{"id":24032,"date":"2025-10-22T10:07:41","date_gmt":"2025-10-22T09:07:41","guid":{"rendered":"https:\/\/www.nexoya.com\/case-studies\/talk-with-maurizio-maggianobr-how-generali-boosted-conversions-by-72-5-and-became-strategic-partners-with-nexoya\/"},"modified":"2025-11-19T09:48:46","modified_gmt":"2025-11-19T08:48:46","slug":"how-generali-boosted-conversions-by-72-5-and-became-strategic-partners-with-nexoya","status":"publish","type":"case_studies","link":"https:\/\/www.nexoya.com\/de\/case-studies\/how-generali-boosted-conversions-by-72-5-and-became-strategic-partners-with-nexoya\/","title":{"rendered":"Gespr\u00e4ch mit Maurizio Miggiano: Wie Generali die Conversions um +72,5 % steigerte und ein strategischer Partner von Nexoya wurde"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How Generali boosted conversions by +72.5% and became strategic partners with Nexoya\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/sPsBmuypYHA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-zusammenfassung-des-videos\"><strong><strong>Zusammenfassung des Videos<\/strong><\/strong><\/h3>\n\n\n\n<p>In den letzten f\u00fcnf Jahren hat <a href=\"https:\/\/www.generali.ch\/en\/private\">Generali Schweiz<\/a> mit Nexoya zusammengearbeitet, um ihr digitales Marketing und CRM zu transformieren. Durch die Verbesserung der Budgetallokation, der Leistungsmessung und der Teamzusammenarbeit hat Nexoya Generali bef\u00e4higt, das Beste aus ihren Marketinginvestitionen herauszuholen.<\/p>\n\n\n\n<p>In diesem Testimonial berichtet Maurizio Miggiano, Head of Digital Marketing and CRM, wie die Zusammenarbeit begann, welche Herausforderungen sie zu bew\u00e4ltigen hatten und welche Ergebnisse erzielt wurden.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-wesentliche-vorteile-fur-generali-schweiz\"><strong><strong>Wesentliche Vorteile f\u00fcr Generali Schweiz:<\/strong><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>72,5% Steigerung der Conversions<\/li>\n\n\n\n<li>Gr\u00f6ssere Flexibilit\u00e4t und Agilit\u00e4t bei der Budgetverteilung<\/li>\n\n\n\n<li>Mehr Zeit, sich auf Strategie und Kampagnenoptimierung zu konzentrieren<\/li>\n\n\n\n<li>Stabile Marketingperformance und pr\u00e4zise langfristige Prognosen<\/li>\n\n\n\n<li>Laufende Innovation in allen digitalen Marketinginitiativen<\/li>\n<\/ul>\n\n\n\n<p>Nach dem Erfolg der ersten Zusammenarbeit st\u00e4rkt Generali weiterhin ihre Marketingaktivit\u00e4ten mit Nexoya. Durch den Einsatz von Predictive Analytics und Automatisierung kann das Team datenbasierte Entscheidungen schneller und effektiver treffen. Das gew\u00e4hrleistet kontinuierliches Wachstum und eine stetige Leistungsverbesserung.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wie Generali die Conversions  <span> um +72,5 % steigerte <\/span>und ein strategischer Partner von Nexoya wurde <\/span><\/p>\n","protected":false},"featured_media":23841,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":true},"categories":[],"case_studies_filters":[158,177],"case_study_type":[164],"class_list":["post-24032","case_studies","type-case_studies","status-publish","format-standard","has-post-thumbnail","hentry","case_studies_filters-banking_insurance","case_studies_filters-video","case_study_type-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gespr\u00e4ch mit Maurizio Miggiano: Wie Generali die Conversions um +72,5 % steigerte und ein strategischer Partner von Nexoya wurde - Nexoya<\/title>\n<meta name=\"description\" content=\"Maurizio Maggiano, von Generali Schweiz, erkl\u00e4rt, wie Generali mit Nexoya ihre Conversions um 72,5 % steigerte und Marketing durch Daten &amp; Automatisierung optimierte.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/de\/case-studies\/how-generali-boosted-conversions-by-72-5-and-became-strategic-partners-with-nexoya\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gespr\u00e4ch mit Maurizio Miggiano: Wie Generali die Conversions um +72,5 % steigerte und ein strategischer Partner von Nexoya wurde\" \/>\n<meta property=\"og:description\" content=\"Maurizio Maggiano, von Generali Schweiz, erkl\u00e4rt, wie Generali mit Nexoya ihre Conversions um 72,5 % steigerte und Marketing durch Daten &amp; Automatisierung optimierte.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nexoya.com\/de\/case-studies\/how-generali-boosted-conversions-by-72-5-and-became-strategic-partners-with-nexoya\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexoya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nexoyacom\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T08:48:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/10\/Maurizio-thumbnail-1024x840.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@nexoyacom\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/case-studies\\\/how-generali-boosted-conversions-by-72-5-and-became-strategic-partners-with-nexoya\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/case-studies\\\/how-generali-boosted-conversions-by-72-5-and-became-strategic-partners-with-nexoya\\\/\",\"name\":\"Gespr\u00e4ch mit Maurizio Miggiano: Wie Generali die Conversions um +72,5 % steigerte und ein strategischer Partner von Nexoya wurde - Nexoya\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/case-studies\\\/how-generali-boosted-conversions-by-72-5-and-became-strategic-partners-with-nexoya\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/case-studies\\\/how-generali-boosted-conversions-by-72-5-and-became-strategic-partners-with-nexoya\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Maurizio-thumbnail.png\",\"datePublished\":\"2025-10-22T09:07:41+00:00\",\"dateModified\":\"2025-11-19T08:48:46+00:00\",\"description\":\"Maurizio Maggiano, von Generali Schweiz, erkl\u00e4rt, wie Generali mit Nexoya ihre Conversions um 72,5 % steigerte und Marketing durch Daten & Automatisierung optimierte.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/case-studies\\\/how-generali-boosted-conversions-by-72-5-and-became-strategic-partners-with-nexoya\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.nexoya.com\\\/de\\\/case-studies\\\/how-generali-boosted-conversions-by-72-5-and-became-strategic-partners-with-nexoya\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/case-studies\\\/how-generali-boosted-conversions-by-72-5-and-became-strategic-partners-with-nexoya\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Maurizio-thumbnail.png\",\"contentUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Maurizio-thumbnail.png\",\"width\":1809,\"height\":1484,\"caption\":\"Maurizio-Miggiano-thumbnail\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/case-studies\\\/how-generali-boosted-conversions-by-72-5-and-became-strategic-partners-with-nexoya\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gespr\u00e4ch mit Maurizio Miggiano: Wie Generali die Conversions um +72,5 % steigerte und ein strategischer Partner von Nexoya wurde\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/\",\"name\":\"Nexoya\",\"description\":\"Overachieve your goals by optimizing cross-channel digital advertising\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#organization\",\"name\":\"Nexoya\",\"alternateName\":\"Nexoya AG\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Logo-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.nexoya.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Logo-1.jpg\",\"width\":516,\"height\":424,\"caption\":\"Nexoya\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/nexoyacom\",\"https:\\\/\\\/x.com\\\/nexoyacom\",\"https:\\\/\\\/www.instagram.com\\\/nexoyacom\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/nexoya\",\"https:\\\/\\\/www.youtube.com\\\/@nexoya\"],\"description\":\"Nexoya is an AI-powered marketing analytics, attribution and optimization platform that helps brands maximize ROI across all digital advertising channels. By unifying data from Google, Meta, TikTok, and more, Nexoya enables marketers to attribute, predict and optimize performance, and make data-driven decisions. Securely and without cookies.\",\"email\":\"hello@nexoya.com\",\"telephone\":\"+41 43 588 00 42\",\"legalName\":\"Nexoya Ltd\",\"foundingDate\":\"2018-07-04\",\"vatID\":\"CHE-427.024.248\",\"taxID\":\"CH02030462638\",\"duns\":\"480249634\",\"leiCode\":\"5067007N8ZA0T56P1E67\",\"naics\":\"511210\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Gespr\u00e4ch mit Maurizio Miggiano: Wie Generali die Conversions um +72,5 % steigerte und ein strategischer Partner von Nexoya wurde - Nexoya","description":"Maurizio Maggiano, von Generali Schweiz, erkl\u00e4rt, wie Generali mit Nexoya ihre Conversions um 72,5 % steigerte und Marketing durch Daten & Automatisierung optimierte.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nexoya.com\/de\/case-studies\/how-generali-boosted-conversions-by-72-5-and-became-strategic-partners-with-nexoya\/","og_locale":"de_DE","og_type":"article","og_title":"Gespr\u00e4ch mit Maurizio Miggiano: Wie Generali die Conversions um +72,5 % steigerte und ein strategischer Partner von Nexoya wurde","og_description":"Maurizio Maggiano, von Generali Schweiz, erkl\u00e4rt, wie Generali mit Nexoya ihre Conversions um 72,5 % steigerte und Marketing durch Daten & Automatisierung optimierte.","og_url":"https:\/\/www.nexoya.com\/de\/case-studies\/how-generali-boosted-conversions-by-72-5-and-became-strategic-partners-with-nexoya\/","og_site_name":"Nexoya","article_publisher":"https:\/\/www.facebook.com\/nexoyacom","article_modified_time":"2025-11-19T08:48:46+00:00","og_image":[{"width":1024,"height":840,"url":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/10\/Maurizio-thumbnail-1024x840.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@nexoyacom","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1 Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.nexoya.com\/de\/case-studies\/how-generali-boosted-conversions-by-72-5-and-became-strategic-partners-with-nexoya\/","url":"https:\/\/www.nexoya.com\/de\/case-studies\/how-generali-boosted-conversions-by-72-5-and-became-strategic-partners-with-nexoya\/","name":"Gespr\u00e4ch mit Maurizio Miggiano: Wie Generali die Conversions um +72,5 % steigerte und ein strategischer Partner von Nexoya wurde - Nexoya","isPartOf":{"@id":"https:\/\/www.nexoya.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nexoya.com\/de\/case-studies\/how-generali-boosted-conversions-by-72-5-and-became-strategic-partners-with-nexoya\/#primaryimage"},"image":{"@id":"https:\/\/www.nexoya.com\/de\/case-studies\/how-generali-boosted-conversions-by-72-5-and-became-strategic-partners-with-nexoya\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/10\/Maurizio-thumbnail.png","datePublished":"2025-10-22T09:07:41+00:00","dateModified":"2025-11-19T08:48:46+00:00","description":"Maurizio Maggiano, von Generali Schweiz, erkl\u00e4rt, wie Generali mit Nexoya ihre Conversions um 72,5 % steigerte und Marketing durch Daten & Automatisierung optimierte.","breadcrumb":{"@id":"https:\/\/www.nexoya.com\/de\/case-studies\/how-generali-boosted-conversions-by-72-5-and-became-strategic-partners-with-nexoya\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nexoya.com\/de\/case-studies\/how-generali-boosted-conversions-by-72-5-and-became-strategic-partners-with-nexoya\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.nexoya.com\/de\/case-studies\/how-generali-boosted-conversions-by-72-5-and-became-strategic-partners-with-nexoya\/#primaryimage","url":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/10\/Maurizio-thumbnail.png","contentUrl":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2025\/10\/Maurizio-thumbnail.png","width":1809,"height":1484,"caption":"Maurizio-Miggiano-thumbnail"},{"@type":"BreadcrumbList","@id":"https:\/\/www.nexoya.com\/de\/case-studies\/how-generali-boosted-conversions-by-72-5-and-became-strategic-partners-with-nexoya\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nexoya.com\/de\/"},{"@type":"ListItem","position":2,"name":"Gespr\u00e4ch mit Maurizio Miggiano: Wie Generali die Conversions um +72,5 % steigerte und ein strategischer Partner von Nexoya wurde"}]},{"@type":"WebSite","@id":"https:\/\/www.nexoya.com\/de\/#website","url":"https:\/\/www.nexoya.com\/de\/","name":"Nexoya","description":"Overachieve your goals by optimizing cross-channel digital advertising","publisher":{"@id":"https:\/\/www.nexoya.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nexoya.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.nexoya.com\/de\/#organization","name":"Nexoya","alternateName":"Nexoya AG","url":"https:\/\/www.nexoya.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.nexoya.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Logo-1.jpg","contentUrl":"https:\/\/www.nexoya.com\/wp-content\/uploads\/2020\/03\/Logo-1.jpg","width":516,"height":424,"caption":"Nexoya"},"image":{"@id":"https:\/\/www.nexoya.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/nexoyacom","https:\/\/x.com\/nexoyacom","https:\/\/www.instagram.com\/nexoyacom\/","https:\/\/www.linkedin.com\/company\/nexoya","https:\/\/www.youtube.com\/@nexoya"],"description":"Nexoya is an AI-powered marketing analytics, attribution and optimization platform that helps brands maximize ROI across all digital advertising channels. By unifying data from Google, Meta, TikTok, and more, Nexoya enables marketers to attribute, predict and optimize performance, and make data-driven decisions. Securely and without cookies.","email":"hello@nexoya.com","telephone":"+41 43 588 00 42","legalName":"Nexoya Ltd","foundingDate":"2018-07-04","vatID":"CHE-427.024.248","taxID":"CH02030462638","duns":"480249634","leiCode":"5067007N8ZA0T56P1E67","naics":"511210","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"11","maxValue":"50"}}]}},"_links":{"self":[{"href":"https:\/\/www.nexoya.com\/de\/wp-json\/wp\/v2\/case_studies\/24032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nexoya.com\/de\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/www.nexoya.com\/de\/wp-json\/wp\/v2\/types\/case_studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nexoya.com\/de\/wp-json\/wp\/v2\/media\/23841"}],"wp:attachment":[{"href":"https:\/\/www.nexoya.com\/de\/wp-json\/wp\/v2\/media?parent=24032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nexoya.com\/de\/wp-json\/wp\/v2\/categories?post=24032"},{"taxonomy":"case_studies_filters","embeddable":true,"href":"https:\/\/www.nexoya.com\/de\/wp-json\/wp\/v2\/case_studies_filters?post=24032"},{"taxonomy":"case_study_type","embeddable":true,"href":"https:\/\/www.nexoya.com\/de\/wp-json\/wp\/v2\/case_study_type?post=24032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}