{"id":24641,"date":"2025-12-09T13:19:41","date_gmt":"2025-12-09T12:19:41","guid":{"rendered":"https:\/\/www.nexoya.com\/?page_id=24641"},"modified":"2026-02-05T13:07:14","modified_gmt":"2026-02-05T12:07:14","slug":"marketing-maturity-check-011","status":"publish","type":"page","link":"https:\/\/www.nexoya.com\/de\/marketing-maturity-check-011\/","title":{"rendered":"011 &#8211; Advanced Setup, Fragile Foundation"},"content":{"rendered":"<div class=\"spider-chart-block\"> \r\n    \r\n    <div class=\"spider-chart-heading\">\r\n                    <h1>Your Personal Results:<\/h1>\r\n            <\/div>\r\n\r\n    <div class=\"spider-chart-legend\">\r\n        <span class=\"legend-item legend-growth\">\r\n  <b>Your growth potential:<\/b>\r\n  <span class=\"growth-bar\" aria-hidden=\"true\">\r\n    <span class=\"seg s1\"><\/span>\r\n    <span class=\"seg s2\"><\/span>\r\n    <span class=\"seg s3\"><\/span>\r\n    <span class=\"seg s4\"><\/span>\r\n    <span class=\"seg s5\"><\/span>\r\n  <\/span>\r\n<\/span>\r\n        \r\n    <\/div>\r\n    <div class=\"spider-chart-wrapper\">\r\n        <canvas class=\"spider-chart-canvas\"><\/canvas>\r\n    <\/div>\r\n\r\n    \r\n    \r\n    <script type=\"application\/json\" class=\"spider-chart-data\">\r\n        [{\"label\":\"Channel Tracking & Data Integration\",\"value\":\"1\",\"average\":\"2\"},{\"label\":\"Tracking Reliability\",\"value\":\"3\",\"average\":\"3\"},{\"label\":\"KPI & Goal Definition\",\"value\":\"3\",\"average\":\"3\"},{\"label\":\"Attribution Model\",\"value\":\"4\",\"average\":\"2\"},{\"label\":\"Cross-Channel Budgeting\",\"value\":\"5\",\"average\":\"3\"},{\"label\":\"Budget Agility\",\"value\":\"4\",\"average\":\"3\"},{\"label\":\"Attribution Validation & Testing\",\"value\":\"5\",\"average\":\"2\"}]    <\/script>\r\n\r\n    \r\n    \r\n<\/div>\n\n\r\n<div class=\"wrapper\">\r\n\r\n<div class=\"marketing-results-container\">\r\n\r\n    <div class=\"marketing-results-left\">\r\n\r\n                    <h2 class=\"marketing-results-title\">\r\n              \r\n                                Your setup is ambitious, but the basics need tightening                           <\/h2>\r\n       \r\n                    <div class=\"marketing-results-text\">\r\n                <p><span style=\"font-weight: 400\">Attribution? Check. Budget Optimization? Check. You\u2019re flying high! But here\u2019s the catch: if your tracking setup isn\u2019t rock-solid, your entire system risks running on shaky foundations. Even the best attribution and automation can only perform as well as the data feeding them, and inconsistent or incomplete tracking can quietly throw everything off.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Before scaling further, it\u2019s time to reinforce the basics. Ensure your tracking is clean, your conversions are consistent, and your data flows seamlessly across all channels.<\/span><\/p>\n<p><a href=\"https:\/\/www.nexoya.com\/product\/#maximize-your-performance\"><span style=\"font-weight: 400\">Nexoya\u2019s Performance View<\/span><\/a><span style=\"font-weight: 400\"> ensures your base is bulletproof. Nexoya helps you aggregate and standardize all your performance data in one place &#8211; providing full transparency and a holistic view of your portfolio\u2019s conversion funnel. Our metrics analysis capabilities allow you to go really deep into the data. Not only can you inspect the development of a single metric over time, but also select multiple metrics and conduct either a correlation analysis or a comparison. Herewith you can detect long-term trends, but also seasonal shifts or sudden changes related to the KPIs which matter most to you.<\/span><\/p>\n<p><b>Your next step<br \/>\n<\/b><span style=\"font-weight: 400\">Audit your tracking across all channels, standardize naming conventions, and validate conversions to ensure every metric feeds reliably into your dashboards. Once your foundation is rock-solid, your attribution and budget automation will operate flawlessly, turning your ambitious setup into a truly self-sufficient marketing engine. Nexoya can help automate these checks, keeping your advanced system accurate and stress-free.<\/span><\/p>\n            <\/div>\r\n        \r\n\r\n                    <a class=\"marketing-results-cta\" href=\"\/demo\/\">\r\n                Start Optimizing Today            <\/a>\r\n        \r\n    <\/div>\r\n\r\n    <div class=\"marketing-results-right\">\r\n\r\n                    <h2 class=\"marketing-results-right-title\">\r\n                Learn From the Best            <\/h2>\r\n        \r\n                    <p class=\"marketing-results-right-text\">\r\n                Did you know that we already helped these top brands with their performance marketing optimizations?             <\/p>\r\n        \r\n    <div class=\"marketing-results-brands\">\r\n        \r\n                            <a class=\"marketing-results-brand-link\" href=\"https:\/\/www.nexoya.com\/de\/case-studies\/die-erfolgsgeschichte-von-generali\/\">\r\n            \r\n            <div class=\"marketing-results-brand\">\r\n\r\n                                    <div class=\"marketing-results-brand-logo\">\r\n                        <img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Generali-horizontal.svg?wsr\" class=\"brand-logo-img\" alt=\"\" \/>                    <\/div>\r\n                \r\n                <div class=\"marketing-results-brand-text\">\r\n                                            <span class=\"marketing-results-brand-percent\">\r\n                            +72%                        <\/span>\r\n                    \r\n                                            <span class=\"marketing-results-brand-name\">\r\n                            Conversions                        <\/span>\r\n                                    <\/div>\r\n\r\n            <\/div>\r\n\r\n                            <\/a>\r\n             \r\n\r\n        \r\n                            <a class=\"marketing-results-brand-link\" href=\"https:\/\/www.nexoya.com\/de\/case-studies\/yuhs-erfolgsgeschichte-keine-zeitraubende-excel-budgetierung-mehr\/\">\r\n            \r\n            <div class=\"marketing-results-brand\">\r\n\r\n                                    <div class=\"marketing-results-brand-logo\">\r\n                        <img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/yuh-svg.svg?wsr\" class=\"brand-logo-img\" alt=\"\" \/>                    <\/div>\r\n                \r\n                <div class=\"marketing-results-brand-text\">\r\n                                            <span class=\"marketing-results-brand-percent\">\r\n                            +62%                        <\/span>\r\n                    \r\n                                            <span class=\"marketing-results-brand-name\">\r\n                            Sign-ups                        <\/span>\r\n                                    <\/div>\r\n\r\n            <\/div>\r\n\r\n                            <\/a>\r\n             \r\n\r\n        \r\n                            <a class=\"marketing-results-brand-link\" href=\"https:\/\/www.nexoya.com\/de\/case-studies\/stroilis-ki-gestuetzter-erfolg-316-umsatzsteigerung-690-roi-in-nur-drei-monaten\/\">\r\n            \r\n            <div class=\"marketing-results-brand\">\r\n\r\n                                    <div class=\"marketing-results-brand-logo\">\r\n                        <img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/11\/Stroili_Logo_Horizontal_black.svg?wsr\" class=\"brand-logo-img\" alt=\"\" \/>                    <\/div>\r\n                \r\n                <div class=\"marketing-results-brand-text\">\r\n                                            <span class=\"marketing-results-brand-percent\">\r\n                            +31.6%                        <\/span>\r\n                    \r\n                                            <span class=\"marketing-results-brand-name\">\r\n                            Revenue                        <\/span>\r\n                                    <\/div>\r\n\r\n            <\/div>\r\n\r\n                            <\/a>\r\n             \r\n\r\n        \r\n                            <a class=\"marketing-results-brand-link\" href=\"https:\/\/www.nexoya.com\/de\/case-studies\/13-umsatzsteigerung-durch-kanaluebergreifende-orchestrierung-auf-der-grundlage-fortschrittlicher-a-b-tests\/\">\r\n            \r\n            <div class=\"marketing-results-brand\">\r\n\r\n                                    <div class=\"marketing-results-brand-logo\">\r\n                        <img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Vodafone_Egypt-Logo.wine_.svg?wsr\" class=\"brand-logo-img\" alt=\"\" \/>                    <\/div>\r\n                \r\n                <div class=\"marketing-results-brand-text\">\r\n                                            <span class=\"marketing-results-brand-percent\">\r\n                            +13%                        <\/span>\r\n                    \r\n                                            <span class=\"marketing-results-brand-name\">\r\n                            Sales                        <\/span>\r\n                                    <\/div>\r\n\r\n            <\/div>\r\n\r\n                            <\/a>\r\n             \r\n\r\n        \r\n                            <a class=\"marketing-results-brand-link\" href=\"https:\/\/www.nexoya.com\/de\/case-studies\/zkb-success-story-achieving-target-cpl-and-a-47-jump-in-add-to-carts\/\">\r\n            \r\n            <div class=\"marketing-results-brand\">\r\n\r\n                                    <div class=\"marketing-results-brand-logo\">\r\n                        <img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Zurcher_Kantonalbank_logo.svg?wsr\" class=\"brand-logo-img\" alt=\"\" \/>                    <\/div>\r\n                \r\n                <div class=\"marketing-results-brand-text\">\r\n                                            <span class=\"marketing-results-brand-percent\">\r\n                            +46.8%                        <\/span>\r\n                    \r\n                                            <span class=\"marketing-results-brand-name\">\r\n                            Add-To-Carts                        <\/span>\r\n                                    <\/div>\r\n\r\n            <\/div>\r\n\r\n                            <\/a>\r\n             \r\n\r\n        \r\n                            <a class=\"marketing-results-brand-link\" href=\"https:\/\/www.nexoya.com\/de\/case-studies\/mit-weniger-mehr-erreichen-flaschenpost-erreicht-22-roas-und-senkt-kur-erfolgreich-um-185\/\">\r\n            \r\n            <div class=\"marketing-results-brand\">\r\n\r\n                                    <div class=\"marketing-results-brand-logo\">\r\n                        <img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/flashchenpost-logo-300x150.png?wsr\" class=\"brand-logo-img\" alt=\"flaschenpost-logo\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/flashchenpost-logo-300x150.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/flashchenpost-logo-768x384.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/flashchenpost-logo-254x127.png 254w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/flashchenpost-logo-350x175.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/flashchenpost-logo.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>                    <\/div>\r\n                \r\n                <div class=\"marketing-results-brand-text\">\r\n                                            <span class=\"marketing-results-brand-percent\">\r\n                            +22%                        <\/span>\r\n                    \r\n                                            <span class=\"marketing-results-brand-name\">\r\n                            ROAS                        <\/span>\r\n                                    <\/div>\r\n\r\n            <\/div>\r\n\r\n                            <\/a>\r\n             \r\n\r\n            <\/div>\r\n\r\n\r\n\r\n        \r\n    <\/div>\r\n\r\n<\/div>\r\n\r\n    <div class=\"quiz-result-popup-backdrop\" id=\"quiz-result-popup-backdrop\" hidden>\r\n        <div class=\"quiz-result-popup\">\r\n            <button class=\"quiz-result-popup__close\" type=\"button\" aria-label=\"Close\">\r\n                \u00d7\r\n            <\/button>\r\n\r\n                            <div class=\"quiz-result-popup__icon\">\r\n                    <img decoding=\"async\" class=\"quiz-result-popup__icon-img\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/12\/check-circle.svg\" alt=\"\">                <\/div>\r\n            \r\n                            <h2 class=\"quiz-result-popup__title\">\r\n                    Thank you!                <\/h2>\r\n            \r\n                            <div class=\"quiz-result-popup__body\">\r\n                    <p>Thank you for completing the Marketing Maturity Check. Your results are ready<br \/>\nto view right away, and we will send a copy to your inbox so you can look<br \/>\nthrough everything once more.<\/p>\n                <\/div>\r\n            \r\n                            <button class=\"quiz-result-popup__btn\" type=\"button\">\r\n                    See Results                <\/button>\r\n                    <\/div>\r\n    <\/div>\r\n\r\n<\/div>\n\n<section id=\"marketing-quiz-video-block_1fae8aec90a5e7fe3b17ed4c493add3a\" class=\"marketing-quiz-video-block\">\r\n            <p class=\"marketing-quiz-video-heading\">INSIGHTS FOR DATA-DRIVEN MARKETERS<\/p>\r\n        <div class=\"marketing-quiz-video-card\">\r\n            <img decoding=\"async\" \r\n            src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/DA-Direkt-Webinar-final-1024x576.webp?wsr\" \r\n            alt=\"INSIGHTS FOR DATA-DRIVEN MARKETERS\"\r\n            class=\"marketing-quiz-video-card__thumb\"\r\n                    >\r\n                        <a href=\"https:\/\/youtu.be\/ksXSDcVrED4\" class=\"marketing-quiz-video-play\" aria-label=\"Play video\" data-video-url=\"https:\/\/www.youtube.com\/embed\/ksXSDcVrED4?autoplay=1&#038;rel=0\" target=\"_blank\" rel=\"noopener\">\r\n                <svg viewBox=\"0 0 68 48\" width=\"68\" height=\"48\"><path d=\"M66.52 7.74c-.78-2.93-2.49-5.41-5.42-6.19C55.79.13 34 0 34 0S12.21.13 6.9 1.55C3.97 2.33 2.27 4.81 1.48 7.74.06 13.05 0 24 0 24s.06 10.95 1.48 16.26c.78 2.93 2.49 5.41 5.42 6.19C12.21 47.87 34 48 34 48s21.79-.13 27.1-1.55c2.93-.78 4.64-3.26 5.42-6.19C67.94 34.95 68 24 68 24s-.06-10.95-1.48-16.26z\" fill=\"red\"\/><path d=\"M45 24 27 14v20\" fill=\"#fff\"\/><\/svg>\r\n            <\/a>\r\n            <\/div>\r\n    <!-- Lightbox modal -->\r\n    <div class=\"marketing-quiz-video-modal\" id=\"marketing-quiz-video-block_1fae8aec90a5e7fe3b17ed4c493add3a-modal\" aria-hidden=\"true\">\r\n        <div class=\"marketing-quiz-video-modal__backdrop\"><\/div>\r\n        <div class=\"marketing-quiz-video-modal__body\">\r\n            <button class=\"marketing-quiz-video-modal__close\" aria-label=\"Close video\">&times;<\/button>\r\n            <div class=\"marketing-quiz-video-modal__player\"><\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n\r\n\r\n<section class=\"quiz-key-pressures\">\r\n    <div class=\"wrapper\">\r\n\r\n        <div class=\"quiz-key-pressures-upper\">\r\n                            <h3>UNLOCK FULL POTENTIAL OF YOUR DATA WITH AI<\/h3>\r\n            \r\n                            <h2>We understand the key pressures<br> you\u2019re facing<\/h2>\r\n                    <\/div>\r\n\r\n                    <div class=\"quiz-key-pressures-blocks\">\r\n\r\n                                    <div class=\"quiz-key-pressures-single-block\">\r\n                                                    <img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/Lack-of-Confidence-in-Insights.svg?wsr\" class=\"quiz-key-pressures-img\" alt=\"\" \/>                        \r\n                                                    <h4>Lack of Confidence <br>in Insights<\/h4>\r\n                        \r\n                                                    <p>Teams question the accuracy of performance reports, slowing down decision-making.<\/p>\r\n                                            <\/div>\r\n                                    <div class=\"quiz-key-pressures-single-block\">\r\n                                                    <img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/Data-Reliability-Gaps.svg?wsr\" class=\"quiz-key-pressures-img\" alt=\"\" \/>                        \r\n                                                    <h4>Data Reliability <br>Gaps<\/h4>\r\n                        \r\n                                                    <p>Even advanced models fail when tracking or naming conversions aren\u2019t consistent.<\/p>\r\n                                            <\/div>\r\n                                    <div class=\"quiz-key-pressures-single-block\">\r\n                                                    <img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/02\/Limited-Tracking-Capabilities.svg?wsr\" class=\"quiz-key-pressures-img\" alt=\"\" \/>                        \r\n                                                    <h4>Limited Tracking <br>Capabilities<\/h4>\r\n                        \r\n                                                    <p>Insufficient conversion and customer data make it difficult to measure and optimize campaign performance.<\/p>\r\n                                            <\/div>\r\n                \r\n            <\/div>\r\n        \r\n    <\/div>\r\n<\/section>\n\n\r\n\r\n<section class=\"quiz-cta-rectangle\">\r\n    <div class=\"wrapper\">\r\n         \r\n         <div class=\"quiz-cta-rectangle-container\">\r\n         \t<div class=\"quiz-cta-rectangle-upper\">\t\r\n         \t                <h3>Eager to see Nexoya in action?<\/h3>\r\n            \r\n                            <p>Here\u2019s the deal: before we can attribute or optimize anything, we need a clean foundation. Nexoya\u2019s <br>Performance View is built for exactly that, to bring all your marketing and performance data into one<br> single, automated dashboard.<\/p>\r\n                        <\/div>\r\n            <div class=\"quiz-cta-rectangle-bottom\">\r\n\t                                <a class=\"cta-rectangle-left\" href=\"\/pricing\/\">\r\n                        View Pricing                    <\/a>\r\n                \r\n                                     <a class=\"cta-rectangle-right\" href=\"\/demo\/\">\r\n                        Get a Demo                    <\/a>\r\n                            <\/div>\r\n         <\/div>\r\n\r\n    <\/div>\r\n<\/section>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":27,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-acfblocks.php","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-24641","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>011 - Advanced Setup, Fragile Foundation - Nexoya<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/de\/marketing-maturity-check-011\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"011 - Advanced Setup, Fragile Foundation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nexoya.com\/de\/marketing-maturity-check-011\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexoya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nexoyacom\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-05T12:07:14+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@nexoyacom\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/marketing-maturity-check-011\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/marketing-maturity-check-011\\\/\",\"name\":\"011 - Advanced Setup, Fragile Foundation - Nexoya\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#website\"},\"datePublished\":\"2025-12-09T12:19:41+00:00\",\"dateModified\":\"2026-02-05T12:07:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/marketing-maturity-check-011\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.nexoya.com\\\/de\\\/marketing-maturity-check-011\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/marketing-maturity-check-011\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"011 &#8211; 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