{"id":30872,"date":"2026-05-18T10:35:02","date_gmt":"2026-05-18T09:35:02","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=case_studies&#038;p=30872"},"modified":"2026-09-15T09:21:59","modified_gmt":"2026-09-15T08:21:59","slug":"how-da-direkt-went-from-data-overload-to-award-winning-ai-marketing","status":"publish","type":"case_studies","link":"https:\/\/www.nexoya.com\/de\/case-studies\/how-da-direkt-went-from-data-overload-to-award-winning-ai-marketing\/","title":{"rendered":"Im Gespr\u00e4ch mit Christoph R\u00fcppel: Wie DA Direkt von der Datenflut zu preisgekr\u00f6ntem KI-Marketing gelangte"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How DA Direkt went from data overload to award-winning AI marketing (with Christoph R\u00fcppel)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OCNsS86CV2A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 id=\"h-zusammenfassung-des-videos\" class=\"wp-block-heading\"><strong>Zusammenfassung des Videos<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.da-direkt.de\/\">DA Direkt<\/a>, ein digital ausgerichteter Direktversicherer und Teil der <a href=\"https:\/\/www.zurich.ch\/\">Zurich Group<\/a> Deutschland, bietet seine Versicherungsprodukte vollst\u00e4ndig online an. Von Kfz-Versicherungen bis hin zu Zusatzkranken- und Tierversicherungen bedient DA Direkt Kunden in gro\u00dfem Ma\u00dfstab digital \u2013 und macht Performance Marketing zu einem entscheidenden Wachstumstreiber.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mit Kampagnen auf Google Ads, Meta, Outbrain, Taboola und weiteren Plattformen war das Marketing-Setup von DA Direkt zunehmend komplex geworden. Das machte es schwierig, eine einheitliche Leistungs\u00fcbersicht zu erhalten, Ergebnisse kanal\u00fcbergreifend zu vergleichen oder Budgets dynamisch auf Basis realer inkrementeller Wirkung umzuschichten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Video-Testimonial schildert Christoph R\u00fcppel, Head of Performance Marketing, wie DA Direkt diese Herausforderungen mit Nexoya angegangen ist und wie die KI-gest\u00fctzte Budgetoptimierung Klarheit, Entscheidungssicherheit und messbare Ergebnisse in den Performance-Marketing-Betrieb gebracht hat.<\/p>\n\n\n\n<h3 id=\"h-zentrale-vorteile-fur-da-direkt\" class=\"wp-block-heading\"><strong><strong>Zentrale Vorteile f\u00fcr DA Direkt<\/strong><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ganzheitliche, kanal\u00fcbergreifende \u00dcbersicht der Marketing-Performance in einer einzigen Oberfl\u00e4che<\/li>\n\n\n\n<li>Vollst\u00e4ndig automatisierte, KI-gest\u00fctzte Budgetallokation \u00fcber alle Kan\u00e4le\u00a0<\/li>\n\n\n\n<li>Messbare Ergebnisse, validiert durch strukturierte A\/B-Tests innerhalb von nur drei Monaten<\/li>\n\n\n\n<li>96 % Vorhersagegenauigkeit f\u00fcr sichere und zuverl\u00e4ssige Budgetentscheidungen<\/li>\n\n\n\n<li>Ausgezeichnet beim Zurich Innovation Championship<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-die-vollstandige-geschichte-ansehen\" class=\"wp-block-heading\"><strong><strong>Die vollst\u00e4ndige Geschichte ansehen<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Wie \u00fcberwindet man Kanal-Silos im Performance Marketing? Wie wechselt man von manuellen Budgetentscheidungen zu vollst\u00e4ndig automatisierter, KI-gest\u00fctzter Optimierung? Und wie weist man nach, dass die Ergebnisse real sind?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Schau dir das vollst\u00e4ndige Video-Testimonial mit Christoph R\u00fcppel an und erfahre, wie DA Direkt mit Nexoya die Art und Weise neu definiert, wie ein digital ausgerichteter Versicherer seine Marketing-Performance verwaltet und optimiert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Im Gespr\u00e4ch mit Christoph R\u00fcppel: Wie DA Direkt von der Datenflut zu preisgekr\u00f6ntem KI-Marketing gelangte<\/p>\n","protected":false},"featured_media":30876,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":true},"categories":[],"case_studies_filters":[158,177],"case_study_type":[164],"class_list":["post-30872","case_studies","type-case_studies","status-publish","format-standard","has-post-thumbnail","hentry","case_studies_filters-banking_insurance","case_studies_filters-video","case_study_type-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Im Gespr\u00e4ch mit Christoph R\u00fcppel: Wie DA Direkt von der Datenflut zu preisgekr\u00f6ntem KI-Marketing gelangte - Nexoya<\/title>\n<meta name=\"description\" content=\"Discover insights from the DA Direkt how they went from data complexity to a clear holistic view on there marketing ad spend.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/de\/case-studies\/how-da-direkt-went-from-data-overload-to-award-winning-ai-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Im Gespr\u00e4ch mit Christoph R\u00fcppel: Wie DA Direkt von der Datenflut zu preisgekr\u00f6ntem KI-Marketing gelangte\" \/>\n<meta property=\"og:description\" content=\"Discover insights from the DA Direkt how they went from data complexity to a clear holistic view on there marketing ad spend.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nexoya.com\/de\/case-studies\/how-da-direkt-went-from-data-overload-to-award-winning-ai-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexoya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nexoyacom\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-15T08:21:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/05\/DA-Direkt-Christoph-Ruppel-VideoTestimonial.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@nexoyacom\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/case-studies\\\/how-da-direkt-went-from-data-overload-to-award-winning-ai-marketing\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/case-studies\\\/how-da-direkt-went-from-data-overload-to-award-winning-ai-marketing\\\/\",\"name\":\"Im Gespr\u00e4ch mit Christoph R\u00fcppel: Wie DA Direkt von der Datenflut zu preisgekr\u00f6ntem KI-Marketing gelangte - Nexoya\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/case-studies\\\/how-da-direkt-went-from-data-overload-to-award-winning-ai-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/case-studies\\\/how-da-direkt-went-from-data-overload-to-award-winning-ai-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/DA-Direkt-Christoph-Ruppel-VideoTestimonial.png\",\"datePublished\":\"2026-05-18T09:35:02+00:00\",\"dateModified\":\"2026-09-15T08:21:59+00:00\",\"description\":\"Discover insights from the DA Direkt how they went from data complexity to a clear holistic view on there marketing ad spend.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/case-studies\\\/how-da-direkt-went-from-data-overload-to-award-winning-ai-marketing\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.nexoya.com\\\/de\\\/case-studies\\\/how-da-direkt-went-from-data-overload-to-award-winning-ai-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/case-studies\\\/how-da-direkt-went-from-data-overload-to-award-winning-ai-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/DA-Direkt-Christoph-Ruppel-VideoTestimonial.png\",\"contentUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/DA-Direkt-Christoph-Ruppel-VideoTestimonial.png\",\"width\":1500,\"height\":1000,\"caption\":\"DA-Direkt-Christoph-Ruppel-VideoTestimonial\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/case-studies\\\/how-da-direkt-went-from-data-overload-to-award-winning-ai-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Im Gespr\u00e4ch mit Christoph R\u00fcppel: Wie DA Direkt von der Datenflut zu preisgekr\u00f6ntem KI-Marketing gelangte\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/\",\"name\":\"Nexoya\",\"description\":\"Overachieve your goals by optimizing cross-channel digital advertising\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#organization\",\"name\":\"Nexoya\",\"alternateName\":\"Nexoya AG\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Logo-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Logo-1.jpg\",\"width\":516,\"height\":424,\"caption\":\"Nexoya\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/nexoyacom\",\"https:\\\/\\\/x.com\\\/nexoyacom\",\"https:\\\/\\\/www.instagram.com\\\/nexoyacom\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/nexoya\",\"https:\\\/\\\/www.youtube.com\\\/@nexoya\"],\"description\":\"Nexoya is an AI-powered marketing analytics, attribution and optimization platform that helps brands maximize ROI across all digital advertising channels. By unifying data from Google, Meta, TikTok, and more, Nexoya enables marketers to attribute, predict and optimize performance, and make data-driven decisions. Securely and without cookies.\",\"email\":\"hello@nexoya.com\",\"telephone\":\"+41 43 588 00 42\",\"legalName\":\"Nexoya Ltd\",\"foundingDate\":\"2018-07-04\",\"vatID\":\"CHE-427.024.248\",\"taxID\":\"CH02030462638\",\"duns\":\"480249634\",\"leiCode\":\"5067007N8ZA0T56P1E67\",\"naics\":\"511210\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Im Gespr\u00e4ch mit Christoph R\u00fcppel: Wie DA Direkt von der Datenflut zu preisgekr\u00f6ntem KI-Marketing gelangte - Nexoya","description":"Discover insights from the DA Direkt how they went from data complexity to a clear holistic view on there marketing ad spend.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nexoya.com\/de\/case-studies\/how-da-direkt-went-from-data-overload-to-award-winning-ai-marketing\/","og_locale":"de_DE","og_type":"article","og_title":"Im Gespr\u00e4ch mit Christoph R\u00fcppel: Wie DA Direkt von der Datenflut zu preisgekr\u00f6ntem KI-Marketing gelangte","og_description":"Discover insights from the DA Direkt how they went from data complexity to a clear holistic view on there marketing ad spend.","og_url":"https:\/\/www.nexoya.com\/de\/case-studies\/how-da-direkt-went-from-data-overload-to-award-winning-ai-marketing\/","og_site_name":"Nexoya","article_publisher":"https:\/\/www.facebook.com\/nexoyacom","article_modified_time":"2026-09-15T08:21:59+00:00","og_image":[{"width":1500,"height":1000,"url":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/05\/DA-Direkt-Christoph-Ruppel-VideoTestimonial.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@nexoyacom","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"2 Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.nexoya.com\/de\/case-studies\/how-da-direkt-went-from-data-overload-to-award-winning-ai-marketing\/","url":"https:\/\/www.nexoya.com\/de\/case-studies\/how-da-direkt-went-from-data-overload-to-award-winning-ai-marketing\/","name":"Im Gespr\u00e4ch mit Christoph R\u00fcppel: Wie DA Direkt von der Datenflut zu preisgekr\u00f6ntem KI-Marketing gelangte - Nexoya","isPartOf":{"@id":"https:\/\/www.nexoya.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nexoya.com\/de\/case-studies\/how-da-direkt-went-from-data-overload-to-award-winning-ai-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.nexoya.com\/de\/case-studies\/how-da-direkt-went-from-data-overload-to-award-winning-ai-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/05\/DA-Direkt-Christoph-Ruppel-VideoTestimonial.png","datePublished":"2026-05-18T09:35:02+00:00","dateModified":"2026-09-15T08:21:59+00:00","description":"Discover insights from the DA Direkt how they went from data complexity to a clear holistic view on there marketing ad spend.","breadcrumb":{"@id":"https:\/\/www.nexoya.com\/de\/case-studies\/how-da-direkt-went-from-data-overload-to-award-winning-ai-marketing\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nexoya.com\/de\/case-studies\/how-da-direkt-went-from-data-overload-to-award-winning-ai-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.nexoya.com\/de\/case-studies\/how-da-direkt-went-from-data-overload-to-award-winning-ai-marketing\/#primaryimage","url":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/05\/DA-Direkt-Christoph-Ruppel-VideoTestimonial.png","contentUrl":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2026\/05\/DA-Direkt-Christoph-Ruppel-VideoTestimonial.png","width":1500,"height":1000,"caption":"DA-Direkt-Christoph-Ruppel-VideoTestimonial"},{"@type":"BreadcrumbList","@id":"https:\/\/www.nexoya.com\/de\/case-studies\/how-da-direkt-went-from-data-overload-to-award-winning-ai-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nexoya.com\/de\/"},{"@type":"ListItem","position":2,"name":"Im Gespr\u00e4ch mit Christoph R\u00fcppel: Wie DA Direkt von der Datenflut zu preisgekr\u00f6ntem KI-Marketing gelangte"}]},{"@type":"WebSite","@id":"https:\/\/www.nexoya.com\/de\/#website","url":"https:\/\/www.nexoya.com\/de\/","name":"Nexoya","description":"Overachieve your goals by optimizing cross-channel digital advertising","publisher":{"@id":"https:\/\/www.nexoya.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nexoya.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.nexoya.com\/de\/#organization","name":"Nexoya","alternateName":"Nexoya AG","url":"https:\/\/www.nexoya.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.nexoya.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Logo-1.jpg","contentUrl":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Logo-1.jpg","width":516,"height":424,"caption":"Nexoya"},"image":{"@id":"https:\/\/www.nexoya.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/nexoyacom","https:\/\/x.com\/nexoyacom","https:\/\/www.instagram.com\/nexoyacom\/","https:\/\/www.linkedin.com\/company\/nexoya","https:\/\/www.youtube.com\/@nexoya"],"description":"Nexoya is an AI-powered marketing analytics, attribution and optimization platform that helps brands maximize ROI across all digital advertising channels. By unifying data from Google, Meta, TikTok, and more, Nexoya enables marketers to attribute, predict and optimize performance, and make data-driven decisions. Securely and without cookies.","email":"hello@nexoya.com","telephone":"+41 43 588 00 42","legalName":"Nexoya Ltd","foundingDate":"2018-07-04","vatID":"CHE-427.024.248","taxID":"CH02030462638","duns":"480249634","leiCode":"5067007N8ZA0T56P1E67","naics":"511210","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"11","maxValue":"50"}}]}},"_links":{"self":[{"href":"https:\/\/www.nexoya.com\/de\/wp-json\/wp\/v2\/case_studies\/30872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nexoya.com\/de\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/www.nexoya.com\/de\/wp-json\/wp\/v2\/types\/case_studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nexoya.com\/de\/wp-json\/wp\/v2\/media\/30876"}],"wp:attachment":[{"href":"https:\/\/www.nexoya.com\/de\/wp-json\/wp\/v2\/media?parent=30872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nexoya.com\/de\/wp-json\/wp\/v2\/categories?post=30872"},{"taxonomy":"case_studies_filters","embeddable":true,"href":"https:\/\/www.nexoya.com\/de\/wp-json\/wp\/v2\/case_studies_filters?post=30872"},{"taxonomy":"case_study_type","embeddable":true,"href":"https:\/\/www.nexoya.com\/de\/wp-json\/wp\/v2\/case_study_type?post=30872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}