{"id":27727,"date":"2026-04-29T10:12:11","date_gmt":"2026-04-29T09:12:11","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=case_studies&#038;p=27727"},"modified":"2026-05-18T14:48:13","modified_gmt":"2026-05-18T13:48:13","slug":"how-oswald-turned-marketing-complexity-into-measurable-growth","status":"publish","type":"case_studies","link":"https:\/\/www.nexoya.com\/de\/case-studies\/how-oswald-turned-marketing-complexity-into-measurable-growth\/","title":{"rendered":"Im Gespr\u00e4ch mit Franco K\u00f6lliker: Wie Oswald Komplexit\u00e4t in +7,5 % Umsatzwachstum verwandelte"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"In Conversation with Franco K\u00f6lliker: How Oswald Turned Complexity into +7.5% revenue uplift\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Advd-Gj5j-Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-zusammenfassung-des-videos\"><strong><strong>Zusammenfassung des Videos<\/strong><\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/oswald.ch\/de\">Oswald<\/a>, seit 2000 stolzes Mitglied der globalen Unilever-Familie, pr\u00e4gt die Schweizer K\u00fcche seit 1951. Von seinem Hauptsitz in Steinhausen aus verbindet das Unternehmen Tradition, erstklassige Zutaten und moderne Innovation zu hochwertigen W\u00fcrzprodukten, die generations\u00fcbergreifend gesch\u00e4tzt werden.<\/p>\n\n\n\n<p>Mit Kampagnen auf Google, Microsoft Ads, Meta und DV360 \u2013 betreut vom Agenturpartner Incubeta \u2013 war das Marketing-Setup von Oswald zunehmend komplex geworden. Jeder Kanal operierte isoliert mit festen Budgets und separatem Reporting. Das schr\u00e4nkte die M\u00f6glichkeiten des Teams ein, Budgets dynamisch umzuschichten, die Performance ganzheitlich zu bewerten und den gesamten Marketing-Mix auf Basis des Gesamtumsatzes zu optimieren.<\/p>\n\n\n\n<p>In diesem Video-Testimonial schildert Franco K\u00f6lliker, Head of Digital &amp; eCommerce, wie Oswald diese Herausforderungen mit Nexoya angegangen ist und kanal\u00fcbergreifende Komplexit\u00e4t in messbares Wachstum und eine strategischere Ausrichtung verwandelt hat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-zentrale-vorteile-fur-oswald\"><strong><strong>Zentrale Vorteile f\u00fcr Oswald<\/strong><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>+7,5 % Umsatzwachstum und 300 % Return on Investment in nur wenigen Monaten<\/li>\n\n\n\n<li>Ganzheitliche kanal\u00fcbergreifende Transparenz und vereinfachtes, zentralisiertes Reporting<\/li>\n\n\n\n<li>Bemerkenswerte 93 % Vorhersagegenauigkeit f\u00fcr die Umsatzprognose<\/li>\n\n\n\n<li>Fachkundige Insights und proaktive Begleitung durch das Customer-Success-Team von Nexoya<\/li>\n\n\n\n<li>Nahtlose, transparente Zusammenarbeit zwischen internen Teams und Agenturpartner<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-die-vollstandige-geschichte-ansehen\"><strong><strong>Die vollst\u00e4ndige Geschichte ansehen<\/strong><\/strong><\/h3>\n\n\n\n<p>Wie \u00fcberwindet man Silos im Performance Marketing? Wie wechselt man von statischen Budgets zu intelligenter, kanal\u00fcbergreifender Optimierung? Und wie erzielt man messbares Umsatzwachstum, ohne die Ausgaben zu erh\u00f6hen?<\/p>\n\n\n\n<p>Schau dir das vollst\u00e4ndige Video-Testimonial mit Franco K\u00f6lliker an und erfahre, wie <a href=\"https:\/\/www.nexoya.com\/de\/case-studies\/oswald-unilever-gruppe-erzielt-75-umsatzsteigerung-durch-kanaluebergreifende-optimierung\/\" type=\"link\" id=\"https:\/\/www.nexoya.com\/de\/case-studies\/oswald-unilever-gruppe-erzielt-75-umsatzsteigerung-durch-kanaluebergreifende-optimierung\/\">Oswald<\/a> seinen E-Commerce-Erfolg mit Nexoya skaliert.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Im Gespr\u00e4ch mit Franco K\u00f6lliker: Wie Oswald Komplexit\u00e4t in <span>+7,5 % Umsatzwachstum<\/span> verwandelte<\/p>\n","protected":false},"featured_media":29035,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":true},"categories":[],"case_studies_filters":[159,177],"case_study_type":[164],"class_list":["post-27727","case_studies","type-case_studies","status-publish","format-standard","has-post-thumbnail","hentry","case_studies_filters-ecommerce","case_studies_filters-video","case_study_type-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - 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