{"id":9660,"date":"2021-06-27T11:15:20","date_gmt":"2021-06-27T10:15:20","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=help_center&#038;p=9660"},"modified":"2022-05-25T15:22:20","modified_gmt":"2022-05-25T14:22:20","slug":"die-kennzahl-cost","status":"publish","type":"help_center","link":"https:\/\/www.nexoya.com\/de\/help\/die-kennzahl-cost\/","title":{"rendered":"Cost"},"content":{"rendered":"\n<p><strong><em><em>Auf den verschiedenen Plattformen, die die Erstellung von Werbeanzeigen erm\u00f6glichen, repr\u00e4sentiert die Kennzahl <\/em><strong><em>Cost<\/em><\/strong><em> die Gesamtausgaben f\u00fcr eine bestimmte Werbeanzeige. Dar\u00fcber hinaus ist die Kennzahl die Basis zur Berechnung mehrerer KPIs, wie z. B. Cost-per-Mille (CPM) oder Cost-per-Click (CPC).<\/em><\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>Gr\u00fcnde zum Tracken Ihrer Ad-Costs<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Liegt Ihr Fokus auf bezahlten Marketingaktivit\u00e4ten, dann sollten Sie die Kosten verfolgen, um Ihr Budget im Auge zu behalten, die Effektivit\u00e4t Ihrer Ausgaben zu beobachten und entsprechend zu optimieren.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong><strong>Wie k\u00f6nnen Sie durch das Tracken der Costs datenorientierter werden?<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Wie wir bereits erw\u00e4hnt haben, ist die Cost-Kennzahl der zentrale Bestandteil verschiedener Raten, zum Beispiel:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.nexoya.com\/help\/cost-per-click\/\">Cost per Click<\/a><\/li><li><a href=\"https:\/\/www.nexoya.com\/help\/cost-per-mille\/\">Cost per Mille<\/a> (d. h. Cost-per-Thousand-Impressions)<\/li><\/ul>\n\n\n\n<p>Die Schaffung eines gemeinsamen Verst\u00e4ndnisses dieser Kennzahlen und von Einigkeit in Bezug auf die Berechnung Ihres Teams kann Ihnen einen gro\u00dfen Vorteil verschaffen. Au\u00dferdem k\u00f6nnen Sie dadurch die Zeit f\u00fcr die Diskussion der monatlichen, viertelj\u00e4hrlichen oder j\u00e4hrlichen Reports verk\u00fcrzen.<\/p>\n\n\n\n<p><strong>Nexoya Profi-Tipp: <\/strong>Vergleichen Sie Ihre Ad-Costs mit Kennzahlen von Drittanbietern in der Wetterintegration, beispielsweise mit der gef\u00fchlten Temperatur, der Luftfeuchtigkeit oder der Bew\u00f6lkung. Unserer Erfahrung nach gibt es au\u00dferdem interessante negative oder positive Zusammenh\u00e4nge zwischen dem lokalen Wetter und beispielsweise Ihren CPM.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>H\u00e4ufige Varianten von <\/strong>Costs<\/h3>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-table table-bordered\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">KENNZAHL<\/th><th class=\"has-text-align-left\" data-align=\"left\">BESCHREIBUNG<\/th><th class=\"has-text-align-left\" data-align=\"left\">PLATTFORM<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Media Video Views<\/td><td class=\"has-text-align-left\" data-align=\"left\">Der Gesamtbetrag, der f\u00fcr Digital-Advertising-Aktivit\u00e4ten ausgegeben wird.<\/td><td class=\"has-text-align-left\" data-align=\"left\">Instagram<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Page Video Views<\/td><td class=\"has-text-align-left\" data-align=\"left\">Der Gesamtbetrag, der f\u00fcr digitale Werbung f\u00fcr eine Videoanzeige ausgegeben wird.<\/td><td class=\"has-text-align-left\" data-align=\"left\">Facebook<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Post Video Views<\/td><td class=\"has-text-align-left\" data-align=\"left\">Die Werbeausgaben in der lokalen W\u00e4hrung des Unternehmensprofils.<\/td><td class=\"has-text-align-left\" data-align=\"left\">Facebook<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Paid, Organic Unique Views<\/td><td class=\"has-text-align-left\" data-align=\"left\">Die Kosten f\u00fcr einen Inline-Link-Click, also einen Klick des*der User*in auf einen Link in einem Post.<\/td><td class=\"has-text-align-left\" data-align=\"left\">Facebook<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Weitere Informationen zu <\/strong>Costs<\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"https:\/\/www.contentcustoms.com\/blog\/4-ways-to-increase-direct-website-visits\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/support.google.com\/analytics\/answer\/2731565#zippy=%2Cin-this-article\"><\/a><a href=\"https:\/\/www.nexoya.com\/blog\/five-must-track-marketing-kpis-every-digital-marketer-should-know\/\"><\/a><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/08\/video-marketing-statistics\"><\/a><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/08\/video-marketing-statistics\"><\/a><a href=\"https:\/\/www.lyfemarketing.com\/blog\/average-advertising-costs\/\">Weitere Informationen zu den verschiedenen Anzeigenarten und Tipps zur Anwendung in Ihrem Beispiel.<\/a><\/li><li><a href=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/video-marketing\/video-marketing-benchmarks-2019\/\"><\/a><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/07\/05\/online-advertising-costs\">Erhalten Sie mit diesem umfassenden Guide mehr Einblicke in die Welt des Digital Advertising.<\/a><\/li><\/ol>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Auf den verschiedenen Plattformen, die die Erstellung von Werbeanzeigen erm\u00f6glichen, repr\u00e4sentiert die Kennzahl Cost die Gesamtausgaben f\u00fcr eine bestimmte Werbeanzeige. Dar\u00fcber hinaus ist die Kennzahl die Basis zur Berechnung mehrerer KPIs, wie z. B. Cost-per-Mille (CPM) oder Cost-per-Click (CPC). Gr\u00fcnde zum Tracken Ihrer Ad-Costs Liegt Ihr Fokus auf bezahlten Marketingaktivit\u00e4ten, dann sollten Sie die Kosten [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"help_category":[],"class_list":["post-9660","help_center","type-help_center","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cost - Nexoya<\/title>\n<meta name=\"description\" content=\"Auf den verschiedenen Plattformen, die die Erstellung von Werbeanzeigen erm\u00f6glichen, repr\u00e4sentiert die Kennzahl Cost die Gesamtausgaben...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/de\/help\/die-kennzahl-cost\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cost\" \/>\n<meta property=\"og:description\" content=\"Auf den verschiedenen Plattformen, die die Erstellung von Werbeanzeigen erm\u00f6glichen, repr\u00e4sentiert die Kennzahl Cost die Gesamtausgaben...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nexoya.com\/de\/help\/die-kennzahl-cost\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexoya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nexoyacom\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-25T14:22:20+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@nexoyacom\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/die-kennzahl-cost\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/die-kennzahl-cost\\\/\"},\"author\":{\"name\":\"Olga Zolliker\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#\\\/schema\\\/person\\\/c2dbb9e120b54d27eadf5a9b09cab918\"},\"headline\":\"Cost\",\"datePublished\":\"2021-06-27T10:15:20+00:00\",\"dateModified\":\"2022-05-25T14:22:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/die-kennzahl-cost\\\/\"},\"wordCount\":316,\"publisher\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#organization\"},\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/die-kennzahl-cost\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/die-kennzahl-cost\\\/\",\"name\":\"Cost - 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