{"id":9655,"date":"2021-06-27T10:25:31","date_gmt":"2021-06-27T09:25:31","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=help_center&p=9655"},"modified":"2022-05-25T15:21:18","modified_gmt":"2022-05-25T14:21:18","slug":"die-kennzahl-followers","status":"publish","type":"help_center","link":"https:\/\/www.nexoya.com\/de\/help\/die-kennzahl-followers\/","title":{"rendered":"Followers"},"content":{"rendered":"\n

Followers<\/em><\/strong> \u2013 Gibt die Anzahl der Nutzer*innen an, die dem Profil eines Unternehmens in den sozialen Medien oder seinen Content-Updates (z. B. in Form von Newslettern) folgen. <\/em><\/p>\n\n\n\n

Je nachdem, welche Plattform Sie nutzen, tr\u00e4gt diese Kennzahl auch andere Bezeichnungen wie Abonnenten (YouTube), Seiten-Fans (Facebook), Newsletter-Abonnenten (SAP), Friend-Count (Twitter) und Follower-Count (Twitter).<\/em><\/p>\n\n\n\n

Warum Sie Followers tracken m\u00fcssen<\/strong><\/strong><\/strong><\/h3>\n\n\n\n

Das prim\u00e4re Ziel dieser Kennzahl ist, die Beliebtheit der Brand und die Effektivit\u00e4t der Brand-Community zu messen. Je mehr Follower Ihr Unternehmen hat, desto gr\u00f6\u00dfer die Reichweite, die Sie erhalten k\u00f6nnen.<\/p>\n\n\n\n

Je umfangreicher Ihr Follower-Stamm, desto massiver Ihre Reichweite \u2013 und somit auch umso mehr potenzielle Kund*innen, die Sie gewinnen k\u00f6nnen. Im Nexoya-Tool l\u00e4sst sich dieser Prozess mit dem Funnel-Feature ganz leicht abbilden.<\/p>\n\n\n\n

Wie k\u00f6nnen Sie durch das Tracken Ihrer Followers datengesteuerter werden?<\/strong><\/strong><\/strong><\/h3>\n\n\n\n

Mit nexoya k\u00f6nnen Sie die Anzahl der Follower, die Ihr Unternehmen aus den einzelnen Channels hat, ganz einfach tracken und vergleichen.<\/p>\n\n\n\n

Um Erfolg zu haben, ist es wichtig, dass Sie Ihre Follower hin und wieder analysieren.<\/p>\n\n\n\n

Die meisten Social-Media-Plattformen bieten Analytics-Bereiche f\u00fcr Unternehmenskonten, wo Sie die Demografie Ihrer Zielgruppe und deren Interaktion mit dem Content analysieren k\u00f6nnen.  <\/p>\n\n\n\n

Die Analyse Ihrer Follower kann Ihnen helfen, Ihre Zielgruppe besser zu verstehen und Ihre Kampagnen auf die Interessen und Bed\u00fcrfnisse Ihrer Zielgruppe zuzuschneiden.<\/p>\n\n\n\n

\n
<\/div><\/div>\n<\/div><\/div>\n\n\n\n

Weitere Informationen zu <\/strong>Followers<\/h3>\n\n\n\n
  1. Analysieren Sie Ihre Fans und Follower.<\/a><\/li>
  2. <\/a>Wie Sie ein massives Following auf Instagram gewinnen: 10 erprobte Strategien zum Steigern Ihrer Follower und deren Engagement.<\/a><\/li>
  3. Wie Sie auf LinkedIn die Anzahl Ihrer Follower steigern.<\/a><\/li><\/ol>\n\n\n","protected":false},"excerpt":{"rendered":"

    Followers \u2013 Gibt die Anzahl der Nutzer*innen an, die dem Profil eines Unternehmens in den sozialen Medien oder seinen Content-Updates (z. B. in Form von Newslettern) folgen.  Je nachdem, welche Plattform Sie nutzen, tr\u00e4gt diese Kennzahl auch andere Bezeichnungen wie Abonnenten (YouTube), Seiten-Fans (Facebook), Newsletter-Abonnenten (SAP), Friend-Count (Twitter) und Follower-Count (Twitter). Warum Sie Followers tracken […]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"help_category":[],"class_list":["post-9655","help_center","type-help_center","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"\nFollowers - Nexoya<\/title>\n<meta name=\"description\" content=\"Followers \u2013 Gibt die Anzahl der Nutzer*innen an, die dem Profil eines Unternehmens in den sozialen Medien oder seinen Content-Updates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/de\/help\/die-kennzahl-followers\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Followers\" \/>\n<meta property=\"og:description\" content=\"Followers \u2013 Gibt die Anzahl der Nutzer*innen an, die dem Profil eines Unternehmens in den sozialen Medien oder seinen Content-Updates.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nexoya.com\/de\/help\/die-kennzahl-followers\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexoya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nexoyacom\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-25T14:21:18+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@nexoyacom\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/die-kennzahl-followers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/die-kennzahl-followers\\\/\"},\"author\":{\"name\":\"Olga Zolliker\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#\\\/schema\\\/person\\\/c2dbb9e120b54d27eadf5a9b09cab918\"},\"headline\":\"Followers\",\"datePublished\":\"2021-06-27T09:25:31+00:00\",\"dateModified\":\"2022-05-25T14:21:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/die-kennzahl-followers\\\/\"},\"wordCount\":262,\"publisher\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#organization\"},\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/die-kennzahl-followers\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/die-kennzahl-followers\\\/\",\"name\":\"Followers - 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