Channel Insights

Search

“You need to use PerfMax”
More features and Bing Chat everywhere…

• Google Ads
  • Feb 23: PerfMax Release w/ exclude Brand Terms
  • Feb 23: Experiments in PerfMax
  • March 23: Google Trends gets redesign

• Microsoft Ads
  • Jan 23: Expands in 164 markets
  • Feb 23: Bing Chat integrated in Edge browser
  • March 23: Integration of Linkedin Data (Company, Function) – preview via joeybidner
    

Social

“Do you already have your badge?”
Social Media platforms are searching for
new Business Models as ad income slows down.

• Meta
  • Jan 23: Launches “Account Center” (company accounts possible)
  • Feb 23: Announced selling blue badge
  • March 23: Rollout verified Instagram/Facebook US, $12.99-$14.99
    
• Tiktok
  • Feb 23: Banned on EU Parliament staffs phones
    
• Reddit
  • Feb 23: Push into financial services (+54% success full ads in fintech)
    
• Twitter
  • Dec 22: Relaunch of badge for $11
  • Dec 22: Revenue fells 40% 
  • Feb 23: Announced gold badge for companies ($1k)
    

Programmatic & Video

• Taboola:
  • Feb 23: AI based ad creation Beta
• Youtube:
  • March 23: Partners can monetize their shorts
• Netflix:
  • March 23: 10M Ad supported subscribers

Keep an eye out for…

• ChatGPT Developments:
  • AI created ad’s/creatives/texts
    
• Legal:
  • Feb 23: 4 top European-Telcos will serve ads based on phone nr (EU compliant)
    
• Podcasts:
  • Feb 2023: PodCast Ads getting more important study shows