{"id":23420,"date":"2025-09-16T16:22:05","date_gmt":"2025-09-16T15:22:05","guid":{"rendered":"https:\/\/www.nexoya.com\/attribution\/"},"modified":"2025-09-24T12:36:33","modified_gmt":"2025-09-24T11:36:33","slug":"attribution","status":"publish","type":"page","link":"https:\/\/www.nexoya.com\/de\/attribution\/","title":{"rendered":"Attribution"},"content":{"rendered":"<section class=\"attribution-hero\">\r\n    <div class=\"attribution-container\">\r\n        <!-- Left Content -->\r\n        <div class=\"attribution-content\">\r\n            <h1 class=\"hero-attribution-heading\">Die Attribution-L\u00f6sung, auf die Sie gewartet haben<\/h1>\r\n            <p class=\"attribution-subtext\">\r\n        <span class=\"attribution-highlight\">Integrierte, datenschutzkonforme Attribution auf Basis von Regressionsmodellen &#8211; mit schnellen, umsetzbaren Insights.        <\/span>\r\n            <\/p>\r\n            <p class=\"attribution-description\">Sind Sie es leid, dass jeder Plattform-Pixel seine Conversions f\u00fcr sich beansprucht? Nexoyas KI-gest\u00fctzte Attribution liefert Ihnen neutrale, umsetzbare Insights \u00fcber alle Kan\u00e4le hinweg &#8211; ohne Pixel, ohne Cookies.\r\n <\/p>\r\n            <a href=\"https:\/\/www.nexoya.com\/meet-marco\/\" class=\"attribution-button\">Buchen Sie Ihre 30-min\u00fctige Attribution Fix Session<\/a>\r\n        <\/div>\r\n\r\n        <!-- Right Image -->\r\n        <div class=\"attribution-image-wrapper\">\r\n            <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/hero-attribution.png\" alt=\"Smiling professional holding a folder\" class=\"attribution-image\">\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n\n\n<section class=\"attribution-testimonial-section\">\r\n    <div class=\"home-sliding-logos\">\r\n        <div class=\"dmexco-slider\">\r\n            <div class=\"wrap-slider\" id=\"js-wrapSlider\">\r\n                <ul class=\"js-slider\">\r\n                                            <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Item.png\" alt=\"\"><\/li>\r\n                                                <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Item-6.png\" alt=\"\"><\/li>\r\n                                                <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Item-1.png\" alt=\"\"><\/li>\r\n                                                <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Item-2.png\" alt=\"\"><\/li>\r\n                                                <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Item-3.png\" alt=\"\"><\/li>\r\n                                        <\/ul>\r\n            <\/div>\r\n            <div class=\"slider-left-shadow\"><\/div>\r\n            <div class=\"slider-right-shadow\"><\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n    <div class=\"attribution-testimonial-card\">\r\n                                    <div class=\"attribution-testimonial-left\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/08\/1613727852053.jpeg\"  class=\"attribution-testimonial-photo\" alt=\"\">\r\n                    <div class=\"attribution-testimonial-name\">\r\n                        <h3>Romina Knaus<\/h3>\r\n                        <p>Generali \u00d6sterreich<\/p>\r\n                    <\/div>\r\n                <\/div>\r\n                <div class=\"attribution-testimonial-right\">\r\n                    <p class=\"attribution-testimonial-quote\">\r\n                        <p>&#8222;Mit Nexoya konnten wir durch die Kombination ihrer innovativen Attributionsmethode mit fortschrittlichen Optimierungen 18,8 % mehr Conversions bei unseren attributionsmodellierten Leads erzielen.&#8220;<\/p>\n                    <\/p>\r\n                <\/div>\r\n                <div class=\"attribution-testimonial-company-logo\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/1200px-Generali_logo.svg-1.png\" class=\"attribution-testimonial-brand\" alt=\"\">\r\n                <\/div>\r\n                        <\/div>\r\n<\/section>\r\n\r\n\n\n<section class=\"attribution-challenge-section\">\r\n    <h2 class=\"attribution-section-title\">Wir kennen die Herausforderung<\/h2>\r\n    \r\n            \r\n            <div class=\"attribution-block attribution-block-top\">\r\n                <!-- Left Image -->\r\n                <div class=\"attribution-illustration\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Group.png\" alt=\"Frustrated marketer illustration\">\r\n                <\/div>\r\n\r\n                <!-- Right Content -->\r\n                <div class=\"attribution-text\">\r\n                    <h3 class=\"attribution-heading\">Das Attributions-Dilemma<\/h3>\r\n                    <div class=\"attribution-dilemma-content\">\r\n                        <p class=\"attribution-paragraph\"><p><span style=\"font-weight: 400;\">Das Tracking von Marketing-Performance war noch nie so schwierig:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jeder Kanal meldet andere Zahlen \u2192 Entscheidungen beruhen auf Bauchgef\u00fchl<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Plattform-Pixel? Zunehmend unzuverl\u00e4ssig<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Last-Click-Attribution? \u00dcberholt in Zeiten von Social, KI und Cross-Channel Journeys<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Klassisches MMM? Zu langsam \u2013 Insights kommen Monate sp\u00e4ter und k\u00f6nnen nicht f\u00fcr Entscheidungen auf Kampagnenebene angewendet werden.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 Kein Wunder, dass <\/span><b>71 % der Marketer mit ihrer\u00a0Attribution unzufrieden sind <\/b><span style=\"font-weight: 400;\">(MMMA Global, Survey, 2024).<\/span><\/p>\n<p><b>Das Ergebnis?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Widerspr\u00fcchliche ROAS-, Conversion- und Lead-Zahlen<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Veraltete oder nicht nutzbare Insights<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Verschwendete Budgets \u2013 meist durch \u00dcberinvestitionen in Low-Funnel-Kan\u00e4le wie SEA<\/li>\n<\/ul>\n<\/p>\r\n                    <\/div>\r\n                                            <a href=\"https:\/\/www.nexoya.com\/resource_gallery\/masterclass-replay-attributions-dilemma\/\" class=\"attribution-button\"> Replay ansehen \u2013 Masterclass zum Attributions-Dilemma<\/a>\r\n                                    <\/div>\r\n            <\/div>\r\n                                                <div class=\"attribution-block attribution-block-middle\">\r\n                <!-- Left Content -->\r\n                <div class=\"attribution-text\">\r\n                    <h3 class=\"attribution-heading\">Von Attributions-Chaos zu klarem ROI<\/h3>\r\n                    <div class=\"attribution-dilemma-content\">\r\n                        <p class=\"attribution-paragraph\"><p><span style=\"font-weight: 400;\">Nexoya\u2019s Attribution ersetzt veraltete Methoden durch regelm\u00e4\u00dfige, regressionsbasierte Insights. Das wird durch die Nutzung der Technologie regressionsbasierter Modelle in Kombination mit w\u00f6chentlichen Budget\u00e4nderungen erreicht. Letztere sind ein wesentlicher Bestandteil der Nexoya-Plattform und dienen als Mini-Experimente, um die Attribution t\u00e4glich zu verbessern.<\/span><\/p>\n<p><b>Das Ergebnis:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bereit f\u00fcr die Zero-Click-Welt. Kein Datenchaos mehr. Immer aktuelle Full-Funnel-Attribution, die Sie wirklich nutzen k\u00f6nnen \u2013 direkt anwendbar auf Ihre <\/span><b>w\u00f6chentlichen, KI-gest\u00fctzten Budgetprognosen und Optimierungen<\/b><\/p>\n<\/p>\r\n                    <\/div>\r\n                                    <\/div>\r\n\r\n                <!-- Right Image -->\r\n                <div class=\"attribution-illustration\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Group-1000004219.png\" alt=\"Frustrated marketer illustration\">\r\n                <\/div>\r\n            <\/div>\r\n                <\/section>\r\n\r\n\n\n<section class=\"attribution-how-it-works\">\r\n    <h2 class=\"attribution-section-title\">So funktioniert\u2019s<\/h2>\r\n\r\n    <!-- Large landscape image -->\r\n    <div class=\"attribution-main-image-wrap\">\r\n        <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/illustration_nexoya.png\" alt=\"How it works overview\" class=\"attribution-main-image\">\r\n    <\/div>\r\n\r\n    <!-- 3 steps underneath -->\r\n    <div class=\"attribution-steps\">\r\n        <div class=\"attribution-step\">\r\n            <p class=\"attribution-step-num\"><\/p>\r\n            <h3 class=\"attribution-step-title\">Daten verbinden<\/h3>\r\n            <p class=\"attribution-step-desc\"><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Wir aggregieren Performance-Daten aus den Kan\u00e4len (Meta, Google, TikTok usw.) sowie historische Sales- und Revenue-Daten aus Ihren vertrauensw\u00fcrdigen Systemen. Kein Tracking ist erforderlich. \u00dcber 40 Integrationen sind verf\u00fcgbar.<\/span><\/p>\n<\/p>\r\n            <div class=\"attribution-step-image-wrap\">\r\n                <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/image-13.png\" alt=\"Daten verbinden\" class=\"attribution-step-image\">\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"attribution-step\">\r\n            <p class=\"attribution-step-num\"><\/p>\r\n            <h3 class=\"attribution-step-title\">Regressionsbasierte Modellierung<\/h3>\r\n            <p class=\"attribution-step-desc\"><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Unsere Modelle erstellen ein auf Ihre Marke zugeschnittenes Attributionsmodell, das auch View-Through-Conversions ber\u00fccksichtigt. Das Modell wird dank kontinuierlicher Budgetanpassungen dynamisch aktualisiert und verbessert sich laufend.<\/span><\/p>\n<\/p>\r\n            <div class=\"attribution-step-image-wrap\">\r\n                <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Group-1000004213.png\" alt=\"Regressionsbasierte Modellierung\" class=\"attribution-step-image\">\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"attribution-step\">\r\n            <p class=\"attribution-step-num\"><\/p>\r\n            <h3 class=\"attribution-step-title\">Vorhersagen &#038; Optimieren<\/h3>\r\n            <p class=\"attribution-step-desc\"><p style=\"text-align: center;\">Treffen Sie dynamische und kontinuierliche Vorhersagen f\u00fcr Ihre Ergebnisse mit Hilfe von KI, die die bestm\u00f6gliche Performance Analyse erm\u00f6glicht, die Sie finden k\u00f6nnen.<\/p>\n<\/p>\r\n            <div class=\"attribution-step-image-wrap\">\r\n                <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Graphicon.png\" alt=\"Vorhersagen &#038; Optimieren\" class=\"attribution-step-image\">\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"attribution-step\">\r\n            <p class=\"attribution-step-num\"><\/p>\r\n            <h3 class=\"attribution-step-title\">W\u00f6chentliche Kampagnen-Insights<\/h3>\r\n            <p class=\"attribution-step-desc\"><p>Jede Woche erhalten Sie aktualisierte, umsetzbare Budget- und Zielempfehlungen f\u00fcr jede Kampagne und \u00fcber alle Kan\u00e4le hinweg \u2013 direkt mit einem Klick anwendbar.<\/p>\n<\/p>\r\n            <div class=\"attribution-step-image-wrap\">\r\n                <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Group-1000004189.png\" alt=\"W\u00f6chentliche Kampagnen-Insights\" class=\"attribution-step-image\">\r\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n    <!-- Fix Attribution block -->\r\n    <div class=\"attribution-fix\">\r\n        <h2 class=\"attribution-fix-title\">L\u00f6sen Sie Ihr Attributionsdilemma mit Nexoya<\/h2>\r\n        <p class=\"attribution-fix-text\"><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Mit Nexoya Attribution kann Ihr Team proaktive, datengest\u00fctzte Entscheidungen treffen \u2013 ohne sich auf fehlerhafte Tracking-Daten oder veraltete Studien verlassen zu m\u00fcssen.<\/span><\/p>\n<p style=\"text-align: center;\"><strong>Aber das ist nur die halbe Wahrheit.<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Nexoya l\u00f6st das Attributionsdilemma, indem es Attribution mit KI-Prognosen und automatisierten Budget- und Ziel\u00e4nderungen kombiniert \u2013 dadurch werden die Attributionssignale st\u00e4rker als bei jedem anderen Attributionsmodell.<\/span><\/p>\n<\/p>\r\n    <\/div>\r\n<\/section>\r\n\r\n\n\n\r\n<section class=\"attribution-section attribution-section-fixed\">\r\n    <div class=\"banner\">\r\n        <h2>Ihre Attribution steht innerhalb Tage bereit \u2013 nicht Jahren.<\/h2>\r\n    <\/div>\r\n\r\n    <div class=\"heading\">\r\n        <h3>Von statischer und komplexer Attribution zu dynamischer und umsetzbarer Attribution<\/h3>\r\n    <\/div>\r\n\r\n    \r\n        <!-- Desktop \/ Tablet table -->\r\n        <div class=\"comparison comparison-desktop\">\r\n            <div class=\"comparison-row comparison-header\">\r\n                <div class=\"col label\"><\/div>\r\n                <div class=\"col traditional\">\r\n                    Traditionelle Attribution<br>\r\n                    <span>(MTA\/MMM, Triangulation, statisch &amp; manuell)<\/span>\r\n                <\/div>\r\n                <div class=\"col nexoya\">\r\n                    Nexoya Attribution<br>\r\n                    <span>(dynamisch &amp; umsetzbar)<\/span>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            <div class=\"comparison-body\">\r\n                                    <div class=\"comparison-row\">\r\n                        <div class=\"col label\">Datenbasis<\/div>\r\n                        <div class=\"col traditional\"><p><span style=\"font-weight: 400\"><strong>Tracking<\/strong> (Pixel\/Cookies) &amp; historische Daten (MMM)<\/span><\/p>\n<\/div>\r\n                        <div class=\"col nexoya\"><p><span style=\"font-weight: 400\"><strong>Normalisierte<\/strong>, historische Tagesdaten aus Plattformen &amp; Sales, statistisch berechnet<\/span><\/p>\n<\/div>\r\n                    <\/div>\r\n                                    <div class=\"comparison-row\">\r\n                        <div class=\"col label\">Update-Frequenz<\/div>\r\n                        <div class=\"col traditional\"><p><span style=\"font-weight: 400\"><strong>Periodisch<\/strong>, quartalsweise\/j\u00e4hrlich, kombiniert mit unvollst\u00e4ndigem MTA<\/span><\/p>\n<\/div>\r\n                        <div class=\"col nexoya\"><p><span style=\"font-weight: 400\"><strong>Kontinuierlich<\/strong>, w\u00f6chentlich neu modelliert, mit kanal\u00fcbergreifenden -Mini-Experimenten<\/span><\/p>\n<\/div>\r\n                    <\/div>\r\n                                    <div class=\"comparison-row\">\r\n                        <div class=\"col label\">Granularit\u00e4t<\/div>\r\n                        <div class=\"col traditional\"><p><span style=\"font-weight: 400\"><strong>Kanal<\/strong>&#8211; &amp; Taktik-Ebene<\/span><\/p>\n<\/div>\r\n                        <div class=\"col nexoya\"><p><span style=\"font-weight: 400\"><strong>AdSet-\/Kampagnen-Ebene<\/strong>, direkt mit Media Buying verkn\u00fcpft<\/span><\/p>\n<\/div>\r\n                    <\/div>\r\n                                    <div class=\"comparison-row\">\r\n                        <div class=\"col label\">Ergebnisse<\/div>\r\n                        <div class=\"col traditional\"><p><span style=\"font-weight: 400\"><strong>Insights<\/strong> \u2192 manuelle Optimierung<\/span><\/p>\n<\/div>\r\n                        <div class=\"col nexoya\"><p><span style=\"font-weight: 400\"><strong>Konkrete<\/strong> Budget-Optimierung \u00fcber alle Kan\u00e4le<\/span><\/p>\n<\/div>\r\n                    <\/div>\r\n                                    <div class=\"comparison-row\">\r\n                        <div class=\"col label\">Time-to-Value<\/div>\r\n                        <div class=\"col traditional\"><p><span style=\"font-weight: 400\"><strong>Langer Setup<\/strong>, hoher Datenbedarf, verz\u00f6gerte Resultate<\/span><\/p>\n<\/div>\r\n                        <div class=\"col nexoya\"><p><span style=\"font-weight: 400\"><strong>Schnelles Onboarding<\/strong>, erste Optimierungen in wenigen Wochen sichtbar<\/span><\/p>\n<\/div>\r\n                    <\/div>\r\n                                    <div class=\"comparison-row\">\r\n                        <div class=\"col label\">Privacy<\/div>\r\n                        <div class=\"col traditional\"><p><span style=\"font-weight: 400\"><strong>Anf\u00e4llig<\/strong> f\u00fcr Cookies\/IDs &amp; Signalverlust<\/span><\/p>\n<\/div>\r\n                        <div class=\"col nexoya\"><p><span style=\"font-weight: 400\"><strong>Privacy-robust<\/strong>, Plattform-Aggregate by Design<\/span><\/p>\n<\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n        <\/div>\r\n\r\n        <!-- Mobile accordion -->\r\n        <div class=\"comparison-mobile\">\r\n                            <details class=\"comparison-accordion-item\" open>\r\n                    <summary class=\"comparison-accordion-trigger\">\r\n                        Datenbasis                    <\/summary>\r\n\r\n                    <div class=\"comparison-accordion-content\">\r\n                        <div class=\"comparison-mobile-card traditional\">\r\n                            <div class=\"comparison-mobile-label\">\r\n                                Traditionelle Attribution                            <\/div>\r\n                            <div class=\"comparison-mobile-value\">\r\n                                <p><span style=\"font-weight: 400\"><strong>Tracking<\/strong> (Pixel\/Cookies) &amp; historische Daten (MMM)<\/span><\/p>\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class=\"comparison-mobile-card nexoya\">\r\n                            <div class=\"comparison-mobile-label\">\r\n                                Nexoya Attribution                            <\/div>\r\n                            <div class=\"comparison-mobile-value\">\r\n                                <p><span style=\"font-weight: 400\"><strong>Normalisierte<\/strong>, historische Tagesdaten aus Plattformen &amp; Sales, statistisch berechnet<\/span><\/p>\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/details>\r\n                            <details class=\"comparison-accordion-item\" >\r\n                    <summary class=\"comparison-accordion-trigger\">\r\n                        Update-Frequenz                    <\/summary>\r\n\r\n                    <div class=\"comparison-accordion-content\">\r\n                        <div class=\"comparison-mobile-card traditional\">\r\n                            <div class=\"comparison-mobile-label\">\r\n                                Traditionelle Attribution                            <\/div>\r\n                            <div class=\"comparison-mobile-value\">\r\n                                <p><span style=\"font-weight: 400\"><strong>Periodisch<\/strong>, quartalsweise\/j\u00e4hrlich, kombiniert mit unvollst\u00e4ndigem MTA<\/span><\/p>\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class=\"comparison-mobile-card nexoya\">\r\n                            <div class=\"comparison-mobile-label\">\r\n                                Nexoya Attribution                            <\/div>\r\n                            <div class=\"comparison-mobile-value\">\r\n                                <p><span style=\"font-weight: 400\"><strong>Kontinuierlich<\/strong>, w\u00f6chentlich neu modelliert, mit kanal\u00fcbergreifenden -Mini-Experimenten<\/span><\/p>\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/details>\r\n                            <details class=\"comparison-accordion-item\" >\r\n                    <summary class=\"comparison-accordion-trigger\">\r\n                        Granularit\u00e4t                    <\/summary>\r\n\r\n                    <div class=\"comparison-accordion-content\">\r\n                        <div class=\"comparison-mobile-card traditional\">\r\n                            <div class=\"comparison-mobile-label\">\r\n                                Traditionelle Attribution                            <\/div>\r\n                            <div class=\"comparison-mobile-value\">\r\n                                <p><span style=\"font-weight: 400\"><strong>Kanal<\/strong>&#8211; &amp; Taktik-Ebene<\/span><\/p>\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class=\"comparison-mobile-card nexoya\">\r\n                            <div class=\"comparison-mobile-label\">\r\n                                Nexoya Attribution                            <\/div>\r\n                            <div class=\"comparison-mobile-value\">\r\n                                <p><span style=\"font-weight: 400\"><strong>AdSet-\/Kampagnen-Ebene<\/strong>, direkt mit Media Buying verkn\u00fcpft<\/span><\/p>\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/details>\r\n                            <details class=\"comparison-accordion-item\" >\r\n                    <summary class=\"comparison-accordion-trigger\">\r\n                        Ergebnisse                    <\/summary>\r\n\r\n                    <div class=\"comparison-accordion-content\">\r\n                        <div class=\"comparison-mobile-card traditional\">\r\n                            <div class=\"comparison-mobile-label\">\r\n                                Traditionelle Attribution                            <\/div>\r\n                            <div class=\"comparison-mobile-value\">\r\n                                <p><span style=\"font-weight: 400\"><strong>Insights<\/strong> \u2192 manuelle Optimierung<\/span><\/p>\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class=\"comparison-mobile-card nexoya\">\r\n                            <div class=\"comparison-mobile-label\">\r\n                                Nexoya Attribution                            <\/div>\r\n                            <div class=\"comparison-mobile-value\">\r\n                                <p><span style=\"font-weight: 400\"><strong>Konkrete<\/strong> Budget-Optimierung \u00fcber alle Kan\u00e4le<\/span><\/p>\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/details>\r\n                            <details class=\"comparison-accordion-item\" >\r\n                    <summary class=\"comparison-accordion-trigger\">\r\n                        Time-to-Value                    <\/summary>\r\n\r\n                    <div class=\"comparison-accordion-content\">\r\n                        <div class=\"comparison-mobile-card traditional\">\r\n                            <div class=\"comparison-mobile-label\">\r\n                                Traditionelle Attribution                            <\/div>\r\n                            <div class=\"comparison-mobile-value\">\r\n                                <p><span style=\"font-weight: 400\"><strong>Langer Setup<\/strong>, hoher Datenbedarf, verz\u00f6gerte Resultate<\/span><\/p>\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class=\"comparison-mobile-card nexoya\">\r\n                            <div class=\"comparison-mobile-label\">\r\n                                Nexoya Attribution                            <\/div>\r\n                            <div class=\"comparison-mobile-value\">\r\n                                <p><span style=\"font-weight: 400\"><strong>Schnelles Onboarding<\/strong>, erste Optimierungen in wenigen Wochen sichtbar<\/span><\/p>\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/details>\r\n                            <details class=\"comparison-accordion-item\" >\r\n                    <summary class=\"comparison-accordion-trigger\">\r\n                        Privacy                    <\/summary>\r\n\r\n                    <div class=\"comparison-accordion-content\">\r\n                        <div class=\"comparison-mobile-card traditional\">\r\n                            <div class=\"comparison-mobile-label\">\r\n                                Traditionelle Attribution                            <\/div>\r\n                            <div class=\"comparison-mobile-value\">\r\n                                <p><span style=\"font-weight: 400\"><strong>Anf\u00e4llig<\/strong> f\u00fcr Cookies\/IDs &amp; Signalverlust<\/span><\/p>\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class=\"comparison-mobile-card nexoya\">\r\n                            <div class=\"comparison-mobile-label\">\r\n                                Nexoya Attribution                            <\/div>\r\n                            <div class=\"comparison-mobile-value\">\r\n                                <p><span style=\"font-weight: 400\"><strong>Privacy-robust<\/strong>, Plattform-Aggregate by Design<\/span><\/p>\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/details>\r\n                    <\/div>\r\n\r\n    <\/section>\n\n<section class=\"benefits-section\">\r\n    <div class=\"benefits-container\">\r\n\r\n        <!-- Title and Subtitle (full width) -->\r\n        <div class=\"benefits-header\">\r\n            <h2>Zentrale Vorteile f\u00fcr CMOs &#038; Performance Leader<\/h2>\r\n            <p class=\"subtitle\">Mit Nexoya Attribution erhalten Sie unabh\u00e4ngige, umsetzbare Insights:<\/p>\r\n        <\/div>\r\n\r\n        <!-- Two-column layout -->\r\n        <div class=\"benefits-content\">\r\n            <div class=\"benefits-left\">\r\n                <h3>Wichtigste Vorteile<\/h3>\r\n\r\n                <div class=\"benefits-list\">\r\n                                                            <div class=\"benefit-item active\" data-image=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/illustration.png\">\r\n                        <div class=\"benefit-header\">\r\n                            <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Group-1000004185.png\" class=\"benefit-icon\">\r\n                            <span class=\"benefit-title\">Unabh\u00e4ngig &#038; transparent<\/span>\r\n                        <\/div>\r\n                        <div class=\"benefit-body\">Erhalten Sie statistisch validierte Umsatzbeitr\u00e4ge nach Kampagnenstrategie \u2013 ohne Einflussnahme durch Anbieter. <\/div>\r\n                    <\/div>\r\n                                        <div class=\"benefit-item \" data-image=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/graph1.svg\">\r\n                        <div class=\"benefit-header\">\r\n                            <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/XMLID_27_.png\" class=\"benefit-icon\">\r\n                            <span class=\"benefit-title\">Schnell &#038; effizient<\/span>\r\n                        <\/div>\r\n                        <div class=\"benefit-body\">Erste Insights schon nach 4 Wochen. Kein Warten mehr auf 6\u20139 Monate dauernde MMM-Studien, die in der Praxis unbrauchbar sind.<\/div>\r\n                    <\/div>\r\n                                        <div class=\"benefit-item \" data-image=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/graph2.svg\">\r\n                        <div class=\"benefit-header\">\r\n                            <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Group-1000004186.png\" class=\"benefit-icon\">\r\n                            <span class=\"benefit-title\">Dynamisch &#038; immer aktuell<\/span>\r\n                        <\/div>\r\n                        <div class=\"benefit-body\">Ihre Modelle aktualisieren sich monatlich. Optimierungen erfolgen w\u00f6chentlich. Ihr Budget bleibt jederzeit an die reale Performance angepasst.<\/div>\r\n                    <\/div>\r\n                                        <div class=\"benefit-item \" data-image=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/graph3.svg\">\r\n                        <div class=\"benefit-header\">\r\n                            <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Group-1000004184.png\" class=\"benefit-icon\">\r\n                            <span class=\"benefit-title\">Wirklich umsetzbar<\/span>\r\n                        <\/div>\r\n                        <div class=\"benefit-body\">Keine vagen Hinweise. Nexoya liefert konkrete Empfehlungen auf Kampagnenebene. In Kombination mit der KI-Vorhersage von Nexoya \u2013 vertrauensw\u00fcrdig und praxiserprobt. Eingesetzt bei f\u00fchrenden Unternehmen wie Generali, Yuh &#038; Vodafone.<\/div>\r\n                    <\/div>\r\n                                                        <\/div>\r\n            <\/div>\r\n\r\n            <div class=\"benefits-right\">\r\n                <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/illustration.png\" alt=\"Benefits illustration\" \/>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n\r\n\n\n<section class=\"results-section\">\r\n    <div class=\"results-container\">\r\n\r\n        <!-- Heading -->\r\n        <h2 class=\"results-title\">Diese Ergebnisse k\u00f6nnen Sie erwarten<\/h2>\r\n\r\n                <!-- 3 Feature Items -->\r\n        <div class=\"results-features\">\r\n                        <div class=\"feature\">\r\n                <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Group-1.png\" class=\"feature-icon\">\r\n                <h3>Klare Attribution<\/h3>\r\n                <p> Einheitlicher \u00dcberblick kanal-, taktik- und Kampagnen \u00dcbergreifend<\/p>\r\n            <\/div>\r\n                        <div class=\"feature\">\r\n                <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/XMLID_49_-1.png\" class=\"feature-icon\">\r\n                <h3>Besserer ROI<\/h3>\r\n                <p>Budgets flie\u00dfen in die Kampagnen mit der besten Performance<\/p>\r\n            <\/div>\r\n                        <div class=\"feature\">\r\n                <img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/09\/Group-2-1.png\" class=\"feature-icon\">\r\n                <h3>Eine Plattform<\/h3>\r\n                <p>Automatisieren &#038; optimieren Sie Ihr Cross-Channel-Advertising mit nur einer Plattform<\/p>\r\n            <\/div>\r\n                    <\/div>\r\n\r\n        \r\n        <!-- Call to Action -->\r\n        <div class=\"cta-box\">\r\n            <h2>Bereit, Ihr Attributionsdilemma zu l\u00f6sen?<\/h2>\r\n            <p>Lassen Sie sich zeigen, wie Nexoya\u2019s Attribution smartere Budget-Entscheidungen und h\u00f6here Performance erm\u00f6glicht.<\/p>\r\n            <a href=\"https:\/\/www.nexoya.com\/meet-marco\/\" class=\"cta-button\">Buchen Sie Ihre 30-min\u00fctige Attribution Fix Session<\/a>\r\n        <\/div>\r\n\r\n    <\/div>\r\n<\/section>\r\n\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":27,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-acfblocks.php","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-23420","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Attribution - Nexoya<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/de\/attribution\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Attribution\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nexoya.com\/de\/attribution\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexoya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nexoyacom\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-24T11:36:33+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@nexoyacom\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/attribution\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/attribution\\\/\",\"name\":\"Attribution - Nexoya\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#website\"},\"datePublished\":\"2025-09-16T15:22:05+00:00\",\"dateModified\":\"2025-09-24T11:36:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/attribution\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.nexoya.com\\\/de\\\/attribution\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/attribution\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Attribution\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/\",\"name\":\"Nexoya\",\"description\":\"Overachieve your goals by optimizing cross-channel digital advertising\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#organization\",\"name\":\"Nexoya\",\"alternateName\":\"Nexoya AG\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Logo-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Logo-1.jpg\",\"width\":516,\"height\":424,\"caption\":\"Nexoya\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/nexoyacom\",\"https:\\\/\\\/x.com\\\/nexoyacom\",\"https:\\\/\\\/www.instagram.com\\\/nexoyacom\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/nexoya\",\"https:\\\/\\\/www.youtube.com\\\/@nexoya\"],\"description\":\"Nexoya is an AI-powered marketing analytics, attribution and optimization platform that helps brands maximize ROI across all digital advertising channels. 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