{"id":11935,"date":"2022-04-12T16:45:37","date_gmt":"2022-04-12T15:45:37","guid":{"rendered":"https:\/\/www.nexoya.com\/?page_id=11935"},"modified":"2022-04-17T13:41:07","modified_gmt":"2022-04-17T12:41:07","slug":"medienmitteilung-neues-feature-nexoya-campaign-optimization","status":"publish","type":"page","link":"https:\/\/www.nexoya.com\/de\/medienmitteilung-neues-feature-nexoya-campaign-optimization\/","title":{"rendered":"Medienmitteilung: Neues Feature: \u201enexoya Campaign Optimization\u201c optimiert Multi-Channel-Kampagnen"},"content":{"rendered":"<style>#kt-layout-id_bb275d-cb{margin-top:120px;margin-bottom:120px;}#kt-layout-id_bb275d-cb > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_bb275d-cb > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_bb275d-cb > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1120px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}#kt-layout-id_bb275d-cb > .kt-row-layout-overlay{opacity:0.30;}#kt-layout-id_bb275d-cb .kt-row-layout-bottom-sep{height:100px;}#kt-layout-id_bb275d-cb .kt-row-layout-bottom-sep svg{width:100%;}#kt-layout-id_bb275d-cb .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){#kt-layout-id_bb275d-cb > .kt-row-column-wrap{padding-top:0px;padding-right:30px;padding-bottom:0px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){#kt-layout-id_bb275d-cb .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){#kt-layout-id_bb275d-cb .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){#kt-layout-id_bb275d-cb{margin-bottom:80px;}#kt-layout-id_bb275d-cb > .kt-row-column-wrap{padding-top:0px;padding-bottom:0px;padding-left:20px;padding-right:20px;grid-template-columns:minmax(0, 1fr);}#kt-layout-id_bb275d-cb .kt-row-layout-bottom-sep{height:px;}#kt-layout-id_bb275d-cb .kt-row-layout-bottom-sep svg{width:%;}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone hero-section\"><div id=\"kt-layout-id_bb275d-cb\" class=\"kt-row-layout-inner kt-layout-id_bb275d-cb\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row kt-inner-column-height-full\"><style>.kadence-column_e7abf9-2b > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_e7abf9-2b > .kt-inside-inner-col,.kadence-column_e7abf9-2b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_e7abf9-2b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_e7abf9-2b > .kt-inside-inner-col{flex-direction:column;}.kadence-column_e7abf9-2b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_e7abf9-2b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_e7abf9-2b{position:relative;}@media all and (max-width: 1024px){.kadence-column_e7abf9-2b{text-align:center;}}@media all and (max-width: 1024px){.kadence-column_e7abf9-2b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_e7abf9-2b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_e7abf9-2b\"><div class=\"kt-inside-inner-col\">\n<h1 class=\"has-text-color wp-block-heading\" id=\"medienmitteilung-fur-stabiles-wachstum-nexoya-starkt-geschaftsfuhrung-und-management\" style=\"color:#131314;font-size:56px\"><strong><strong>Medienmitteilung: Neues Feature: \u201enexoya Campaign Optimization\u201c optimiert Multi-Channel-Kampagnen<\/strong><\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">K\u00fcnstliche Intelligenz steuert den Einsatz der Budgets in komplexen digitalen Marketingkampagnen<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Z\u00fcrich und Berlin, 26. November 2020 \u2013 Multi-Channel-Marketingkampagnen zu verwalten ist komplex und aufw\u00e4ndig. Anwender der Plattform \u201enexoya Marketing Analytics\u201c erhalten jetzt konkrete Vorschl\u00e4ge, wie sie ihre digitalen Kampagnen und die daf\u00fcr eingesetzten Budgets optimal steuern k\u00f6nnen. Denn das neue Feature \u201c Campaign Optimization\u201d des SaaS-Startups \u200bnexoya optimiert Marketingkampagnen auf Basis von maschinellem Lernen und k\u00fcnstlicher Intelligenz. Per Mausklick \u00fcbernimmt die Plattform w\u00f6chentlich die kanal\u00fcbergreifende Analyse und erstellt einen detaillierten Budgetvorschlag f\u00fcr die kommende Woche. Nach einer erfolgreichen Testphase hat nexoya die automatisierte Kampagnenoptimierung jetzt f\u00fcr alle Nutzer ihrer Plattform aktiviert: <a href=\"https:\/\/l.nexoya.com\/optimierung\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/l.nexoya.com\/optimierung<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Im digitalen Marketing laufen Kampagnen h\u00e4ufig \u00fcber viele Kan\u00e4le gleichzeitig. Bespielt werden Google Ads und Google Search Ads, Facebook Ads, Instagram Ads, Youtube Ads, Linkedin Ads, Twitter Ads oder Display Ads. Solche Multi-Channel-Kampagnen stellen hohe Anforderungen an die verantwortlichen Marketing-Teams. Denn die Verwaltung der Aktivit\u00e4ten ist komplex und es ist schwierig, den \u00dcberblick zu behalten, die Ergebnisse der einzelnen Kan\u00e4le miteinander zu vergleichen und die Budgets effizient einzusetzen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Automatisch optimierte Kampagnen<br><\/strong>\u201enexoya Marketing Analytics\u201c b\u00fcndelt bereits seit zwei Jahren f\u00fcr ihre Kunden alle organischen und bezahlten Marketing-Kennzahlen sowie Drittdaten \u00fcber das Wetter oder Wechselkurse in einer Plattform. Auf diese Weise k\u00f6nnen die Verantwortlichen im Marketing die Leistung der einzelnen Kampagnen und Assets per Mausklick bewerten und vergleichen. Mit der Aktivierung der automatisierten Optimierung von laufenden Kampagnen liefern KI-Algorithmen nun konkrete Vorschl\u00e4ge f\u00fcr die kanal\u00fcbergreifende Budgetzuweisung. Die Vorschl\u00e4ge enthalten Empfehlungen dazu, wie das jeweilige Budget f\u00fcr einen definierten Zeitraum \u2013 etwa die kommende Woche \u2013 ideal eingesetzt wird. Die Plattform weist den einzelnen Kampagnen die optimalen zuk\u00fcnftigen Budgets zu und liefert w\u00f6chentlich ein transparentes und detailliertes Reporting.<br>\u201cIn der neuen Funktion b\u00fcndeln wir unsere langj\u00e4hrige Erfahrung im Bereich Predictive Analytics mit dem Kundenbed\u00fcrfnis nach einer \u00fcbergreifenden und transparenten Optimierung von digitalen Kampagnen im Marketing\u201d, sagt Manuel Dietrich, Co-Founder und CEO, nexoya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Individuelle KI-Modelle verteilen die Budgets<\/strong><br>Definiert ein Marketing-Team auf \u201enexoya Marketing Analytics\u201c seine erste Multi-Channel-Kampagne, liest die Plattform alle historischen Daten dieser Kampagnen aus und beginnt mit deren Analyse. Im n\u00e4chsten Schritt erstellt die Plattform ein individuelles KI-Modell auf Grundlage dieser historischen Daten und der Konfiguration, die der Anwender f\u00fcr seine Kampagne vorgenommen hat \u2013 wie zum Beispiel das zuk\u00fcnftige Budget oder das gew\u00e4hlte Risikoniveau. Mit Hilfe dieses Modells kann die L\u00f6sung von nexoya das zuk\u00fcnftige Ergebnis der verschiedenen Kampagnen und Anzeigen vorhersagen. Es wird so ausgew\u00e4hlt, dass f\u00fcr jede Metrik die beste Vorhersage verwendet wird, wie etwa die zu erwartenden Conversions auf der Website, die H\u00f6he des Tausend-Kontakt-Preises, CPM, oder des Pay-per-Click, CPC, f\u00fcr ganze Kampagnen und f\u00fcr jede einzelne Anzeige. Aus den prognostizierten Werten ermitteln die KI-Algorithmen schlie\u00dflich die bestm\u00f6gliche Verteilung des Budgets auf alle Kampagnen, Ad-Sets oder Ad-Anzeigen, die einer bestimmten Cross-Channel-Kampagne zugeordnet sind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>\u201cEine Steigerung der Klicks von mehr als 30 Prozent bekommt man nicht einfach so &#8211; insbesondere nicht bei komplexen Kampagnen, die \u00fcber viele unterschiedliche Kan\u00e4le laufen. Mit der Plattform von nexoya haben wir bereits nach kurzer Zeit solche Ergebnisse erreicht. Zudem erhalten wir spannende Einblicke in unsere Kampagnen und Aktivit\u00e4ten. Zum Beispiel k\u00f6nnen wir unseren Managern einen leicht verst\u00e4ndlichen und automatisch aktualisierten Marketingbericht f\u00fcr jede Abteilung zur Verf\u00fcgung stellen\u201d, sagt Milos Radovic, Lead Marketing Strategy B2B, Swisscom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nexoya Webinar<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">New Campaign Optimization Feature and How it Works 15.12.2020 at 11:00 AM<br>Agenda:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Missed potentials in cross-channel campaigns<\/li><li>Predictive analytics<\/li><li>How AI helps to be more efficient<\/li><li>Q&amp;A <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Register: <a href=\"https:\/\/www.nexoya.com\/webinar-campaign-optimization-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.nexoya.com\/webinar-campaign-optimization-2\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00dcber nexoya<br><\/strong>Das Start-up nexoya Ltd. mit Sitz in Z\u00fcrich und Berlin realisiert seit 2018 automatisierte Analysen f\u00fcr das digitale Marketing mittelgrosser und grosser Unternehmen \u2013 nutzerfreundlich und datenschutzkonform. Auf Basis von Maschinellem Lernen optimiert die SaaS-Plattform \u201enexoya Marketing Analytics\u201c Multi-Channel-Marketingkampagnen: Hierf\u00fcr aggregiert die L\u00f6sung Kennzahlen aus unterschiedlichen Kan\u00e4len wie Google Ads, Instagram oder Facebook, stellt sie \u00fcbersichtlich dar und \u00fcbernimmt das Monitoring der Kennzahlen. Auf Basis der erfassten Daten und unter Einsatz von k\u00fcnstlicher Intelligenz (Predictive Analytics) optimiert nexoya anschliessend die Kampagnen-Budgets. So entlastet die L\u00f6sung Marketingteams von operativen Routineaufgaben, vereinfacht automatisierte datengetriebene Entscheidungen und reduziert die Marketing-Kosten um bis zu 30 Prozent. nexoya erfasst ausschliesslich nicht personalisierte Daten, die in zertifizierten Schweizer Rechenzentren liegen. Zu den Kunden geh\u00f6ren bekannte Unternehmen wie die Emmi Group, Generali, Swisscom, CSS oder The House Agency. www.nexoya.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pressekontakt<\/strong><br>Sabrina Ortmann, nexoya<br>Phone: +49 (0)30 54909240<br>E-Mail: <a href=\"mailto:press@nexoya.com\">press@nexoya.com<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>#kt-layout-id_4f9e16-71{margin-bottom:120px;}#kt-layout-id_4f9e16-71 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_4f9e16-71 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_4f9e16-71 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1120px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:0px;padding-left:40px;padding-right:40px;grid-template-columns:repeat(6, minmax(0, 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.kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-3 kadence-column_28969b-20\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"399\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/12\/Swisscom-Logos-1024x399.jpg\" alt=\"Swisscom logo Case study\" class=\"wp-image-7616\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/12\/Swisscom-Logos-1024x399.jpg 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/12\/Swisscom-Logos-350x137.jpg 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/12\/Swisscom-Logos-300x117.jpg 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/12\/Swisscom-Logos-768x300.jpg 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/12\/Swisscom-Logos-1536x599.jpg 1536w, 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.kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_7cdadf-04 > .kt-inside-inner-col,.kadence-column_7cdadf-04 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_7cdadf-04 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_7cdadf-04 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_7cdadf-04 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_7cdadf-04 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_7cdadf-04{position:relative;}@media all and (max-width: 1024px){.kadence-column_7cdadf-04 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_7cdadf-04 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column 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November 2020 \u2013 Multi-Channel-Marketingkampagnen zu verwalten ist komplex und aufw\u00e4ndig. Anwender der Plattform \u201enexoya Marketing Analytics\u201c erhalten jetzt konkrete Vorschl\u00e4ge, wie sie ihre digitalen Kampagnen und die daf\u00fcr eingesetzten Budgets optimal steuern [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":9272,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-feature.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-11935","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Medienmitteilung: Neues Feature: \u201enexoya Campaign Optimization\u201c optimiert Multi-Channel-Kampagnen - Nexoya<\/title>\n<meta name=\"description\" content=\"Multi-Channel-Marketingkampagnen zu verwalten ist komplex und aufw\u00e4ndig. 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