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B2B vs. B2C - How to measure & optimize modern marketing

Agenda August 24 2021 3pm CEST

In this webinar, you will learn about B2B versus B2C marketing campaign characteristics and how to achieve sustainable business success.

While there are differences in execution between B2B and B2C marketing, both are undergoing similar and significant changes due to evolving customer behavior. 

  • What is the main difference in decision-making process for B2B and B2C clients?
  • How are B2C and B2B campaigns different?
  • How is campaign measurement different for B2C and B2B?
  • How AI-powered technologies apply to both B2B and B2C buying behavior

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    Without a doubt, measuring marketing performance is hard work. Especially when it concerns aligning  marketing performance metrics with customer-focused business objectives, knowing that marketers can no longer consider vanity metrics (likes, impressions, or clicks) as an achievement.

    While there are differences in execution between B2B and B2C marketing, both are undergoing similar and significant changes due to evolving customer behavior. 

    So how do B2C and B2B companies measure marketing’s impact on the business? More importantly, how do they optimize their campaigns to drive revenue and profitability?