{"id":22346,"date":"2025-03-06T10:16:48","date_gmt":"2025-03-06T09:16:48","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=help_center&#038;p=22346"},"modified":"2025-03-06T10:16:50","modified_gmt":"2025-03-06T09:16:50","slug":"smarteres-modellieren-der-saisonalitaet-mit-google-trends-und-keywords","status":"publish","type":"help_center","link":"https:\/\/www.nexoya.com\/de\/help\/smarteres-modellieren-der-saisonalitaet-mit-google-trends-und-keywords\/","title":{"rendered":"Smarteres Modellieren der Saisonalit\u00e4t mit Google Trends und Keywords"},"content":{"rendered":"\n<p>Bei Nexoya dreht sich alles um <strong>datengest\u00fctzte Optimierung<\/strong> &#8211; und wir haben tolle Neuigkeiten!<\/p>\n\n\n\n<p>Wir haben eine neue Methode eingef\u00fchrt, um die Genauigkeit unserer saisonalen Modellierung zu verbessern, indem wir j\u00e4hrliche Muster von <a href=\"https:\/\/trends.google.com\/trends\/\">Google Trends<\/a> in unsere KI-gest\u00fctzten Vorhersagen integrieren.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-was-ist-neu\"><strong>Was ist neu?<\/strong><\/h3>\n\n\n\n<p><br>Sie k\u00f6nnen jetzt <strong>kundenspezifische Schl\u00fcsselw\u00f6rter<\/strong> als Eingabe f\u00fcr unseren Algorithmus hinzuf\u00fcgen. Durch die Einbeziehung historischer Suchtrends k\u00f6nnen unsere ML-Modelle <strong>saisonale Schwankungen<\/strong> erkennen und diese nahtlos in die Vorhersage der Kampagnenleistung integrieren.<\/p>\n\n\n\n<p>Das Ergebnis?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pr\u00e4zisere Prognosen<\/li>\n\n\n\n<li>Intelligentere Optimierungen<\/li>\n\n\n\n<li>Steigerung der Kampagnenleistung<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-wie-starten-sie\"><strong>Wie starten Sie?<\/strong><\/h3>\n\n\n\n<p>Stellen Sie Ihrem <strong>Customer Success Manager<\/strong> einfach bis zu <strong>10 Keywords<\/strong> pro Werbeportfolio zur Verf\u00fcgung. Unser ML-Team wird diese analysieren und Ihnen Feedback zu deren Qualit\u00e4t geben. Falls erforderlich, helfen wir Ihnen, die Liste zu verfeinern, um eine optimale Wirkung zu erzielen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-was-macht-ein-gutes-keyword-aus\"><strong>Was macht ein gutes Keyword aus?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Relevanz f\u00fcr Ihr Unternehmen (beispielsweise Markennamen, Produktnamen, Branchenbegriffe oder Wettbewerber)<\/li>\n\n\n\n<li>Verwendung in Ihren bezahlten Suchkampagnen<\/li>\n\n\n\n<li>Starke, wiederkehrende j\u00e4hrliche Muster \u00fcber die letzten 5 Jahre auf Google Trends<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"952\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/03\/Camping-van-Google-trends-last-5-years-1024x952.png\" alt=\"Camping-van-Google-trends-last-5-years\" class=\"wp-image-22343\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/03\/Camping-van-Google-trends-last-5-years-1024x952.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/03\/Camping-van-Google-trends-last-5-years-300x279.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/03\/Camping-van-Google-trends-last-5-years-768x714.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/03\/Camping-van-Google-trends-last-5-years-1536x1428.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/03\/Camping-van-Google-trends-last-5-years-254x236.png 254w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/03\/Camping-van-Google-trends-last-5-years-350x325.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/03\/Camping-van-Google-trends-last-5-years.png 1910w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-wie-lernt-das-modell\"><strong>Wie lernt das Modell?<\/strong><\/h3>\n\n\n\n<p>Das ML-Modell bewertet die <strong>Auswirkungen Ihrer Keywords<\/strong>:<br>\u2714\ufe0f <strong>Wenn die Korrelation stark ist<\/strong>, erh\u00f6ht es dessen Gewicht bei der Optimierung<br>\u274c <strong>Wird keine Auswirkung festgestellt<\/strong>, wird es automatisch nicht ber\u00fccksichtigt<\/p>\n\n\n\n<p>\ud83d\udccc <strong>Hinweis:<\/strong> Es wird keine sichtbare \u00c4nderung in der Benutzeroberfl\u00e4che geben, aber unsere Modelle arbeiten im Hintergrund intelligenter, um die Vorhersagen zu verfeinern!<\/p>\n\n\n\n<p>M\u00f6chten Sie die Vorteile dieser neuen Funktion nutzen?<br>Beginnen Sie mit der Vorbereitung Ihrer Schl\u00fcsselwortliste und teilen Sie diese mit Ihrem CSM, sobald Sie bereit sind!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bei Nexoya dreht sich alles um datengest\u00fctzte Optimierung &#8211; und wir haben tolle Neuigkeiten! Wir haben eine neue Methode eingef\u00fchrt, um die Genauigkeit unserer saisonalen Modellierung zu verbessern, indem wir j\u00e4hrliche Muster von Google Trends in unsere KI-gest\u00fctzten Vorhersagen integrieren. Was ist neu? Sie k\u00f6nnen jetzt kundenspezifische Schl\u00fcsselw\u00f6rter als Eingabe f\u00fcr unseren Algorithmus hinzuf\u00fcgen. Durch [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"help_category":[],"class_list":["post-22346","help_center","type-help_center","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Smarteres Modellieren der Saisonalit\u00e4t mit Google Trends und Keywords - Nexoya<\/title>\n<meta name=\"description\" content=\"Steigern Sie die Genauigkeit unserer Saisonalit\u00e4tsmodellierung, indem Sie j\u00e4hrliche Muster aus Google Trends in die Nexoya-KI-Vorhersagen integrieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/de\/help\/smarteres-modellieren-der-saisonalitaet-mit-google-trends-und-keywords\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smarteres Modellieren der Saisonalit\u00e4t mit Google Trends und Keywords\" \/>\n<meta property=\"og:description\" content=\"Steigern Sie die Genauigkeit unserer Saisonalit\u00e4tsmodellierung, indem Sie j\u00e4hrliche Muster aus Google Trends in die Nexoya-KI-Vorhersagen integrieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nexoya.com\/de\/help\/smarteres-modellieren-der-saisonalitaet-mit-google-trends-und-keywords\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexoya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nexoyacom\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T09:16:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/03\/Camping-van-Google-trends-last-5-years.png?wsr\" \/>\n\t<meta property=\"og:image:width\" content=\"1910\" \/>\n\t<meta property=\"og:image:height\" content=\"1776\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@nexoyacom\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/smarteres-modellieren-der-saisonalitaet-mit-google-trends-und-keywords\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/smarteres-modellieren-der-saisonalitaet-mit-google-trends-und-keywords\\\/\"},\"author\":{\"name\":\"Olga Zolliker\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#\\\/schema\\\/person\\\/c2dbb9e120b54d27eadf5a9b09cab918\"},\"headline\":\"Smarteres Modellieren der Saisonalit\u00e4t mit Google Trends und Keywords\",\"datePublished\":\"2025-03-06T09:16:48+00:00\",\"dateModified\":\"2025-03-06T09:16:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/smarteres-modellieren-der-saisonalitaet-mit-google-trends-und-keywords\\\/\"},\"wordCount\":269,\"publisher\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/smarteres-modellieren-der-saisonalitaet-mit-google-trends-und-keywords\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Camping-van-Google-trends-last-5-years-1024x952.png\",\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/smarteres-modellieren-der-saisonalitaet-mit-google-trends-und-keywords\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/smarteres-modellieren-der-saisonalitaet-mit-google-trends-und-keywords\\\/\",\"name\":\"Smarteres Modellieren der Saisonalit\u00e4t mit Google Trends und Keywords - 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