{"id":6697,"date":"2020-08-31T15:23:59","date_gmt":"2020-08-31T14:23:59","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=help_center&#038;p=6697"},"modified":"2022-04-17T13:31:54","modified_gmt":"2022-04-17T12:31:54","slug":"engagement-rate","status":"publish","type":"help_center","link":"https:\/\/www.nexoya.com\/de\/help\/engagement-rate\/","title":{"rendered":"Engagement Rate"},"content":{"rendered":"\n<p>The Engagement Rate or Interaction Rate is a metric that indicates the percentage of <a href=\"https:\/\/www.nexoya.com\/help\/engagement\/\">Engagements<\/a> such as likes\/comment in relation to <a href=\"https:\/\/www.nexoya.com\/help\/reach\/\">Reach<\/a>, <a href=\"https:\/\/www.nexoya.com\/help\/impressions\/\">Impressions<\/a> or number of followers. In other words, the metric shows how many users who (potentially) either saw your content actually interacted with it: e.g. give like, commented. Or the amount of users who follow you, who interacted with your content. Basically the metric shows how engaged your audience is with the content you provide.<\/p>\n\n\n\n<p>What is considered as an interaction?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.nexoya.com\/help\/likes\/\">Likes<\/a><\/li><li><a href=\"https:\/\/www.nexoya.com\/help\/comments\/\">Comments<\/a> <\/li><li>Shares<\/li><li><a href=\"https:\/\/www.nexoya.com\/help\/clicks\/\">Clicks on videos or images<\/a><\/li><\/ul>\n\n\n\n<p>In other words, interaction is various kinds of audience reaction to social media content of some sort.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Different Calculation Methods of Engagement Rate<\/strong><\/h2>\n\n\n\n<p>Depending on your social media objective, this Engagement Rate can be calculated differently. The most common calculation methods are: Interactions by reach, by post or by the amount of total impression (each method is defined in the variations section below).<\/p>\n\n\n\n<p>The different platforms suggest calculating Engagement Rate differently. Let us have a look at the most common calculations depending on the social media platform.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Engagement Rate on Facebook<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-Formula-on-FACEBOOK-1024x186.png\" alt=\"Engagement Rate Formula on Facebook\" class=\"wp-image-6746\" width=\"512\" height=\"93\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-Formula-on-FACEBOOK-1024x186.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-Formula-on-FACEBOOK-350x63.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-Formula-on-FACEBOOK-300x54.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-Formula-on-FACEBOOK-768x139.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-Formula-on-FACEBOOK.png 1368w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Engagement Rate on Twitter<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-Formula-on-Twitter-1024x173.png\" alt=\"Engagement Rate Formula on Twitter\" class=\"wp-image-6748\" width=\"512\" height=\"87\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-Formula-on-Twitter-1024x173.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-Formula-on-Twitter-350x59.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-Formula-on-Twitter-300x51.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-Formula-on-Twitter-768x130.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-Formula-on-Twitter.png 1340w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Engagement Rate on Instagram<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-Formula-on-Instagram--1024x152.png\" alt=\"Engagement Rate Formula on Instagram\" class=\"wp-image-6750\" width=\"512\" height=\"76\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-Formula-on-Instagram--1024x152.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-Formula-on-Instagram--350x52.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-Formula-on-Instagram--300x45.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-Formula-on-Instagram--768x114.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-Formula-on-Instagram-.png 1294w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Engagement Rate on Linkedin<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-Formula-on-LinkedIn-1024x181.png\" alt=\"Engagement Rate Formula on LinkedIn\" class=\"wp-image-6752\" width=\"512\" height=\"91\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-Formula-on-LinkedIn-1024x181.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-Formula-on-LinkedIn-350x62.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-Formula-on-LinkedIn-300x53.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-Formula-on-LinkedIn-768x136.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-Formula-on-LinkedIn.png 1332w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>Nevertheless, depending on your goal, you can easily apply any other formula.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reasons to track Engagement Rate<\/strong><\/h3>\n\n\n\n<p>By tracking Engagement Rate marketers can understand how well their content, in general, is performing. It is important to track Engagement Rate to get a better understanding of your audience preferences: what content do they react to, engage with the most and what does not work.&nbsp;&nbsp;<\/p>\n\n\n\n<p>One of the main goals of digital marketing (especially then it comes to promotions on social media platforms) is to engage as many users as possible. The more the audience is engaged with your content the higher the chances that you will get a broader reach and better awareness.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Common variations of Engagement Rate<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Name<\/th><th class=\"has-text-align-left\" data-align=\"left\">Formula<\/th><th class=\"has-text-align-left\" data-align=\"left\">Platform<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Engagement Rate by Reach =<\/td><td class=\"has-text-align-left\" data-align=\"left\"><img decoding=\"async\" width=\"350\" height=\"91\" class=\"wp-image-6754\" style=\"width: 350px;\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-by-Reach-FORMULA.png\" alt=\"Engagement Rate by Reach FORMULA\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-by-Reach-FORMULA.png 888w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-by-Reach-FORMULA-350x91.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-by-Reach-FORMULA-300x78.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-by-Reach-FORMULA-768x199.png 768w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/td><td class=\"has-text-align-left\" data-align=\"left\">Various platforms<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Engagement Rate by the amount of followers =<\/td><td class=\"has-text-align-left\" data-align=\"left\"><img decoding=\"async\" width=\"350\" height=\"100\" class=\"wp-image-6756\" style=\"width: 350px;\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-by-the-Amount-of-Followers.png\" alt=\"Engagement Rate by the Amount of Followers\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-by-the-Amount-of-Followers.png 892w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-by-the-Amount-of-Followers-350x100.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-by-the-Amount-of-Followers-300x85.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-by-the-Amount-of-Followers-768x219.png 768w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/td><td class=\"has-text-align-left\" data-align=\"left\">Various platforms<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Engagement Rate by Impressions =<\/td><td class=\"has-text-align-left\" data-align=\"left\"><img decoding=\"async\" width=\"350\" height=\"102\" class=\"wp-image-6758\" style=\"width: 350px;\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-by-Impressions.png\" alt=\"Engagement Rate by Impressions\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-by-Impressions.png 886w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-by-Impressions-350x102.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-by-Impressions-300x87.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/08\/Engagement-Rate-by-Impressions-768x224.png 768w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/td><td class=\"has-text-align-left\" data-align=\"left\">Various platforms<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>It is important to understand that depending on the platform, interactions or <a href=\"https:\/\/www.nexoya.com\/help\/engagement\/\">engagement<\/a> may imply different user actions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How can tracking Engagement Rate help you to become more data-driven?<\/h3>\n\n\n\n<p>It is crucial to track and analyze the engagement rate since it helps you to understand how relevant your content is for your audience. Within nexoya, you can easily compare engagement rates for different campaigns by simply comparing the metrics or by creating a <a href=\"https:\/\/www.nexoya.com\/help\/how-to-create-custom-kpis\/\">custom KPI<\/a> and make conclusions about their effectiveness.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.nexoya.com\/marketing-kpi-handbook\/\" target=\"_blank\" rel=\"noreferrer noopener\">Download our free ebook<\/a> to learn the fundamentals of data-drivenness with 17 marketing KPIs!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Additional information&nbsp;about Engagement Rate<\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"https:\/\/later.com\/blog\/how-to-increase-instagram-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">11 Ways to Increase Instagram Engagement in 2020<\/a><\/li><li><a href=\"https:\/\/blog.hootsuite.com\/calculate-engagement-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">All the Different Ways to Calculate Engagement Rate<\/a><\/li><\/ol>\n\n\n","protected":false},"excerpt":{"rendered":"<p>The Engagement Rate or Interaction Rate is a metric that indicates the percentage of Engagements such as likes\/comment in relation to Reach, Impressions or number of followers. In other words, the metric shows how many users who (potentially) either saw your content actually interacted with it: e.g. give like, commented. Or the amount of users [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"help_category":[],"class_list":["post-6697","help_center","type-help_center","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Engagement Rate - Nexoya<\/title>\n<meta name=\"description\" content=\"By tracking Engagement Rate marketers can understand how well their content, in general, is performing. It is important to track Engagement\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/de\/help\/engagement-rate\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engagement Rate\" \/>\n<meta property=\"og:description\" content=\"By tracking Engagement Rate marketers can understand how well their content, in general, is performing. 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