a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:#131314;font-size:18px;color:#131314;}.kt-svg-icon-list-items_3d1176-2a ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:24px;}.kt-svg-icon-list-items_3d1176-2a ul.kt-svg-icon-list .kt-svg-icon-list-level-1 .kt-svg-icon-list-single svg{font-size:24px;}.kt-svg-icon-list-items_3d1176-2a ul.kt-svg-icon-list .kt-svg-icon-list-level-2 .kt-svg-icon-list-single svg{font-size:24px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_3d1176-2a kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop solution-list\"><ul class=\"kt-svg-icon-list\"><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-0 kt-svg-icon-list-level-undefined\"><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fe_checkCircle\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"><\/path><polyline points=\"22 4 12 14.01 9 11.01\"><\/polyline><\/svg><\/div><span class=\"kt-svg-icon-list-text\">Beginners in Digital Marketing<\/span><\/li><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-1 kt-svg-icon-list-level-undefined\"><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fe_checkCircle\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"><\/path><polyline points=\"22 4 12 14.01 9 11.01\"><\/polyline><\/svg><\/div><span class=\"kt-svg-icon-list-text\">Marketing students<\/span><\/li><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2 kt-svg-icon-list-level-undefined\"><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fe_checkCircle\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"><\/path><polyline points=\"22 4 12 14.01 9 11.01\"><\/polyline><\/svg><\/div><span class=\"kt-svg-icon-list-text\">Marketers that want to widen their knowledge<\/span><\/li><\/ul><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_5a1114-28:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_5a1114-28 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_5a1114-28 ul.kt-svg-icon-list{grid-row-gap:32px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_5a1114-28 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_5a1114-28 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items_5a1114-28 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:#131314;font-size:18px;color:#131314;}.kt-svg-icon-list-items_5a1114-28 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:24px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_5a1114-28 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop solution-list\"><ul class=\"kt-svg-icon-list\"><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-0 kt-svg-icon-list-level-undefined\"><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fe_checkCircle\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"><\/path><polyline points=\"22 4 12 14.01 9 11.01\"><\/polyline><\/svg><\/div><span class=\"kt-svg-icon-list-text\">All-rounder Marketers<\/span><\/li><\/ul><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_5af0aa-c9, .wp-block-kadence-advancedheading.kt-adv-heading_5af0aa-c9[data-kb-block=\"kb-adv-heading_5af0aa-c9\"]{margin-top:120px;text-align:center;font-size:3.5rem;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_5af0aa-c9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_5af0aa-c9[data-kb-block=\"kb-adv-heading_5af0aa-c9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_5af0aa-c9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_5af0aa-c9[data-kb-block=\"kb-adv-heading_5af0aa-c9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading_5af0aa-c9, .wp-block-kadence-advancedheading.kt-adv-heading_5af0aa-c9[data-kb-block=\"kb-adv-heading_5af0aa-c9\"]{font-size:3rem;}}<\/style>\n<h2 class=\"kt-adv-heading_5af0aa-c9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_5af0aa-c9\"><strong>How can this Marketing KPI handbook help you<\/strong>?<\/h2>\n\n\n<style>#kt-layout-id_7f6e80-28 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_7f6e80-28 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_7f6e80-28 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1120px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:40px;padding-bottom:0px;padding-left:40px;padding-right:40px;grid-template-columns:minmax(0, 1fr);}#kt-layout-id_7f6e80-28 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_7f6e80-28 > .kt-row-column-wrap{padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_7f6e80-28 > .kt-row-column-wrap{padding-top:20px;padding-bottom:20px;padding-left:20px;padding-right:20px;grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_7f6e80-28\" class=\"kt-row-layout-inner kt-layout-id_7f6e80-28\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_f5c0ca-d4 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_f5c0ca-d4 > .kt-inside-inner-col,.kadence-column_f5c0ca-d4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_f5c0ca-d4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_f5c0ca-d4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_f5c0ca-d4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_f5c0ca-d4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_f5c0ca-d4{text-align:left;}.kadence-column_f5c0ca-d4{position:relative;}@media all and (max-width: 1024px){.kadence-column_f5c0ca-d4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_f5c0ca-d4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_f5c0ca-d4\"><div class=\"kt-inside-inner-col\">\n<p>Thanks to KPIs, Marketers can efficiently measure the performance of their marketing campaigns. Understanding <strong>each KPI definition, usage and combination with other KPIs<\/strong> can help marketers to be more data-driven and act upon the data. Especially with the growing amount of channels as an example, the definition of a \u201cclick\u201d can vary. By better measuring your KPIs, you identify those parts that might be responsible for losses or inefficiencies.&nbsp;<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_a71dbe-9f > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_a71dbe-9f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_a71dbe-9f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1120px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:0px;padding-bottom:40px;padding-left:40px;padding-right:40px;grid-template-columns:minmax(0, 1fr);}#kt-layout-id_a71dbe-9f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_a71dbe-9f > .kt-row-column-wrap{padding-top:30px;padding-right:30px;padding-bottom:25px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_a71dbe-9f > .kt-row-column-wrap{padding-top:20px;padding-bottom:20px;padding-left:16px;padding-right:20px;grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\" id=\"contactform\"><div id=\"kt-layout-id_a71dbe-9f\" class=\"kt-row-layout-inner kt-layout-id_a71dbe-9f\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_70784b-34 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_70784b-34 > .kt-inside-inner-col,.kadence-column_70784b-34 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_70784b-34 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_70784b-34 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_70784b-34 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_70784b-34 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_70784b-34{position:relative;}@media all and (max-width: 1024px){.kadence-column_70784b-34 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_70784b-34 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_70784b-34\"><div class=\"kt-inside-inner-col\">\n<p>Therefore, it is crucial to understand which KPIs to track and look at and what it means. Nevertheless, marketing is a wide-spread discipline that is characterized by the vast diversity of various KPIs. You\u2019ll find also information about<strong> how an Impression is a difference in Google and Facebook to really understand what you measure and compare.<\/strong><\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f7696-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"7696\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/de\/wp-json\/wp\/v2\/pages\/7583#wpcf7-f7696-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"7696\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f7696-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"gutenberg-form\" id=\"ebook-form\">\n    <div class=\"gutenberg-form-wrapper\">\n        <h3>Get your Free Marketing KPI Handbook<\/h3>\n        <div is-grid class=\"is-grid\">\n            <div class=\"is-width-1-2@s\">\n                <div class=\"input-container\">\n                    <label class=\"is-form-label\" for=\"full-name\">Full Name <span>*<\/span><\/label>\n                    <div class=\"is-form-controls\">\n                        <span class=\"wpcf7-form-control-wrap\" data-name=\"fullname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required is-input\" id=\"full-name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Enter full name\" value=\"\" type=\"text\" name=\"fullname\" \/><\/span>\n                    <\/div>\n    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is-checkbox\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"additional[]\" value=\"Guide: How to become a data-driven marketer\" \/><span class=\"wpcf7-list-item-label\">Guide: How to become a data-driven marketer<\/span><\/span><\/span><\/span>\n                   <p class=\"checkbox-text\">Yes, I want to get instant access to the free library of marketing resources.<\/p>\n                <\/label>\n            <\/div>\n        <\/div>\n\n\n\n        <div class=\"submit-container\">\n            <input class=\"wpcf7-form-control wpcf7-submit has-spinner is-button is-button-green\" type=\"submit\" value=\"Get it now\" \/>\n        <\/div>\n        <div style=\"margin-top:16px\"><\/div>\n\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"Ebook download EN\" type=\"hidden\" name=\"your-source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"en\" type=\"hidden\" name=\"your-lang\" \/>\n\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_source\" value=\"\" type=\"hidden\" name=\"h_utm_source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_medium\" value=\"\" type=\"hidden\" name=\"h_utm_medium\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_term\" value=\"\" type=\"hidden\" name=\"h_utm_term\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_campaign\" value=\"\" type=\"hidden\" name=\"h_utm_campaign\" \/>\n\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_source\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_medium\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_campaign\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"utm_content\" \/>\n        <input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"gclid\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"msclkid\" \/>\n    <\/div>\n    <div class=\"gutenberg-form-success-container is-flex is-flex-column is-flex-center is-flex-middle\">\n        <i class=\"fas fa-check-circle\"><\/i>\n        <p class=\"success-title\">Thank you!<\/p>\n        <p>Have a great day!<\/p>\n    <\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Other Free Resources<\/h2>\n\n\n\r\n<section class=\"grid-image-cards  \">\r\n\r\n\r\n\t<div class=\"is-container\">\r\n\r\n\t\t<div class=\"grid-image-cards-grid\">\r\n\r\n\t\t\t\t\t\t  \r\n\t\t\t    \t\t\t   \r\n\t\t\t        <div class=\"grid-image-card\">\r\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/trendreport.png\">\r\n\t\t\t\t\t\t<h2> <b><a href=\"https:\/\/www.nexoya.com\/trend-report-2022\/\">Free Digital Advertising Trend Report<\/a><\/b> <\/h2>\r\n\t\t\t\t\t\t<p> With this free Digital Advertising Trend Report you can get insights into the market. \r\n\r\n<a href=\"https:\/\/www.nexoya.com\/trend-report-2022\/\"><b>Download it now!<\/b><\/a> <\/p>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t      \r\n\t\t\t    \t\t\t   \r\n\t\t\t        <div class=\"grid-image-card\">\r\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/cmo.png\">\r\n\t\t\t\t\t\t<h2> <b><a href=\"https:\/\/www.nexoya.com\/toolkit-to-competitive-analysis\/\">Free CMO Toolkit<\/a><\/b> <\/h2>\r\n\t\t\t\t\t\t<p> With this free CMOs Toolkit you can identify your competition, evaluate attributes and uncover objectives. \r\n\r\n<a href=\"https:\/\/www.nexoya.com\/toolkit-to-competitive-analysis\/\"><b>Download it now!<\/b><\/a> <\/p>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t      \r\n\t\t\t    \t\t\t   \r\n\t\t\t        <div class=\"grid-image-card\">\r\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/06\/cross-channel.png\">\r\n\t\t\t\t\t\t<h2> <b><a href=\"https:\/\/www.nexoya.com\/excel-template-for-comparing-cross-channelcampaigns\/\">Free Cross channel template<\/a><\/b> <\/h2>\r\n\t\t\t\t\t\t<p> With this Cross-channel marketing template marketers can have a bettter understanding of their campaigning.\r\n\r\n<a href=\"https:\/\/www.nexoya.com\/excel-template-for-comparing-cross-channelcampaigns\/\"><b>Download it now!<\/b><\/a>\r\n\r\n <\/p>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t      \r\n\t\t\t    \t\t\t \t\r\n\t\t\t\r\n\r\n\t\t<\/div>\r\n\r\n\t<\/div>\r\n\r\n\r\n<\/section>\n\n\n<h3 class=\"has-text-align-center wp-block-heading\">Do not miss to check out the Modern Marketer\u2019s resources gallery <a href=\"https:\/\/www.nexoya.com\/resource-gallery\/\">here<\/a>. <\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_fbec5d-d9, .wp-block-kadence-advancedheading.kt-adv-heading_fbec5d-d9[data-kb-block=\"kb-adv-heading_fbec5d-d9\"]{margin-top:120px;margin-bottom:20px;text-align:center;font-size:1.5rem;font-style:normal;color:#131314;}.wp-block-kadence-advancedheading.kt-adv-heading_fbec5d-d9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_fbec5d-d9[data-kb-block=\"kb-adv-heading_fbec5d-d9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_fbec5d-d9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_fbec5d-d9[data-kb-block=\"kb-adv-heading_fbec5d-d9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading_fbec5d-d9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_fbec5d-d9\">Trusted by<\/h4>\n\n\n<style>#kt-layout-id_71eecd-b3{margin-bottom:120px;}#kt-layout-id_71eecd-b3 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_71eecd-b3 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_71eecd-b3 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1120px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:0px;padding-left:40px;padding-right:40px;grid-template-columns:repeat(6, minmax(0, 1fr));}#kt-layout-id_71eecd-b3 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_71eecd-b3 > .kt-row-column-wrap{padding-top:0px;padding-right:30px;padding-bottom:0px;padding-left:30px;grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){#kt-layout-id_71eecd-b3 > .kt-row-column-wrap{padding-top:0px;padding-bottom:0px;padding-left:20px;padding-right:20px;grid-template-columns:repeat(2, minmax(0, 1fr));}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone trusted-by\"><div id=\"kt-layout-id_71eecd-b3\" class=\"kt-row-layout-inner kt-layout-id_71eecd-b3\"><div class=\"kt-row-column-wrap kt-has-6-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-three-grid kt-m-colapse-left-to-right kt-mobile-layout-two-grid\"><style>.kadence-column_624451-11 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_624451-11 > .kt-inside-inner-col,.kadence-column_624451-11 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_624451-11 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_624451-11 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_624451-11 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_624451-11 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_624451-11{position:relative;}@media all and (max-width: 1024px){.kadence-column_624451-11 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_624451-11 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_624451-11\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/generalilogo_small.png\" alt=\"generali\" class=\"wp-image-8268\" width=\"85\" height=\"68\"\/><\/figure>\n<\/div><\/div><\/div>\n\n\n<style>.kadence-column_04e86b-3d > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_04e86b-3d > .kt-inside-inner-col,.kadence-column_04e86b-3d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_04e86b-3d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_04e86b-3d > .kt-inside-inner-col{flex-direction:column;}.kadence-column_04e86b-3d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_04e86b-3d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_04e86b-3d{position:relative;}@media all and (max-width: 1024px){.kadence-column_04e86b-3d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_04e86b-3d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_04e86b-3d\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"340\" height=\"192\" src=\"https:\/\/nexoyav2dev.wpengine.com\/wp-content\/uploads\/2020\/03\/client-4.png\" alt=\"Logo Adunit\" class=\"wp-image-3998\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/client-4.png 340w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/client-4-300x169.png 300w\" sizes=\"(max-width: 340px) 100vw, 340px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column_42acd6-db > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_42acd6-db > .kt-inside-inner-col,.kadence-column_42acd6-db > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_42acd6-db > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_42acd6-db > .kt-inside-inner-col{flex-direction:column;}.kadence-column_42acd6-db > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_42acd6-db > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_42acd6-db{position:relative;}@media all and (max-width: 1024px){.kadence-column_42acd6-db > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_42acd6-db > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-3 kadence-column_42acd6-db\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"399\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/12\/Swisscom-Logos-1024x399.jpg\" alt=\"Swisscom logo Case study\" class=\"wp-image-7616\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/12\/Swisscom-Logos-1024x399.jpg 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/12\/Swisscom-Logos-350x137.jpg 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/12\/Swisscom-Logos-300x117.jpg 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/12\/Swisscom-Logos-768x300.jpg 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/12\/Swisscom-Logos-1536x599.jpg 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/12\/Swisscom-Logos.jpg 1882w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column_ece608-8e > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_ece608-8e > .kt-inside-inner-col,.kadence-column_ece608-8e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_ece608-8e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_ece608-8e > .kt-inside-inner-col{flex-direction:column;}.kadence-column_ece608-8e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_ece608-8e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_ece608-8e{position:relative;}@media all and (max-width: 1024px){.kadence-column_ece608-8e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_ece608-8e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-4 kadence-column_ece608-8e\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"622\" height=\"262\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/05\/logo-mobiliar.png\" alt=\"mobiliar logo\" class=\"wp-image-12357\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/05\/logo-mobiliar.png 622w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/05\/logo-mobiliar-350x147.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/05\/logo-mobiliar-300x126.png 300w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column_4fee8e-28 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_4fee8e-28 > .kt-inside-inner-col,.kadence-column_4fee8e-28 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_4fee8e-28 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_4fee8e-28 > 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and (max-width: 1024px){.kadence-column_242d26-a4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_242d26-a4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_242d26-a4\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-ae2fe186 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button cta-button cta-trial\"><a class=\"wp-block-button__link has-white-background-color has-text-color has-background\" href=\"https:\/\/www.nexoya.com\/get-demo\/\" style=\"border-radius:5px;color:#0ec76a\">Get a Demo<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column_0bea20-d7 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_0bea20-d7 > .kt-inside-inner-col,.kadence-column_0bea20-d7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_0bea20-d7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_0bea20-d7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_0bea20-d7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_0bea20-d7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_0bea20-d7{position:relative;}@media all and (max-width: 1024px){.kadence-column_0bea20-d7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_0bea20-d7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_0bea20-d7\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button cta-button cta-demo\"><a class=\"wp-block-button__link has-white-color has-text-color\" href=\"https:\/\/www.nexoya.com\/integrations\/\" style=\"border-radius:5px\">Our Integrations<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get your Free Marketing KPI handbook KPIs are the metrics that help to enhance, optimize and analyze marketing performance. Want to read it? Download the handbook for free! This Marketing KPI handbook includes: 17 Marketing KPIs explained in detail and divided into corresponding customer journey stages. How to choose the right KPIs for tracking. Customer [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-campaign-optimization.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7583","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing KPI handbook - Download for free!<\/title>\n<meta name=\"description\" content=\"17 marketing KPIs explained. Find out all what you need to know about KPIs tracking. 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