{"id":13026,"date":"2022-08-07T06:45:40","date_gmt":"2022-08-07T05:45:40","guid":{"rendered":"https:\/\/www.nexoya.com\/?page_id=13026"},"modified":"2024-05-09T12:34:59","modified_gmt":"2024-05-09T11:34:59","slug":"pressemitteilung-nexoya-steigert-conversions-rate-fuer-fmcg-kunden","status":"publish","type":"page","link":"https:\/\/www.nexoya.com\/de\/pressemitteilung-nexoya-steigert-conversions-rate-fuer-fmcg-kunden\/","title":{"rendered":"E-Commerce: KI-basierte L\u00f6sung von Nexoya steigert Conversions-Rate f\u00fcr FMCG-Kunden von OMG um 60 Prozent"},"content":{"rendered":"<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id13026_a28801-1a{margin-top:120px;margin-bottom:120px;}.kb-row-layout-id13026_a28801-1a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id13026_a28801-1a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id13026_a28801-1a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1120px;margin-left:auto;margin-right:auto;padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id13026_a28801-1a > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id13026_a28801-1a .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id13026_a28801-1a .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id13026_a28801-1a .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id13026_a28801-1a > .kt-row-column-wrap{padding-top:0px;padding-right:30px;padding-bottom:0px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id13026_a28801-1a .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id13026_a28801-1a .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id13026_a28801-1a{margin-bottom:80px;}.kb-row-layout-id13026_a28801-1a > .kt-row-column-wrap{padding-top:0px;padding-right:20px;padding-bottom:0px;padding-left:20px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id13026_a28801-1a .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id13026_a28801-1a .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id13026_a28801-1a alignnone hero-section wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full\">\n<style>.kadence-column13026_2c887b-2c > .kt-inside-inner-col,.kadence-column13026_2c887b-2c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column13026_2c887b-2c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column13026_2c887b-2c > .kt-inside-inner-col{flex-direction:column;}.kadence-column13026_2c887b-2c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column13026_2c887b-2c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column13026_2c887b-2c{position:relative;}@media all and (max-width: 1024px){.kadence-column13026_2c887b-2c{text-align:center;}}@media all and (max-width: 1024px){.kadence-column13026_2c887b-2c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column13026_2c887b-2c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column13026_2c887b-2c inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\">Pressemitteilung<\/p>\n\n\n\n<h1 class=\"wp-block-heading has-text-color\" id=\"medienmitteilung-fur-stabiles-wachstum-nexoya-starkt-geschaftsfuhrung-und-management\" style=\"color:#131314;font-size:56px\"><strong>E-Commerce: KI-basierte L\u00f6sung von Nexoya steigert Conversions-Rate f\u00fcr FMCG-Kunden von OMG um 60 Prozent<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Auf Basis des Tools \u201enexoya Marketing Analytics\u201c gestaltete die Omnicom Media Group eine KI-gesteuerte E-Commerce-Strategie f\u00fcr einen Kunden aus dem Segment Fast Moving Consumer Goods.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Z\u00fcrich und Berlin, 3. August 2022 \u2013 Das Ergebnis der sechsw\u00f6chigen digitalen Werbekampagne: Der \u00f6sterreichische Kunde steigerte mit dem neuen \u201eOMG Performance Booster\u201c die Conversions f\u00fcr seine Kosmetik-Produkte um 60 Prozent. Die <a href=\"https:\/\/www.omnicommediagroup.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Omnicom Media Group<\/a> Schweiz und \u00d6sterreich entwickelte die Kampagnenplanung in einer l\u00e4nder\u00fcbergreifenden Kooperation gemeinsam mit dem Technologie-Partner <a href=\"https:\/\/www.nexoya.com\/de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nexoya<\/a>. Die Plattform des Start-ups Nexoya optimiert auf Basis von K\u00fcnstlicher Intelligenz und Maschinellem Lernen Marketing-Budgets digitaler Kampagnen. \u00dcber <a href=\"https:\/\/www.nexoya.com\/de\/integrationen\/\" target=\"_blank\" rel=\"noreferrer noopener\">35 digitale Werbekan\u00e4le<\/a> lassen sich integrieren.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der Auftrag des Kunden an die Agentur OMG: Mit einer Sonderaktion zum Vatertag sollte ein Hautpflegeprodukt f\u00fcr M\u00e4nner beworben werden. Die Herausforderung bestand darin, den Absatz dieser Produkte durch eine E-Commerce Performance Kampagne signifikant zu steigern. Alltagsprodukte wie Cremes sind in jedem gut sortierten Einzelhandel erh\u00e4ltlich. Dies erschwert die Zielsetzung, \u00fcber den direkten Online-Vertrieb Conversions zu generieren.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13026_b78c84-29, .wp-block-kadence-advancedheading.kt-adv-heading13026_b78c84-29[data-kb-block=\"kb-adv-heading13026_b78c84-29\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13026_b78c84-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13026_b78c84-29[data-kb-block=\"kb-adv-heading13026_b78c84-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13026_b78c84-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13026_b78c84-29[data-kb-block=\"kb-adv-heading13026_b78c84-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading13026_b78c84-29 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13026_b78c84-29\"><strong>Algorithmen von Nexoya errechnen optimalen Budgeteinsatz<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Die sechsw\u00f6chige digitale Werbekampagne basierte auf der Analyse und Vorhersage der Performance, sowie der anschlie\u00dfenden w\u00f6chentlichen Optimierung des Budgets f\u00fcr die verschiedenen digitalen Kan\u00e4le. Mithilfe des KI-basierten Tools des Start-ups Nexoya \u201e<a href=\"https:\/\/www.nexoya.com\/de\/produkt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nexoya Marketing Analytics<\/a>\u201c kann der Kunde die Performance prognostizieren und automatisch einen optimalen Budgeteinsatz vornehmen. Die technische L\u00f6sung erm\u00f6glichte es der Agentur, die Kampagne auf das vom Kunden definierte KPI &#8222;Hinzuf\u00fcgen zum Warenkorb&#8220; zu optimieren. Die Conversions konnten in jeder Woche weiter gesteigert werden, da die historischen Daten in jede neue Optimierungsphase einflie\u00dfen.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13026_bf088f-06, .wp-block-kadence-advancedheading.kt-adv-heading13026_bf088f-06[data-kb-block=\"kb-adv-heading13026_bf088f-06\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13026_bf088f-06 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13026_bf088f-06[data-kb-block=\"kb-adv-heading13026_bf088f-06\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13026_bf088f-06 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13026_bf088f-06[data-kb-block=\"kb-adv-heading13026_bf088f-06\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading13026_bf088f-06 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13026_bf088f-06\"><strong>60 Prozent mehr Warenkorbvolumen<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eDurch den gezielten Einsatz des \u201aOMG Performance Booster\u2018 wurde das Budget \u00fcber alle geplanten digitalen Kan\u00e4le optimiert und so eine noch st\u00e4rkere Fokussierung auf den Kunden-KPI erzielt\u201c, sagt Stefan H\u00e4rtl, Director eCommerce bei der Omnicom Media Group Schweiz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eAm Ende der Kampagne konnten wir uns \u00fcber eine erhebliche Steigerung der Conversions von knapp 60 Prozent mehr Warenkorbvolumen freuen\u201c, sagt Susanne Koll, CEO Omnicom Media Group \u00d6sterreich.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eDie Zusammenarbeit mit der Omicom Media Gruppe war ein voller Erfolg \u2013 in k\u00fcrzester Zeit erm\u00f6glichten unsere KI-Modelle dem Kunden eine erheblich bessere Performance. Auf diese Weise<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">steigerte dieser seine digitale Conversions-Kampagne signifikant. Damit ist der Kunde seiner Konkurrenz einen Schritt voraus\u201c, sagt Marco Hochstrasser, Mitgr\u00fcnder und CEO Nexoya.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Integration von \u00fcber 35 Plattformen<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mit dem \u201eOMG Performance Booster\u201c k\u00f6nnen Marketing-Teams die Daten von \u00fcber 35 gro\u00dfen digitalen Plattformen, wie DV360 oder Meta importieren. Denn den OMG-Kunden stehen s\u00e4mtliche <a href=\"https:\/\/www.nexoya.com\/de\/integrationen\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nexoya-Integrationen<\/a> zur Verf\u00fcgung. Die komplexen Algorithmen der Nexoya-Plattform analysieren die Daten und spielen die Optimierungen automatisch aus. Die Learnings sind auf zuk\u00fcnftige Kampagnen \u00fcbertragbar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Bildmaterial<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"760\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-07-at-06.27.41-1024x760.png\" alt=\"\" class=\"wp-image-13024\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-07-at-06.27.41-1024x760.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-07-at-06.27.41-350x260.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-07-at-06.27.41-300x223.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-07-at-06.27.41-768x570.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-07-at-06.27.41-1536x1139.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-07-at-06.27.41-2048x1519.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Download: <a href=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2022\/08\/Campaign-Optimization-FathersDay.jpg\">www.nexoya.com\/wp-content\/uploads\/2022\/08\/Campaign-Optimization-FathersDay.jpg<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u00dcber Nexoya<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Das Start-up Nexoya Ltd. mit Sitz in Z\u00fcrich und Berlin realisiert seit 2018 automatisierte Analysen f\u00fcr das digitale Marketing mittelgro\u00dfer und gro\u00dfer Unternehmen \u2013 nutzerfreundlich und datenschutzkonform. Auf Basis von K\u00fcnstlicher Intelligenz und Maschinellem Lernen optimiert die SaaS-Plattform \u201enexoya Marketing Analytics\u201c Multi-Channel-Marketingkampagnen: Hierf\u00fcr aggregiert die L\u00f6sung Kennzahlen aus unterschiedlichen Kan\u00e4len wie Google Ads, Instagram oder Facebook, stellt sie \u00fcbersichtlich dar und \u00fcbernimmt das Monitoring der Kennzahlen. Auf Basis der erfassten Daten und unter Einsatz von k\u00fcnstlicher Intelligenz (Predictive Analytics) optimiert Nexoya anschlie\u00dfend die Kampagnen-Budgets. So entlastet die L\u00f6sung Marketingteams von operativen Routineaufgaben, vereinfacht automatisierte datengetriebene Entscheidungen und reduziert die Marketing-Kosten um bis zu 30 Prozent. Nexoya erfasst ausschlie\u00dflich nicht personalisierte Daten, die in zertifizierten Schweizer Rechenzentren liegen. Zu den Kunden geh\u00f6ren bekannte Unternehmen wie die Emmi Group, Generali, Swisscom, CSS oder The House Agency. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.nexoya.com\/de\" target=\"_blank\" rel=\"noreferrer noopener\">www.nexoya.com\/de<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u00dcber Omnicom Media Group Schweiz<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Die Omnicom Media Group Schweiz AG ist die Schweizer Mediaholding der Omnicom, einer weltweit f\u00fchrenden Kommunikations-, Werbe- und Marketingdienstleistungsgruppe. Mit OMD und PHD umfasst sie zwei der f\u00fchrenden Mediaagenturmarken in der Schweiz und b\u00fcndelt unterschiedliche Kommunikationsservices. Die beiden Agenturen der Omnicom Media Group Schweiz AG beraten mit rund 100 Mitarbeitenden namhafte, werbetreibende Unternehmen in den Bereichen Strategie, Kommunikation, Mediaplanung, Mediaeinkauf, Optimierung und Forschung. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.omnicommediagroup.ch\" target=\"_blank\" rel=\"noreferrer noopener\">www.omnicommediagroup.ch<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pressekontakt<\/strong><br>Sabrina Ortmann, Nexoya<br>Phone: +49 (0)30 54909240<br>E-Mail: <a href=\"mailto:press@nexoya.com\">press@nexoya.com<\/a>&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id13026_580dbf-59{margin-bottom:120px;}.kb-row-layout-id13026_580dbf-59 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id13026_580dbf-59 > .kt-row-column-wrap) > 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.kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column13026_0240d1-54 inner-column-1\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"829\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/generalilogo-1024x829.png\" alt=\"\" class=\"wp-image-8110\" style=\"width:75px;height:60px\"\/><\/figure>\n<\/div><\/div><\/div>\n\n\n<style>.kadence-column13026_fcbe83-69 > .kt-inside-inner-col,.kadence-column13026_fcbe83-69 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column13026_fcbe83-69 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column13026_fcbe83-69 > .kt-inside-inner-col{flex-direction:column;}.kadence-column13026_fcbe83-69 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column13026_fcbe83-69 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column13026_fcbe83-69{position:relative;}@media all and (max-width: 1024px){.kadence-column13026_fcbe83-69 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column13026_fcbe83-69 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column13026_fcbe83-69 inner-column-2\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"340\" height=\"192\" src=\"https:\/\/nexoyav2dev.wpengine.com\/wp-content\/uploads\/2020\/03\/client-4.png\" alt=\"Logo Adunit\" class=\"wp-image-3998\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/client-4.png 340w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/client-4-300x169.png 300w\" sizes=\"(max-width: 340px) 100vw, 340px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<style>.kadence-column13026_ff887b-6a > .kt-inside-inner-col,.kadence-column13026_ff887b-6a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column13026_ff887b-6a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column13026_ff887b-6a > .kt-inside-inner-col{flex-direction:column;}.kadence-column13026_ff887b-6a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column13026_ff887b-6a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column13026_ff887b-6a{position:relative;}@media all and (max-width: 1024px){.kadence-column13026_ff887b-6a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column13026_ff887b-6a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column 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\/><\/figure>\n<\/div><\/div><\/div>\n\n\n<style>.kadence-column13026_772b09-bc > .kt-inside-inner-col,.kadence-column13026_772b09-bc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column13026_772b09-bc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column13026_772b09-bc > .kt-inside-inner-col{flex-direction:column;}.kadence-column13026_772b09-bc > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column13026_772b09-bc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column13026_772b09-bc{position:relative;}@media all and (max-width: 1024px){.kadence-column13026_772b09-bc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column13026_772b09-bc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column 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.kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column13026_2a94de-ed > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column13026_2a94de-ed > .kt-inside-inner-col{flex-direction:column;}.kadence-column13026_2a94de-ed > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column13026_2a94de-ed > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column13026_2a94de-ed{position:relative;}@media all and (max-width: 1024px){.kadence-column13026_2a94de-ed > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column13026_2a94de-ed > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column13026_2a94de-ed inner-column-2\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-buttons cta-button-container is-flex-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button cta-button cta-demo\"><a class=\"wp-block-button__link has-white-color has-text-color wp-element-button\" href=\"https:\/\/www.nexoya.com\/pricing\/\" style=\"border-radius:5px\">Preise ansehen<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pressemitteilung E-Commerce: KI-basierte L\u00f6sung von Nexoya steigert Conversions-Rate f\u00fcr FMCG-Kunden von OMG um 60 Prozent Auf Basis des Tools \u201enexoya Marketing Analytics\u201c gestaltete die Omnicom Media Group eine KI-gesteuerte E-Commerce-Strategie f\u00fcr einen Kunden aus dem Segment Fast Moving Consumer Goods. Z\u00fcrich und Berlin, 3. August 2022 \u2013 Das Ergebnis der sechsw\u00f6chigen digitalen Werbekampagne: Der \u00f6sterreichische [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13031,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-feature.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-13026","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nexoya steigert Conversions-Rate f\u00fcr FMCG-Kunden von OMG<\/title>\n<meta name=\"description\" content=\"Auf Basis des Tools \u201enexoya Marketing Analytics\u201c gestaltete die Omnicom eine KI-gesteuerte E-Commerce-Strategie f\u00fcr einen Fast Moving Consumer Goods Kunden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/de\/pressemitteilung-nexoya-steigert-conversions-rate-fuer-fmcg-kunden\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Commerce: KI-basierte L\u00f6sung von Nexoya steigert Conversions-Rate f\u00fcr FMCG-Kunden von OMG um 60 Prozent\" \/>\n<meta property=\"og:description\" content=\"Auf Basis des Tools \u201enexoya Marketing Analytics\u201c gestaltete die Omnicom eine KI-gesteuerte E-Commerce-Strategie f\u00fcr einen Fast Moving Consumer Goods Kunden.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nexoya.com\/de\/pressemitteilung-nexoya-steigert-conversions-rate-fuer-fmcg-kunden\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexoya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nexoyacom\" \/>\n<meta property=\"article:modified_time\" 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