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Replay – From Attribution Challenges to Actionable Insights: Yuh’s Journey with Predictive Analytics & Media Mix Modeling

Sonia Yuh x Marco

Agenda

  • * Yuh’s Story to a AI-driven performance strategy

  • * Co-Pilots for budget planning And simulations

  • * Limits and challenges


    Clearer data – Smarter decisions – Real growth


    In the fast-paced world of digital marketing, accurately attributing advertising efforts and optimizing budgets remain significant challenges. Yuh faced difficulties in pinpointing the effectiveness of its digital campaigns and allocating budgets efficiently. In this session, Sonia Milici will share how Yuh addressed these issues by implementing predictive analytics along side with Media Mix Modeling (MMM).​

    Our Expert

    Sonia Milic Head of Marketing and Sales at Yuh, is a seasoned marketing professional with substantial experience in the financial sector. In her current role, she has designed and implemented strategies that establish brand visibility and achieve significant market penetration. Her prior roles span both agency and client sides, in Switzerland and internationally, including a position at Swissquote where she led brand management. Sonia recently completed an eMBA in Innovation at the École polytechnique fédérale de Lausanne (EPFL), blending her strategic marketing knowledge with innovation and technical insights.

    FAQ

    • In which language will the Masterclass be held?

      This replay is in english.

    • What does Yuh do?

      Yuh is a user-centric financial app that integrates payments, savings, and investments into a single platform. Committed to democratizing financial services, Yuh provides transparent and accessible solutions tailored to diverse financial needs.​

    • How long does this replay last?

      The replay lasts about 19 minutes.

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