Marketing Maturity Quiz

How Mature Is Your Performance
Marketing Setup?

Take our quick 7-question check to see how ready your
marketing organization is for truly data-driven performance
and identify potential opportunities to uplift your performance.
You’ll learn:

How mature your current setup is across data tracking,
attribution, and budget optimization.
Where you’re already strong, and where you can grow.
Tailored recommendations and expert tips to boost your
marketing impact.

Time: About 3 minutes
Questions: 7
Result: Personalized insights and uplift opportunities

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1 How many paid channels do you monitor and consolidate in one view?

One or two channels, each reviewed separately. Three or more channels, but reporting is distributed across tools or teams. Most channels compiled into spreadsheets or manual dashboards. All paid channels tracked in a consolidated dashboard or reporting system. Paid and owned data (e.g., CRM, analytics, conversions) combined in one unified view with regular updates.

Did you know that it's super easy to automate your budget?

With Nexoya you can automatically adjust the budget across channels and improve your team’s productivity. Boost your performance and focus on strategic tasks.

2 How would you describe the accuracy of your tracking and data quality setup?

Data often incomplete, inconsistent or duplicated. Basic tags and tracking are in place, but quality checks are irregular. Most key conversions are captured reliably, with some gaps (e.g., cross-device). Clear data structure and naming standards, with few discrepancies. Consistent first-party/server-side data approach with regular validation or automated checks.

Experience complete transparency and insights of your cross-channel performance.

Our metrics analysis capabilities allow you to go really deep into the data. Not only can you inspect the development of a single metric over time, but also select multiple metrics and conduct either a correlation analysis or a comparison. Herewith you can detect long-term trends, but also seasonal shifts or sudden changes related to the KPIs which matter most to you.

3 What kind of outcome do your campaigns optimize towards?

Engagement metrics (clicks, impressions). Basic conversions (leads, sign-ups, form submissions). Revenue or return metrics (ROAS, CPA). Profit, margin or cost-per-sale accuracy. Business impact metrics (e.g. LTV, margin, retention) guiding investment and decisions.

What is your north star (primary KPI)?

Have a full-funnel view focused on multiple KPIs

The Portfolio Funnel View in the Nexoya Platform shows you a holistic view of your portfolio’s conversion funnel. You can inspect every step of the funnel individually for its performance and future potential over time, even broken down per channel. This allows you to detect at a glance how well your funnel reaches your performance objectives.

4 How do you evaluate which campaigns or channels contributed to results?

One-rule reports (e.g. last-click attribution or platform reports). Rule-based models (e.g. position or time-decay attribution) applied in some tools. Data-driven attribution models used per channel. Combined cross-channel attribution in one view. Unified measurement & attribution using both channel data and testing (e.g. experiments, modelling).

From Attribution Chaos to Clear ROI

Nexoya’s Attribution replaces outdated methods with regular, regression-model based insights. By Leveraging the technology of regression based models, combined with weekly budget changes – which are an essential element of the Nexoya platform and act as mini-experiments to improve the attribution every day.

5 How do you compare and adjust marketing budgets across channels or campaigns?

Results reviewed per channel without detailed comparison. Channels compared side by side, but few campaign-level insight. Campaign data compared manually (e.g. sheets, reports). Budget shifts made manually based on campaign-level insights. Budget decisions regularly adjusted using combined campaign and performance insights.

How much time do you and your team currently spend on manual budget adjustments?

AI-Driven budget allocation & performance optimization

Our AI algorithms frequently review and adjust your budget allocation to boost campaign effectiveness. Set performance targets, and the AI will shift resources from less to more successful campaigns. These optimizations will improve your portfolio performance, which means either more conversions with your planned budget or the same level of conversions with less budget.

6 How frequently do you update budgets/biddings based on performance?

During scheduled planning cycles (e.g. quarterly). Monthly, when significant fluctuations occur. Bi-weekly or based on manual reviews. Weekly, based on performance patterns. Continuously or frequently, based on evolving performance signals.

What’s your average monthly digital ad spend?

AI-Predictions help you optimize and adjust the your budget in one click

7 How do you validate that your performance insights or attribution approach is accurate?

No validation or experimentation right now. Occasional A/B tests Single-channel or one-off comparison tests. Structured tests such as geo, holdout or incrementality checks. Ongoing testing to confirm accuracy and adjust decision models.

Statistical models that helps you optimize

Our models create an attribution model tailored for your brand including the view through conversions. The model gets updated dynamically thanks to continuous budget adjustments and becomes better over time. It predict the results dynamically and continuously with AI driving best possible performance review you could possibly find.

How Mature Is Your Performance Marketing Setup?