{"id":9657,"date":"2021-06-27T10:46:30","date_gmt":"2021-06-27T09:46:30","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=help_center&#038;p=9657"},"modified":"2022-05-25T15:21:28","modified_gmt":"2022-05-25T14:21:28","slug":"die-kennzahl-engagement","status":"publish","type":"help_center","link":"https:\/\/www.nexoya.com\/de\/help\/die-kennzahl-engagement\/","title":{"rendered":"Engagement"},"content":{"rendered":"\n<p><strong><em>Engagement <\/em><\/strong><em>ist in Social-Media-Plattformen eine Kennzahl zur Messung der Interaktion der Nutzer*innen mit dem Content. Die ber\u00fccksichtigten Formen der Interaktion k\u00f6nnen je nach Social-Media-Plattform variieren. Im Allgemeinen umfasst die Kennzahl:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Comments<\/em><\/li><li><em>Likes<\/em><\/li><li><em>Shares<\/em><\/li><li><em>Clicks<\/em><\/li><\/ul>\n\n\n\n<p><em>Je nach Plattform werden m\u00f6glicherweise zus\u00e4tzliche Kennzahlen in das Engagement einbezogen. Bei LinkedIn z\u00e4hlen beispielsweise Follows zur Engagement-Kennzahl. Twitter &nbsp; hingegen bezieht zus\u00e4tzlich Retweets, Replies und Follows mit ein.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>Gr\u00fcnde zum Tracken von Engagement<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Das Verfolgen des Engagements ist insbesondere im Social-Media-Marketing wichtig. Dar\u00fcber hinaus ist es eine Komponente der Engagement-Rate, die das Verh\u00e4ltnis zwischen der Anzahl der erreichten Nutzer*innen und der Anzahl der von der Zielgruppe abgeleiteten Interaktionen verdeutlicht.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong><strong>H\u00e4ufige Varianten von Engagement<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Verschiedene Social-Media-Plattformen nutzen Varianten des Begriffs Engagement. Wir heben hier die g\u00e4ngigsten hervor und erkl\u00e4ren kurz, wie sie auf der jeweiligen Plattform definiert werden.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-table table-bordered\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">KENNZAHL<\/th><th class=\"has-text-align-left\" data-align=\"left\">BESCHREIBUNG<\/th><th class=\"has-text-align-left\" data-align=\"left\">PLATTFORM<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Billed Engagement<\/td><td class=\"has-text-align-left\" data-align=\"left\">Billed-Engagement wird definiert als die Gesamtzahl der berechneten Engagements, also der Engagements, die von einer Anzeige stammen.<\/td><td class=\"has-text-align-left\" data-align=\"left\">Twitter<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Media Engagement<\/td><td class=\"has-text-align-left\" data-align=\"left\">Diese Kennzahl bezeichnet die Gesamtzahl der Klicks auf Medien wie Videos, Vines, GIFs und Bilder.<\/td><td class=\"has-text-align-left\" data-align=\"left\">Twitter<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Organic Engagement<\/td><td class=\"has-text-align-left\" data-align=\"left\">Bezieht sich nur auf Engagement, das aus Organic-Activities stammt.<\/td><td class=\"has-text-align-left\" data-align=\"left\">Twitter<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Total Engagement<\/td><td class=\"has-text-align-left\" data-align=\"left\">Diese Kennzahl umfasst alle Interaktionen von LinkedIn-Mitgliedern mit bezahltem und organischem Content.<\/td><td class=\"has-text-align-left\" data-align=\"left\">Twitter<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Wie kann das Tracken des Engagements Ihnen helfen, datenorientierter zu werden?<\/strong><\/strong><\/h3>\n\n\n\n<p>Eines der wichtigsten Dinge, die beim Vergleich des Engagements \u00fcber verschiedene Channels hinweg zu beachten sind, sind die unterschiedlichen Definitionen der verschiedenen Anbieter. Eine weitere Interpretation muss daher mit Bedacht vorgenommen werden, um irref\u00fchrende Schlussfolgerungen zu vermeiden.<\/p>\n\n\n\n<p>Zun\u00e4chst einmal ist Engagement eine hervorragende Kennzahl. In Kombination mit beispielsweise Community-Zielen kann aus dem Tracking ein gro\u00dfer Wert abgeleitet werden. Ein Vergleich des Engagements f\u00fcr verschiedene Posts kann Aufschluss dar\u00fcber geben, was f\u00fcr Ihre Zielgruppe und Ihre Follower am besten funktioniert.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Weitere information zu Engagement<\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"https:\/\/www.contentcustoms.com\/blog\/4-ways-to-increase-direct-website-visits\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/support.google.com\/analytics\/answer\/2731565#zippy=%2Cin-this-article\"><\/a><a href=\"https:\/\/www.nexoya.com\/blog\/five-must-track-marketing-kpis-every-digital-marketer-should-know\/\"><\/a><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/08\/video-marketing-statistics\"><\/a><a href=\"https:\/\/topdogsocialmedia.com\/social-media-engagement\/\"><a href=\"https:\/\/topdogsocialmedia.com\/social-media-engagement\/\">Eine gute Lekt\u00fcre \u00fcber die den Engagements zugrunde liegende Psychologie.<\/a><\/a><\/li><li><a href=\"https:\/\/adespresso.com\/blog\/facebook-video-ads-guide\/\"><\/a><a href=\"https:\/\/searchengineland.com\/why-interaction-is-not-the-same-as-engagement-87554\"><a href=\"https:\/\/searchengineland.com\/why-interaction-is-not-the-same-as-engagement-87554\">Fragen Sie sich, was der Unterschied zwischen Engagement und Interaktion ist? Lesen Sie hier mehr dar\u00fcber!<\/a><\/a><\/li><li><a href=\"https:\/\/www.drivenpublicrelations.com\/20-dos-and-donts-of-social-media\/\"><a href=\"https:\/\/www.drivenpublicrelations.com\/20-dos-and-donts-of-social-media\/\">Haben Sie diese Methoden ausprobiert, um das Engagment zu steigern?<\/a><\/a><\/li><\/ol>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Engagement ist in Social-Media-Plattformen eine Kennzahl zur Messung der Interaktion der Nutzer*innen mit dem Content. Die ber\u00fccksichtigten Formen der Interaktion k\u00f6nnen je nach Social-Media-Plattform variieren. Im Allgemeinen umfasst die Kennzahl: Comments Likes Shares Clicks Je nach Plattform werden m\u00f6glicherweise zus\u00e4tzliche Kennzahlen in das Engagement einbezogen. Bei LinkedIn z\u00e4hlen beispielsweise Follows zur Engagement-Kennzahl. Twitter &nbsp; hingegen [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"help_category":[],"class_list":["post-9657","help_center","type-help_center","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Engagement - Nexoya<\/title>\n<meta name=\"description\" content=\"Engagement ist in Social-Media-Plattformen eine Kennzahl zur Messung der Interaktion der Nutzer*innen mit dem Content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/de\/help\/die-kennzahl-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engagement\" \/>\n<meta property=\"og:description\" content=\"Engagement ist in Social-Media-Plattformen eine Kennzahl zur Messung der Interaktion der Nutzer*innen mit dem Content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nexoya.com\/de\/help\/die-kennzahl-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexoya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nexoyacom\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-25T14:21:28+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@nexoyacom\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/die-kennzahl-engagement\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/die-kennzahl-engagement\\\/\"},\"author\":{\"name\":\"Olga Zolliker\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#\\\/schema\\\/person\\\/c2dbb9e120b54d27eadf5a9b09cab918\"},\"headline\":\"Engagement\",\"datePublished\":\"2021-06-27T09:46:30+00:00\",\"dateModified\":\"2022-05-25T14:21:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/die-kennzahl-engagement\\\/\"},\"wordCount\":353,\"publisher\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#organization\"},\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/die-kennzahl-engagement\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/die-kennzahl-engagement\\\/\",\"name\":\"Engagement - 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