{"id":4473,"date":"2020-04-23T09:03:56","date_gmt":"2020-04-23T08:03:56","guid":{"rendered":"https:\/\/www.nexoya.com\/?post_type=blog_posts&p=4473"},"modified":"2022-04-11T10:40:50","modified_gmt":"2022-04-11T09:40:50","slug":"the-most-common-mistakes-marketers-make-while-setting-up-ads-on-google-or-facebook","status":"publish","type":"blog_posts","link":"https:\/\/www.nexoya.com\/de\/blog\/the-most-common-mistakes-marketers-make-while-setting-up-ads-on-google-or-facebook\/","title":{"rendered":"Mistakes marketers make while setting up ads on Google or Facebook"},"content":{"rendered":"\n
By setting up and running ads, the goal of a marketer is usually to get more in return for each made investment. No matter if the outcome is more visibility, more sales, clicks or anything else. To achieve the best results and highest efficiency, you should avoid some of the most common mistakes that marketers make while running ad campaigns. Are the goals clearly defined? Do you have the right content for your target group? Is it the right message for the specific channel? So many things that come together and that will have a huge impact on the success or failure of your campaign. <\/p>\n\n\n\n
In our latest article we will show you not only the most common mistakes in the Setup of Ads, but also how to avoid them or how to make it the right way.<\/p>\n\n\n\n
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Regular mistakes on Google Ads<\/h3>\n\n\n\n<\/figure>\n\n\n\n
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No or bad goal definitions<\/strong><\/h4>\n\n\n\n
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Before setting up ads on Google, it is important to think about certain goals. Spending your budget on ads that bring visitors to your home page can be a good idea for boosting your brand awareness. <\/p>\n<\/div>\n\n\n\n
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Nevertheless, using your advertising budget on more specific goals\u2014such as landing pages, gathering email addresses and so forth\u2014might be a more beneficial strategy in the long run. When setting up ads, goals should generally be targeted more on leads (for example, gathering new potential customers\u2019 email addresses) and less on the traffic leading to your home page. Depending on your objectives, it is important to measure the return-on-investment (ROI) of your ad set. This way, it is easier to more effectively determine the future budget. <\/p>\n\n\n\n
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Wrong conversion setup or unknown ROI<\/strong><\/h4>\n\n\n\n
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Various marketing channels offer an overview of the conversions certain ads bring you. Nevertheless, relying only on this source is not enough. It is important to check the conversions and the ROI from your database to see if the numbers match the information provided on your ad channel. <\/p>\n<\/div>\n\n\n\n
It can also be that multiple ad channels count the conversions as their own\u2014this usually happens and is not wrong per see. As the customer usually switches between different marketing channels, it can be that he\/she saw your ad twice and also clicked on both sides but only converted once. This is a common problem we’ll talk about in a future blog article about attribution modeling. Understanding your ROI is the first step in enhancing your ad-campaign planning because now you can start calculating the effectiveness of your ad campaign.<\/p>\n\n\n\n
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No understanding of your customer lifetime value<\/strong><\/h4>\n\n\n\n
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To have a good ROI calculation, you need more than the knowledge of how much your customer revenue was in the last shopping cycle. You need to know how much revenue customers will bring in in the future. This metric is called the customer lifetime value (or CLV). <\/p>\n<\/div>\n\n\n\n
Calculating the lifetime value of your customers can bring more transparency to your budget planning. Knowing how many sales one customer will generate during their entire lifespan can help you to estimate the effort you should put in as a marketer.<\/p>\n\n\n\n
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Vague ad content<\/strong><\/h4>\n\n\n\n
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The information shown on an ad is the most important determinant of whether the user clicks on it or not. So be careful to put effort into how the ad itself looks! Useful ad content such as reviews from other customers, location, price, etc., is beneficial to add since it gives detailed information about your offering. <\/p>\n<\/div>\n\n\n\n
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