{"id":19260,"date":"2023-11-15T15:42:02","date_gmt":"2023-11-15T14:42:02","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=help_center&p=19260"},"modified":"2023-11-15T15:48:19","modified_gmt":"2023-11-15T14:48:19","slug":"click-through-rate","status":"publish","type":"help_center","link":"https:\/\/www.nexoya.com\/de\/help\/click-through-rate\/","title":{"rendered":"Click through Rate"},"content":{"rendered":"\n

Die Click-Through-Rate (CTR) ist ein Prozentsatz, der zeigt, wie oft Menschen auf einen Link oder eine Anzeige klicken im Verh\u00e4ltnis dazu, wie oft sie ihnen angezeigt wird.
Sie misst, wie effektiv eine Werbekampagne ist. Weitere Beispiele, bei denen die CTR h\u00e4ufig analysiert wird, sind Links auf Suchmaschinenergebnisseiten (SERPS), CTA-Links (Call-to-Action-Links), Klicks auf Banner, E-Mails, Anzeigen oder Videos.<\/p>\n\n\n\n

Die Formel um die CTR auszurechnen ist folgende:<\/strong><\/p>\n\n\n\n

\"CTR<\/figure>\n\n\n\n

Gr\u00fcnde f\u00fcr die Verfolgung der CTR<\/strong><\/h3>\n\n\n\n

Die CTR ist wahrscheinlich eine der wichtigsten Kennzahlen, die es zu verfolgen und zu analysieren gilt, da sie Ihnen beispielsweise Aufschluss dar\u00fcber gibt, welche Art von Anzeigen, Metatiteln und -beschreibungen, Videos, Inhalten und Bildern bei Ihrer Zielgruppe am besten ankommen. Die Analyse Ihrer CTRs kann Ihnen Erkenntnisse liefern, die Ihnen helfen, Ihre Inhalte f\u00fcr bessere Ergebnisse zu optimieren.<\/p>\n\n\n\n

Hohe CTRs deuten darauf hin, dass Ihr Inhalt und Ihr Angebot f\u00fcr Ihre Zielgruppe \u00e4usserst relevant sind. Niedrige CTRs deuten darauf hin, dass der Inhalt nicht mit den Erwartungen der Nutzer \u00fcbereinstimmt oder f\u00fcr sie irrelevant ist.<\/p>\n\n\n\n

\u00dcbliche Variationen der CTR<\/h3>\n\n\n\n
Name<\/strong><\/td>Beschreibung<\/strong><\/td>Plattform<\/strong><\/td><\/tr>
Organische CTR<\/td>Dies ist eine CTR, welche aus organischen Suchmaschinen Resultaten stammt.<\/td>Google Analytics<\/td><\/tr>
E-Mail CTR<\/td>Dies ist ein CTR, welche von E-Mail Aktivit\u00e4ten kommt.<\/td>SAP Marketing Cloud<\/td><\/tr>
PPC CTR<\/td>Diese CTR kommt von pay-per-click (PPC) Aktivit\u00e4ten.<\/td>Google Ads<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Wie kann die Verfolgung der CTR Ihnen helfen, datenorientierter zu werden?<\/strong><\/h3>\n\n\n\n

Um Ihre Click-Through-Rate (CTR) zu verbessern, sollten Sie die Leistung Ihrer Landingpages genauer betrachten. Schauen Sie sich die Berichte an und ordnen Sie Ihre Seiten danach, ob sie eine hohe oder niedrige CTR aufweisen. Analysieren Sie die Unterschiede zwischen diesen Seiten, um herauszufinden, warum manche besser abschneiden als andere. Achten Sie auch auf die Suchmaschinenplatzierung Ihrer Landingpages. Normalerweise sollten Seiten, die in Suchergebnissen h\u00f6her stehen, eine h\u00f6here CTR haben. Vergleichen Sie die Seiten mit niedriger CTR mit denen, die gut laufen, um zu sehen, was verbessert werden k\u00f6nnte.<\/p>\n","protected":false},"excerpt":{"rendered":"

Die Click-Through-Rate (CTR) ist ein Prozentsatz, der zeigt, wie oft Menschen auf einen Link oder eine Anzeige klicken im Verh\u00e4ltnis dazu, wie oft sie ihnen angezeigt wird. Sie misst, wie effektiv eine Werbekampagne ist. 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