{"id":21398,"date":"2024-10-10T09:42:36","date_gmt":"2024-10-10T08:42:36","guid":{"rendered":"https:\/\/www.nexoya.com\/?page_id=21398"},"modified":"2024-10-10T09:47:04","modified_gmt":"2024-10-10T08:47:04","slug":"iab","status":"publish","type":"page","link":"https:\/\/www.nexoya.com\/de\/iab\/","title":{"rendered":"IAB"},"content":{"rendered":"\r\n\r\n<section class=\"dmexco-hero\">\r\n    <div class=\"dmexco-section\">\r\n        <a class=\"dmexco-logo-link\" href=\"\/\"><img decoding=\"async\" class=\"nexoya-hero-logo\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/05\/Logo-2.svg\" alt=\"Dmexco nexoya logo\"><\/a>\r\n        <p class=\"event-hero-date\">29-30 Oct 2024<\/p>\r\n        <p class=\"event-hero-place\">Allianz MiCo Milano Meet us at the booth #50<\/p>\r\n        <h1>Meet <span>Nexoya<\/span> at IAB Forum in Milan 2024<\/h1>\r\n        <p class=\"event-hero-description\">We can\u2019t wait to see you at <a href=\"https:\/\/intersections.it\/\">IAB Forum 2024!<\/a> Don\u2019t miss your chance to meet with one of our experts and learn firsthand how our AI-driven solutions can help you boost ROAS, lower CPL, and optimize your cross-channel campaigns.<br><br>Whether you need clearer insights or simpler budget planning, we\u2019re here to help you achieve your advertising goals. Trusted by brands like Benetton and Vodafone, we\u2019re ready to help you make your marketing more efficient and effective.<\/p>\r\n        <a class=\"btn btn__solid btn__solid--green\" href=\"#dmexco-calendly\">Meet us at IAB in Milan<\/a>\r\n        <p class=\"event-hero-trusted-by\">TRUSTED BY<\/p>\r\n    <\/div>\r\n    <div class=\"dmexco-slider\">\r\n        <div class=\"wrap-slider\" id=\"js-wrapSlider\">\r\n            <ul class=\"js-slider\">\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Mask-group-8.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Mask-group-8-1.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Mask-group-6.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Mask-group-12.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Mask-group-11.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Mask-group-9.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Mask-group-10.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Mask-group-1.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Mask-group.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Logo.svg-2.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/image-12.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/image-10.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/image-7.svg\" alt=\"\"><\/li>\r\n                                    <li class=\"item\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Benetton-Group-1.svg\" alt=\"\"><\/li>\r\n                            <\/ul>\r\n        <\/div>\r\n        <div class=\"slider-left-shadow\"><\/div>\r\n        <div class=\"slider-right-shadow\"><\/div>\r\n    <\/div>\r\n\r\n<\/section>\n\n\r\n<section class=\"IAB-masterclass\">\r\n    <h2>Don\u2019t Miss our workshops<\/h2>\r\n    <p class=\"iab-masterclass__description\">This year, we\u2019re excited to host not one, but two exclusive workshops in collaboration with Benetton and Vodafone. Don\u2019t miss out\u2014reserve your spot now!<\/p>\r\n    \r\n        <div class=\"iab-masterclass-workshop\">\r\n            <div class=\"workshop-top\">\r\n                <h3>Vodafone: A co-pilot for budget planning? Vodafone&#8217;s approach to an AI-driven performance strategy.<\/h3>\r\n                <p>Tuesday 29th October 3:45-4:15PM\u00a0Red 2 B<\/p>\r\n            <\/div>\r\n            <div class=\"workshop-main\">\r\n                <div class=\"workshop-main__left\">\r\n                    <p class=\"workshop-num\">Workshop 1<\/p>\r\n                    <h4>Our Speakers<\/h4>\r\n                    <div class=\"speakers-wrapper\">\r\n                                                    <div class=\"speaker\">\r\n                                <img decoding=\"async\" class=\"speaker-image\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Speaker2.png\" alt=\"\">\r\n                                <p>Emiliano Bozzi<\/p>\r\n                                <img decoding=\"async\" class=\"company-image\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Vodafone-black.svg\" alt=\"\">\r\n                            <\/div>\r\n                                                    <div class=\"speaker\">\r\n                                <img decoding=\"async\" class=\"speaker-image\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/10\/IrWuyH5D87lSV1h2obzZYQYHSI8isUKTih6YqwGWCwkDFL5caM-1.png\" alt=\"\">\r\n                                <p>Lorenzo Casuscelli<\/p>\r\n                                <img decoding=\"async\" class=\"company-image\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Vodafone-black.svg\" alt=\"\">\r\n                            <\/div>\r\n                                                    <div class=\"speaker\">\r\n                                <img decoding=\"async\" class=\"speaker-image\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/10\/bdbZ6oJwA2DQk4mgZ4lKWwiIbdYYhjM54kkTU9LW0n2Sznlncu-1.png\" alt=\"\">\r\n                                <p>Diana Capitta<\/p>\r\n                                <img decoding=\"async\" class=\"company-image\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Nexoya-black.svg\" alt=\"\">\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n                <div class=\"workshop-main__right\">\r\n                    <div class=\"workshop-description\">Discover how Vodafone Italy streamlined short- and medium-term budget planning using Nexoya\u2019s AI-driven co-pilot. By predicting and simulating business scenarios, Vodafone optimized real-time budget reallocation across channels, improving sales, ROAS, CPA, and managing  saturation effects.<br><br>With Nexoya\u2019s AI solution, Vodafone boosted sales by 13%, simplified planning cycles, and enhanced responsiveness to top management. Want to learn how they did it? Register now to hear their success story!<\/div>\r\n                    <a class=\"btn btn__solid btn__solid--green\" href=\"https:\/\/intersections.it\/workshop\/nexoya\">Reserve your seat<\/a>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n    \r\n        <div class=\"iab-masterclass-workshop\">\r\n            <div class=\"workshop-top\">\r\n                <h3>How Benetton improved performance by predicting ROAS through artificial intelligence<\/h3>\r\n                <p>Tuesday 29th October 4:30-5PM\u00a0Red 2 B<\/p>\r\n            <\/div>\r\n            <div class=\"workshop-main\">\r\n                <div class=\"workshop-main__left\">\r\n                    <p class=\"workshop-num\">Workshop 2<\/p>\r\n                    <h4>Our Speakers<\/h4>\r\n                    <div class=\"speakers-wrapper\">\r\n                                                    <div class=\"speaker\">\r\n                                <img decoding=\"async\" class=\"speaker-image\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/10\/5ICLKZ81g5ogLYzQWffOkriZ9IjhQNzLl7AnXl6nnmMFartHBB-1.png\" alt=\"\">\r\n                                <p>Jacopo Maraffino<\/p>\r\n                                <img decoding=\"async\" class=\"company-image\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/10\/idwJCOvWP7_1728046437500-1.svg\" alt=\"\">\r\n                            <\/div>\r\n                                                    <div class=\"speaker\">\r\n                                <img decoding=\"async\" class=\"speaker-image\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/10\/nWhXERcIzZqMRvoAXzPn8N8FDpt9wHz5aefNWppORDIl1hgx1d-1.png\" alt=\"\">\r\n                                <p>Daniele Cabello<\/p>\r\n                                <img decoding=\"async\" class=\"company-image\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/Nexoya-black.svg\" alt=\"\">\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n                <div class=\"workshop-main__right\">\r\n                    <div class=\"workshop-description\">Benetton was able to integrate large amounts of data and manage seasonality and the diverse regional requirements of various markets, incorporating ROAS into their strategies to improve their decision-making across multiple channels. Having over 100 active campaigns on platforms such as Meta, Google Ads, Criteo and others, managing cross-channel marketing was complex and time-consuming. However, by integrating Nexoya\u2019s AI-based automation, they achieved:<br>&nbsp;&nbsp;&nbsp;\u2022 +6% revenue growth in active channels<br>&nbsp;&nbsp;&nbsp;\u2022 Significant time savings in budget planning and data analysis<br>&nbsp;&nbsp;&nbsp;\u2022 Smarter budget allocation for greater profitability<br>Nexoya has enabled United Colors of Benetton to optimise not only total turnover, but also net sales, leading to significant profit growth and more efficient marketing decisions. Ready to launch the Nexoya AI co-pilot?<\/div>\r\n                    <a class=\"btn btn__solid btn__solid--green\" href=\"https:\/\/intersections.it\/workshop\/nexoya-1\">Reserve your seat<\/a>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"masterclass-bottom-triangle\"><\/div>\r\n<\/section>\n\n\n<section class=\"dmexco-calendly-section\">\n    <div class=\"is-container\">\n        <div class=\"grid-wrapper\">\n            <header>\n                <h1><\/h1>\n                <p><\/p>\n            <\/header>\n\n\t\t\t\n            <div class=\"hero__calendar\">\n                                    <div id=\"dmexco-calendly\" class=\"calendly-inline-widget\" data-resize=\"true\" data-url=\"https:\/\/calendly.com\/diana_capitta\/meet-nexoya-iab%20\" style=\"min-width:320px;height:900px;\"><\/div>\n                    <script type=\"text\/javascript\" src=\"https:\/\/assets.calendly.com\/assets\/external\/widget.js\" async><\/script>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\r\n<section class=\"dmexco-follow-us-section\">\r\n    <div class=\"dmexco-follow-us-triangle\"><\/div>\r\n    <div class=\"dmexco-section\">\r\n        <h2>Follow us for more updates<\/h2>\r\n        <div class=\"dmexco-follow-us-socials\">\r\n                            <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/nexoya\/\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/linkedin-black.svg\" alt=\"Social media icon\"><\/a>\r\n                            <a target=\"_blank\" href=\"https:\/\/twitter.com\/Nexoyacom\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/x-black.svg\" alt=\"Social media icon\"><\/a>\r\n                            <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/nexoyacom\/\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/08\/instagram-black.svg\" alt=\"Social media icon\"><\/a>\r\n                    <\/div>\r\n    <\/div>\r\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":27,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-acfblocks.php","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-21398","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.1) - 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