{"id":14493,"date":"2023-03-15T16:13:36","date_gmt":"2023-03-15T15:13:36","guid":{"rendered":"https:\/\/www.nexoya.com\/help\/define-budget-limits\/"},"modified":"2023-03-16T10:20:16","modified_gmt":"2023-03-16T09:20:16","slug":"define-budget-limits","status":"publish","type":"help_center","link":"https:\/\/www.nexoya.com\/de\/help\/define-budget-limits\/","title":{"rendered":"Definieren von Budgetgrenzen"},"content":{"rendered":"\n
Mit dieser neuen Funktion kannst Du ein Mindest- oder H\u00f6chstbudget pro Kampagne festlegen, welches in der Optimierung automatisch vom Algorithmus ber\u00fccksichtigt und eingehaltet wird.<\/p>\n\n\n\n
Wie man ein Budgetlimit festlegt:<\/p>\n\n\n\n
\n
W\u00e4hle das anzupassende Portfolio<\/li>\n\n\n\n
Gehe zum Content-Bereich <\/li>\n\n\n\n
Klicke auf die drei Punkte auf der rechten Seite einer Kampagne<\/li>\n\n\n\n
W\u00e4hle „Manage budget limit“ <\/li>\n\n\n\n
W\u00e4hle einen Limittyp, um eine Budgetgrenze zu definieren: Minimum oder Maximum<\/li>\n\n\n\n
Setze ein Budgetlimit<\/li>\n<\/ol>\n\n\n\n<\/figure>\n\n\n\n
Hinweis: Bedenke, dass der Algorithmus am besten funktioniert, wenn es keine Limits gibt. Eine zu enge Begrenzung des Algorithmus kann negative Auswirkungen auf die Performance haben.<\/p>\n","protected":false},"excerpt":{"rendered":"
This new feature allows you to set minimum or maximum budget limitations per campaign. Your budget boundaries will then be considered by the algorithm when proposing the budget allocation.<\/p>\n","protected":false},"author":15,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"help_category":[],"class_list":["post-14493","help_center","type-help_center","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"\n
Definieren von Budgetgrenzen - Nexoya<\/title>\n<meta name=\"description\" content=\"Mit dieser neuen Funktion kannst Du ein Mindest- oder H\u00f6chstbudget pro Kampagne festlegen, welches vom Algorithmus ber\u00fccksichtigt wird.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/de\/help\/define-budget-limits\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Definieren von Budgetgrenzen\" \/>\n<meta property=\"og:description\" content=\"Mit dieser neuen Funktion kannst Du ein Mindest- oder H\u00f6chstbudget pro Kampagne festlegen, welches vom Algorithmus ber\u00fccksichtigt wird.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nexoya.com\/de\/help\/define-budget-limits\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexoya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nexoyacom\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-16T09:20:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-15-at-16.12.44-1024x526.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@nexoyacom\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nexoya.com\/de\/help\/define-budget-limits\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nexoya.com\/de\/help\/define-budget-limits\/\"},\"author\":{\"name\":\"Lauren Brudermann\",\"@id\":\"https:\/\/www.nexoya.com\/de\/#\/schema\/person\/363ae96879bc2850aff8cf6c1fd6c669\"},\"headline\":\"Definieren von Budgetgrenzen\",\"datePublished\":\"2023-03-15T15:13:36+00:00\",\"dateModified\":\"2023-03-16T09:20:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.nexoya.com\/de\/help\/define-budget-limits\/\"},\"wordCount\":101,\"publisher\":{\"@id\":\"https:\/\/www.nexoya.com\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.nexoya.com\/de\/help\/define-budget-limits\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-15-at-16.12.44-1024x526.png\",\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nexoya.com\/de\/help\/define-budget-limits\/\",\"url\":\"https:\/\/www.nexoya.com\/de\/help\/define-budget-limits\/\",\"name\":\"Definieren von Budgetgrenzen - Nexoya\",\"isPartOf\":{\"@id\":\"https:\/\/www.nexoya.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.nexoya.com\/de\/help\/define-budget-limits\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.nexoya.com\/de\/help\/define-budget-limits\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-15-at-16.12.44-1024x526.png\",\"datePublished\":\"2023-03-15T15:13:36+00:00\",\"dateModified\":\"2023-03-16T09:20:16+00:00\",\"description\":\"Mit dieser neuen Funktion kannst Du ein Mindest- oder H\u00f6chstbudget pro Kampagne festlegen, welches vom Algorithmus ber\u00fccksichtigt wird.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.nexoya.com\/de\/help\/define-budget-limits\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nexoya.com\/de\/help\/define-budget-limits\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.nexoya.com\/de\/help\/define-budget-limits\/#primaryimage\",\"url\":\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-15-at-16.12.44-1024x526.png\",\"contentUrl\":\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-15-at-16.12.44-1024x526.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nexoya.com\/de\/help\/define-budget-limits\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.nexoya.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Definieren von Budgetgrenzen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nexoya.com\/de\/#website\",\"url\":\"https:\/\/www.nexoya.com\/de\/\",\"name\":\"Nexoya\",\"description\":\"Overachieve your goals by optimizing cross-channel digital advertising\",\"publisher\":{\"@id\":\"https:\/\/www.nexoya.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.nexoya.com\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.nexoya.com\/de\/#organization\",\"name\":\"Nexoya\",\"alternateName\":\"Nexoya AG\",\"url\":\"https:\/\/www.nexoya.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.nexoya.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Logo-1.jpg\",\"contentUrl\":\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Logo-1.jpg\",\"width\":516,\"height\":424,\"caption\":\"Nexoya\"},\"image\":{\"@id\":\"https:\/\/www.nexoya.com\/de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/nexoyacom\",\"https:\/\/x.com\/nexoyacom\",\"https:\/\/www.instagram.com\/nexoyacom\/\",\"https:\/\/www.linkedin.com\/company\/nexoya\",\"https:\/\/www.youtube.com\/@nexoya\"],\"description\":\"Nexoya is an AI-powered marketing analytics, attribution and optimization platform that helps brands maximize ROI across all digital advertising channels. By unifying data from Google, Meta, TikTok, and more, Nexoya enables marketers to attribute, predict and optimize performance, and make data-driven decisions. Securely and without cookies.\",\"email\":\"hello@nexoya.com\",\"telephone\":\"+41 43 588 00 42\",\"legalName\":\"Nexoya Ltd\",\"foundingDate\":\"2018-07-04\",\"vatID\":\"CHE-427.024.248\",\"taxID\":\"CH02030462638\",\"duns\":\"480249634\",\"leiCode\":\"5067007N8ZA0T56P1E67\",\"naics\":\"511210\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.nexoya.com\/de\/#\/schema\/person\/363ae96879bc2850aff8cf6c1fd6c669\",\"name\":\"Lauren Brudermann\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/6136ed3ff235ec3f289c8facd43e2e5d17a494c862f208730485b9fbd9e1d694?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6136ed3ff235ec3f289c8facd43e2e5d17a494c862f208730485b9fbd9e1d694?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6136ed3ff235ec3f289c8facd43e2e5d17a494c862f208730485b9fbd9e1d694?s=96&d=mm&r=g\",\"caption\":\"Lauren Brudermann\"},\"sameAs\":[\"http:\/\/www.nexoya.com\"],\"url\":\"https:\/\/www.nexoya.com\/de\/author\/lauren\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Definieren von Budgetgrenzen - Nexoya","description":"Mit dieser neuen Funktion kannst Du ein Mindest- oder H\u00f6chstbudget pro Kampagne festlegen, welches vom Algorithmus ber\u00fccksichtigt wird.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nexoya.com\/de\/help\/define-budget-limits\/","og_locale":"de_DE","og_type":"article","og_title":"Definieren von Budgetgrenzen","og_description":"Mit dieser neuen Funktion kannst Du ein Mindest- oder H\u00f6chstbudget pro Kampagne festlegen, welches vom Algorithmus ber\u00fccksichtigt wird.","og_url":"https:\/\/www.nexoya.com\/de\/help\/define-budget-limits\/","og_site_name":"Nexoya","article_publisher":"https:\/\/www.facebook.com\/nexoyacom","article_modified_time":"2023-03-16T09:20:16+00:00","og_image":[{"url":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-15-at-16.12.44-1024x526.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@nexoyacom","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1 Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.nexoya.com\/de\/help\/define-budget-limits\/#article","isPartOf":{"@id":"https:\/\/www.nexoya.com\/de\/help\/define-budget-limits\/"},"author":{"name":"Lauren Brudermann","@id":"https:\/\/www.nexoya.com\/de\/#\/schema\/person\/363ae96879bc2850aff8cf6c1fd6c669"},"headline":"Definieren von Budgetgrenzen","datePublished":"2023-03-15T15:13:36+00:00","dateModified":"2023-03-16T09:20:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.nexoya.com\/de\/help\/define-budget-limits\/"},"wordCount":101,"publisher":{"@id":"https:\/\/www.nexoya.com\/de\/#organization"},"image":{"@id":"https:\/\/www.nexoya.com\/de\/help\/define-budget-limits\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-15-at-16.12.44-1024x526.png","inLanguage":"de-DE"},{"@type":"WebPage","@id":"https:\/\/www.nexoya.com\/de\/help\/define-budget-limits\/","url":"https:\/\/www.nexoya.com\/de\/help\/define-budget-limits\/","name":"Definieren von Budgetgrenzen - Nexoya","isPartOf":{"@id":"https:\/\/www.nexoya.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nexoya.com\/de\/help\/define-budget-limits\/#primaryimage"},"image":{"@id":"https:\/\/www.nexoya.com\/de\/help\/define-budget-limits\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-15-at-16.12.44-1024x526.png","datePublished":"2023-03-15T15:13:36+00:00","dateModified":"2023-03-16T09:20:16+00:00","description":"Mit dieser neuen Funktion kannst Du ein Mindest- oder H\u00f6chstbudget pro Kampagne festlegen, welches vom Algorithmus ber\u00fccksichtigt wird.","breadcrumb":{"@id":"https:\/\/www.nexoya.com\/de\/help\/define-budget-limits\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nexoya.com\/de\/help\/define-budget-limits\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.nexoya.com\/de\/help\/define-budget-limits\/#primaryimage","url":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-15-at-16.12.44-1024x526.png","contentUrl":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-15-at-16.12.44-1024x526.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.nexoya.com\/de\/help\/define-budget-limits\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nexoya.com\/de\/"},{"@type":"ListItem","position":2,"name":"Definieren von Budgetgrenzen"}]},{"@type":"WebSite","@id":"https:\/\/www.nexoya.com\/de\/#website","url":"https:\/\/www.nexoya.com\/de\/","name":"Nexoya","description":"Overachieve your goals by optimizing cross-channel digital advertising","publisher":{"@id":"https:\/\/www.nexoya.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nexoya.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.nexoya.com\/de\/#organization","name":"Nexoya","alternateName":"Nexoya AG","url":"https:\/\/www.nexoya.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.nexoya.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Logo-1.jpg","contentUrl":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Logo-1.jpg","width":516,"height":424,"caption":"Nexoya"},"image":{"@id":"https:\/\/www.nexoya.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/nexoyacom","https:\/\/x.com\/nexoyacom","https:\/\/www.instagram.com\/nexoyacom\/","https:\/\/www.linkedin.com\/company\/nexoya","https:\/\/www.youtube.com\/@nexoya"],"description":"Nexoya is an AI-powered marketing analytics, attribution and optimization platform that helps brands maximize ROI across all digital advertising channels. By unifying data from Google, Meta, TikTok, and more, Nexoya enables marketers to attribute, predict and optimize performance, and make data-driven decisions. Securely and without cookies.","email":"hello@nexoya.com","telephone":"+41 43 588 00 42","legalName":"Nexoya Ltd","foundingDate":"2018-07-04","vatID":"CHE-427.024.248","taxID":"CH02030462638","duns":"480249634","leiCode":"5067007N8ZA0T56P1E67","naics":"511210","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"11","maxValue":"50"}},{"@type":"Person","@id":"https:\/\/www.nexoya.com\/de\/#\/schema\/person\/363ae96879bc2850aff8cf6c1fd6c669","name":"Lauren Brudermann","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/secure.gravatar.com\/avatar\/6136ed3ff235ec3f289c8facd43e2e5d17a494c862f208730485b9fbd9e1d694?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6136ed3ff235ec3f289c8facd43e2e5d17a494c862f208730485b9fbd9e1d694?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6136ed3ff235ec3f289c8facd43e2e5d17a494c862f208730485b9fbd9e1d694?s=96&d=mm&r=g","caption":"Lauren Brudermann"},"sameAs":["http:\/\/www.nexoya.com"],"url":"https:\/\/www.nexoya.com\/de\/author\/lauren\/"}]}},"_links":{"self":[{"href":"https:\/\/www.nexoya.com\/de\/wp-json\/wp\/v2\/help_center\/14493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nexoya.com\/de\/wp-json\/wp\/v2\/help_center"}],"about":[{"href":"https:\/\/www.nexoya.com\/de\/wp-json\/wp\/v2\/types\/help_center"}],"author":[{"embeddable":true,"href":"https:\/\/www.nexoya.com\/de\/wp-json\/wp\/v2\/users\/15"}],"wp:attachment":[{"href":"https:\/\/www.nexoya.com\/de\/wp-json\/wp\/v2\/media?parent=14493"}],"wp:term":[{"taxonomy":"help_category","embeddable":true,"href":"https:\/\/www.nexoya.com\/de\/wp-json\/wp\/v2\/help_category?post=14493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-15-at-16.12.44-1024x526.png\")
<\/figure>\n\n\n\n