Performance Marketing Trend Report - April - nexoya

Performance Marketing
Trend Report – April 2023

Agenda

In our 15-min trend report video, you’ll discover:

Unique insights from our return-on-ad-spend trend indicator 📊
AI generated ads/creatives 🎨
ChatGPT’s/Bing developments 🤖
Recent digital advertising trends 🌐

Channel Insights

Google Ads
- Ad transparency center
- Ads Editor 2.3 is out
Microsoft Ads
- Microsoft MAN – automatic upgrade to Enhanced CPC
Meta
- Outage on April 23 – heavy cost/adspend load
- Account scam on ad accounts – inform your team!

TikTok
- Fined £12.7m for misuse of children’s data
Twitter
- API Prices are out – $100 for Basic access, $42k for full access
Netflix:
- Plans to move away from Xandr/Microsoft