{"id":22911,"date":"2025-06-16T09:42:08","date_gmt":"2025-06-16T08:42:08","guid":{"rendered":"https:\/\/www.nexoya.com\/k5-berlin-2025\/"},"modified":"2025-06-17T11:48:28","modified_gmt":"2025-06-17T10:48:28","slug":"k5-berlin-2025-de","status":"publish","type":"page","link":"https:\/\/www.nexoya.com\/de\/k5-berlin-2025-de\/","title":{"rendered":"K5 Berlin 2025"},"content":{"rendered":"\r\n\r\n<section class=\"dmexco-hero\">\r\n    <div class=\"dmexco-section\">\r\n        <a class=\"dmexco-logo-link\" href=\"\/\"><img decoding=\"async\" class=\"nexoya-hero-logo\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/05\/Logo-2.svg\" alt=\"Dmexco nexoya logo\"><\/a>\r\n        <p class=\"event-hero-date\">Juni 24.-25. 2025<\/p>\r\n        <p class=\"event-hero-place\">Estrel Berlin finden Sie uns am Stand #30 Hall 1<\/p>\r\n        <h1>Treffen Sie uns <span>Nexoya<\/span> an der K5 Berlin<\/h1>\r\n        <p class=\"event-hero-description\">Wir k\u00f6nnen es kaum erwarten, Sie an der K5<https:\/\/konferenz.k5.de\/?utm_source=gaw&#038;utm_medium=paid&#038;utm_campaign=K5-2025_Gaw-Paid&#038;utm_term=gaw-search-brand&#038;gad_source=1&#038;gad_campaignid=21488110990&#038;gbraid=0AAAAADCe6g_7HVe52pwhbEYhJ_Cv5rg-G&#038;gclid=CjwKCAjw9anCBhAWEiwAqBJ-cxDu--hCdVlrHP4_-kGc752FVGpY0Ly4PGhQtzgtzqr8vGeOwHMq4xoC2zwQAvD_BwE<\/a> zu sehen. Verpassen Sie nicht die Gelegenheit, einen unserer Experten zu treffen und aus erster Hand zu erfahren, wie unsere KI-gesteuerten L\u00f6sungen Ihnen helfen k\u00f6nnen, den ROAS zu steigern, den CPL zu senken und Ihre kanal\u00fcbergreifenden Kampagnen zu optimieren.<br><br><\/p>\r\n        <a class=\"btn btn__solid btn__solid--green\" href=\"https:\/\/calendly.com\/jonas-juschkus\/meet-jonas-at-k5\">Treffen Sie uns auf der K5 Berlin<\/a>\r\n        <p class=\"event-hero-trusted-by\">Vertraut von<\/p>\r\n    <\/div>\r\n    <div class=\"dmexco-slider\">\r\n        <div class=\"wrap-slider\" id=\"js-wrapSlider\">\r\n            <ul class=\"js-slider\">\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Mask-group-8.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Mask-group-8-1.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Mask-group-6.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Mask-group-12.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Mask-group-11.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Mask-group-9.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Mask-group-10.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Mask-group-1.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Mask-group.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Logo.svg-2.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/image-12.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/image-10.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/image-7.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Benetton-Group-1.svg\" alt=\"\"><\/li>\r\n                            <\/ul>\r\n        <\/div>\r\n        <div class=\"slider-left-shadow\"><\/div>\r\n        <div class=\"slider-right-shadow\"><\/div>\r\n    <\/div>\r\n\r\n<\/section>\n\n\r\n<section class=\"IAB-masterclass\">\r\n    <h2>Verpassen Sie nicht unsere Masterclasses<\/h2>\r\n    <p class=\"iab-masterclass__description\">Dieses Jahr haben wir nicht nur eine, sondern gleich zwei exklusive Masterclasses. Lassen Sie sich das nicht entgehen &#8211; reservieren Sie jetzt Ihre Pl\u00e4tze!<\/p>\r\n    \r\n        <div class=\"iab-masterclass-workshop\">\r\n            <div class=\"workshop-main\">\r\n                <div class=\"workshop-main__left\">\r\n                    <p class=\"workshop-num\">Masterclass 1<\/p>\r\n                    <div class=\"speakers-wrapper\">\r\n                                                    <div class=\"speaker\">\r\n                                <img decoding=\"async\" class=\"speaker-image\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/06\/Hochstrasser_Marco-cropped.jpg\" alt=\"\" style=\"height: auto !important; width: auto !important;\">\r\n                                <p>Marco Hochstrasser<\/p>\r\n                                <img decoding=\"async\" class=\"company-image\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/02\/nexoyaLogo-Horizontal-Color@3x.png\" alt=\"\">\r\n                            <\/div>\r\n                                            <\/div>\r\n\r\n                <\/div>\r\n                <div class=\"workshop-main__right\">\r\n                    <h3>Attributions-Dilemma: Wie MMM das Chaos von GA4, Google Ads &#038; Meta Pixel l\u00f6st<\/h3>\r\n                    <p class=\"event-date\">Dienstag 24. Juni 15:30-16:00 Uhr, MC29 Raum 7<\/p>\r\n                    <div class=\"workshop-description\">Dein Google Analytics 4, Google Ads und Meta-Pixel liefert widerspr\u00fcchliche Zahlen? In dieser Masterclass erf\u00e4hrst du, wie Marketing Mix Modeling (MMM) heute eingesetzt werden kann um das Attributions-Wirrwarr zu beseitigen. Wir beleuchten das Dilemma inkonsistenter Attribution zwischen Multi-Touch Attribution (MTA, GA4-Reports), Plattform-Tracking und zeigen, warum herk\u00f6mmliche Pixel-Daten oft in die Irre f\u00fchren. Dabei gehen wir in die Details von Media vs. Marketing Mix Modelling und wie man diese auch kanal\u00fcbergreifend in der Praxis konkret in Kampagnen umsetzen kann.  Ergebnis: konsistente Daten, Budget Plannung mit klarem ROAS\/POAS-Fokus und fundierte Entscheidungen. Inklusive Praxisbeispielen von der Neobank Yuh &#038; Generali.<\/div>\r\n                    <a class=\"btn btn__solid btn__solid--green\" href=\"https:\/\/app.k5.de\/newfront\/sessions\/1717\">In der App vorab sichern<\/a>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n    \r\n        <div class=\"iab-masterclass-workshop\">\r\n            <div class=\"workshop-main\">\r\n                <div class=\"workshop-main__left\">\r\n                    <p class=\"workshop-num\">Masterclass 2<\/p>\r\n                    <div class=\"speakers-wrapper\">\r\n                                                    <div class=\"speaker\">\r\n                                <img decoding=\"async\" class=\"speaker-image\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/06\/Wagner_Flavia-resized.webp\" alt=\"\" style=\"height: auto !important; width: auto !important;\">\r\n                                <p>Flavia Wagner<\/p>\r\n                                <img decoding=\"async\" class=\"company-image\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/02\/nexoyaLogo-Horizontal-Color@3x.png\" alt=\"\">\r\n                            <\/div>\r\n                                            <\/div>\r\n\r\n                <\/div>\r\n                <div class=\"workshop-main__right\">\r\n                    <h3> Flaschenpost: 24.1 % weniger Ad-Spend, gleiche Gewinne: POAS, KI &#038; Szenario-Simulation in der Praxis <\/h3>\r\n                    <p class=\"event-date\">Dienstag 24. Juni 16:15-16:45 Uhr, MC39 Raum 8<\/p>\r\n                    <div class=\"workshop-description\"> Steigende CPCs und h\u00e4rtere Konkurrenz dr\u00fccken auf die Marge. In dieser Masterclass erf\u00e4hrst du, wie z.B. Flaschenpost ihre Werbekosten dank POAS-basierter Optimierung, KI-gest\u00fctztem Vorhersagen und Szenario-Simulation um 24.1 % senkte, ohne Wachstum oder Gewinn einzub\u00fc\u00dfen. Wir zeigen Schritt f\u00fcr Schritt, wie der Wechsel von ROAS zu POAS, die Integration von Warenr\u00fccksendungen-, und Margen\u00addaten sowie eine KI-gesteuerte Budget\u00adverteilung auf Google Ads, Meta &#038; Co. das Maximum aus jedem Euro holt. <\/div>\r\n                    <a class=\"btn btn__solid btn__solid--green\" href=\"https:\/\/app.k5.de\/newfront\/sessions\/1718\">In der App vorab sichern<\/a>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"masterclass-bottom-triangle\"><\/div>\r\n<\/section>\n\n\r\n<section class=\"dmexco-calendly-section\">\r\n    <!-- Calendly inline widget begin -->\r\n    <div id=\"dmexco-calendly\" class=\"calendly-inline-widget\" data-resize=\"true\" data-url=\"https:\/\/calendly.com\/jonas-juschkus\/meet-jonas-at-k5\" style=\"min-width:320px;height:900px;\"><\/div>\r\n    <script type=\"text\/javascript\" src=\"https:\/\/assets.calendly.com\/assets\/external\/widget.js\" async><\/script>\r\n    <!-- Calendly inline widget end -->\r\n\r\n<\/section>\n\n\r\n<section class=\"dmexco-follow-us-section\">\r\n    <div class=\"dmexco-follow-us-triangle\"><\/div>\r\n    <div class=\"dmexco-section\">\r\n        <h2>Folgen Sie uns f\u00fcr weitere Updates<\/h2>\r\n        <div class=\"dmexco-follow-us-socials\">\r\n                            <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/nexoya\/\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/linkedin-black.svg\" alt=\"Social media icon\"><\/a>\r\n                            <a target=\"_blank\" href=\"https:\/\/twitter.com\/Nexoyacom\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/x-black.svg\" alt=\"Social media icon\"><\/a>\r\n                            <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/nexoyacom\/\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/instagram-black.svg\" alt=\"Social media icon\"><\/a>\r\n                    <\/div>\r\n    <\/div>\r\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":27,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-acfblocks.php","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-22911","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.2) - 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