Press release: AI-based budget optimization lowers scale-up Skribble’s CPL by 54 percent

In tough times, smart tools like “nexoya Marketing Analytics” can conserve resources by automating operational work to reduce spending.

Zurich/Berlin, July 19, 2022 – In times of economic crisis, marketing is particularly important for start-ups and scale-ups. After all, only through new customers can they generate revenues and become less dependent on outside capital. Instead of discontinuing marketing activities, it is, therefore, worthwhile to set up the team more efficiently. For example, by relieving them of repetitive operational activities. This frees up resources for tactical and strategic tasks and decisions. The marketing analytics start-up Nexoya Ltd. optimizes digital multi-channel advertising campaigns on the basis of artificial intelligence and machine learning. This way, Nexoya frees its customers from manual monitoring and controlling of budgets. For example, the employees of the Swiss scale-up Skribble AG, no longer spend their working time on time-consuming manual budget allocations for the various marketing channels. Thanks to the automation provided by “Nexoya Marketing Analytics”, they can now focus on growing their business. At the same time, marketing becomes more efficient: Skribble reduced its cost per lead (CPL) by 54 percent within a few weeks.

Among start-ups and scale-ups worldwide, the concern is spreading about a prolonged economic crisis. That’s because a gloomy economic outlook, crashing stock prices and rising interest rates make investors nervous. Layoffs are the order of the day. The news magazine Der Spiegel recently even suggested parallels for Germany with the burst dot-com bubble at the turn of the millennium. However, economic downturns can be an opportunity for founders – provided they rethink quickly, plan ahead and ensure their company survives. For start-ups and scale-ups, efficiency and profitability are crucial. This applies to financial resources but also to the effective deployment of the team. “The example of our customer Skribble shows how well automation of individual work areas can save financial and human resources while significantly improving performance simultaneously,” says Marco Hochstrasser, co-founder and CEO of Nexoya.

Leverage resources for strategic tasks and growth

With Skribble’s SaaS solution, users can sign contracts easily and legally valid digitally. The scale-up employs 50 people at its headquarters in Zurich. Skribble was faced with the challenge of freeing up working time for tactical and strategic decisions in marketing to support further growth. For this purpose, the Growth Marketing had a closer look at processes. “We saw here that the manual budget allocation across different channels and countries, as well as the regular evaluation and realignment of campaigns, were very time-consuming. Valuable working time was blocked by manual routine tasks. Therefore, we aim to find new ways to increase conversions and overall digital marketing performance. At the same time, our team should get more time to participate in the entrepreneurial growth,” says Till Graf, Growth Hacker at Skribble. With this in mind, the scale-up was looking for an easy way to simplify cross-country budget allocation for its digital marketing campaigns. In addition, Marketing wanted to improve the conversion rate of its campaigns.

Skribble stopped suboptimal resource allocation

The solution was to implement automated and AI-driven budget allocation for cross-country campaigns on Google Ads and Microsoft Ads using Nexoya. “Thanks to automated budget allocation, we were able to avoid using marketing resources for inefficient digital marketing activities. As a result, we reduced CPL by 54 percent. The conversion value increased by six percent. We can now invest the financial and human resources we saved in the further development of our company and thus master troubled economic phases even more successfully,” says Till Graf.

With Nexoya, start-ups have customized insights into the advertising market

In addition, Nexoya offers its customers exclusive insights into their competitive environment based on anonymized data: “We map around six percent of the Swiss digital advertising market on our platform. This gives marketers a holistic overview of the competitive landscape. This knowledge can give startups a decisive edge in challenging economic times,” says Marco Hochstrasser. “The ability to compare one’s own results with industry values additionally provides exciting insights for future marketing strategies. With the help of modern AI methods, it is even possible to go one step further and contrast live active campaigns and thus optimize them.”

Knowledge is power

In addition, Nexoya offers its customers exclusive insights into their competitive environment based on anonymized data: “We map around six percent of the Swiss digital advertising market on our platform. This gives marketers a holistic overview of the competitive landscape. This knowledge can give startups a decisive edge in challenging economic times,” says Marco Hochstrasser. “The ability to compare one’s own results with industry values additionally provides exciting insights for future marketing strategies. With the help of modern AI methods, it is even possible to go one step further and contrast live active campaigns and thus optimize them.”

Skribble reduced its cost per lead (CPL) by 54 percent within a few weeks, thanks to the automation provided by “Nexoya Marketing Analytics”.  (Grafik: Nexoya Ltd.) Download: https://www.nexoya.com/wp-content/uploads/2022/07/Skribble-Performance.png

About nexoya
The startup Nexoya ltd with the headquarter in Zürich, is since 2018 developing a platform for automatic analysis for digital marketing of mid-to large size corporates – with high usability and high data privacy focus. On the basis of Machine Learning, the SaaS Platform “nexoya Marketing Analytics” optimizes multi-channel marketing campaigns. It aggregates all relevant metrics out of various channels such as google, instagram or facebook, allowing you to have well-arranged reporting and monitoring of your KPIs. On the basis of the gathered data and thanks to Artificial Intelligence (Predictive Analytics) nexoya optimizes your campaign budget thereafter. With that it helps Marketing teams to reduce their operational efforts, simplify automated data-driven decisions and reduce your ad-spend by up to 30%. Nexoya is only gathering non personalized data and is hosting strictly in certified datacenters in Switzerland. Customers are well-known businesses such as Emmi Group, Generali, CSS or the house agency. www.nexoya.com

Press contact
Sabrina Ortmann, nexoya
Phone: +49 (0)30 54909240
E-Mail: press@nexoya.com 

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