{"id":14529,"date":"2023-03-23T08:46:20","date_gmt":"2023-03-23T07:46:20","guid":{"rendered":"https:\/\/www.nexoya.com\/help\/target-proposals\/"},"modified":"2025-12-24T10:27:17","modified_gmt":"2025-12-24T09:27:17","slug":"target-proposals","status":"publish","type":"help_center","link":"https:\/\/www.nexoya.com\/de\/help\/target-proposals\/","title":{"rendered":"Zielvorschlag f\u00fcr Target Bidding Strategien"},"content":{"rendered":"\n<p>F\u00fcr Kampagnen mit zielbasierten Gebotsstrategien bewertet Nexoya kontinuierlich die kanal\u00fcbergreifende Performance und die Budgetverteilung. Auf Basis dieser Erkenntnisse schl\u00e4gt Nexoya optimierte Zielwerte f\u00fcr die Gebote vor, die Sie direkt in der Plattform pr\u00fcfen, freigeben und sofort anwenden k\u00f6nnen. So erhalten Sie leistungsstarke Automatisierung, w\u00e4hrend Sie jederzeit die volle Kontrolle behalten.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"409\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/03\/TROAS-Optimization-1024x409.png\" alt=\"\" class=\"wp-image-14527\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/03\/TROAS-Optimization-1024x409.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/03\/TROAS-Optimization-350x140.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/03\/TROAS-Optimization-300x120.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/03\/TROAS-Optimization-768x307.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/03\/TROAS-Optimization.png 1270w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Warum schl\u00e4gt Nexoya vor, den Zielwert zu \u00e4ndern?<\/strong><\/p>\n\n\n\n<p>Da Target Bidding Strategien es nicht als Priorit\u00e4t betrachten, das gesamte Budget auszugeben, sondern ein bestimmtes Ziel zu erreichen, ist es wichtig, das Ziel anzupassen. Wenn du einer Kampagne mehr Flexibilit\u00e4t geben oder sie st\u00e4rker einschr\u00e4nken m\u00f6chtest, kann dies durch die Anpassung des Ziels erreicht werden. Sollte der Zielwert nicht dem Budget angemessen sein, kann dies dazu f\u00fchren, dass die Kampagne unterperformt.<\/p>\n\n\n\n<p><strong>Muss ich sowohl den Budgetvorschlag als auch den Zielvorschlag akzeptieren?<\/strong><br>Du hast die M\u00f6glichkeit, nur die Zielvorschl\u00e4ge anzunehmen und das Budget unbeschr\u00e4nkt zu lassen. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>F\u00fcr Kampagnen mit zielbasierten Gebotsstrategien bewertet Nexoya kontinuierlich die kanal\u00fcbergreifende Performance und die Budgetverteilung. Auf Basis dieser Erkenntnisse schl\u00e4gt Nexoya optimierte Zielwerte f\u00fcr die Gebote vor, die Sie direkt in der Plattform pr\u00fcfen, freigeben und sofort anwenden k\u00f6nnen. So erhalten Sie leistungsstarke Automatisierung, w\u00e4hrend Sie jederzeit die volle Kontrolle behalten. Warum schl\u00e4gt Nexoya vor, den [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14528,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"help_category":[],"class_list":["post-14529","help_center","type-help_center","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Zielvorschlag f\u00fcr Target Bidding Strategien - Nexoya<\/title>\n<meta name=\"description\" content=\"For campaigns with a TROAS or TCPA, Nexoya will propose to update targets based on the budget moves and achieved targets to optimize performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/de\/help\/target-proposals\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zielvorschlag f\u00fcr Target Bidding Strategien\" \/>\n<meta property=\"og:description\" content=\"For campaigns with a TROAS or TCPA, Nexoya will propose to update targets based on the budget moves and achieved targets to optimize performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nexoya.com\/de\/help\/target-proposals\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexoya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nexoyacom\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-24T09:27:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/03\/TROAS-Optimization.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1270\" \/>\n\t<meta property=\"og:image:height\" content=\"507\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@nexoyacom\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/target-proposals\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/target-proposals\\\/\"},\"author\":{\"name\":\"nexoya\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#\\\/schema\\\/person\\\/f4cca0b81b69e483825ace712bd3467c\"},\"headline\":\"Zielvorschlag f\u00fcr Target Bidding Strategien\",\"datePublished\":\"2023-03-23T07:46:20+00:00\",\"dateModified\":\"2025-12-24T09:27:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/target-proposals\\\/\"},\"wordCount\":167,\"publisher\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/target-proposals\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/TROAS-Optimization.png\",\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/target-proposals\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/help\\\/target-proposals\\\/\",\"name\":\"Zielvorschlag f\u00fcr Target Bidding Strategien - 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