{"id":20573,"date":"2024-06-26T14:19:38","date_gmt":"2024-06-26T13:19:38","guid":{"rendered":"https:\/\/www.nexoya.com\/ai-startup-nexoya-wins-i-com-data-startup-challenge\/"},"modified":"2024-06-26T14:29:01","modified_gmt":"2024-06-26T13:29:01","slug":"ai-startup-nexoya-wins-i-com-data-startup-challenge","status":"publish","type":"page","link":"https:\/\/www.nexoya.com\/de\/ai-startup-nexoya-wins-i-com-data-startup-challenge\/","title":{"rendered":"KI-Start-up Nexoya gewinnt I-COM Data Startup Challenge"},"content":{"rendered":"<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id20573_433607-68{margin-top:120px;margin-bottom:120px;}.kb-row-layout-id20573_433607-68 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id20573_433607-68 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id20573_433607-68 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:120px;padding-bottom:0px;padding-left:120px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id20573_433607-68 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id20573_433607-68 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id20573_433607-68 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id20573_433607-68 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column20573_0bcfb3-05 > .kt-inside-inner-col,.kadence-column20573_0bcfb3-05 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column20573_0bcfb3-05 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column20573_0bcfb3-05 > .kt-inside-inner-col{flex-direction:column;}.kadence-column20573_0bcfb3-05 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column20573_0bcfb3-05 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column20573_0bcfb3-05{position:relative;}@media all and (max-width: 1024px){.kadence-column20573_0bcfb3-05 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column20573_0bcfb3-05 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column20573_0bcfb3-05 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\">Medienmitteilung<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong><strong><strong>KI-Start-up Nexoya gewinnt I-COM Data Startup Challenge<\/strong><\/strong><\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I-COM, das Global Forum for Smart Data Marketing, pr\u00e4miert den Plattform-Anbieter f\u00fcr KI-basierte Optimierung digitaler Werbekampagnen Nexoya<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Z\u00fcrich und Berlin, 16. Mai 2024 \u2013 In der schnelllebigen Welt des digitalen Marketings bietet\u00a0<\/strong><a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC1Y281upMDGzit1nOa3dP-2BUqcG1w2wxWefhlpo6RNzfFff2P_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxNTJDUSY4AouLY9dD8kDol6n-2FQaDDW4dQSGF-2BIThtB3yAnJNL8GSbh4DkxmpYa2MirixNhitvfmff5t9ScQFb9tVr6Ekie8be8Os089RVup7Sv2S-2FAiyjCqVjp7dM9o-2F2Ig8HiUlcZQl1JYhsGYQTQW2thzCXjcCVmjPBa9kc8D0yi2Qf6gS6U9e7UCxrJ9-2BmYhVDfnSrzpuHB1Qapr44HmYW7qiDOR6caPPC4ewoNMc-3D\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Nexoya<\/strong><\/a><strong>\u00a0Werbetreibenden eine Plattform, die Marketingbudgets mithilfe von KI optimiert und automatisch \u00fcber mehrere Kan\u00e4le verteilt. Die L\u00f6sung stellt Marketing-Teams K\u00fcnstliche Intelligenz als Co-Piloten beim Performance-Marketing zur Seite, spart auf diese Weise Arbeitszeit ein und verbessert die Rentabilit\u00e4t der Werbeausgaben. Die<\/strong><a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC32Zif9-2Fp99F869VjEBp-2FJH3mm-2FSyeQT6z6VvU1o-2FdDFWwFBn7GQGtV-2Fv8clUUFBiw-3D-3DN4qe_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxNTJDUSY4AouLY9dD8kDol6n-2FQaDDW4dQSGF-2BIThtB3yAnJNL8GSbh4DkxmpYa2MirixNhitvfmff5t9ScQFb9rUlfELP5C1LYrSGAptzezZgK1-2Fs42gW69RAXJwgE3a-2B3Ly4147Vpl-2FwQR1WUBlxHVlFO8NukX8ZCj-2F58v2-2BtP6IozF24Jzt-2BM1W7pj9sxhkNKgjrS6NExNu-2FPlLW77eOtKqIJAX3fX-2BGin9KvoiKmw-3D\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC32Zif9-2Fp99F869VjEBp-2FJH3mm-2FSyeQT6z6VvU1o-2FdDFWwFBn7GQGtV-2Fv8clUUFBiw-3D-3D31RV_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxNTJDUSY4AouLY9dD8kDol6n-2FQaDDW4dQSGF-2BIThtB3yAnJNL8GSbh4DkxmpYa2MirixNhitvfmff5t9ScQFb9tzufNQjJfEr3-2FiEOo-2Fk2zZW1rpdnJrpxq4HOmRH3Sv-2FhuPBXUSRbph3YD-2FU-2BtcQ4xG4z0XX08HAdEg1bwlk5j8DHJuFMm0-2Fh4Qb14GcnJvLXCQVgfxzXkCWOJC7r1qH8pUu5GjeDKUaWhXt2PHIv9U-3D\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Data Startup Challenge<\/strong><\/a><strong>\u00a0von I-COM stellt die Innovatoren im Smart-Data-Marketing vor. Unternehmen haben heute eine grosse Neugier und einen riesigen Bedarf an den neuesten Technologien, um wettbewerbsf\u00e4hig zu bleiben. Die I-COM Data Startup Challenge versammelt daher Top-Start-ups aus der ganzen Welt, die mit KI-getriebener Datenverarbeitung signifikante Gewinne f\u00fcr Marketingexperten erzielen \u2013 ein entscheidender Faktor f\u00fcr den Erfolg in der modernen Gesch\u00e4ftswelt.<\/strong>\u00a0<strong>F\u00fcr Nexoya bedeutet der prestigetr\u00e4chtige Award internationale Anerkennung durch ausgewiesene Experten im Bereich Data-Marketing-Science. Die Aufmerksamkeit f\u00fchrender globaler Data-Science-Teams, insbesondere aus den USA und Grossbritannien, f\u00fcr die von Nexoya selbst entwickelte Plattform ist ein grosser Erfolg f\u00fcr das junge Unternehmen. Es ist das erste Mal, dass ein Schweizer Start-up den Award der I-COM Data Startup Challenge gewinnt.<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die zw\u00f6lfte I-COM Data Startup Challenge pr\u00e4sentiert die weltweit besten Start-ups aus dem Bereich Smart-Data-Marketing in f\u00fcnf Kategorien. Am Abend des 15. Mai 2024 erhielt der Gewinner in Malaga den Award: das KI-Analytics-Start-up Nexoya mit Sitz in Z\u00fcrich und Berlin. Zuvor hatten die insgesamt 26 Finalisten ihre Innovationen auf der I-COM Summit Experience Konferenz einem Publikum aus f\u00fchrenden Marketing-Science-Experten vorgestellt. I-COM ist ein globaler Verband, der Marketingexperten hilft, ihr Gesch\u00e4ft ganzheitlich zu transformieren und ihre datengetriebene Transformation zu beschleunigen. Smart-Data-Marketing ist die Kunst, den Wert von Daten kreativ zu nutzen, um Wettbewerbsvorteile bei Produkten, Kundenerfahrung und Werbung zu schaffen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marco Hochstrasser, Mitbegr\u00fcnder und CEO von Nexoya, sagt: \u201eDiese begehrte Auszeichnung ist f\u00fcr das gesamte Nexoya-Team ein Ritterschlag. Der I-COM Award unterstreicht unsere Mission, Werbetreibenden vollst\u00e4ndige Transparenz \u00fcber ihre Daten aus den digitalen Marketingkampagnen zu geben und KI f\u00fcr effizientere Werbemassnahmen bestm\u00f6glich einzusetzen. Wir freuen uns sehr, dass mit der Entscheidung f\u00fcr Nexoya als Gewinner, Marketing- und Data-Science-Experten aus der ganzen Welt das Potenzial unserer L\u00f6sung verstehen und f\u00f6rdern.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Chancen der KI in der Werbung<\/strong><br>Das Thema der Challenge in diesem Jahr lautete \u201eThe next Generation\u201c und verk\u00f6rpert den Geist der Erschliessung der Chancen der generativen KI und der weiteren Erforschung der Zukunft der Datenerfassung, -verarbeitung und -vorhersage. Die schnell wachsenden Bereiche der Marketinganalyse in Kombination mit KI sowie die Rolle von First-Party-Daten bei der Steigerung der Effektivit\u00e4t sind die derzeit wichtigsten Faktoren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nexoya: KI als Co-Pilot im Performance-Marketing<\/strong><br>Nexoya wurde 2018 von Marco Hochstrasser und Manuel Dietrich gegr\u00fcndet und entwickelte sich schnell zu einem Vorreiter f\u00fcr datengesteuerte Marketingl\u00f6sungen. Auf dem Weg zum Erfolg hat Nexoya im Jahr 2022 die Millionengrenze beim Umsatz erreicht. Noch wichtiger als der finanzielle Erfolg ist es f\u00fcr CEO Marco Hochstrasser, die Marketing-Teams seiner Kunden bei ihrer t\u00e4glichen Arbeit zu unterst\u00fctzen: \u201eWir verwandeln die \u00fcberw\u00e4ltigende Flut an Marketingdaten in automatisierte, umsetzbare Strategien, die individuell auf den jeweiligen Marketer zugeschnitten und dadurch f\u00fcr seine Arbeit sehr effektiv sind. Unsere Auszeichnung mit dem I-COM Award st\u00e4rkt unsere Mission: Performance-Marketern die K\u00fcnstliche Intelligenz als Co-Piloten zur Seite zu stellen und so ihren Erfolg zu steigern.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eine der wirkungsvollsten Eigenschaften von Nexoya ist die w\u00f6chentliche automatisierte KI-gesteuerte Optimierung. Algorithmen des maschinellen Lernens analysieren kontinuierlich Kampagnendaten und identifizieren Trends und Verbesserungsm\u00f6glichkeiten. Anstatt nur zu reagieren, verbessert dieser proaktive Ansatz stetig die Rendite der Werbeausgaben und erlaubt eine automatische Ver\u00e4nderung der Budgets auf \u00fcber 40 Kan\u00e4len.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Weitere Informationen:<\/strong><br><a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC32Zif9-2Fp99F869VjEBp-2FJH3mm-2FSyeQT6z6VvU1o-2FdDFWwFBn7GQGtV-2Fv8clUUFBiw-3D-3DBPtu_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxNTJDUSY4AouLY9dD8kDol6n-2FQaDDW4dQSGF-2BIThtB3yAnJNL8GSbh4DkxmpYa2MirixNhitvfmff5t9ScQFb9g65ZSePSO4tSR1Z-2Bpa9ryWpEH-2FmWj4xkoha4u8b-2F52T9g6VxY3vyEBEulKRsIPBmJX2EHgxljpVAqXXP-2FyVud5DjuO5PSW9-2B6XCQfvDbaJz6tiXlXroqh8AYwLV-2FXJbNIpoHr9KXPSSMpn3EaEGoD8-3D\" target=\"_blank\" rel=\"noreferrer noopener\"><u>https:\/\/www.i-com.org\/awards\/data-startup-challenge<\/u><\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Bildmaterial<\/strong><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"225\" height=\"300\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/05\/I-com-award-2024-Marco-225x300.jpg\" alt=\"I-com-award-2024-Marco\" class=\"wp-image-20099\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/05\/I-com-award-2024-Marco-225x300.jpg 225w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/05\/I-com-award-2024-Marco-768x1024.jpg 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/05\/I-com-award-2024-Marco-1152x1536.jpg 1152w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/05\/I-com-award-2024-Marco-1536x2048.jpg 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/05\/I-com-award-2024-Marco-350x467.jpg 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2024\/05\/I-com-award-2024-Marco-scaled.jpg 1920w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Marco Hochstrasser, Mitbegr\u00fcnder und CEO von Nexoya, nimmt den Award der I-COM Data Startup Challenge entgegen (Foto: I-Com).<br>Download:\u00a0<a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC5oZRNANcQMHiB9sOaRiA8qv-2FFaBh-2FjtlwMwR-2B-2BXQH4bKM0C1YUOn98HFGTjMCQNb3YUoBmPAtmjC-2F5NKBX5yffZzIsSfgY3ZG11ui3RvzgbD9Mk_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxjpV5zT6yp5n3dBC-2FeB7aU-2F5LGnX3srNYniYxcRjFO0rSQnY6ZebzfpIc0HASY33DdlFrwRkYIREsLBosCXudaadHWjn27SjdYvWP8rc21qDDsyu2hX7FlgWC-2FdpTRxMkOzQDcMUYUxL0trjAI0A28htrCZELlQ8DUUGq7ag6wJnUCgbw49AwdpUwcyp8aQ0PJg7D7qqHSMRSsVYPBzp6MIhLcUT4LtAXjrAo4h79-2BoY-3D\" target=\"_blank\" rel=\"noreferrer noopener\"><u>www.nexoya.com\/wp-content\/uploads\/2024\/05\/I-com-award-2024-Marco-scaled.jpg<\/u><\/a>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2019\/11\/demo-call-nexoya-300x200.jpg\" alt=\"Blogbeitrag 02 Headerpic\" class=\"wp-image-2445\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2019\/11\/demo-call-nexoya-300x200.jpg 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2019\/11\/demo-call-nexoya-350x233.jpg 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2019\/11\/demo-call-nexoya-768x512.jpg 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2019\/11\/demo-call-nexoya.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nexoya wurde 2018 von Marco Hochstrasser, links, und Manuel Dietrich gegr\u00fcndet (Foto: Nexoya AG)<br>Download:\u00a0<a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC5oZRNANcQMHiB9sOaRiA8qv-2FFaBh-2FjtlwMwR-2B-2BXQH4bBK5AjPCln7KdbOGK2yB09kx2zU976CRTY-2BZkRmIkgF4-3D9kXd_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxjpV5zT6yp5n3dBC-2FeB7aU-2F5LGnX3srNYniYxcRjFO0rSQnY6ZebzfpIc0HASY33DdlFrwRkYIREsLBosCXudaYi1nhEjFFmTmgpC7C3iI9lN01MXpQxL5ZKAHVqdzNCXVU0GpBQGE8-2B1yvHdDGzJPxWEZE9yXdfRzqyRKFZvO6TufHWyC8NmdKc7x0aI-2FiuOJLV91dFzHEkXf6wFHmC3TlZ4veLLwosJPz9NR3FWbxY-3D\" target=\"_blank\" rel=\"noreferrer noopener\"><u>www.nexoya.com\/wp-content\/uploads\/2019\/11\/demo-call-nexoya.jpg<\/u><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/10\/IMG_3963-300x200.png\" alt=\"Nexoya team picture Strategy days in Z\u00fcrich 2023\" class=\"wp-image-19143\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/10\/IMG_3963-300x200.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/10\/IMG_3963-768x511.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/10\/IMG_3963-1024x682.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/10\/IMG_3963-1536x1023.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/10\/IMG_3963-2048x1364.png 2048w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/10\/IMG_3963-1110x738.png 1110w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/10\/IMG_3963-350x233.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Das Nexoya-Team am Standort in Z\u00fcrich\u00a0(Foto: Nexoya AG)<br>Download:\u00a0<a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC5oZRNANcQMHiB9sOaRiA8qv-2FFaBh-2FjtlwMwR-2B-2BXQH4b7q7RU0BceGsw9vCs2UfMl62tKvt5G8xtttIKeCAhJRM-3DFzkg_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxjpV5zT6yp5n3dBC-2FeB7aU-2F5LGnX3srNYniYxcRjFO0rSQnY6ZebzfpIc0HASY33DdlFrwRkYIREsLBosCXudaRds3qDlLl1JXjwOEiT-2BbsRVp9HQRc7CpZDPnd3iGUQ3k1DQhkLo67O4dRGUm7pw-2BkS4lvtpsSBSN1Qomn8f2Bt5vlhq-2Fy1623OGO99Vwk49YYh-2FTY9jcW64J0Ju4R2N4LFp5byiM-2BIp-2Bgw8IeWj5jw-3D\" target=\"_blank\" rel=\"noreferrer noopener\">www.nexoya.com\/wp-content\/uploads\/2023\/10\/IMG_3963.png<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>\u00dcber Nexoya<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Das Start-up Nexoya Ltd. mit Sitz in Z\u00fcrich und Berlin realisiert seit 2018 automatisierte Analysen f\u00fcr das digitale Marketing mittelgrosser und grosser Unternehmen \u2013 nutzerfreundlich und datenschutzkonform. Auf Basis von Maschinellem Lernen optimiert die SaaS-Plattform \u201enexoya Marketing Analytics\u201c Multi-Channel-Marketingkampagnen: Hierf\u00fcr aggregiert die L\u00f6sung Kennzahlen aus unterschiedlichen Kan\u00e4len wie Google Ads, Instagram oder Facebook, stellt sie \u00fcbersichtlich dar und \u00fcbernimmt das Monitoring der Kennzahlen. Auf Basis der erfassten Daten und unter Einsatz von k\u00fcnstlicher Intelligenz (Predictive Analytics) optimiert Nexoya anschliessend die Kampagnen-Budgets. So entlastet die L\u00f6sung Marketingteams von operativen Routineaufgaben, vereinfacht automatisierte datengetriebene Entscheidungen und reduziert die Marketing-Kosten um bis zu 30 Prozent. Nexoya erfasst ausschliesslich nicht personalisierte Daten, die in zertifizierten Schweizer Rechenzentren liegen. Zu den Kunden geh\u00f6ren bekannte Unternehmen wie Yuh, Generali, Swisscom oder Kardex in der Schweiz und Magix Software in Deutschland.<a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.b00YhNV2Nr0-2BaZn7eVNAdSz5BBoDNtZogDsHle7P07U-3D6idT_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxNTJDUSY4AouLY9dD8kDol6n-2FQaDDW4dQSGF-2BIThtB3yAnJNL8GSbh4DkxmpYa2MirixNhitvfmff5t9ScQFb9ln5Eis6ea3EQjAg4JyHN3GvZsfsDGHN5WtJcoQUKd3cIn7wsxnGhwnX5o37YLPSGih93A-2FwgYR5U0SVM1-2B2-2FvG9zLr-2FUKFIzfYtqd3EhnFw7RxrL0VFsT1h-2BeveSanKcGBcP12fIbE2ILyn8Aj-2FdZY-3D\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0<\/a><a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC1Y281upMDGzit1nOa3dP-2BUqcG1w2wxWefhlpo6RNzfFd9aH_xxtbXw5z-2B3gmcCmC01xzyC9KGcsrlLuVvElmj3Vn5BFHFp6JJUyF1sZqpL54-2BR6zFiZa1DGH1GIHb-2BiByalSD4TEj4opntUj23nBPTozKedsHl65pCtdcvAta1A5N5zxNTJDUSY4AouLY9dD8kDol6n-2FQaDDW4dQSGF-2BIThtB3yAnJNL8GSbh4DkxmpYa2MirixNhitvfmff5t9ScQFb9k8Qtty9qglPgp55QLBBGTUk30gWvO4YHANLG91m4TA-2Fa-2BHI-2BcmkcTemeRAHWpSWklpF6c9ACPBAzK4wuJdc2twTrzNsMLLPhtBRmNIXNa5WhGO-2BUygqvmV1m96XboSpdbnIgVCkaBYBVZixervjKjE-3D\" target=\"_blank\" rel=\"noreferrer noopener\">www.nexoya.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Pressekontakt<\/strong><\/strong><br>Nexoya GmbH, Berlin<br>Sabrina Ortmann<br>Tel: +49 (30) 549 092 40<br>E-Mail:\u00a0<a href=\"mailto:press@nexoya.com\" target=\"_blank\" rel=\"noreferrer noopener\">press@nexoya.com<\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Medienmitteilung KI-Start-up Nexoya gewinnt I-COM Data Startup Challenge I-COM, das Global Forum for Smart Data Marketing, pr\u00e4miert den Plattform-Anbieter f\u00fcr KI-basierte Optimierung digitaler Werbekampagnen Nexoya Z\u00fcrich und Berlin, 16. Mai 2024 \u2013 In der schnelllebigen Welt des digitalen Marketings bietet\u00a0Nexoya\u00a0Werbetreibenden eine Plattform, die Marketingbudgets mithilfe von KI optimiert und automatisch \u00fcber mehrere Kan\u00e4le verteilt. Die [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19335,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-feature.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-20573","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>KI-Start-up Nexoya gewinnt I-COM Data Startup Challenge - Nexoya<\/title>\n<meta name=\"description\" content=\"I-COM, the Global Forum for Smart Data Marketing, awards the platform provider Nexoya for AI-based optimisation of digital advertising campaigns\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/de\/ai-startup-nexoya-wins-i-com-data-startup-challenge\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KI-Start-up Nexoya gewinnt I-COM Data Startup Challenge\" \/>\n<meta property=\"og:description\" content=\"I-COM, the Global Forum for Smart Data Marketing, awards the platform provider Nexoya for AI-based optimisation of digital advertising campaigns\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nexoya.com\/de\/ai-startup-nexoya-wins-i-com-data-startup-challenge\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexoya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nexoyacom\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-26T13:29:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/12\/Digital-trends-2024-Press-release-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@nexoyacom\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/ai-startup-nexoya-wins-i-com-data-startup-challenge\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/ai-startup-nexoya-wins-i-com-data-startup-challenge\\\/\",\"name\":\"KI-Start-up Nexoya gewinnt I-COM Data Startup Challenge - Nexoya\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/ai-startup-nexoya-wins-i-com-data-startup-challenge\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/ai-startup-nexoya-wins-i-com-data-startup-challenge\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Digital-trends-2024-Press-release-scaled.jpeg\",\"datePublished\":\"2024-06-26T13:19:38+00:00\",\"dateModified\":\"2024-06-26T13:29:01+00:00\",\"description\":\"I-COM, the Global Forum for Smart Data Marketing, awards the platform provider Nexoya for AI-based optimisation of digital advertising campaigns\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/ai-startup-nexoya-wins-i-com-data-startup-challenge\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.nexoya.com\\\/de\\\/ai-startup-nexoya-wins-i-com-data-startup-challenge\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/ai-startup-nexoya-wins-i-com-data-startup-challenge\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Digital-trends-2024-Press-release-scaled.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Digital-trends-2024-Press-release-scaled.jpeg\",\"width\":2560,\"height\":1707,\"caption\":\"Marketing concept with artificial intelligence, new market research paradigms, business development system with ai. 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