{"id":6710,"date":"2020-08-31T14:04:56","date_gmt":"2020-08-31T13:04:56","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=help_center&#038;p=6710"},"modified":"2021-01-25T14:30:42","modified_gmt":"2021-01-25T13:30:42","slug":"cta-rate","status":"publish","type":"help_center","link":"https:\/\/www.nexoya.com\/de\/help\/cta-rate\/","title":{"rendered":"CTA Rate"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A Call to Action (CTA) leads a person to the next logical step in the whole user journey and therefore moves the person further down the funnel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The CTA Rate is the ratio between the amount of users who actually click the CTA button (CTA Clicks) and the amount of users who see it but don\u2019t click it.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Formula-CTA-Rate-1024x280.png\" alt=\"Formula for the calculation of the CTA Rate\" class=\"wp-image-6744\" width=\"512\" height=\"140\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Formula-CTA-Rate-1024x280.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Formula-CTA-Rate-350x96.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Formula-CTA-Rate-300x82.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Formula-CTA-Rate-768x210.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Formula-CTA-Rate.png 1192w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption>Formula for CTA Rate<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Related Expressions are CTA clicks, CTA Video Clicks and the Click through Rate (CTR).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reasons to track CTA Rate<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tracking CTA Rates allows you to specifically identify the weaknesses and strengths of your marketing funnel. It is of utmost importance to track these metrics very closely to find out where you have room for improvement. Furthermore CTA buttons allow you to do A\/B Testing. So you can choose different versions of CTA buttons (e.g. in wording, colour &amp; placement)&nbsp; and adjust their performance accordingly to their CTA rate, sometimes also called \u201cConversion Rate\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Common variations of the term CTA Rate<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Name<\/th><th class=\"has-text-align-left\" data-align=\"left\">Description<\/th><th class=\"has-text-align-left\" data-align=\"left\">Platform<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">CTA Clicks<\/td><td class=\"has-text-align-left\" data-align=\"left\">CTA Clicks show the number of times users have clicked on a CTA button.<\/td><td class=\"has-text-align-left\" data-align=\"left\">Hubspot<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Video CTA Clicks<\/td><td class=\"has-text-align-left\" data-align=\"left\">Video CTA Clicks show the number of times users have clicked on a CTA button before, during or after a video was shown.<\/td><td class=\"has-text-align-left\" data-align=\"left\">Twitter<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Click through Rate (CTR)<\/td><td class=\"has-text-align-left\" data-align=\"left\">The CTR is a more general term. It describes the ratio between the people who actually click on a link, website or button and the people who see a button, website or link.<\/td><td class=\"has-text-align-left\" data-align=\"left\">Facebook, LinkedIn, Google, Twitter<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How can the CTA Rate help you to become more data-driven?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CTA Rates can give you a lot of insight into the way your target audience interacts with your ads. Combine the insights from CTAs together with the demographics of your target audience and you can further specify which audience you want to communicate to.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, you can look at the user journey on your website. If you look at the session duration, the amount of page views combined with the CTA Rate you can identify even more useful correlations which show you the detailed behaviour of your target audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nexoya Pro Tip<\/strong>: Use tools such as Google Analytics Goals to track your \u201cCall to actions\u201d on your website easily.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Additional information about time<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"https:\/\/blog.hubspot.com\/marketing\/call-to-action-examples\" target=\"_blank\" rel=\"noreferrer noopener\">39 Call-to-Action Examples You Can&#8217;t Help But Click<\/a><\/li><li><a href=\"https:\/\/www.nexoya.com\/blog\/five-must-track-marketing-kpis-every-digital-marketer-should-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">Five \u201cMust-track\u201d Marketing KPIs Every Digital Marketer Should Know<\/a><\/li><li><a href=\"https:\/\/www.weidert.com\/blog\/cta-marketing-elements\" target=\"_blank\" rel=\"noreferrer noopener\">The 4 Elements of Marketing CTA Graphics that Get More Clicks<\/a><\/li><\/ol>\n\n\n","protected":false},"excerpt":{"rendered":"<p>A Call to Action (CTA) leads a person to the next logical step in the whole user journey and therefore moves the person further down the funnel. The CTA Rate is the ratio between the amount of users who actually click the CTA button (CTA Clicks) and the amount of users who see it but [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"help_category":[],"class_list":["post-6710","help_center","type-help_center","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CTA Rate - Nexoya<\/title>\n<meta name=\"description\" content=\"A Call to Action (CTA) leads a person to the next logical step in the whole user journey so it moves the person further down the funnel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/de\/help\/cta-rate\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CTA Rate\" \/>\n<meta property=\"og:description\" content=\"A Call to Action (CTA) leads a person to the next logical step in the whole user journey so it moves the person further down the funnel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nexoya.com\/de\/help\/cta-rate\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexoya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nexoyacom\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-25T13:30:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Formula-CTA-Rate-1024x280.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@nexoyacom\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/cta-rate\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/cta-rate\\\/\"},\"author\":{\"name\":\"nexoya\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#\\\/schema\\\/person\\\/f4cca0b81b69e483825ace712bd3467c\"},\"headline\":\"CTA Rate\",\"datePublished\":\"2020-08-31T13:04:56+00:00\",\"dateModified\":\"2021-01-25T13:30:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/cta-rate\\\/\"},\"wordCount\":408,\"publisher\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/cta-rate\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/Formula-CTA-Rate-1024x280.png\",\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/cta-rate\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/cta-rate\\\/\",\"name\":\"CTA Rate - 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