{"id":9639,"date":"2021-06-24T07:45:08","date_gmt":"2021-06-24T06:45:08","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=blog_posts&#038;p=9639"},"modified":"2021-08-02T15:48:18","modified_gmt":"2021-08-02T14:48:18","slug":"die-10-besten-ted-talks-zur-verbesserung-ihres-performance-marketings","status":"publish","type":"blog_posts","link":"https:\/\/www.nexoya.com\/de\/blog\/die-10-besten-ted-talks-zur-verbesserung-ihres-performance-marketings\/","title":{"rendered":"Die 10 besten TED-Talks zur Verbesserung Ihres Performance-Marketings"},"content":{"rendered":"\n<p>Versp\u00fcren Sie Durst nach frischen Ideen? Oder stecken Sie einfach fest und ben\u00f6tigen ein wenig Inspiration f\u00fcr Ihre n\u00e4chste Marketingkampagne?<\/p>\n\n\n\n<p>Wir haben eine Liste mit den 10 besten TED-Talks zum Thema Performance-Marketing zusammengestellt, die Ihnen helfen k\u00f6nnen, Ihre Kreativit\u00e4t zu f\u00f6rdern, neue Ideen zu entwickeln und Ihre Marketing-Performance zu steigern!<\/p>\n\n\n\n<p>Schnappen Sie sich eine Tasse Kaffee und holen Sie sich jetzt Ihre Dosis Inspiration und Kreativit\u00e4t!<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_2257aa-a0 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_2257aa-a0 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_2257aa-a0 .kb-table-of-contents-title{font-size:22px;font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_2257aa-a0 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Life lessons from an ad man &#8211; Rory Sutherland<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Dauer:<\/strong> 16 Minuten<\/p>\n\n\n\n<p><strong>Hauptfokus:<\/strong> Perceived Value und Perspektivwechsel<\/p>\n\n\n\n<p><strong>Link:&nbsp; <\/strong><a href=\"https:\/\/www.ted.com\/talks\/rory_sutherland_life_lessons_from_an_ad_man?utm_campaign=tedspread&amp;utm_medium=referral&amp;utm_source=tedcomshare\">Life lessons from an ad man &#8211; Rory Sutherland&nbsp;<\/a><\/p>\n\n\n\n<p>Ein unglaublich inspirierender und allzeit aktueller TED-Talk von Rory Sutherland, einem Werbe-Guru, zeigt Ihnen, wie Sie Ihre Ideen \u201cverpacken\u201d k\u00f6nnen, um den gef\u00fchlten Wert f\u00fcr Ihre Kund*innen zu steigern.&nbsp;<\/p>\n\n\n\n<p>In seinem Vortrag erkl\u00e4rt Rory Sutherland die Wichtigkeit des nicht greifbaren Wertes und die entscheidende Rolle der Ver\u00e4nderung der Wahrnehmung.&nbsp;<\/p>\n\n\n\n<p>Inspirierende Beispiele und treffende Ratschl\u00e4ge werden Ihnen helfen, einen frischen Blick auf Ihre Marketingstrategien zu werfen und Ihrem Performance-Marketing einen Boost zu verleihen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Rory-Sutherland-TED-talks-performance-marketing-1024x589.png\" alt=\"Rory Sutherland TED talks performance marketing\" class=\"wp-image-9625\" width=\"1024\" height=\"589\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Rory-Sutherland-TED-talks-performance-marketing-1024x589.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Rory-Sutherland-TED-talks-performance-marketing-350x201.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Rory-Sutherland-TED-talks-performance-marketing-300x173.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Rory-Sutherland-TED-talks-performance-marketing-768x442.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Rory-Sutherland-TED-talks-performance-marketing-1536x883.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Rory-Sutherland-TED-talks-performance-marketing-2048x1178.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Bridging the Gap: Personalized Marketing &#8211; Nicole Martin<\/strong><\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/youtu.be\/vPo-WqkwVoY\"><\/a><\/h2>\n\n\n\n<p><strong>Dauer:<\/strong> 14 Minuten<\/p>\n\n\n\n<p><strong>Hauptfokus:<\/strong> E-Privatsph\u00e4re und Personalisierung&nbsp;<\/p>\n\n\n\n<p><strong>Link: <\/strong><a href=\"https:\/\/youtu.be\/vPo-WqkwVoY\">Bridging the Gap: Personalized Marketing &#8211; Nicole Martin<\/a>&nbsp;<\/p>\n\n\n\n<p>Wie wir wissen, erh\u00e4lt das Thema Datenschutz in dieser Zeit immer mehr Aufmerksamkeit in der Gesellschaft. Aber was bedeutet das f\u00fcr das Performance-Marketing?<\/p>\n\n\n\n<p>Nicole Martin spricht die L\u00fccke zwischen E-Privacy und personalisiertem Marketing an und gibt umsetzbare Ratschl\u00e4ge f\u00fcr beide Parteien, Kund*innen und Digital Marketer.&nbsp;<\/p>\n\n\n\n<p>Der Vortrag liefert exzellente Denkanst\u00f6\u00dfe, wie Sie Ihre Nutzer*innen bei Laune halten k\u00f6nnen, indem Sie Kampagnen personalisieren, ohne in die Privatsph\u00e4re der Verbraucher*innen einzudringen.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Nicole-Martin-TED-talks-performance-marketing-1024x567.png\" alt=\"Nicole Martin TED talks performance marketing\" class=\"wp-image-9623\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Nicole-Martin-TED-talks-performance-marketing-1024x567.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Nicole-Martin-TED-talks-performance-marketing-350x194.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Nicole-Martin-TED-talks-performance-marketing-300x166.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Nicole-Martin-TED-talks-performance-marketing-768x426.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Nicole-Martin-TED-talks-performance-marketing-1536x851.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Nicole-Martin-TED-talks-performance-marketing-2048x1135.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. How your brain responds to stories &#8211; Karen Eber<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Dauer:<\/strong> 14 Minuten<\/p>\n\n\n\n<p><strong>Hauptfokus:<\/strong> Die Kraft des Geschichtenerz\u00e4hlens<\/p>\n\n\n\n<p><strong>Link: <\/strong><a href=\"https:\/\/www.ted.com\/talks\/karen_eber_how_your_brain_responds_to_stories_and_why_they_re_crucial_for_leaders?utm_campaign=tedspread&amp;utm_medium=referral&amp;utm_source=tedcomshare\">How your brain responds to stories &#8211; Karen Eber<\/a><\/p>\n\n\n\n<p>Was macht das Storytelling so wirkungsvoll?&nbsp;<\/p>\n\n\n\n<p>In ihrem Vortrag erkl\u00e4rt Karen Eber, wie das menschliche Gehirn auf Geschichten reagiert und wie Storytelling Marken dabei helfen kann, mehr Vertrauen zu gewinnen, Aufmerksamkeit zu erregen und mehr Conversions zu erzielen.<\/p>\n\n\n\n<p>Erfahren Sie mehr \u00fcber die M\u00f6glichkeiten des Storytellings und wie Sie es zur Verbesserung des Performance-Marketings einsetzen k\u00f6nnen!&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Karen-Eber-TED-talks-performance-marketing-1024x560.png\" alt=\"Karen Eber TED talks performance marketing\" class=\"wp-image-9619\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Karen-Eber-TED-talks-performance-marketing-1024x560.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Karen-Eber-TED-talks-performance-marketing-350x191.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Karen-Eber-TED-talks-performance-marketing-300x164.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Karen-Eber-TED-talks-performance-marketing-768x420.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Karen-Eber-TED-talks-performance-marketing-1536x840.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Karen-Eber-TED-talks-performance-marketing-2048x1120.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Why gender-based marketing is bad for business &#8211; Gaby Barrios<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Dauer:<\/strong> 11 Minuten<\/p>\n\n\n\n<p><strong>Hauptfokus: <\/strong>Fehler beim Targeting<\/p>\n\n\n\n<p><strong>Link: <\/strong><a href=\"https:\/\/www.ted.com\/talks\/gaby_barrios_why_gender_based_marketing_is_bad_for_business?utm_campaign=tedspread&amp;utm_medium=referral&amp;utm_source=tedcomshare\">&nbsp;<\/a><a href=\"https:\/\/www.ted.com\/talks\/gaby_barrios_why_gender_based_marketing_is_bad_for_business?utm_campaign=tedspread&amp;utm_medium=referral&amp;utm_source=tedcomshare\">Why gender-based marketing is bad for business &#8211; Gaby Barrios<\/a><\/p>\n\n\n\n<p>Warum m\u00fcssen Sie mit geschlechtsspezifischem Targeting vorsichtig sein?&nbsp;<\/p>\n\n\n\n<p>Eine weitere Marketingexpertin, Gaby Barrios, befasst sich mit dem Thema \u00fcberholtes geschlechtsspezifisches Targeting und dessen Konsequenzen f\u00fcr das Gesch\u00e4ft. Dar\u00fcber hinaus schl\u00e4gt Gaby Barrios bessere M\u00f6glichkeiten zur Verbesserung Ihres Targeting und der gesamten Marketing-Performance vor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Gaby-Barrios-TED-talks-performance-marketing-1024x575.png\" alt=\"Gaby Barrios TED talks performance marketing\" class=\"wp-image-9617\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Gaby-Barrios-TED-talks-performance-marketing-1024x575.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Gaby-Barrios-TED-talks-performance-marketing-350x197.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Gaby-Barrios-TED-talks-performance-marketing-300x169.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Gaby-Barrios-TED-talks-performance-marketing-768x432.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Gaby-Barrios-TED-talks-performance-marketing-1536x863.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Gaby-Barrios-TED-talks-performance-marketing-2048x1151.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. What brands can learn from online dating &#8211; Sarah Willersdorf<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Dauer:<\/strong> 11 Minuten<\/p>\n\n\n\n<p><strong>Hauptfokus:<\/strong> Branding<\/p>\n\n\n\n<p><strong>Link: <\/strong><a href=\"https:\/\/www.ted.com\/talks\/sarah_willersdorf_what_brands_can_learn_from_online_dating?utm_campaign=tedspread&amp;utm_medium=referral&amp;utm_source=tedcomshare\">What brands can learn from online dating &#8211; Sarah Willersdorf<\/a><\/p>\n\n\n\n<p>Was k\u00f6nnen Unternehmen von Online-Dating-Plattformen wie Tinder lernen?&nbsp;<\/p>\n\n\n\n<p>Wie k\u00f6nnen Sie einen perfekten Match mit Ihren potenziellen Kund*innen herstellen?&nbsp;<\/p>\n\n\n\n<p>Ein weiterer inspirierender Vortrag von Sarah Willersdorf liefert hervorragende Denkanst\u00f6\u00dfe, wie Sie Ihre Audience besser ansprechen k\u00f6nnen.&nbsp;<\/p>\n\n\n\n<p>Sarah Willersdorf spricht \u00fcber drei wichtige Lektionen, die Unternehmen vom Online-Dating lernen m\u00fcssen, um ihr Performance-Marketing zu verbessern.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Sarah-Willersdorf-TED-talks-Performance-marketing-1024x574.png\" alt=\"Sarah Willersdorf TED talks Performance marketing\" class=\"wp-image-9627\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Sarah-Willersdorf-TED-talks-Performance-marketing-1024x574.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Sarah-Willersdorf-TED-talks-Performance-marketing-350x196.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Sarah-Willersdorf-TED-talks-Performance-marketing-300x168.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Sarah-Willersdorf-TED-talks-Performance-marketing-768x431.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Sarah-Willersdorf-TED-talks-Performance-marketing-1536x861.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Sarah-Willersdorf-TED-talks-Performance-marketing-2048x1149.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. The complex relationship between data and design in UX &#8211; Rochelle King<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Dauer:<\/strong> 11 Minuten<\/p>\n\n\n\n<p><strong>Hauptfokus: <\/strong>User Experience<\/p>\n\n\n\n<p><strong>Link:<\/strong> <a href=\"https:\/\/www.ted.com\/talks\/rochelle_king_the_complex_relationship_between_data_and_design_in_ux?utm_campaign=tedspread&amp;utm_medium=referral&amp;utm_source=tedcomshare\">The complex relationship between data and design in UX &#8211; Rochelle King<\/a><\/p>\n\n\n\n<p>Wie stellen Sie sicher, dass Ihre Nutzer*innen mit der Oberfl\u00e4che Ihrer Website oder Ihres Produkts zufrieden sind? Welche Faktoren spielen hinsichtlich Design und User Experience eine entscheidende Rolle?<\/p>\n\n\n\n<p>Rochelle King, die Senior-Designerin bei Spotify, spricht \u00fcber ihre Ideen, wie Sie Ihren Nutzer*innen mit Ihrem Produkt das optimale Erlebnis bieten k\u00f6nnen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"568\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Rochelle-King-TED-talks-performance-marketing-1024x568.png\" alt=\"Rochelle King TED talks performance marketing\" class=\"wp-image-9613\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Rochelle-King-TED-talks-performance-marketing-1024x568.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Rochelle-King-TED-talks-performance-marketing-350x194.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Rochelle-King-TED-talks-performance-marketing-300x166.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Rochelle-King-TED-talks-performance-marketing-768x426.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Rochelle-King-TED-talks-performance-marketing-1536x852.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Rochelle-King-TED-talks-performance-marketing-2048x1136.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Choice, happiness, and spaghetti sauce &#8211; Malcolm Gladwell<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Dauer:<\/strong> 17 Minuten<\/p>\n\n\n\n<p><strong>Hauptfokus:<\/strong> User Behavior, Segmentierung<\/p>\n\n\n\n<p><strong>Link: <\/strong><a href=\"https:\/\/www.ted.com\/talks\/malcolm_gladwell_choice_happiness_and_spaghetti_sauce#t-1031607\">Choice, happiness, and spaghetti sauce &#8211; Malcolm Gladwell<\/a><\/p>\n\n\n\n<p>Wie stellen Sie die beste Spaghetti-Sauce her und was macht Konsument*innen gl\u00fccklich?<\/p>\n\n\n\n<p>Ein weiterer inspirierender und allzeit aktueller TED-Talk von Malcolm Gladwell beleuchtet die Natur der Wahl und die Zufriedenheit der Konsument*innen.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"570\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Malcolm-Gladwell-TED-talks-performance-marketing-1024x570.png\" alt=\"Malcolm Gladwell TED talks performance marketing\" class=\"wp-image-9611\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Malcolm-Gladwell-TED-talks-performance-marketing-1024x570.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Malcolm-Gladwell-TED-talks-performance-marketing-350x195.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Malcolm-Gladwell-TED-talks-performance-marketing-300x167.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Malcolm-Gladwell-TED-talks-performance-marketing-768x428.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Malcolm-Gladwell-TED-talks-performance-marketing-1536x856.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Malcolm-Gladwell-TED-talks-performance-marketing-2048x1141.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. 404, the story of a page not found &#8211; Renny Gleeson<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Dauer:<\/strong> 4 Minuten<\/p>\n\n\n\n<p><strong>Hauptfokus:<\/strong> Chancen im Marketing, Customer Relationship<\/p>\n\n\n\n<p><strong>Link: <\/strong><a href=\"https:\/\/www.ted.com\/talks\/renny_gleeson_404_the_story_of_a_page_not_found\">404, the story of a page not found &#8211; Renny Gleeson<\/a><\/p>\n\n\n\n<p>Dieser 4-min\u00fctige Vortrag zeigt uns, wie selbst die vermeintlich schlechteste User Experience eine versteckte Chance f\u00fcr das Wachstum eines Unternehmens sein kann.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"570\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Renny-Gleeson-TED-talks-performance-marketing-1024x570.png\" alt=\"Renny Gleeson TED talks performance marketing\" class=\"wp-image-9615\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Renny-Gleeson-TED-talks-performance-marketing-1024x570.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Renny-Gleeson-TED-talks-performance-marketing-350x195.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Renny-Gleeson-TED-talks-performance-marketing-300x167.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Renny-Gleeson-TED-talks-performance-marketing-768x428.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Renny-Gleeson-TED-talks-performance-marketing-1536x855.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Renny-Gleeson-TED-talks-performance-marketing-2048x1140.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>9. Why you should treat the tech you use at work like a colleague &#8211; Nadjia Yousif<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Dauer:<\/strong> 11 Minuten<\/p>\n\n\n\n<p><strong>Hauptfokus:<\/strong> Einf\u00fchrung neuer Technologie<\/p>\n\n\n\n<p><strong>Link: <\/strong><a href=\"https:\/\/www.ted.com\/talks\/nadjia_yousif_why_you_should_treat_the_tech_you_use_at_work_like_a_colleague?utm_campaign=tedspread&amp;utm_medium=referral&amp;utm_source=tedcomshare\">Why you should treat the tech you use at work like a colleague &#8211; Nadjia Yousif<\/a><strong>&nbsp;<\/strong><\/p>\n\n\n\n<p>Im heutigen Zeitalter der disruptiven Technologie h\u00e4ngt der Erfolg eines Unternehmens in vielerlei Hinsicht von der F\u00e4higkeit ab, moderne Technologien und Innovationen anzuwenden. Die Folge dessen ist, dass Unternehmen, massiv in umfassende Tech-Tools zu investieren beginnen. Alles w\u00e4re fantastisch, w\u00e4re da nicht der Umstand, dass viele Mitarbeiter*innen in den meisten F\u00e4llen leider nicht wirklich begeistert davon sind, diese Technologien auch zu nutzen.&nbsp;<\/p>\n\n\n\n<p>Nadjia Yousi erkl\u00e4rt in ihrem Vortrag, wie Sie neue Technologien in Ihrem Unternehmen einf\u00fchren k\u00f6nnen. Und am wichtigsten, wie Sie Ihre Mitarbeiter*innen motivieren, die Vorteile dieser Technologien zu nutzen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Nadjia-Yousi-TED-talks-Performance-marketing-1024x561.png\" alt=\"Nadjia Yousi TED talks Performance marketing\" class=\"wp-image-9609\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Nadjia-Yousi-TED-talks-Performance-marketing-1024x561.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Nadjia-Yousi-TED-talks-Performance-marketing-350x192.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Nadjia-Yousi-TED-talks-Performance-marketing-300x164.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Nadjia-Yousi-TED-talks-Performance-marketing-768x421.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Nadjia-Yousi-TED-talks-Performance-marketing-1536x842.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/Nadjia-Yousi-TED-talks-Performance-marketing-2048x1123.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>10. Why the secret to success is setting the right goals? &#8211; John Doerr<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Dauer: <\/strong>11 Minuten<\/p>\n\n\n\n<p><strong>Hauptfokus:<\/strong> Performance und das Setzen von Zielen<\/p>\n\n\n\n<p><strong>Link: <\/strong>&nbsp;<a href=\"https:\/\/www.ted.com\/talks\/john_doerr_why_the_secret_to_success_is_setting_the_right_goals?utm_campaign=tedspread&amp;utm_medium=referral&amp;utm_source=tedcomshare\">Why the secret to success is setting the right goals? &#8211; John Doerr<\/a><\/p>\n\n\n\n<p>Wie setzen Sie die richtigen Ziele? Und welche Auswirkungen kann dies auf die Performance Ihres Unternehmens haben? Diese und viele andere Fragen zum Thema Zielsetzung werden von John Doerr, einem erfolgreichen Venture Capitalist, beantwortet.&nbsp;<\/p>\n\n\n\n<p>Sie erfahren mehr \u00fcber das <a href=\"https:\/\/www.nexoya.com\/de\/blog\/okrs-und-kpis-warum-muessen-sie-beides-verfolgen\/\">\u201cObjectives and Key Results (OKR)\u201d<\/a>-Framework, das Google schon vor vielen Jahren geholfen hat, seine ehrgeizigen Ziele zu erreichen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"564\" src=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/John-Doerr-TED-talks-performance-marketing-1024x564.png\" alt=\"John Doerr TED talks performance marketing\" class=\"wp-image-9621\" srcset=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/John-Doerr-TED-talks-performance-marketing-1024x564.png 1024w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/John-Doerr-TED-talks-performance-marketing-350x193.png 350w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/John-Doerr-TED-talks-performance-marketing-300x165.png 300w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/John-Doerr-TED-talks-performance-marketing-768x423.png 768w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/John-Doerr-TED-talks-performance-marketing-1536x847.png 1536w, https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/06\/John-Doerr-TED-talks-performance-marketing-2048x1129.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Das war&#8217;s!<\/p>\n\n\n\n<p>Wir hoffen, dass diese Inspirationsdosis Ihnen hilft, frische Ideen zu bekommen und Ihr Performance-Marketing auf das n\u00e4chste Level zu bringen!<\/p>\n\n\n\n<p>Erfahren Sie mehr \u00fcber <a href=\"https:\/\/www.nexoya.com\/de\/blog\/was-sind-die-digital-marketing-benchmarks-fuer-ihre-branche\/\">Digital-Marketing-Benchmarks f\u00fcr Ihre Branche<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wir haben eine Liste mit den 10 besten TED-Talks, die Ihnen helfen k\u00f6nnen, Ihre Marketing-Performance zu steigern!<\/p>\n","protected":false},"author":4,"featured_media":9636,"menu_order":0,"template":"","meta":{"_acf_changed":false},"blog_category":[60],"class_list":["post-9639","blog_posts","type-blog_posts","status-publish","has-post-thumbnail","hentry","blog_category-performance-marketing-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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