AdUnit’s Success Story -State-of-the-art monitoring in performance marketing

AdUnit focuses on performance marketing and programmatic ads as well as helps customers to publish their assets on various marketing channels. Due to the large number of marketing campaigns running simultaneously, it became hard to track the performance of each campaign.

Together with nexoya, AdUnit was able to optimize the marketing campaign operations with the ability to predict marketing campaigns as well as continuously monitor the campaigns and important KPIs.

In this case study we will show how AdUnit was able to:

✓ Reduce manual work
✓ How anomaly detection helps one get notified about unusual events
✓ Monitor campaigns and KPIs continuously

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