{"id":10213,"date":"2021-08-12T14:01:27","date_gmt":"2021-08-12T13:01:27","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=help_center&#038;p=10213"},"modified":"2022-05-25T15:17:55","modified_gmt":"2022-05-25T14:17:55","slug":"romi-return-on-marketing-investment","status":"publish","type":"help_center","link":"https:\/\/www.nexoya.com\/de\/help\/romi-return-on-marketing-investment\/","title":{"rendered":"ROMI (Return-on-Marketing-Investment)"},"content":{"rendered":"\n<p><strong>Der Return-on-Marketing-Investment (ROMI)<\/strong>, auch bekannt als Marketing-ROI, steht f\u00fcr den finanziellen, vom Marketing generierten Beitrag zu den Gesamteinnahmen geteilt durch das investierte Marketingbudget.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Berechnung<\/strong><\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em><strong><em>Return-on-Marketing-Investment = Finanzieller, durch das Marketing generierter Beitrag \/ Marketingausgaben<\/em><\/strong><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Gr\u00fcnde zum Tracken des ROMI<\/strong><\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>Der ROMI ist einer der <a href=\"https:\/\/www.nexoya.com\/blog\/five-must-track-marketing-kpis-every-digital-marketer-should-know\/\">wichtigsten KPIs im Marketing<\/a>. Kurz gesagt erm\u00f6glicht diese Kennzahl den Marketern, die Gesamteffektivit\u00e4t und -rentabilit\u00e4t ihrer Marketingma\u00dfnahmen einzusch\u00e4tzen.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Wie kann das Tracken des ROMI Ihnen helfen, datenorientierter zu werden?<\/strong><\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>Das Tracken des ROMI ist f\u00fcr Digital Marketer von entscheidender Bedeutung, da sie damit einsch\u00e4tzen k\u00f6nnen, wie effektiv ihre Marketingma\u00dfnahmen sind: das erzielte Ergebnis im Hinblick auf das investierte Budget.&nbsp;<\/p>\n\n\n\n<p>Die \u00dcberwachung des ROMI erm\u00f6glicht den Marketern, ihre Strategie besser zu kontrollieren und ihre Budgets effizienter zu planen.&nbsp;<\/p>\n\n\n\n<p>Wenn sie beispielsweise verschiedene Werbekampagnen anhand ihres ROMI vergleichen, k\u00f6nnen Digital Marketer schnell feststellen, in welche Strategien es sich lohnt zu investieren. Die Kennzahl hilft den Marketern also dabei, den wichtigsten Indikator zu ber\u00fccksichtigen \u2013 den durch eine bestimmte Marketingaktivit\u00e4t erzielten Gewinn.<\/p>\n\n\n\n<p>Dar\u00fcber hinaus hilft diese Kennzahl oft den Marketingabteilungen, ihre Verantwortlichkeit und die Effektivit\u00e4t ihrer Strategien gegen\u00fcber den Finanzabteilungen nachzuweisen.<\/p>\n\n\n\n<p>Bitte <a href=\"https:\/\/www.nexoya.com\/de\/kontakt\/\">wenden Sie sich an den nexoya-Support<\/a>, um eine ROMI-Performance-Metrik f\u00fcr Ihr Konto zu aktivieren!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Weitere Informationen zum Return-on-Marketing-Investment:<\/strong><\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"https:\/\/www.nexoya.com\/blog\/five-must-track-marketing-kpis-every-digital-marketer-should-know\/\">F\u00fcnf \u201eMust-track\u201c-KPIs, die jeder Marketer kennen sollte<\/a><\/li><li><a href=\"https:\/\/brandfinance.com\/insights\/measuring-marketing-romi#what-is-return-on-marketing-investment-romi\">Measuring Return on Marketing Investment (ROMI)<\/a><\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Die \u00dcberwachung des ROMI erm\u00f6glicht den Marketern, ihre Strategie besser zu kontrollieren und ihre Budgets effizienter zu planen. <\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"help_category":[],"class_list":["post-10213","help_center","type-help_center","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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