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Replay – From Attribution Chaos to +18.8% More Leads: How Generali Cracked Cross-Channel Optimization with AI

Masterclass-Generali-AT-DMEXCO-2025

In this session, you’ll learn how to:

  • * Cut through the attribution dilemma with an actionable regression-based approach.

  • * Activate your first-party data across walled gardens in a fully compliant way, no pixel/no cookies.

  • * Use AI to automatically shift budgets toward what truly drives incremental growth. We’ll share the data setup, process changes, stack architecture, and the results Generali achieved — so you can bring the same playbook back to your own organization.



    How Generali Cracked Cross-Channel Optimization with AI


    Attribution is broken. GA4, Meta, TikTok, Gads and analytics/MTA dashboards all tell you different stories.

    Generali Austria decided to stop guessing. By building a digital-first attribution model and pairing it with AI-driven budget automation, they unlocked +18.8% more leads without spending more.


    We’ll share the data setup, process changes, stack architecture, and the results Generali achieved — so you can bring the same playbook back to your own organization.

    Our Experts

    Romina Knaus is a Digital Media Manager at Generali Austria, driving the company’s digital transformation and data-driven marketing initiatives. With a strong background in media strategy and brand management, she focuses on creating impactful customer experiences and unlocking growth through innovation

    Marco Hochstrasser is CEO and Co-Founder of Nexoya. With his background in computer science and his passion for data-driven innovation, he is driving forward the vision of making marketing smarter and more efficient through AI. His entrepreneurial mindset and technological expertise have been instrumental in establishing Nexoya as a leading provider of AI-powered marketing optimization. Marco is committed to solving complex challenges in performance marketing through smart, automated solutions.

    FAQ

    • In which language will the masterclass be held?

      This masterclass is in English.

    • How long does this masterclass last?

      The masterclass lasts about 23 minutes.

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