{"id":8048,"date":"2021-02-03T08:51:42","date_gmt":"2021-02-03T07:51:42","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=blog_posts&p=8048"},"modified":"2021-05-24T14:28:37","modified_gmt":"2021-05-24T13:28:37","slug":"hinter-den-kulissen-12-fakten-zur-erstellung-des-marketing-kpi-handbuchs","status":"publish","type":"blog_posts","link":"https:\/\/www.nexoya.com\/de\/blog\/hinter-den-kulissen-12-fakten-zur-erstellung-des-marketing-kpi-handbuchs\/","title":{"rendered":"Hinter den Kulissen: 12 Fakten zur Erstellung des Marketing KPI-Handbuchs"},"content":{"rendered":"\n

Vor f\u00fcnf Monaten, als wir an unserem neuen Help Center<\/a> arbeiteten, wurde uns klar, wie wertvoll es w\u00e4re, das gesamte Wissen in einem Handbuch zur Verf\u00fcgung zu haben. Als Ergebnis der kollektiven Teamarbeit ging unser neues Marketing KPI-Handbuch<\/a> zu Beginn dieses Jahres live! Unser Hauptziel war es, ein Handbuch zu erstellen, das hilfreiche Einblicke \u00fcber KPIs f\u00fcr Marketer bieten w\u00fcrde.\u00a0<\/p>\n\n\n\n

In diesem Handbuch<\/a> erkl\u00e4ren wir die wichtigsten KPIs und geben Tipps, wie man mehr aus seinen Daten herausholen und die allgemeine Marketing-Performance verbessern kann.<\/p>\n\n\n\n

Wir sind sehr stolz, den Start unseres ersten Ebook bekannt zu geben. Anbei noch einige interessante Fakten, die zur Entstehung dieses Handbuches beigetragen haben:<\/p>\n\n\n\n

12 Fakten \u00fcber die Erstellung eines Marketing KPI-Handbuchs<\/strong><\/strong><\/h2>\n\n\n\n
\"Marketing<\/figure>\n\n\n\n

<\/p>\n\n\n\r\n

\r\n
\r\n

Holen Sie sich Ihr
Gratis-Marketing KPI-Buch (Englisch)<\/h3>
\r\n\u2714 17 Marketing KPIs erkl\u00e4rt
\u2714 Die richtigen KPIs zur Nachverfolgung ausw\u00e4hlen
\u2714 Customer Journey & Marketing Funnel erkl\u00e4rt
\u2714 G\u00e4ngige Varianten von KPIs und KPI-Formeln
\u2714 Tipps, wie Sie datengesteuerter arbeiten k\u00f6nnen

\r\n
JETZT HOLEN <\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n\n\n\n

<\/p>\n\n\n\n

Textversion der Infografik:<\/p>\n\n\n\n

1) Es wurden 17 Artikel \u00fcber Marketing KPIs erstellt <\/p>\n\n\n\n

2) Ganze 59 Seiten wurden gestaltet<\/p>\n\n\n\n

3) Mindestens 10 Designiterationen wurden gemacht<\/p>\n\n\n\n

4) 1200 Tassen Kaffee sind dem Buch zum Opfer gefallen<\/p>\n\n\n\n

5) 5 K\u00e4mpfe \u00fcber KPI-Definitionen wurden intern ausgetragen<\/p>\n\n\n\n

6) 200 Tassen Nexoya-Tee haben zur Schlichtung der hitzigen Diskussionen beigetragen<\/p>\n\n\n\n

7) Mehr als 120 Aufgaben auf gitlab wurden abgeschlossen<\/p>\n\n\n\n

8) 50 online-Meetings wurden durchgef\u00fchrt<\/p>\n\n\n\n

9) 3 Entw\u00fcrfe sind im Papierkorb gelandet<\/p>\n\n\n\n

10) 3 Frontcover wurden vorgeschlagen<\/p>\n\n\n\n

11) 2 „K\u00e4mpfe“ um Illustrationen – ohne blaue Augen haben stattgefunden<\/p>\n\n\n\n

12) 3 Sicherungskopien des E-Books wurden erstellt<\/p>\n","protected":false},"excerpt":{"rendered":"

Als Ergebnis der kollektiven Teamarbeit ging unser neues Marketing KPI-Handbuch zu Beginn dieses Jahres live!<\/p>\n","protected":false},"author":4,"featured_media":8039,"menu_order":0,"template":"","meta":{"_acf_changed":false},"blog_category":[61],"class_list":["post-8048","blog_posts","type-blog_posts","status-publish","has-post-thumbnail","hentry","blog_category-kpis-de"],"acf":[],"yoast_head":"\nHinter den Kulissen: 12 Fakten zur Erstellung des Marketing KPI-Handbuchs - Nexoya<\/title>\n<meta name=\"description\" content=\"Als Ergebnis der kollektiven Teamarbeit ging unser neues Marketing KPI-Handbuch zu Beginn dieses Jahres live!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nexoya.com\/de\/blog\/hinter-den-kulissen-12-fakten-zur-erstellung-des-marketing-kpi-handbuchs\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hinter den Kulissen: 12 Fakten zur Erstellung des Marketing KPI-Handbuchs\" \/>\n<meta property=\"og:description\" content=\"Als Ergebnis der kollektiven Teamarbeit ging unser neues Marketing KPI-Handbuch zu Beginn dieses Jahres live!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nexoya.com\/de\/blog\/hinter-den-kulissen-12-fakten-zur-erstellung-des-marketing-kpi-handbuchs\/\" \/>\n<meta property=\"og:site_name\" content=\"Nexoya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nexoyacom\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-24T13:28:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nexoya.com\/wp-content\/uploads\/2021\/02\/team-5614157_1920.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@nexoyacom\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/blog\\\/hinter-den-kulissen-12-fakten-zur-erstellung-des-marketing-kpi-handbuchs\\\/\",\"url\":\"https:\\\/\\\/www.nexoya.com\\\/de\\\/blog\\\/hinter-den-kulissen-12-fakten-zur-erstellung-des-marketing-kpi-handbuchs\\\/\",\"name\":\"Hinter den Kulissen: 12 Fakten zur Erstellung des Marketing KPI-Handbuchs - 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